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United's Complete Lack Of Branding Strategy!  
User currently offlineseatback From United States of America, joined Mar 2002, 769 posts, RR: 0
Posted (1 year 4 months 1 week 4 days 18 hours ago) and read 12800 times:

With the release of United's new uniforms, which aren't bad in my opinion, I'm shocked that UA has shown no vision for a new brand platform/strategy that reflects the 'new' United. Instead, we have a 23 year old former Continental brand (that was nice for them) but shows a complete lack of creativity and vision.

Perhaps their strategy was to get the back of house in order then address the public side later.

Are there plans to address this soon or in the future?

144 replies: All unread, showing first 25:
 
User currently offlineaerowrench From United States of America, joined Jan 2006, 52 posts, RR: 0
Reply 1, posted (1 year 4 months 1 week 4 days 18 hours ago) and read 12826 times:

Ahem, why did people complain when AA changed their brand which was much older than United/Continental's?

User currently offlinemayor From United States of America, joined Mar 2008, 10486 posts, RR: 14
Reply 2, posted (1 year 4 months 1 week 4 days 17 hours ago) and read 12776 times:

Quoting aerowrench (Reply 1):
Ahem, why did people complain when AA changed their brand which was much older than United/Continental's?

Well, for one thing, AA changed it before anyone was sure if there was going to be a merger. In addition to that, the "new" brand at AA is atrocious and we really don't know if it will carry on thru the merger, do we? We keep hearing vague whispers that it still may change.



"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20684 posts, RR: 62
Reply 3, posted (1 year 4 months 1 week 4 days 17 hours ago) and read 12659 times:

Quoting seatback (Thread starter):
I'm shocked that UA has shown no vision for a new brand platform/strategy that reflects the 'new' United.

Why are you shocked? There's still 2 years to go from your original prediction of 5 years to rebrand (see reply #2 in the thread below):

Smisek:No Change To New United Livery (by Rising Jul 22 2010 in Civil Aviation)



International Homo of Mystery
User currently onlineMaverickM11 From United States of America, joined Apr 2000, 17548 posts, RR: 46
Reply 4, posted (1 year 4 months 1 week 4 days 17 hours ago) and read 12569 times:

The brand is more consistent than it has been in at least a decade. Boring? Sure. Does anyone that matters care? No.


E pur si muove -Galileo
User currently offlineAirport From , joined Dec 1969, posts, RR:
Reply 5, posted (1 year 4 months 1 week 4 days 16 hours ago) and read 12437 times:

This is just my personal opinion:

The quantity of age is no way to tell a great brand. It doesn't matter whether a brand is 5 years or 50 years old, the more relevant question is: Does the company's image yield a fresh, positive emotional reaction? Not just for the consumers, but for the employees and everybody who contributes to the overall function of the organization?

When I look at UA, I sense zero passion. I sense zero heart. I sense zero vision, zero ambition to truly change the airline industry and become all that they are capable of. If the brand does not instill or inspire that ambition, then why should the employees buy into it? What really is the "idealized" UA employee? Without that heart, that vigor, or zeal or whatever you want to call it, UA will never be perceived as fresh, energetic, or exciting.

The two airline brands I look to that best exemplify passion and heart is AS and WN. And it absolutely shows in the employees. One is not the result of another, but the two feed off of each other immensely because a great brand instills great confidence.

Instead UA has chosen to focus on efficiency, consistency, style and there's nothing wrong with that per se. But there's a lot of airlines out there that are catering a brand that focuses on literally exactly the same things that the UA brand focuses on. So for the UA brand to be effective, they have to be unique and top of the class at communicating it. And frankly I feel they aren't, which is resulting in a stale, cliche, and forgettable brand. As long as this is the case it will be a major shackle to UA, because it gives the employees little reason to have confidence and emotionally buy what the airline is selling.

It kills me seeing it because UA has the potential to be so much more - a truly dramatic game changer, almost unstoppable force in the industry.

[Edited 2013-05-22 21:05:23]

User currently offlinefreakyrat From United States of America, joined Aug 2008, 872 posts, RR: 1
Reply 6, posted (1 year 4 months 1 week 4 days ago) and read 11686 times:
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AA lifted a version of the old United Mainliner Logo and reversed the colors.

User currently offlinemax550 From United States of America, joined Nov 2007, 1152 posts, RR: 0
Reply 7, posted (1 year 4 months 1 week 3 days 23 hours ago) and read 11584 times:

Their current strategy is an improvement over this.



It seems they do have a branding strategy now. Whether you like it or not is another issue.

Personally I'm not a huge fan of the new brand but it's not even close to being UA's biggest problem right now.

[Edited 2013-05-23 14:20:35]

User currently offlineghifty From United States of America, joined Jul 2010, 891 posts, RR: 0
Reply 8, posted (1 year 4 months 1 week 3 days 23 hours ago) and read 11485 times:

Quoting Airport (Reply 5):
This is just my personal opinion:

  

Quoting Airport (Reply 5):
The two airline brands I look to that best exemplify passion and heart is AS and WN. And it absolutely shows in the employees. One is not the result of another, but the two feed off of each other immensely because a great brand instills great confidence.

I'd add Delta to this list.



Fly Delta Jets
User currently offlineramprat74 From United States of America, joined Dec 2003, 1539 posts, RR: 2
Reply 9, posted (1 year 4 months 1 week 3 days 22 hours ago) and read 11320 times:

When walking through the ORD lobby. All I can think about is Walmart's Great Value brand. Just boring and generic.




User currently onlineMaverickM11 From United States of America, joined Apr 2000, 17548 posts, RR: 46
Reply 10, posted (1 year 4 months 1 week 3 days 22 hours ago) and read 11284 times:

Quoting max550 (Reply 7):
Personally I'm not a huge fan of the new brand but it's not even close to being UA's biggest problem right now.

  

Quoting max550 (Reply 7):
Their current strategy is an improvement over this.

And that was a good day--three planes in the same scheme nose to tail 



E pur si muove -Galileo
User currently offlineseatback From United States of America, joined Mar 2002, 769 posts, RR: 0
Reply 11, posted (1 year 4 months 1 week 3 days 22 hours ago) and read 11187 times:

Quoting AeroWesty (Reply 3):
Why are you shocked? There's still 2 years to go from your original prediction of 5 years to rebrand

I can't believe I said 5 years. That's an eternity in this business.


User currently offlineLDVAviation From United States of America, joined Dec 2008, 1082 posts, RR: 5
Reply 12, posted (1 year 4 months 1 week 3 days 21 hours ago) and read 11073 times:

Quoting MaverickM11 (Reply 4):
The brand is more consistent than it has been in at least a decade. Boring? Sure. Does anyone that matters care? No.

That is the crux of the matter. I dare say no one here has been queried by AA's or UA's executive offices on the subject. For the record, I know AA has been making those calls.


User currently offlineEASTERN747 From United States of America, joined Oct 2006, 546 posts, RR: 0
Reply 13, posted (1 year 4 months 1 week 3 days 20 hours ago) and read 10792 times:

Consumer Report today reports VX #1........Spirit last......UA/AA/DL down at bottom.....what does that say?

User currently offlinekaitakfan From United States of America, joined Oct 1999, 1588 posts, RR: 6
Reply 14, posted (1 year 4 months 1 week 3 days 20 hours ago) and read 10497 times:

Holy crap RampRat... you just nailed it right on the head... The new United does have the generic Wal Mart feel to it...ZERO creativity, ZERO passion for the product. Just simply... here is our airline, we fly planes with seats to different cities. After growing up in the United family, it really is painful to now relate United to Wal Mart.

User currently offlinestaralliance85 From United States of America, joined Jul 2011, 201 posts, RR: 0
Reply 15, posted (1 year 4 months 1 week 3 days 19 hours ago) and read 10436 times:

I think the Former Continental livery for the New United is great!! It has only been 14 months since United-Continental officially merged as one carrier. They are doing a much better job than DL!!


brad Fitzpatrick
User currently offlinejayunited From United States of America, joined Jan 2013, 955 posts, RR: 2
Reply 16, posted (1 year 4 months 1 week 3 days 19 hours ago) and read 10349 times:

I've been thinking about the Brand as well and I've been wondering when United would take up the branding issues. Our website is old and outdated, the livery represents Continental's past and not United's future and our cabins which represents branding as well are not in sync and we probably won't see a single harmonious cabin on the widebody fleet for quite some time because in my opinion the combine United does not want to spend the money to come up with an all new business class cabin that provides all passengers direct access to the isle. So from a branding standpoint I believe that it will be years perhaps 5-8 years before the public actually gets to a a truly combined United that represents ONLY the new United and not Continental and the old United.

Employees are also a representation of branding as well and on one hand United does have employees who care about this company those employees have heart, passions, compassion and know how to serve customers, but on the other hand we have a lot of employees who are jaded, old bitter and they simply do not care about United or the customer. United needs to find a way to convince those employees to move on so the the new United can go forward because we are hiring a lot of new people off the street however there are a lot of employees from both Continental and United who can't let go of the past and as long as they hold on to the past the new United can not move forward.


User currently offlineckfred From United States of America, joined Apr 2001, 5254 posts, RR: 1
Reply 17, posted (1 year 4 months 1 week 3 days 19 hours ago) and read 10327 times:

Quoting mayor (Reply 2):
In addition to that, the "new" brand at AA is atrocious and we really don't know if it will carry on thru the merger, do we?

I happen to like the new brand for AA. I remember as a kid, some of my father's friends, who were road warriors, didn't like the livery and brand that has been replaced this year, much prefering the old lightning bolt livery. It just shows that many people often don't like change, even if what is being changed really needs to be.

That said, I still don't understand why the CO people decided to stick the United name on the CO brand. It's confusing, and the tulip U was better known than the CO globe, especially in the Pacific Rim, where UA was a major player before the merger. It just shows that Jeff Smisek's ego is bigger than his understanding of brand identity. But then, he's a lawyer by education, so he probably really doesn't understand the whole concept of marketing.


User currently offlinetravelin man From United States of America, joined Mar 2000, 3506 posts, RR: 0
Reply 18, posted (1 year 4 months 1 week 3 days 19 hours ago) and read 10233 times:

Quoting kaitakfan (Reply 14):
Holy crap RampRat... you just nailed it right on the head... The new United does have the generic Wal Mart feel to it...ZERO creativity, ZERO passion for the product. Just simply... here is our airline, we fly planes with seats to different cities. After growing up in the United family, it really is painful to now relate United to Wal Mart.

How is this different from how United has ever been? I've been a frequent flyer with UA for 20 years. But I've never thought to myself "oh boy, I get to fly on United".

I've actually had really good experiences with them on my last three flights (LAX-LHR, CDG-EWR, EWR-LAX). And I do think some issues are overblown on this and other sites.

But the UA branding has NEVER been a strong point, IMO. They will get you from point A to point B, and hopefully without too much hassle. It's pretty much the standard expectations of the US airline industry, unfortunately.

Beyond Southwest and (maybe) JetBlue, which airline actually has a good brand strategy?

I like Delta's "Up" commercials, but see them pretty infrequently. That's the only one that comes to mind.


User currently offlineF9animal From United States of America, joined Dec 2004, 5065 posts, RR: 28
Reply 19, posted (1 year 4 months 1 week 3 days 19 hours ago) and read 10181 times:

Yes, ramprat74 nailed the head of the nail hard! LOL! It is indeed a boring product. I also agree with others, the livery is just plain. I actually thought CO's name on the fuselage was better looking. I think most of this falls on the leadership of the company.


I Am A Different Animal!!
User currently offlineHOmSaR From United States of America, joined Jan 2010, 1183 posts, RR: 0
Reply 20, posted (1 year 4 months 1 week 3 days 19 hours ago) and read 10181 times:

Quoting seatback (Reply 11):
I can't believe I said 5 years. That's an eternity in this business.

No it's not.

It takes airlines 2-3 years just to complete a merger.

Airlines are ordering planes today for delivery in 2018-2020.

Unless you're Delta in the late 1990s/early 2000s, you don't rebrand every 5 years.

Five years is nothing.



I was raised by a cup of coffee.
User currently offlinestaralliance85 From United States of America, joined Jul 2011, 201 posts, RR: 0
Reply 21, posted (1 year 4 months 1 week 3 days 19 hours ago) and read 9660 times:

Quoting ckfred (Reply 17):
That said, I still don't understand why the CO people decided to stick the United name on the CO brand. It's confusing, and the tulip U was better known than the CO globe, especially in the Pacific Rim, where UA was a major player before the merger. It just shows that Jeff Smisek's ego is bigger than his understanding of brand identity. But then, he's a lawyer by education, so he probably really doesn't understand the whole concept of marketing.

CO under Bethune to Smisek made a huge comeback. CO became a great airline with by having the newest fleet and having great customer service. Their product was way more superior to UA, DL, AA, NW and US. They were the only US airline to be in competition with foreign airlines that have a good product. I agree with Jeff Smisek that taking the Continental philosophy to United will prosper in the long run. I admit it is a very difficult task to get the pre-merger UA people to get use to it but it will take time. For example, I think it should be a priority to rip out the UA pre-merger style Global First and the Herringbone BusinessFirst seats. They should put the pre-merger Continental BusinessFirst seats on all the long haul flights. If the UA people refuse to get use to the CO philosophy then they should hire new very willing people that will deliver great customer service.



brad Fitzpatrick
User currently offlineSulley From United States of America, joined Jan 2010, 527 posts, RR: 3
Reply 22, posted (1 year 4 months 1 week 3 days 18 hours ago) and read 9464 times:

Quoting staralliance85 (Reply 21):
For example, I think it should be a priority to rip out the UA pre-merger style Global First and the Herringbone BusinessFirst seats.

Why?!

I'm from the CO side of the house and I am a strong supporter of keeping Global First on premium routes that demand a first class product.



In thrust we trust!
User currently offlineRyanairGuru From Australia, joined Oct 2006, 5633 posts, RR: 5
Reply 23, posted (1 year 4 months 1 week 3 days 18 hours ago) and read 9252 times:

Quoting staralliance85 (Reply 21):
CO under Bethune to Smisek made a huge comeback. CO became a great airline with by having the newest fleet and having great customer service. Their product was way more superior to UA, DL, AA, NW and US

I agree 100%, especially 95-01 CO was a truly fantastic airline. That said...

Quoting staralliance85 (Reply 21):
I agree with Jeff Smisek that taking the Continental philosophy to United will prosper in the long run.

I don't. It died. The Bethune culture was dying pre-merger under Smisek (by 08 CO was not what it once was) who was focussed only on nickel and diming, and had no interest in Gordon's legacy.

He kept it on as marketing bs, but it was becoming increasingly irrelevant. With the merger it died completely.

Quoting staralliance85 (Reply 21):
think it should be a priority to rip out the UA pre-merger style Global Firs

I do find myself wondering if you're just trolling  

If you're not then it's time to move on. Continental is dead. I've been a OnePass member practically since I was born, I grew up on Continental Airlines flights, I probably had more diapers changed at EWR than at home. Believe me, I honestly feel that CO is part of my past even though I've nothing to do with them other than being a very frequent flyer during my formative years. At first I was upset by this merger, it felt like part of my childhood was dying, the same way that people get emotional when the forest they used to play gets turned into a housing development or whatever it is.

But we've got a new company now. If we keep trying to ram everything Continental down the United folks' throats then all that we achieve is more and more antipathy towards the great company we knew and loved. Read the posts of some people here and (especially) on FlyerTalk and you will see that a number of people blame Continental for every single fault at the new carrier. By continually reinforcing the "Continental was great" and "everything we did was better" message, all that we do is add fuel to that fire. That's why I'm pi**ed of Smisek, because of his incompetence (for the record, at both UA and CO) people seem to conflate the generally dire condition of executive leadership at United with Continental.

In the end I resolved that the best thing to do was for everyone (from both sides) to get behind the new airline. Why? Because this bitterness is not going to go away otherwise, and instead we will continue to see Continental's legacy trashed and dragged through the dirt. I don't want to see that. Rather I want to see the legacy of two great airlines create an even better one. That is the best homage that we can pay Gordon, I'm sure that it's what he would have wanted.



Worked Hard, Flew Right
User currently offlineKGRB From United States of America, joined Sep 2010, 716 posts, RR: 1
Reply 24, posted (1 year 4 months 1 week 3 days 18 hours ago) and read 9097 times:

Quoting staralliance85 (Reply 15):
It has only been 14 months since United-Continental officially merged as one carrier. They are doing a much better job than DL!!

Do you care to expound on that statement? DL/NW have been fully integrated for over two years now. Perhaps you were thinking of WN/FL? (Which has been a disaster, IMO.)

Quoting EASTERN747 (Reply 13):
Consumer Report today reports VX #1........Spirit last......UA/AA/DL down at bottom.....what does that say?

When VX actually makes a profit, we'll talk.



Δ D E L T A: Keep Climbing
25 VC10er : Not Continental's hard product! The BF "chair" was behind all others, (the most uncomfortable in the sky and the angled disaster for ULH was worse!)
26 brilondon : This is what we are getting with all the consolidation in the industry, the individual companies realize that they have basically created an oligopol
27 airportugal310 : I'm having a really hard time understanding your logic... Are you suggesting that since an airline doesn't consistently make money, that they aren't
28 KGRB : I'm suggesting that an airline's goal, as with any other business, is to make a profit. DL, AS, B6, WN, US and many other carriers are doing that qui
29 brilondon : I get what was being said. Yes, if an airline does not make money on a consistent basis then they have to look at their entire operation and fix it o
30 TWA772LR : The widebody cabins are being worked on. The sUA 763s are being configured to sC) 764 standards and the same for the 777s. The only one that is the o
31 mayor : It says that you can pour all the money you want into your airline, for shiny new planes, "cool" interiors, etc., but if you don't have a viable plan
32 seahawk : Liveries are overrated in this forum. If they want to improve the brand, they need to improve the product. that means get a homogeneous cabin product
33 airportugal310 : You are both correct that losing money is obviously not a great business strategy. I oughta know...that's what a do for a living. However the origina
34 F9animal : Remember UA's "Rising" branding? I really thought UA was on the right track. Empowering employees to do the right thing, and take care of the customer
35 HSVflier : Having flown Globalfirst on United in the last few weeks and Delta in Coach.....have to say the United experience was very bland and Delta just seemed
36 VC10er : "But we've got a new company now. If we keep trying to ram everything Continental down the United folks' throats then all that we achieve is more and
37 jayunited : The Global First seat is still on sUA planes not because sUA employees as trying to hold on to the past the reason those seats are still on sUA plane
38 Post contains images rwy04lga : You lose money for a living?
39 Post contains images EricR : UA chose a branding strategy after the merger. Perhaps it is just an iterim brand, perahps it is intended to be permanent, but they certainly chose a
40 copter808 : I disagree. Although Jeff certainly falls short in some areas, the livery was brilliant. As an employee (or frequent customer of either airline) how
41 T5towbar : DL's commercials (TV and Radio) are everywhere in the NYC area. Especially the local based ones (not sure what they have in other areas of the countr
42 FWAERJ : In ATL, DL has a special set of "Atlanta's Hometown Airline" ads, which was trademarked by DL so WN couldn't use it after the FL merger.
43 Post contains images MaverickM11 : DL has several different new J seats, none of them merger related. UA is pretty much the only US carrier where you can count on a flat bed (one of tw
44 bobnwa : Much better job in what areas? I must be missing it.
45 usflyer msp : I wish United would drop the GlobalFirst and BusinessFirst names for F and C. Talk about unwieldly and confusing! Whoever made that decision should be
46 pjcin303 : Simple: To keep that 20+ year old Continental Trademark so nobody else creates a "BusinessFirst" cabin.
47 AADC10 : I do not think branding has much to do with it. Most would agree that DL has the best branding and they are rated slightly ahead of UA but within the
48 staralliance85 : Strategically, UA is way more superior than DL. 1. Star Alliance is a much broader and comprehensive network than Skyteam - Star Alliance is very str
49 tommy767 : Fact of the matter is that the so called "CO philosophy" isn't making the new United any money right now.
50 Post contains images DocLightning : No, but the brand is, and UA's brand is pretty bland. I think the best description I ever heard was "cheerfully inoffensive." OK, being inoffensive i
51 FlyPNS1 : But DL is generating vastly better profits than UA! And will for the forseeable future. UA has barely realized any merger synergies still....the cloc
52 stlgph : United/Continental is leagues behind Delta/Northwest. The report has nothing to do with bottom line, the report has to do with the branding. Right no
53 Post contains images FWAERJ : Which is less than half the $15 billion (or so) debt that DL had at the close of the DL/NW merger. Impressive numbers for a debt-laden industry. Even
54 tommy767 : It's been said on these forums that apparently MSP is a goldmine for DL.
55 VC10er : There is a big difference between a brand and branding. A brand is as a brand does...branding is just the visual expression. A fabulous brand can hav
56 mayor : To me, UAs new branding, including the liveries, is no more exciting than when we (DL) temporarily threw some bumper stickers that said DELTA on the
57 BestWestern : From a foreigner perspective, the DL merger worked. When was the last time there was any real NW vs DL bitching? It never really happened. We still c
58 seatback : This is Delta's single most important achievement. In fact, Doug Parker publically stated that he hopes to avoid missteps by following Delta's integr
59 Capt.Fantastic : The branding is stale and I concur with others who have stated that it really smacks of "no effort". United undertook a huge merger: the biggest trans
60 Post contains images MaverickM11 : They still managed to win best business class in 2009 for a legacy US carrier Frankly I couldn't care less whether they went with the globe, the tuli
61 Post contains images MasseyBrown : Putting the HQs in Chicago was a *huge* mistake; too many of the wrong (self-satisfied, inward-looking, have-all-the-answers) people are still on the
62 EricR : I am not sure how belonging to one alliance or another makes UA superior to DL or vice versa. However, in Europe, I think Skyteam actually has an edg
63 usflyer msp : I am sorry but I had LOL when I read this. pmUA's branding was much classier and stylish than anything pmCO was putting out. No comparison. The probl
64 BC77008 : Seeing as how UA is spending $$$ now rebranding even minute details such as galley containers and coffee pots it will be quite a few years before a ne
65 infinit : I don't think any of the US airlines have strong brands. The North American aviation market is the largest and very different from the Asian and Europ
66 MasseyBrown : Did I mention CO? I was thinking AA, TW, PA, and foreign competition, which always ran rings around UA in terms of image, style, and public relations
67 Post contains images MaverickM11 : Who case about UA's branding when their operation and customer service numbers were down the tubes? I just don't understand the disconnect--a decade
68 jayunited : I agree with every thing that you are saying here. I don't think people want to see the globe go away, when sUA aircraft first started being painted
69 Post contains images CALTECH : Absolutely no comparision. That brand put out by ex-UAL was so superior to the ex-CON. Glad that the experts here aren't running the show. Oh, and no
70 tommy767 : There is still something classy about the faded battleship livery pic -- it's got personality, at the very least. There is nothing striking or moving
71 copter808 : Wow, I sure agree on that remark!!! I couldn't figure out why they kept the HQ in one of the most aviation unfriendly cities in the US. I suspect it
72 tommy767 : Methinks Obama, Emmanuel and Company had something to do with it. IMHO, the merger would have been shot down had UA kept it's HQ in IAH.
73 copter808 : Bingo!!!! Methinks you hit it right on the head with that one!!!
74 CALTECH : No comparision. That is so wrong again, but then again, someone who is misinformed would think there was something classy about that awful battleship
75 copter808 : I have lived in both Choicago and Illinois as well, and a few years in TX, but not Houstom. I most certainly agree!!! However, I'm not sold on the fa
76 FWAERJ : Keeping UA "Chicago's hometown airline" had nothing to do with politics and everything to do with Glenn Tilton saying that the airline had to be call
77 MaverickM11 : What are you talking about?! It was a perfect livery! ...perfect for a carrier that in 1998 was 7 out of 10 in terms of on time, the most mishandled
78 Flaps : United has a few issues that are a LOT bigger than branding (bad though it is). Things like reliability and customer service.
79 Post contains images fxramper : I flew 600k miles on UA last year and will do about 775k this year and my biggest issue was consistent product. I went to SFO about a dozen times and
80 FWAERJ : Personally, had UA merged with US instead of CO (and they were this close to doing that), I still think that Tilton would have made the same demands
81 MaverickM11 : I just don't think the demand was ever more than a PR stunt--it was much harder to spin "we're moving to Chicago to cozy up to the Obama administrati
82 AVENSAB727 : At least IAH is the largest hub. When it comes to capacity and seats.
83 AADC10 : What makes Chicago so aviation unfriendly? Is that why Boeing moved there? The reason for moving to Chicago is that it is a battleground city. UA/sCO
84 DocLightning : I'm talking about branding and whether you think UA is fabulous or horrible, the branding sucks. "Relevant differentiation," would you like to give a
85 EA CO AS : And overall departures as well.
86 copter808 : Damn, I wish I had known that. I have a good friend who lives in Kenosha and has a bread truck and route--and he worked for CO prior to the merger! I
87 MaverickM11 : Cuz Chicago threw a bunch of money at Boeing too? How's that working out so far, what with UA and AA suing the city over ORD expansion plans? Y'all c
88 FWAERJ : Name one example where a company kept their headquarters in Chicago or elsewhere in Illinois and publicly stated that the POTUS's demands were a reas
89 MaverickM11 : That's my point--there's no way/reason to publicly say that
90 aerokiwi : What hysterical hyperbole the original post is. UA does have a branding strategy - you just don't agree with it. Fine. But that's a long way from havi
91 cosyr : Why would they want to come out with a new fresh brand that would be associated with the merger struggles they are going through right now. Make some
92 DeltaRules : Responding to the OP's points, when I'm at an airport and see the "Continental" tail, I still have to remind myself that that is a "United" airplane.
93 cosyr : I think it's more about the cost. This way they only had to repaint 1/2 of the fleet (sUA) rather than 3/4 (sUA gray and sCO) or 100%.
94 RyanairGuru : And there, ladies and gentlemen, we have 3 years of threads on the United merger condensed into two succinct points...
95 Post contains images RyanairGuru : Clearly you missed the memo, on Anet we've all got to respect how great United never was Riiiiggggghhhhhtttt!!! So it was you I've been quoiting for
96 MasseyBrown : My point about Chicago has nothing to do with the city or politics - it has to do with the quality of the UA management staff. The people left behind
97 usflyer msp : It was far from a mess. It was distinctive and businesslike, which were the two things UA was trying to achieve during that era. I (and alot of other
98 rwy04lga : Get YOUR act together...it's Delta Air Lines....3 words, not 2. FYI, Delta's act is very together whether you think so or not. Yeah, my cousins were
99 Post contains images MaverickM11 : You're righit--it is more than a livery. But let's consider UA's 2008 animation commercials. A reading from the 2008 DOT Air Travel Consumer Report:
100 aerokiwi : Premium? Really? You consider UA to be a premium airline? In what sense? Compared to? Because this should prove your criticism that the cheeseburger
101 Post contains images mayor : And, of course one of the highest, if not the highest, murder rate in the nation....... I like how Chrysler, in those same adds, touts their cars as
102 Post contains images United1 : UA has never claimed that EWR is in NYC they do however, quite accurately, claim that EWR is the largest hub in the NYC area. It's all marketing spin
103 Antoniemey : You apparently don't understand the concept of trying to get buy-in from two work forces that were historically VERY, VERY hostile to each other. He
104 JBo : I just wanted to chime in some thoughts on the current United branding and thoughts on branding in general: I've never cared much for the new United b
105 Post contains images Clipper136 : What exactly was the topic of this thread again??!?!
106 FlyPNS1 : How is that a brand? I would argue every airline offers that. So if that's UA's brand, they're never going to stand out much. Not to mention that UA'
107 CALTECH : I like all of Texas, Illinois is okay, Chicago you can keep. Very intolerant people up there, with the murder rate, closing of Meigs Field,.... I sta
108 KingAir200 : I think they're both a little dated, personally. The dark blue gray bulkhead laminates and light blue sidewalls on CO and weird tan/yellow design on
109 FlyPNS1 : Because DL is installing a 2013 product. UA is busy installing a product from 2008. Even UA's new flagship plane (the 787) has a business product tha
110 Post contains images MaverickM11 : No, every airline did NOT offer that. I think that was a major part of their success. Much like WN, CO promised the basics, which few carriers were d
111 FlyPNS1 : But we're talking about UA's current branding....not 1996 or 2006. If UA's only marketing is safe, clean and reliable, then they will struggle. Becau
112 Post contains images rwy04lga : OK OK OK OK.....Sorry, I didn't read the next line. Mea culpa!
113 United1 : ......but we are also talking about a company that is recreating itself. Right now UA is advertising that it offers safe, clean, reliable air transpo
114 FlyPNS1 : The only problem is that the flatbed product is behind UA's competitors from day 1, so in another year or so when DL finishes rolling out it's flatbe
115 United1 : How is it behind what UAs competitors offer at all? UA is already offering it on virtually every overseas flight..AA is only beginning to roll it out
116 mayor : That's the way it's trademarked, Bubba......better get used to it. Been that way since the 1940s.
117 FlyPNS1 : You're missing the point. UA's network is very broad as I said, but it's not very deep. That means that UA serves a lot of cities, but has less capac
118 mayor : And, from what I understand, still are, in many cases. It would have been like, in the old days, trying to merge the two workforces of DL & EA or
119 United1 : I'm not missing the point at all...I am disagreeing with it....for all of the reasons I stated above. I'm not sure if the stats back that up but even
120 mayor : Do you really think people stay away from DL and book on UA because the perception is that DL's seating in J is inconsistent? Where in the world does
121 Post contains links and images CALTECH : Dated ? They are brand new off the roll when we install them. Where is Delta' 787s again ? 0.6%. you're right our ASMs went down. United has a newer
122 United1 : No not at all and nor was that the point I was trying to make. I do however believe that consistency is something UA is really trying to inject into
123 FlyPNS1 : Try down 4.3% year to date and down 4.5% at mainline only. Not to mention all the shrinking that UA was doing pre-merger. Plus, DL's merger created e
124 United1 : I think they both need a bit of an update....it's interesting to see that the new A320 seats are of a completely different color. Wonder if that's th
125 mayor : I can go back to when I started with DL in '71 at ORD and come up with just as many, if not more, UA liveries from that time until now. The only diff
126 Alias1024 : Right now the branding isn't very inspiring, but they're still busy bringing two airlines together into one seamless and consistent operation. Getting
127 United1 : Supposedly it was SMI/J and TIL/G themselves....if it makes you feel any better I don't think they paid for it, UA wasn't in the Sears (don't call it
128 FriendlySkies : Sure, physically new, but they look like they are from 1995, when dark, sterile everything were all the rage. PMUAs yellow walls are worse, but at le
129 Post contains images United1 : I do kind of like the wall paper in the UA lavs however.....its was/is unique
130 Post contains images OA412 : You're right, but you can't run an airline that depends only on business travelers from those cities. They need the smaller cities that feed into the
131 FlyPNS1 : But I'm not cherry picking. Take the top 100 markets in the U.S. and look at how the carriers stack up in each. Outside of it's hubs, UA is almost ne
132 KingAir200 : Dated as in need of a design update, not physically old.
133 Post contains images mayor : I normally wouldn't, but there are so many uninformed on here. I still call "Energy Solutions Arena" (what an absurd name for a place to play basketb
134 United1 : Actually both strategies should work in either scenario. DL can acquire used aircraft cheaply (although they are running out of options to do that...
135 Post contains images United1 : ...that's the spirit. Comiskey Park will always be Comiskey Park....never US Cellular Field. Although the United Center name certainly stuck....I can
136 mayor : Well, it never was......the "United Center" was built in '94.......the old building was Chicago Stadium.......I went to see the Monkees in concert, t
137 FreshSide3 : One problem at UA is another kind of "fluff" where money is being wasted on. There's been a lot of customer service "retraining" classses lately, whi
138 RyanairGuru : For as much as I don't like him, this is one area that SMI/J has bought into the Bethune legacy. Anyone who has read From Worst to First will know th
139 FreshSide3 : Seattle, despite being a reasonably big market, doesn't exactly have the optimum mix of flights,. We are a few short, but can survive, providing ther
140 Post contains links and images CALTECH : Woo boy, stop the airline. It's over. Must be on the board. Lets see what happens when the 787s come into the fleet. Horrible marketing strategy to g
141 N809FR : My impression of United is that of an airline that has yet to decide which course to truly take. I flew UA pre-merger and received nothing but excelle
142 United1 : Well....sometimes customer service training isn't about retraining those who are doing things badly. Most of the time customer service training is ab
143 Post contains images EaglePower83 : Ahh sweet delusion. Have you flown Delta? You still get cookies n pretzels in coach, as well as blankets. The staff are attentive and helpful. It's a
144 SA7700 : This thread has run its course with some members resorting to continuous name calling, flamebait and disrespecting other users. The thread will thus b
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