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AV's New Image & Livery  
User currently offlinebongo From Colombia, joined Oct 2003, 1863 posts, RR: 5
Posted (11 months 13 hours ago) and read 13644 times:

The new image and livery will be launched tomorrow. It was a surprise for me since the actual is not so old.
Main HQ in Bogota are changing the billboard about a week ago.
A source told me that the yellow, blue and red(Colombian flag colours) in the logo will dissapear.


MDE: First airport in the Americas visited by the A380!
56 replies: All unread, showing first 25:
 
User currently offlineMIAspotter From Spain, joined Nov 2001, 2652 posts, RR: 25
Reply 1, posted (11 months 5 hours ago) and read 13247 times:

Bad bad bad move from AV´s side, they are going from having a colourful, recognizable and historical image to a bland, mainstream, boring, unimaginative livery.

Shame

MIAspotter.



I think, therefore I don´t fly Ryanair.
User currently offlinebongo From Colombia, joined Oct 2003, 1863 posts, RR: 5
Reply 2, posted (11 months 2 hours ago) and read 12988 times:

There you go:




MDE: First airport in the Americas visited by the A380!
User currently offlinena From Germany, joined Dec 1999, 10367 posts, RR: 11
Reply 3, posted (11 months 2 hours ago) and read 12881 times:

While the stylised bird isnt bad, the change of livery is just a disaster.

How can they dump such a great scheme, one of the nicest worldwide, and introduce such a bland and generic look?

Sorry to be drastic, but the management board who decided that must be a bunch of tasteless idiots who dont know the value of what they already have, dumping a lot of money in a rebranding thats clearly to see from excellent to medioce.


User currently offlinedabpit From United States of America, joined May 2012, 100 posts, RR: 0
Reply 4, posted (11 months 2 hours ago) and read 12825 times:

You would think that AV would have learned from history that a bland livery will not last long.

They had a rather bland livery for a few years at one point then switched back to the red and colored look.


User currently offlinequestions From Australia, joined Sep 2011, 672 posts, RR: 1
Reply 5, posted (11 months 1 hour ago) and read 12725 times:

Same design house as AA??

User currently offlinebongo From Colombia, joined Oct 2003, 1863 posts, RR: 5
Reply 6, posted (11 months ago) and read 12497 times:

In fact it is a very similar logo to the new AA's!


MDE: First airport in the Americas visited by the A380!
User currently offlineYLWbased From Hong Kong, joined Jan 2006, 806 posts, RR: 4
Reply 7, posted (11 months ago) and read 12486 times:

What is wrong with their existing one?! WHY?!?!?!?!?!

YLWbased



Hong Kong is not China. Not better or worse, just different.
User currently offlineshamrock350 From Ireland, joined Mar 2005, 6280 posts, RR: 14
Reply 8, posted (11 months ago) and read 12409 times:

I think it's actually a better attempt at a bird logo than the new AA, at least you can tell it's a bird!

I never really liked the current AV livery but this new version is very poor, the tail is messy and unfinished (we've heard that before) and billboard titles are very tacky in my opinion. Maybe if they put the logo on the tail it would feel a little more complete and give it a real identity.


User currently offlinealitalia744 From United States of America, joined Mar 2000, 4733 posts, RR: 45
Reply 9, posted (11 months ago) and read 12411 times:

The livery would look significantly better had they chosen to place the Condor (bird) logo on the tail. Right now the swooshes are indistinguishable and say nothing of the icon.


Some see lines, others see between the lines.
User currently offlineusair330 From United States of America, joined Mar 2002, 819 posts, RR: 1
Reply 10, posted (11 months ago) and read 12370 times:

Quoting bongo (Reply 6):
In fact it is a very similar logo to the new AA's!

I was thinking the same thing.


User currently offlinezkojq From New Zealand, joined Sep 2011, 1062 posts, RR: 1
Reply 11, posted (11 months ago) and read 12360 times:


This doesn't look bad however the previous/current one looks far, far better.

Quoting YLWbased (Reply 7):
What is wrong with their existing one?

I think the 'issue' is that the yellow on the tail represents the Colombian flag. Avianca meanwhile is trying to send the message that it is the airline for all of Latin America. Avianca has subsidiaries in Brazil (Avianca Brazil - used to be OceanAir), Ecuador (AeroGal), El Salvador (TACA) etc (their owners nearly acquired TAP Portugal also). All of these will eventually operate under the name (and livery) of Avianca, new livery can't really show a bias towards one country over others.

All of the above doesn't make it ok to introduce an inferior livery.

Quoting alitalia744 (Reply 9):

The livery would look significantly better had they chosen to place the Condor (bird) logo on the tail.

  



repaint ZK-PBG!
User currently offlinetrent772 From Colombia, joined Oct 2012, 116 posts, RR: 0
Reply 12, posted (10 months 4 weeks 1 day 23 hours ago) and read 12291 times:

Awful, just Awful.

Why take the red color that has with time turned into something iconic and a synonym with the airline and make it white like every other airline out there?

AV will no longer stand out at airports around the globe, the red is gone, this isn't like the Summa fiasco where the red planes were brought back after some time, this time is different, the red is gone, and it's gone for good.  



Pedaling Squares…
User currently offlineAR385 From Mexico, joined Nov 2003, 5949 posts, RR: 30
Reply 13, posted (10 months 4 weeks 1 day 23 hours ago) and read 12227 times:
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As I said before, seems like they tried to incorporate the TACA livery/brand somehow and manage to come out with this monstrosity. Completely forgettable, mismatched tail colors and essentially, it makes no sense. If they so badly wanted to keep some semblance of TACA, they could have added the parrot to the existing AV livery. I guess these days anybody can design an airline livery.

Massive fail. It´s worst than the Alianza Summa livery, and that´s saying something.



MGGS
User currently offlineGiancavia From Vatican City, joined Feb 2010, 1303 posts, RR: 0
Reply 14, posted (10 months 4 weeks 1 day 23 hours ago) and read 12192 times:

The livery is horrible. The tail means absolutely nothing, Just random different shades of crap. Mega fail.

User currently offlineETinCaribe From Ethiopia, joined Dec 2009, 717 posts, RR: 0
Reply 15, posted (10 months 4 weeks 1 day 23 hours ago) and read 12172 times:

Hey guys, consultants have families to feed too, thus the re-design, re-branding, etc.
How do you say "if it ain't broke, don't fix it" in Spanish  

Perhaps they were looking at a way of making sure TACA and its customers did not feel like they were being overtaken by AV but still bad execution.


User currently offlineA388 From Netherlands Antilles, joined May 2001, 9576 posts, RR: 11
Reply 16, posted (10 months 4 weeks 1 day 22 hours ago) and read 11355 times:

Quoting Giancavia (Reply 14):
The livery is horrible. The tail means absolutely nothing, Just random different shades of crap. Mega fail.

I agree with you that the livery could have been done much better. However, the tail does mean something, it is the current TACA tail but adopted to AV's colors. I'm guessing this is done so the merger of TA and AV is evident and to get the TA customers used to the merged company (brand acceptance purposes).

Quoting ETinCaribe (Reply 15):
Perhaps they were looking at a way of making sure TACA and its customers did not feel like they were being overtaken by AV but still bad execution.

That is what I mean with my other post. I think the purpose of this new livery is to emphasize more on the merged company AV/TA. In that regard the tail logo is actually smartly done. However, the rest is very bad. That is the part that I find they could have done much better. I like the tail logo.

A388


User currently offlinealitalia744 From United States of America, joined Mar 2000, 4733 posts, RR: 45
Reply 17, posted (10 months 4 weeks 1 day 22 hours ago) and read 11277 times:

Which branding house designed this? Would be interesting to know.


Some see lines, others see between the lines.
User currently offlineSXDFC From United States of America, joined Dec 2007, 2228 posts, RR: 19
Reply 18, posted (10 months 4 weeks 1 day 21 hours ago) and read 10784 times:

I like the new livery, it looks nice and fresh. I do agree with others about the placement of the eagle on the tail for both the AA and AV color scheme.. This is a bit OT however does anyone know or can tell me why the Condor was chosen as a logo? What significance does it play?


ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
User currently offlineaer From Guatemala, joined Mar 2004, 1044 posts, RR: 3
Reply 19, posted (10 months 4 weeks 1 day 21 hours ago) and read 10688 times:

Quoting zkojq (Reply 11):
All of these will eventually operate under the name (and livery) of Avianca, new livery can't really show a bias towards one country over others.

Thank you, took the words out of my mouth.

Quoting A388 (Reply 16):
I'm guessing this is done so the merger of TA and AV is evident and to get the TA customers used to the merged company (brand acceptance purposes).

Now that you mention it, I guess they want to avoid something like when the Grupo Taca livery was introduced.



nice and spacious airports in need of new airlines and flights... GUA or FRS anyone?... anyone at all?
User currently offlineA388 From Netherlands Antilles, joined May 2001, 9576 posts, RR: 11
Reply 20, posted (10 months 4 weeks 1 day 21 hours ago) and read 10524 times:

Quoting SXDFC (Reply 18):
however does anyone know or can tell me why the Condor was chosen as a logo? What significance does it play?

The condor is also depicted on AV's current tail logo (as hard as one might find it, it is there). The condor also has some sort of national significance to Colombians. In the '70s-'80s there was a Colombian airline called AeroCondor Colombia...



View Large View Medium
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Photo © Andres Dallimonti


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Photo © Sunbird Photos by Don Boyd
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Photo © Bob Garrard



A388


User currently offlineav757 From Colombia, joined Apr 2004, 658 posts, RR: 6
Reply 21, posted (10 months 4 weeks 1 day 21 hours ago) and read 10386 times:
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Quoting SXDFC (Reply 18):
This is a bit OT however does anyone know or can tell me why the Condor was chosen as a logo? What significance does it play?

The condor of the Andes is Colombia's national symbol, and has an important role in the culture, folklore and mythology of the Andean regions of Argentina, Bolivia, Chile, Ecuador, and Peru.

The condor has been in the emblem of the company in its logos with many varaitions since its origin in December 5, 1919 when SCADTA was founded.

The livery being dropped as of today was made by Future Brands and the new livery is by the Colombian company of Sancho BBDO Advertising Agency here in Bogota.

Regards
AV757


User currently onlineRCS763AV From Colombia, joined Jun 2004, 4373 posts, RR: 12
Reply 22, posted (10 months 4 weeks 1 day 20 hours ago) and read 9978 times:

Well you already know what I think about the new image.

But the new uniforms rock! Haven't seen a new airline uniform this classy and yet cool in years! They didn't dispose of the hat or the ruana roja (the red cape) on the FA's, but they modernized them. And the ground crew uniforms look really sharp!

From AV's facebook page:

https://www.facebook.com/AviancaOficial?hc_location=stream


User currently offlineasterix From Austria, joined Jan 2004, 24 posts, RR: 0
Reply 23, posted (10 months 4 weeks 1 day 20 hours ago) and read 9670 times:
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While I like the idea of enhancing the Condor, I definitely think the new livery is a bad and tasteless yoke

User currently offlineMATURRO727 From Colombia, joined Apr 2004, 304 posts, RR: 0
Reply 24, posted (10 months 4 weeks 1 day 17 hours ago) and read 7843 times:

Yeah its definetly a shame to see so much history just vanishing to this new image...


Heres a video of the new image(only in spanish)

http://m.youtube.com/#/watch?feature...3D4AlUih0U2p4%26feature%3Dyoutu.be

I do have to say that the new uniforms are indeed quite better than the previous ones


Regards

MATURRO727


25 na : Couldnt they just keep the livery and put the new logo on it? Imho it would have been the easiest and quickest thing to do, and a much better result w
26 brilondon : Here we go. Nobody likes it because it is different and new. I won't pass judgment until I see it on the aircraft.
27 Post contains images PRAirbus : Sad is the fact that TACA, a Latin American aviation icon will disappear too! AV's new logo looks too much like the "new AA's" flight symbol. AV will
28 na : Nope. You dont have to see the rotten fish when you already smell it. I am not condemning new liveries per se, I´m condemning what is wrong.
29 Post contains links and images 817Dreamliiner : Wow, you make it sound like its some God given right.... Here's a photo in the database, just missing the titles: View Large View MediumPhoto © T.La
30 Post contains images na : Rubbish. Nobody likes it because its bad, probably the most drastic change from good to bad in recent times. The old one was "different", the coming
31 jfk777 : Its similar to the Korean airline "Asiana". Except Avianca's is all red. Why has Avianca doen so much corporate rebranding in recent years ? They chan
32 Post contains links nicholasjet : More images of the interior have been posted here, including the new interior of their A330s and uniforms. http://thedesignair.net/2013/05/29/avianca-
33 nicholasjet : and also... what's with all the red airlines nowadays?!
34 bogota : Not entirely true, the interiors except for the change from blue cloth to grey leather are exactly the same as the airline has had for years. The gen
35 SXDFC : When will we see the A320s and A330s arrive for re-paints?
36 RootsAir : Even the Alianza Summa livery was nicer than this crap
37 bluesky73 : Yet another "bland re-brand". Design companies clearly running out of ideas and airline board directors led easily to the bank. Nothing else to say bu
38 brilondon : Maybe you are what is wrong. Somebody must have liked it, or they would not have invested in rebranding the airline. I don't really care but when you
39 etops1 : Is it me , or is this a rip off of the current AA logo ?
40 SXDFC : As someone else pointed out, they had to change their livery because their previous livery looked "too Colombian". Since they merged with TACA they w
41 abrelosojos : The only thing I liked about Avianca is now gone. Welcome to the Ikea airline. Saludos, Alex
42 alfa164 : You just insulted my local Ikea store.
43 brilondon : Well I hope you don't have to load your own luggage and fuel the aircraft yourself on Ikea Air. Hey those of you who run airlines don't get any ideas
44 corsario1 : I love it! its classy, fresh, and a lot more international than the previous. I do like the previous but it was very Colombia biased, and lacked the i
45 bogota : I disagree, its not classy, not fresh, it looks bland, boring and uninspiring. The previous only had Colombia in the tail, but the livery as a whole
46 Giancavia : We all have our own tastes and opinion no doubt but honestly what is more "international" about this scheme? It doesnt make any sense. Also its just
47 Post contains images A388 : Does anyone know why the Avianca FIDS website doesn't load the FIDS page after logging in? I want to track AV's aircraft that are painted in the new l
48 aerokiwi : It looks like the kind of livery graphic designers plonk on mock aircraft parked at new terminal buildings in images released of airport developments.
49 Post contains links and images av757 : Avianca's new livery on the ATR72-600. View Large View MediumPhoto © Dn280View Large View MediumPhoto © Clément Alloing Regards, AV757
50 a300aa : I dont like this new livery at all !! Dont like uniforms either, they had an excellent brand and livery before.
51 777way : would've been a nice professional looking merger livery for Air India, more so if they had retained their 1989 livery with the red slash, this looks
52 Post contains links and images av757 : Avianca's new ATR72-600 debuts at the Paris Airshow at Le Bourget with colorful artwork on its propeller blades. View Large View MediumPhoto © Alexey
53 AR385 : Is that livery on the prop blades a unique one to that plane, as in a "special livery" or would it be applied to all of them? That´s the only saving
54 777way : seen that before, its not for AV but something ATR do in promos.
55 AR385 : Thanks a lot. Oh well, that´s too bad.
56 na : And another Big BOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOH for Avianca for this stupid and tasteless move. May it fall like the crappy Summa schema ten or so y
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