bongo From Colombia, joined Oct 2003, 1861 posts, RR: 5 Posted (6 months 3 weeks 6 days 14 hours ago) and read 13285 times:
The new image and livery will be launched tomorrow. It was a surprise for me since the actual is not so old.
Main HQ in Bogota are changing the billboard about a week ago.
A source told me that the yellow, blue and red(Colombian flag colours) in the logo will dissapear.
MDE: First airport in the Americas visited by the A380!
na From Germany, joined Dec 1999, 10068 posts, RR: 11 Reply 3, posted (6 months 3 weeks 6 days 3 hours ago) and read 12522 times:
While the stylised bird isnt bad, the change of livery is just a disaster.
How can they dump such a great scheme, one of the nicest worldwide, and introduce such a bland and generic look?
Sorry to be drastic, but the management board who decided that must be a bunch of tasteless idiots who dont know the value of what they already have, dumping a lot of money in a rebranding thats clearly to see from excellent to medioce.
shamrock350 From Ireland, joined Mar 2005, 6206 posts, RR: 14 Reply 8, posted (6 months 3 weeks 6 days 1 hour ago) and read 12050 times:
I think it's actually a better attempt at a bird logo than the new AA, at least you can tell it's a bird!
I never really liked the current AV livery but this new version is very poor, the tail is messy and unfinished (we've heard that before) and billboard titles are very tacky in my opinion. Maybe if they put the logo on the tail it would feel a little more complete and give it a real identity.
I think the 'issue' is that the yellow on the tail represents the Colombian flag. Avianca meanwhile is trying to send the message that it is the airline for all of Latin America. Avianca has subsidiaries in Brazil (Avianca Brazil - used to be OceanAir), Ecuador (AeroGal), El Salvador (TACA) etc (their owners nearly acquired TAP Portugal also). All of these will eventually operate under the name (and livery) of Avianca, new livery can't really show a bias towards one country over others.
All of the above doesn't make it ok to introduce an inferior livery.
Quoting alitalia744 (Reply 9):
The livery would look significantly better had they chosen to place the Condor (bird) logo on the tail.
trent772 From Colombia, joined Oct 2012, 111 posts, RR: 0 Reply 12, posted (6 months 3 weeks 6 days 1 hour ago) and read 11932 times:
Awful, just Awful.
Why take the red color that has with time turned into something iconic and a synonym with the airline and make it white like every other airline out there?
AV will no longer stand out at airports around the globe, the red is gone, this isn't like the Summa fiasco where the red planes were brought back after some time, this time is different, the red is gone, and it's gone for good.
AR385 From Mexico, joined Nov 2003, 5539 posts, RR: 26 Reply 13, posted (6 months 3 weeks 6 days ago) and read 11868 times:
As I said before, seems like they tried to incorporate the TACA livery/brand somehow and manage to come out with this monstrosity. Completely forgettable, mismatched tail colors and essentially, it makes no sense. If they so badly wanted to keep some semblance of TACA, they could have added the parrot to the existing AV livery. I guess these days anybody can design an airline livery.
Massive fail. It´s worst than the Alianza Summa livery, and that´s saying something.
A388 From Netherlands Antilles, joined May 2001, 9417 posts, RR: 11 Reply 16, posted (6 months 3 weeks 5 days 23 hours ago) and read 10996 times:
Quoting Giancavia (Reply 14): The livery is horrible. The tail means absolutely nothing, Just random different shades of crap. Mega fail.
I agree with you that the livery could have been done much better. However, the tail does mean something, it is the current TACA tail but adopted to AV's colors. I'm guessing this is done so the merger of TA and AV is evident and to get the TA customers used to the merged company (brand acceptance purposes).
Quoting ETinCaribe (Reply 15): Perhaps they were looking at a way of making sure TACA and its customers did not feel like they were being overtaken by AV but still bad execution.
That is what I mean with my other post. I think the purpose of this new livery is to emphasize more on the merged company AV/TA. In that regard the tail logo is actually smartly done. However, the rest is very bad. That is the part that I find they could have done much better. I like the tail logo.
SXDFC From United States of America, joined Dec 2007, 2146 posts, RR: 19 Reply 18, posted (6 months 3 weeks 5 days 22 hours ago) and read 10425 times:
I like the new livery, it looks nice and fresh. I do agree with others about the placement of the eagle on the tail for both the AA and AV color scheme.. This is a bit OT however does anyone know or can tell me why the Condor was chosen as a logo? What significance does it play?
ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
A388 From Netherlands Antilles, joined May 2001, 9417 posts, RR: 11 Reply 20, posted (6 months 3 weeks 5 days 22 hours ago) and read 10165 times:
Quoting SXDFC (Reply 18): however does anyone know or can tell me why the Condor was chosen as a logo? What significance does it play?
The condor is also depicted on AV's current tail logo (as hard as one might find it, it is there). The condor also has some sort of national significance to Colombians. In the '70s-'80s there was a Colombian airline called AeroCondor Colombia...
RCS763AV From Colombia, joined Jun 2004, 4346 posts, RR: 13 Reply 22, posted (6 months 3 weeks 5 days 21 hours ago) and read 9619 times:
Well you already know what I think about the new image.
But the new uniforms rock! Haven't seen a new airline uniform this classy and yet cool in years! They didn't dispose of the hat or the ruana roja (the red cape) on the FA's, but they modernized them. And the ground crew uniforms look really sharp!