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Pinnacle Airlines Changing Name To Endeavor Air  
User currently offlinedtwpilot225 From United States of America, joined Dec 2011, 147 posts, RR: 0
Posted (1 year 5 months 4 weeks 10 hours ago) and read 13160 times:
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No official press release yet but according to employees it will be rebranded with a company vote for the logo and it will be called Endeavor Air. Seems pretty cool to me

29 replies: All unread, showing first 25:
 
User currently offlinevfw614 From Germany, joined Dec 2001, 4030 posts, RR: 5
Reply 1, posted (1 year 5 months 4 weeks 9 hours ago) and read 12988 times:

Sorry for the stupid question, but what is the point of rebranding an airline that does not operate flights under its own brand?

User currently offlineUnitedTristar From , joined Dec 1969, posts, RR:
Reply 2, posted (1 year 5 months 4 weeks 8 hours ago) and read 12923 times:

Quoting vfw614 (Reply 1):
Sorry for the stupid question, but what is the point of rebranding an airline that does not operate flights under its own brand?


That's a very good question, let me try to address it the best I can.

Just like any other public company, this one has a customer base it must please.

Now, while they do not go to market as Pinnacle, they do have customers that recognize them under this brand, i.e. the major carriers who's flag they operate under. In the past, Pinnacle has been associated with carriers like Cogan who had a very messy accident and Pinnacle themselves has just gone through bankruptcy.

Just like most other companies who emerge from bankruptcy, they are trying to change the record so to speak.

As you note, they don't have a TON of public name power for many reasons including the fact that they typically don't go to market under their own name.

For all these reasons and more, some companies who emerge from bankruptcy change their name to help them change.

Does that help at all?

-m

  


User currently offlinevfw614 From Germany, joined Dec 2001, 4030 posts, RR: 5
Reply 3, posted (1 year 5 months 4 weeks 8 hours ago) and read 12864 times:

Thanks for the explanation. Maybe I am too naive, but I would expect that because of the customers they deal with - the handful of US legacy carriers that know the market inside out - any renaming exercise is more or less pointless.

User currently offline1337Delta764 From United States of America, joined Oct 2005, 6632 posts, RR: 2
Reply 4, posted (1 year 5 months 4 weeks 8 hours ago) and read 12834 times:

Why not resurrect the Delta Express name? After all, most airlines use "Express" branding to refer to their regional affiliates or subsidiaries. DL was the lone exception, who used the Delta Express name for a low-cost subsidiary (which was eventually replaced by Song).

[Edited 2013-05-31 16:30:20]


The Pink Delta 767-400ER - The most beautiful aircraft in the sky
User currently offlinePolot From United States of America, joined Jul 2011, 2313 posts, RR: 1
Reply 5, posted (1 year 5 months 4 weeks 8 hours ago) and read 12792 times:

Quoting 1337Delta764 (Reply 4):
Why not resurrect the Delta Express name? After all, most airlines use "Express" branding to refer to their regional affiliate. DL was the lone exception, who used the Delta Express name for a low-cost subsidiary (which was eventually replaced by Song).

Because that just creates headaches later if/when Delta ever wants to get rid of them.

[Edited 2013-05-31 16:33:11]

User currently offlineDTWSXM From United States of America, joined Nov 2009, 28 posts, RR: 0
Reply 6, posted (1 year 5 months 4 weeks 8 hours ago) and read 12766 times:

My matchsticks were on 9E taking the Mesaba name.

It is curious that a company comin out of bankruptcy would take on the unnecessary cost of renaming itself. I guess if Delta is picking up the tab now it really doesn't matter.   

Cheers!
Chris



Sláinte
User currently offlineKingAir200 From United States of America, joined May 2006, 1628 posts, RR: 2
Reply 7, posted (1 year 5 months 4 weeks 8 hours ago) and read 12628 times:

Endeavor Air? Really? Not a huge fan of that. I hope they keep Flagship as their call sign at least.


Hey Swifty
User currently onlineSSTeve From United States of America, joined Dec 2011, 724 posts, RR: 2
Reply 8, posted (1 year 5 months 4 weeks 7 hours ago) and read 12456 times:

Quoting UnitedTristar (Reply 2):
Now, while they do not go to market as Pinnacle, they do have customers that recognize them under this brand, i.e. the major carriers who's flag they operate under. In the past, Pinnacle has been associated with carriers like Cogan who had a very messy accident and Pinnacle themselves has just gone through bankruptcy.

And when you think "Pinnacle" and "crash" together, there's one particular flight with no passengers that comes to mind...


User currently offlinemichman From United States of America, joined Dec 2006, 542 posts, RR: 0
Reply 9, posted (1 year 5 months 4 weeks 7 hours ago) and read 12440 times:

Quoting SSTeve (Reply 8):
And when you think "Pinnacle" and "crash" together, there's one particular flight with no passengers that comes to mind...

Forty one it!


User currently offlinecjg225 From United States of America, joined Feb 2013, 871 posts, RR: 0
Reply 10, posted (1 year 5 months 4 weeks 5 hours ago) and read 12101 times:

I like the name. Endeavor was my favorite shuttle after Atlantis. Just a cool word.


Restoring Penn State's transportation heritage...
User currently onlineMir From United States of America, joined Jan 2004, 21798 posts, RR: 55
Reply 11, posted (1 year 5 months 4 weeks 5 hours ago) and read 11972 times:

What a waste of money. Hopefully this goes the way of Surejet.

Quoting cjg225 (Reply 11):
Endeavor was my favorite shuttle after Atlantis.

Endeavour, not Endeavor.

-Mir



7 billion, one nation, imagination...it's a beautiful day
User currently offlinePHLapproach From Philippines, joined Mar 2004, 1246 posts, RR: 18
Reply 12, posted (1 year 5 months 4 weeks 4 hours ago) and read 11925 times:

After the debacle of renaming ASA/ExpressJet to SureJet happened and they rescinded the name after bad feedback. The company put up a vote online for employees with four choices. 2 being the original names Atlantic Southeast or ExpressJet and 2 new ones. Endeavor was one of the new ones to choose...

User currently offlinedtwpilot225 From United States of America, joined Dec 2011, 147 posts, RR: 0
Reply 13, posted (1 year 5 months 4 weeks 4 hours ago) and read 11912 times:
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I thought superior airways would be good because Lake Superior connects the two states with the biggest pinnacle/Mesaba bases.

User currently offlinecjg225 From United States of America, joined Feb 2013, 871 posts, RR: 0
Reply 14, posted (1 year 5 months 4 weeks 4 hours ago) and read 11871 times:

Quoting Mir (Reply 12):
Endeavour, not Endeavor.

Ugh. I can't believe I did that. I knew it was spelled that way but probably got caught up because of the way Pinnacle is spelling it.



Restoring Penn State's transportation heritage...
User currently offlineYakflyer From United States of America, joined Nov 2010, 58 posts, RR: 0
Reply 15, posted (1 year 5 months 3 weeks 6 days 16 hours ago) and read 9704 times:

Quoting vfw614 (Reply 3):
Maybe I am too naive, but I would expect that because of the customers they deal with - the handful of US legacy carriers that know the market inside out - any renaming exercise is more or less pointless.

I don't think you are being naive at all. You are absolutely correct, changing your name does not erase your history. Pinnacle will always be remembered just as Airtran is remembered for being Valuejet. The only way for Pinnacle to escape their history will be for them to be merged into another airline.

As a wholly owned it is doubtful that their parent will forget who and what they are. Also doubtful they will have to be concerned about "other customers". In my opinion if they change their name it will be done in an attempt to create a new beginning for their employees. I also think the effort will fall flat, just another lame corporate attempt to manipulate culture with smoke & mirrors instead of any meaningful change.


User currently offlinePolot From United States of America, joined Jul 2011, 2313 posts, RR: 1
Reply 16, posted (1 year 5 months 3 weeks 6 days 16 hours ago) and read 9686 times:

Quoting Yakflyer (Reply 16):
Pinnacle will always be remembered just as Airtran is remembered for being Valuejet.

So except for a.netters and some employees, nobody will remember Pinnacle at all...


User currently offlineWA707atMSP From United States of America, joined Oct 2006, 2255 posts, RR: 8
Reply 17, posted (1 year 5 months 3 weeks 6 days 14 hours ago) and read 9229 times:

Quoting Polot (Reply 16):
Quoting Yakflyer (Reply 16):Pinnacle will always be remembered just as Airtran is remembered for being Valuejet.
So except for a.netters and some employees, nobody will remember Pinnacle at all...

How many people, even on this website, remember that Pinnacle was originally known as Express Airlines I, and flew under that name longer than they flew under the Pinnacle name?



Seaholm Maples are #1!
User currently offlinewjcandee From United States of America, joined Jun 2000, 5289 posts, RR: 23
Reply 18, posted (1 year 5 months 3 weeks 6 days 14 hours ago) and read 9180 times:

Idiotic name. To me it connotes, "We're really trying, even though we still suck."

In a business in which trying hard isn't good enough -- where it has to be done right every time or people die.

"We're gonna try real hard to get you there safely!!"

Yikes. Good thing they aren't painting that name on any actual aircraft.

Or, given that these are the guys who brought you Club 41, "we're gonna try to get to the service ceiling!!"

[Edited 2013-06-01 10:41:19]

User currently offlinetharanga From United States of America, joined Apr 2009, 1865 posts, RR: 1
Reply 19, posted (1 year 5 months 3 weeks 6 days 13 hours ago) and read 8799 times:

Quoting Polot (Reply 16):
So except for a.netters and some employees, nobody will remember Pinnacle at all...

Delta will, and that's who actually matters here.


User currently offlinePolot From United States of America, joined Jul 2011, 2313 posts, RR: 1
Reply 20, posted (1 year 5 months 3 weeks 6 days 13 hours ago) and read 8762 times:

Quoting tharanga (Reply 19):

And Delta (or any airline really) could not care less what Pinnacle is called or what their history is, especially since they are now a wholly owned subsidiary.


User currently offlinebohica From United States of America, joined Feb 2004, 2738 posts, RR: 0
Reply 21, posted (1 year 5 months 3 weeks 6 days 12 hours ago) and read 8605 times:

Quoting Polot (Reply 20):
And Delta (or any airline really) could not care less what Pinnacle is called or what their history is, especially since they are now a wholly owned subsidiary.

If DL were to sell Pinnacle in the future, the name Endeavour might be a more attractive name to potential investors than Pinnacle.


User currently offlinetharanga From United States of America, joined Apr 2009, 1865 posts, RR: 1
Reply 22, posted (1 year 5 months 3 weeks 6 days 11 hours ago) and read 8416 times:

Quoting Polot (Reply 20):
And Delta (or any airline really) could not care less what Pinnacle is called or what their history is, especially since they are now a wholly owned subsidiary.

so the question remains: what's the point of renaming?

an attempt to improve employee morale? I'm sure they're thrilled.


User currently offlineDeltaMD90 From United States of America, joined Apr 2008, 7971 posts, RR: 51
Reply 23, posted (1 year 5 months 3 weeks 6 days 11 hours ago) and read 8216 times:

Quoting 1337Delta764 (Reply 4):
Why not resurrect the Delta Express name? After all, most airlines use "Express" branding to refer to their regional affiliates or subsidiaries.

So they'd be Delta Express flying under the Delta Connection banner? That sounds redundant and silly

Quoting 1337Delta764 (Reply 4):
DL was the lone exception

American Eagle. Northwest Airlink.



Ironically I have never flown a Delta MD-90 :)
User currently offline1337Delta764 From United States of America, joined Oct 2005, 6632 posts, RR: 2
Reply 24, posted (1 year 5 months 3 weeks 6 days 10 hours ago) and read 7987 times:

Quoting DeltaMD90 (Reply 23):
American Eagle. Northwest Airlink.

No, what I meant was that DL was the only U.S. airline who used the word "Express" for something other than a regional subsidiary or affiliate.

[Edited 2013-06-01 14:57:08]


The Pink Delta 767-400ER - The most beautiful aircraft in the sky
25 crj900lr : Florida Express, anyone remember them?
26 TWA902fly : People Express Federal Express Western Air Express (the original namesake of TWA (Transcontinental + Western Air Express)) Business Express Chicago E
27 tharanga : also Hawaii Express Midwest Express
28 F9animal : I agree with others about the waste of money. Put that money in the bank, or use some of it to treat the employees to a bonus. Rebranding is fine, but
29 Post contains images nwaesc : Why not just call it Express Airlines I (or II) again? Different name... Has "express" in it... [Edited 2013-06-02 08:53:51]
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