evolv From Canada, joined Jun 2007, 90 posts, RR: 0 Posted (2 years 2 months 2 weeks 3 days 10 hours ago) and read 13122 times:
Do people think that westjet needs a name change when they start flying internationally, so that people will identify the airline with Canada? Or is the westjet brand known well enough outside of Canada?
NorthStarDC4M From Canada, joined Apr 2000, 3147 posts, RR: 35
Reply 2, posted (2 years 2 months 2 weeks 3 days 10 hours ago) and read 13107 times:
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Brand is a funny thing... it doesn't mean as much as you'd think it does.
Unless there is some language issue (Chevy Nova meets Mexico (Chevy Doesn't Go) for example), there isn't much point in a rebrand for moving into new markets.
There's nothing like the Nova issue with the Westjet brand... I don't think they will have any trouble moving into new markets.
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SpaceshipDC10 From Canada, joined Jan 2013, 2955 posts, RR: 6
Reply 7, posted (2 years 2 months 2 weeks 3 days 9 hours ago) and read 12680 times:
Northwest also outgrew the meaning of its name. Just like Wardair, I believe WestJet should change its corporate name to WestJet Canada or at least place the Canadian flag just behind the cockpit windows like WD did where it could be easily seen by waiting passengers.
yowza From Canada, joined Jul 2005, 5020 posts, RR: 14
Reply 10, posted (2 years 2 months 2 weeks 3 days 9 hours ago) and read 12625 times:
I've often wondered this myself and I believe that the answer will be subtle brand augmentation versus a full on change. I expect to see WestJet become WestJet Canada. I also expect the word Canada and some Canadian icon become a part of the WestJet livery.
Quoting YYZYYT (Reply 5): They have been flying internationally for years... seems to have worked out so far.
I suspect the OP meant lonh haul ops outside the US and Carribean. In some aviation circles in Canada "international' is synonymous with international long-haul whereas the USA and Caribbean are bucketed as trans-border.
silentbob From United States of America, joined Aug 2006, 2296 posts, RR: 1
Reply 12, posted (2 years 2 months 2 weeks 3 days 9 hours ago) and read 12528 times:
Quoting NorthStarDC4M (Reply 2): There's nothing like the Nova issue with the Westjet brand... I don't think they will have any trouble moving into new markets.
Agreed, it's not like it would be difficult to position the "west" part to represent the "western hemisphere" and that wouldn't require any changes to the name, marketing or branding efforts already in place.
robsaw From Canada, joined Dec 2008, 274 posts, RR: 0
Reply 14, posted (2 years 2 months 2 weeks 3 days 8 hours ago) and read 12242 times:
Quoting SpaceshipDC10 (Reply 7): Northwest also outgrew the meaning of its name. Just like Wardair, I believe WestJet should change its corporate name to WestJet Canada or at least place the Canadian flag just behind the cockpit windows like WD did where it could be easily seen by waiting passengers.
WestJet to WestJet Canada is an unsubstantive change that accomplishes what exactly? And, in how many airports do passengers get ANY easy look at their aircraft or bother to look? I personally am interested in airlines and aircraft and look where possible, but I'd say I represent about 1% of the waiting passengers. In any case, there IS a Canadian flag towards the rear of the aircraft where it is generally more visible for waiting passengers.
robsaw From Canada, joined Dec 2008, 274 posts, RR: 0
Reply 15, posted (2 years 2 months 2 weeks 3 days 8 hours ago) and read 12209 times:
Quoting planeguy727 (Reply 11): The name has not been a barrier for Alaska to be successful with lower 48 to Mexico or Hawaii routes.
But you do know that Alaska is currently in the midst of a "re-branding exercise"? However, Alaska has already stated they are keeping Alaska and haven't disclosed exactly what changes in logo, livery or possible name variations incorporating "Alaska" that they might execute.
egnr From United Kingdom, joined Feb 2004, 516 posts, RR: 0
Reply 17, posted (2 years 2 months 2 weeks 3 days 6 hours ago) and read 11869 times:
Quoting evolv (Thread starter): Do people think that westjet needs a name change when they start flying internationally, so that people will identify the airline with Canada? Or is the westjet brand known well enough outside of Canada?
Is there actually a need for any airline's name to identify with any specific country? Especially with the rise in online bookings and air fare scanning websites - people visit Expedia or similar and say where they want to fly from and to, then make their selection based on price, flight times, etc.
In Europe, we have Ryanair, easyJet, Vueling and wizzair amongst others without geographical names flying point-to-point from various countries across Europe. easyJet could take me from Manchester to Basle, or from Basle to Madrid, or Budapest to Paris.
At the opposite end of the argument, Norwegian could fly me from Gatwick to Rome or Rome to Copenhagen. Going nowhere near Norway!
brilondon From Canada, joined Aug 2005, 4564 posts, RR: 2
Reply 18, posted (2 years 2 months 2 weeks 3 days 5 hours ago) and read 11749 times:
Quoting YYZYYT (Reply 5): That said, I have often thought that "WEST jet" was an odd name for an airline flying YHZ-YYT.
CP had that name and yet I flew them to AMS from YYZ and they seemed successful at it without us actually being in the Pacific or flying in Canada. Westjet is just a name. But for an example people fly WN from BWI to Florida and they don't seem confused so it really is just for the truly stupid who would get confused.
rikkus67 From Canada, joined Jun 2000, 1777 posts, RR: 1
Reply 19, posted (2 years 2 months 2 weeks 3 days 4 hours ago) and read 11545 times:
WESTjet was only thought of a "regional" brand when the airline was only in the west. Once they started coast to coast flying, plus the multiple international routes now available... it's brand to many is "Westjet: the OTHER major Canadian Airline". No need to change the name.
aztrainer From United States of America, joined Oct 2011, 695 posts, RR: 1
Reply 20, posted (2 years 2 months 2 weeks 3 days 4 hours ago) and read 11479 times:
I would say no, as there is/are a lot of examples of regional and local airlines that went national.
Southwest does not just fly in the southwest US.
Alaska Airlines dose not just fly in Alaska
Hawaiian is not just flying in the Hawaiian Islands (Granted, they do connect through Hawai'i)
Now, does Westjet scream Canada to someone not from Canada, I would say no. But with a good PR campaign and informing the traveling public it should be fine. I think a problem would be if they try to become something more similar to Air Canada the general public may get confused. IMHO
Oroka From Canada, joined Dec 2006, 924 posts, RR: 0
Reply 21, posted (2 years 2 months 2 weeks 2 days 23 hours ago) and read 8505 times:
Is this the opposite of Air Canada's long string of naming their regional airlines something other than Air Canada?
Does it matter if someone flying on an international flight knows that Westjet is a Canadian company? The people who it matters to will see the Canadian flag on the back. Westjet will become a massive hit if they just keep up with the business plan they are using right now... it will be a reflection of Canadian hospitality, rather than the old cranky battle axes stalking the isles on Air Canada jets.
I mean come on, they tell jokes over the intercom while waiting for take off. Ever hear a flight attendant from Ontario do the pre flight safety demo in 'Newfinese' because it was her first trip there? Its great fun and amusing, it really sets the tone for a pleasant flight. Im pretty sure there was a reference to a cod fish tossed in that day!