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Westjet Name Change?  
User currently offlineevolv From Canada, joined Jun 2007, 87 posts, RR: 0
Posted (9 months ago) and read 12179 times:

Do people think that westjet needs a name change when they start flying internationally, so that people will identify the airline with Canada? Or is the westjet brand known well enough outside of Canada?

52 replies: All unread, showing first 25:
 
User currently offlineDash9 From Canada, joined Nov 2008, 188 posts, RR: 0
Reply 1, posted (9 months ago) and read 12167 times:

that would be a bad idea.

For the same reason Delta Airlines is not operating only in the Mississippi Delta. When you have a well known and respected brand you stick to it.

-Dash9


User currently offlineNorthStarDC4M From Canada, joined Apr 2000, 2951 posts, RR: 37
Reply 2, posted (9 months ago) and read 12164 times:
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Brand is a funny thing... it doesn't mean as much as you'd think it does.
Unless there is some language issue (Chevy Nova meets Mexico (Chevy Doesn't Go) for example), there isn't much point in a rebrand for moving into new markets.

There's nothing like the Nova issue with the Westjet brand... I don't think they will have any trouble moving into new markets.



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User currently offlineOzarkD9S From United States of America, joined Oct 2001, 4878 posts, RR: 22
Reply 3, posted (9 months ago) and read 12086 times:

All they would really need to do is market the airline as "WestJet Canada" if and when they start crossing the waters.


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User currently offlineMesaflyguy From United States of America, joined Dec 2012, 2486 posts, RR: 4
Reply 4, posted (9 months ago) and read 11957 times:
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Why wouldthey need to change their name for that? Delta flies Internationally, so does United.


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User currently offlineYYZYYT From Canada, joined Apr 2005, 924 posts, RR: 0
Reply 5, posted (9 months ago) and read 11925 times:

Quoting evolv (Thread starter):
Do people think that westjet needs a name change when they start flying internationally

They have been flying internationally for years... seems to have worked out so far.

That said, I have often thought that "WEST jet" was an odd name for an airline flying YHZ-YYT.


User currently offlineyyz717 From Canada, joined Sep 2001, 16228 posts, RR: 57
Reply 6, posted (9 months ago) and read 11881 times:

Quoting OzarkD9S (Reply 3):
All they would really need to do is market the airline as "WestJet Canada" if and when they start crossing the waters.

They have indeed outgrown the meaning of their name, but their brand is so well known in Canada that it doesn't matter here.

They probably have branding or image problems in the US in that many Americans probably think they are a Western US operator. That could be solved with "Westjet Canada".

Too bad "Canjet" is taken.



Panam, TWA, Ansett, Eastern.......AC next? Might be good for Canada.
User currently offlineSpaceshipDC10 From Australia, joined Jan 2013, 1401 posts, RR: 3
Reply 7, posted (9 months ago) and read 11737 times:

Northwest also outgrew the meaning of its name. Just like Wardair, I believe WestJet should change its corporate name to WestJet Canada or at least place the Canadian flag just behind the cockpit windows like WD did where it could be easily seen by waiting passengers.


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User currently offlineIADCA From United States of America, joined Feb 2007, 1243 posts, RR: 8
Reply 8, posted (9 months ago) and read 11723 times:

Quoting YYZYYT (Reply 5):
That said, I have often thought that "WEST jet" was an odd name for an airline flying YHZ-YYT.

Same for WN flying BWI-PVD, but that one's not changing either.


User currently offlinecommavia From United States of America, joined Apr 2005, 11121 posts, RR: 62
Reply 9, posted (8 months 4 weeks 1 day 23 hours ago) and read 11724 times:

I suggest "Canadi>n"  

User currently offlineyowza From Canada, joined Jul 2005, 4845 posts, RR: 15
Reply 10, posted (8 months 4 weeks 1 day 23 hours ago) and read 11682 times:

I've often wondered this myself and I believe that the answer will be subtle brand augmentation versus a full on change. I expect to see WestJet become WestJet Canada. I also expect the word Canada and some Canadian icon become a part of the WestJet livery.

Quoting YYZYYT (Reply 5):
They have been flying internationally for years... seems to have worked out so far.

I suspect the OP meant lonh haul ops outside the US and Carribean. In some aviation circles in Canada "international' is synonymous with international long-haul whereas the USA and Caribbean are bucketed as trans-border.

YOWza



12A whenever possible.
User currently offlineplaneguy727 From United States of America, joined Mar 2007, 1210 posts, RR: 1
Reply 11, posted (8 months 4 weeks 1 day 23 hours ago) and read 11629 times:

The name has not been a barrier for Alaska to be successful with lower 48 to Mexico or Hawaii routes.

Southwest offers flights from NYC to other east coast destinations.

If you do it right, your brand is adapted and positioned in new markets rather than change your name to create a new brand.



I want to live in an old and converted 727...
User currently offlinesilentbob From United States of America, joined Aug 2006, 1962 posts, RR: 1
Reply 12, posted (8 months 4 weeks 1 day 23 hours ago) and read 11585 times:

Quoting NorthStarDC4M (Reply 2):
There's nothing like the Nova issue with the Westjet brand... I don't think they will have any trouble moving into new markets.

Agreed, it's not like it would be difficult to position the "west" part to represent the "western hemisphere" and that wouldn't require any changes to the name, marketing or branding efforts already in place.


User currently offlinewhiteguy From Canada, joined Nov 2003, 763 posts, RR: 0
Reply 13, posted (8 months 4 weeks 1 day 23 hours ago) and read 11574 times:

Quoting commavia (Reply 9):

I suggest "Canadi>n"


Why??? Canadian failed as an airline! I never understand the fixation with resurrecting failures!


User currently offlinerobsaw From Canada, joined Dec 2008, 227 posts, RR: 0
Reply 14, posted (8 months 4 weeks 1 day 22 hours ago) and read 11299 times:

Quoting SpaceshipDC10 (Reply 7):
Northwest also outgrew the meaning of its name. Just like Wardair, I believe WestJet should change its corporate name to WestJet Canada or at least place the Canadian flag just behind the cockpit windows like WD did where it could be easily seen by waiting passengers.

WestJet to WestJet Canada is an unsubstantive change that accomplishes what exactly? And, in how many airports do passengers get ANY easy look at their aircraft or bother to look? I personally am interested in airlines and aircraft and look where possible, but I'd say I represent about 1% of the waiting passengers. In any case, there IS a Canadian flag towards the rear of the aircraft where it is generally more visible for waiting passengers.


User currently offlinerobsaw From Canada, joined Dec 2008, 227 posts, RR: 0
Reply 15, posted (8 months 4 weeks 1 day 22 hours ago) and read 11266 times:

Quoting planeguy727 (Reply 11):
The name has not been a barrier for Alaska to be successful with lower 48 to Mexico or Hawaii routes.

But you do know that Alaska is currently in the midst of a "re-branding exercise"? However, Alaska has already stated they are keeping Alaska and haven't disclosed exactly what changes in logo, livery or possible name variations incorporating "Alaska" that they might execute.


User currently offlineCargolex From United States of America, joined Apr 2010, 1252 posts, RR: 8
Reply 16, posted (8 months 4 weeks 1 day 22 hours ago) and read 11227 times:

Quoting whiteguy (Reply 13):

Why??? Canadian failed as an airline! I never understand the fixation with resurrecting failures!

I'm pretty sure that was a tongue-in-cheek comment.

WestJet's a strong brand, even many Americans know it. It would be foolish to ditch it, and it's generic enough that it could work anywhere, really. Not like "Lake Central Airlines" or "Quebecair."


User currently offlineegnr From United Kingdom, joined Feb 2004, 507 posts, RR: 0
Reply 17, posted (8 months 4 weeks 1 day 20 hours ago) and read 10926 times:

Quoting evolv (Thread starter):
Do people think that westjet needs a name change when they start flying internationally, so that people will identify the airline with Canada? Or is the westjet brand known well enough outside of Canada?

Is there actually a need for any airline's name to identify with any specific country? Especially with the rise in online bookings and air fare scanning websites - people visit Expedia or similar and say where they want to fly from and to, then make their selection based on price, flight times, etc.

In Europe, we have Ryanair, easyJet, Vueling and wizzair amongst others without geographical names flying point-to-point from various countries across Europe. easyJet could take me from Manchester to Basle, or from Basle to Madrid, or Budapest to Paris.

At the opposite end of the argument, Norwegian could fly me from Gatwick to Rome or Rome to Copenhagen. Going nowhere near Norway!

[Edited 2013-07-24 13:00:54]


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User currently offlinebrilondon From Canada, joined Aug 2005, 4058 posts, RR: 1
Reply 18, posted (8 months 4 weeks 1 day 20 hours ago) and read 10806 times:

Quoting YYZYYT (Reply 5):
That said, I have often thought that "WEST jet" was an odd name for an airline flying YHZ-YYT.

CP had that name and yet I flew them to AMS from YYZ and they seemed successful at it without us actually being in the Pacific or flying in Canada. Westjet is just a name. But for an example people fly WN from BWI to Florida and they don't seem confused so it really is just for the truly stupid who would get confused.



Rush for ever; Yankees all the way!!
User currently offlinerikkus67 From Canada, joined Jun 2000, 1577 posts, RR: 1
Reply 19, posted (8 months 4 weeks 1 day 19 hours ago) and read 10602 times:

WESTjet was only thought of a "regional" brand when the airline was only in the west. Once they started coast to coast flying, plus the multiple international routes now available... it's brand to many is "Westjet: the OTHER major Canadian Airline". No need to change the name.


AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
User currently offlineaztrainer From United States of America, joined Oct 2011, 517 posts, RR: 1
Reply 20, posted (8 months 4 weeks 1 day 18 hours ago) and read 10536 times:

I would say no, as there is/are a lot of examples of regional and local airlines that went national.

Southwest does not just fly in the southwest US.
Alaska Airlines dose not just fly in Alaska
Hawaiian is not just flying in the Hawaiian Islands (Granted, they do connect through Hawai'i)

Now, does Westjet scream Canada to someone not from Canada, I would say no. But with a good PR campaign and informing the traveling public it should be fine. I think a problem would be if they try to become something more similar to Air Canada the general public may get confused. IMHO


User currently offlineOroka From Canada, joined Dec 2006, 900 posts, RR: 0
Reply 21, posted (8 months 4 weeks 1 day 13 hours ago) and read 7562 times:

Is this the opposite of Air Canada's long string of naming their regional airlines something other than Air Canada?


Does it matter if someone flying on an international flight knows that Westjet is a Canadian company? The people who it matters to will see the Canadian flag on the back. Westjet will become a massive hit if they just keep up with the business plan they are using right now... it will be a reflection of Canadian hospitality, rather than the old cranky battle axes stalking the isles on Air Canada jets.

I mean come on, they tell jokes over the intercom while waiting for take off. Ever hear a flight attendant from Ontario do the pre flight safety demo in 'Newfinese' because it was her first trip there? Its great fun and amusing, it really sets the tone for a pleasant flight. Im pretty sure there was a reference to a cod fish tossed in that day!


User currently offlineclickhappy From United States of America, joined Sep 2001, 9601 posts, RR: 69
Reply 22, posted (8 months 4 weeks 1 day 13 hours ago) and read 7506 times:
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Quoting NorthStarDC4M (Reply 2):
Chevy Nova meets Mexico (Chevy Doesn't Go

That's actually an urban legend. "Nova" is also a type of gas in Mexico, so, unless you think Mexicans are filling up with a gas called "no go," it doesn't make much sense  


User currently onlinen797mx From United States of America, joined Mar 2009, 175 posts, RR: 0
Reply 23, posted (8 months 4 weeks 1 day 13 hours ago) and read 7435 times:

Quoting yyz717 (Reply 6):
Too bad "Canjet" is taken.
Quoting commavia (Reply 9):
I suggest "Canadi>n"

I say Canada 3000 needs to live again...  



Clear skies and strong tail winds.
User currently onlineYYZatcboy From Canada, joined Apr 2005, 1003 posts, RR: 0
Reply 24, posted (8 months 4 weeks 1 day 12 hours ago) and read 7257 times:
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Does WS need a name change? No. Does WS need a new livery? Yes.


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25 SLCUT2777 : WN has long evolved out of a regional airline based in Texas, and ironically WS was founded in a similar business model to be the WN of Canada althou
26 Post contains images RyanairGuru : Same. When there was first talk about Virgin Blue rebranding on here, several posters suggested Ansett (although with both NZ and SQ holding substant
27 Post contains links opethfan : And maybe a new website. How about something based on http://www.f-i.com/fi/airlines/ ?
28 drgmobile : Will never happen. I remember being really annoyed when Canadian Pacific Hotels bought Fairmont and adopted the latter's name. It may have had more to
29 ckfred : Years ago, Northwest used to run ads in Chicago with the line, "Going South? Fly Northwest." They even turned a map of the U.S. upside down, to show a
30 SpaceshipDC10 : What's wrong with the current one ?
31 jayeshrulz : Names are really important. But when you have a brand in place, there is a image created in the minds of the people, and any change stands high chance
32 Mesaflyguy : Nothing.
33 Post contains images rikkus67 : The Chevron logo is actually a bit of brilliant marketing, whether intentional, or not: (not actually sure they call it a "chevron"....)
34 flightsimboy : They definitely need a new livery!
35 C172Akula : At least give us a special livery or two (the Car-antee one is/was horrible). Still can't believe their 100th 737 only had a hashtag on the front to i
36 rikkus67 : Not a new livery, but maybe updated colours.
37 kgaiflyer : Quite the opposite. Americans who see WestJet planes in MIA, ORD, SAN, SFO, and LAS still have no bloody clue who Canjet is.
38 ckfred : But, if someone from Miami, Chicago, San Francisco, or Las Vegas has traveled to Canada with some regularity, they might indeed know the difference b
39 brilondon : I believe that the WestJet name and logo are very well known brand. About people not knowing whether it is Canadian, well there is the Canadian flag u
40 Viscount724 : But always booked and marketed as AC so it didn't really matter. The individual regional carrier names are only for legal purposes since they are sep
41 yyz717 : No doubt, but my point was that Canjet is more obviously (or suggestive of being) a Canadian carrier than Westjet which is more generic and could hav
42 Post contains images SLCUT2777 : Incorporating the old Western "swizzile-stick" into the current WS livery? DL might claim copyright infringement!
43 kgaiflyer : Canjet has, what, five airframes? Chances of seeing a Sunwings plane are much stronger. Point taken. I apologize for the attitude.
44 hOmSAr : Why do people need to know that WestJet is a Canadian carrier? Does Qantas need to have "Australia" in its name for people to know to fly them to Aust
45 Post contains images kgaiflyer : Good point. One of WN's busiest focus cities is BWI -- in the northeast. So, I'll assume Southwest Airlines won't be changing its name soon.
46 Bureaucromancer : If they had any interest in doing a serious rebrand they would have done it early on IMO. They did get register EastJet as a trademark at one point ii
47 robsaw : Exactly. If your brand has negative or truly confusing connotations (sort of like Chevy changing the name of their compact car line every re-design)
48 Viscount724 : Airlines bearing the name of their founder haven't had the best of luck. Braniff, Ansett, Braathens, Reeve Aleutian and Lloyd Aero Boliviano come to
49 longhauler : There is a certain "regionality" between Air Canada and Westjet. Granted both carriers fly from coast to coast, Westjet will always be the prefered ca
50 lostsound : WestJet is a strong brand in both Canada and the US. With codeshares, WestJet is also getting recognition outside of North America. Changing the compa
51 Post contains images bmacleod : My is hinting at Canada West but the WS brand will likely stay....using WN formula; though unlike WS, WN has stuck with 737s and not set up a regional
52 Post contains images tymnbalewne : Okay...then the Buick LaCrosse was marketed in Canada as the Allure because in Quebec "LaCrosse" means either to swindle or to masturbate. As for Wes
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