Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Westjet Name Change?  
User currently offlineevolv From Canada, joined Jun 2007, 89 posts, RR: 0
Posted (1 year 5 months 1 day 1 hour ago) and read 12494 times:

Do people think that westjet needs a name change when they start flying internationally, so that people will identify the airline with Canada? Or is the westjet brand known well enough outside of Canada?

52 replies: All unread, showing first 25:
 
User currently offlineDash9 From Canada, joined Nov 2008, 212 posts, RR: 0
Reply 1, posted (1 year 5 months 1 day 1 hour ago) and read 12482 times:

that would be a bad idea.

For the same reason Delta Airlines is not operating only in the Mississippi Delta. When you have a well known and respected brand you stick to it.

-Dash9


User currently offlineNorthStarDC4M From Canada, joined Apr 2000, 3075 posts, RR: 36
Reply 2, posted (1 year 5 months 1 day 1 hour ago) and read 12479 times:
AIRLINERS.NET CREW
CHAT OPERATOR

Brand is a funny thing... it doesn't mean as much as you'd think it does.
Unless there is some language issue (Chevy Nova meets Mexico (Chevy Doesn't Go) for example), there isn't much point in a rebrand for moving into new markets.

There's nothing like the Nova issue with the Westjet brand... I don't think they will have any trouble moving into new markets.



Those who would give up Essential Liberty to purchase a little Temporary Safety, deserve neither Liberty nor Safety.
User currently offlineOzarkD9S From United States of America, joined Oct 2001, 5232 posts, RR: 21
Reply 3, posted (1 year 5 months 1 day 1 hour ago) and read 12401 times:

All they would really need to do is market the airline as "WestJet Canada" if and when they start crossing the waters.


The best IFE: A window seat and a good book.
User currently offlineMesaflyguy From United States of America, joined Dec 2012, 3340 posts, RR: 6
Reply 4, posted (1 year 5 months 1 day 1 hour ago) and read 12272 times:
Support Airliners.net - become a First Class Member!

Why wouldthey need to change their name for that? Delta flies Internationally, so does United.


\________(---)________/ :) World's most beautiful aircraft: 757-200, MD-88/90, E-190, A321
User currently offlineYYZYYT From Canada, joined Apr 2005, 999 posts, RR: 0
Reply 5, posted (1 year 5 months 1 day 1 hour ago) and read 12240 times:

Quoting evolv (Thread starter):
Do people think that westjet needs a name change when they start flying internationally

They have been flying internationally for years... seems to have worked out so far.

That said, I have often thought that "WEST jet" was an odd name for an airline flying YHZ-YYT.


User currently onlineyyz717 From Canada, joined Sep 2001, 16368 posts, RR: 56
Reply 6, posted (1 year 5 months 1 day 1 hour ago) and read 12196 times:

Quoting OzarkD9S (Reply 3):
All they would really need to do is market the airline as "WestJet Canada" if and when they start crossing the waters.

They have indeed outgrown the meaning of their name, but their brand is so well known in Canada that it doesn't matter here.

They probably have branding or image problems in the US in that many Americans probably think they are a Western US operator. That could be solved with "Westjet Canada".

Too bad "Canjet" is taken.



Panam, TWA, Ansett, Eastern.......AC next? Might be good for Canada.
User currently offlineSpaceshipDC10 From Canada, joined Jan 2013, 2056 posts, RR: 3
Reply 7, posted (1 year 5 months 1 day ago) and read 12052 times:

Northwest also outgrew the meaning of its name. Just like Wardair, I believe WestJet should change its corporate name to WestJet Canada or at least place the Canadian flag just behind the cockpit windows like WD did where it could be easily seen by waiting passengers.


I wish I was a glow worm.
User currently offlineIADCA From United States of America, joined Feb 2007, 1375 posts, RR: 8
Reply 8, posted (1 year 5 months 1 day ago) and read 12038 times:

Quoting YYZYYT (Reply 5):
That said, I have often thought that "WEST jet" was an odd name for an airline flying YHZ-YYT.

Same for WN flying BWI-PVD, but that one's not changing either.


User currently offlinecommavia From United States of America, joined Apr 2005, 11975 posts, RR: 62
Reply 9, posted (1 year 5 months 1 day ago) and read 12039 times:

I suggest "Canadi>n"  

User currently offlineyowza From Canada, joined Jul 2005, 4917 posts, RR: 15
Reply 10, posted (1 year 5 months 1 day ago) and read 11997 times:

I've often wondered this myself and I believe that the answer will be subtle brand augmentation versus a full on change. I expect to see WestJet become WestJet Canada. I also expect the word Canada and some Canadian icon become a part of the WestJet livery.

Quoting YYZYYT (Reply 5):
They have been flying internationally for years... seems to have worked out so far.

I suspect the OP meant lonh haul ops outside the US and Carribean. In some aviation circles in Canada "international' is synonymous with international long-haul whereas the USA and Caribbean are bucketed as trans-border.

YOWza



12A whenever possible.
User currently offlineplaneguy727 From United States of America, joined Mar 2007, 1257 posts, RR: 1
Reply 11, posted (1 year 5 months 1 day ago) and read 11944 times:

The name has not been a barrier for Alaska to be successful with lower 48 to Mexico or Hawaii routes.

Southwest offers flights from NYC to other east coast destinations.

If you do it right, your brand is adapted and positioned in new markets rather than change your name to create a new brand.



I want to live in an old and converted 727...
User currently offlinesilentbob From United States of America, joined Aug 2006, 2176 posts, RR: 1
Reply 12, posted (1 year 5 months 1 day ago) and read 11900 times:

Quoting NorthStarDC4M (Reply 2):
There's nothing like the Nova issue with the Westjet brand... I don't think they will have any trouble moving into new markets.

Agreed, it's not like it would be difficult to position the "west" part to represent the "western hemisphere" and that wouldn't require any changes to the name, marketing or branding efforts already in place.


User currently offlinewhiteguy From Canada, joined Nov 2003, 838 posts, RR: 0
Reply 13, posted (1 year 5 months 1 day ago) and read 11889 times:

Quoting commavia (Reply 9):

I suggest "Canadi>n"


Why??? Canadian failed as an airline! I never understand the fixation with resurrecting failures!


User currently offlinerobsaw From Canada, joined Dec 2008, 242 posts, RR: 0
Reply 14, posted (1 year 5 months 23 hours ago) and read 11614 times:

Quoting SpaceshipDC10 (Reply 7):
Northwest also outgrew the meaning of its name. Just like Wardair, I believe WestJet should change its corporate name to WestJet Canada or at least place the Canadian flag just behind the cockpit windows like WD did where it could be easily seen by waiting passengers.

WestJet to WestJet Canada is an unsubstantive change that accomplishes what exactly? And, in how many airports do passengers get ANY easy look at their aircraft or bother to look? I personally am interested in airlines and aircraft and look where possible, but I'd say I represent about 1% of the waiting passengers. In any case, there IS a Canadian flag towards the rear of the aircraft where it is generally more visible for waiting passengers.


User currently offlinerobsaw From Canada, joined Dec 2008, 242 posts, RR: 0
Reply 15, posted (1 year 5 months 23 hours ago) and read 11581 times:

Quoting planeguy727 (Reply 11):
The name has not been a barrier for Alaska to be successful with lower 48 to Mexico or Hawaii routes.

But you do know that Alaska is currently in the midst of a "re-branding exercise"? However, Alaska has already stated they are keeping Alaska and haven't disclosed exactly what changes in logo, livery or possible name variations incorporating "Alaska" that they might execute.


User currently offlineCargolex From United States of America, joined Apr 2010, 1278 posts, RR: 8
Reply 16, posted (1 year 5 months 23 hours ago) and read 11542 times:

Quoting whiteguy (Reply 13):

Why??? Canadian failed as an airline! I never understand the fixation with resurrecting failures!

I'm pretty sure that was a tongue-in-cheek comment.

WestJet's a strong brand, even many Americans know it. It would be foolish to ditch it, and it's generic enough that it could work anywhere, really. Not like "Lake Central Airlines" or "Quebecair."


User currently offlineegnr From United Kingdom, joined Feb 2004, 513 posts, RR: 0
Reply 17, posted (1 year 5 months 21 hours ago) and read 11241 times:

Quoting evolv (Thread starter):
Do people think that westjet needs a name change when they start flying internationally, so that people will identify the airline with Canada? Or is the westjet brand known well enough outside of Canada?

Is there actually a need for any airline's name to identify with any specific country? Especially with the rise in online bookings and air fare scanning websites - people visit Expedia or similar and say where they want to fly from and to, then make their selection based on price, flight times, etc.

In Europe, we have Ryanair, easyJet, Vueling and wizzair amongst others without geographical names flying point-to-point from various countries across Europe. easyJet could take me from Manchester to Basle, or from Basle to Madrid, or Budapest to Paris.

At the opposite end of the argument, Norwegian could fly me from Gatwick to Rome or Rome to Copenhagen. Going nowhere near Norway!

[Edited 2013-07-24 13:00:54]


7late7, A3latey, Sukhoi Superlate... what's going on?
User currently offlinebrilondon From Canada, joined Aug 2005, 4416 posts, RR: 2
Reply 18, posted (1 year 5 months 20 hours ago) and read 11121 times:

Quoting YYZYYT (Reply 5):
That said, I have often thought that "WEST jet" was an odd name for an airline flying YHZ-YYT.

CP had that name and yet I flew them to AMS from YYZ and they seemed successful at it without us actually being in the Pacific or flying in Canada. Westjet is just a name. But for an example people fly WN from BWI to Florida and they don't seem confused so it really is just for the truly stupid who would get confused.



Rush for ever; Yankees all the way!!
User currently offlinerikkus67 From Canada, joined Jun 2000, 1684 posts, RR: 1
Reply 19, posted (1 year 5 months 19 hours ago) and read 10917 times:

WESTjet was only thought of a "regional" brand when the airline was only in the west. Once they started coast to coast flying, plus the multiple international routes now available... it's brand to many is "Westjet: the OTHER major Canadian Airline". No need to change the name.


AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
User currently offlineaztrainer From United States of America, joined Oct 2011, 607 posts, RR: 1
Reply 20, posted (1 year 5 months 19 hours ago) and read 10851 times:

I would say no, as there is/are a lot of examples of regional and local airlines that went national.

Southwest does not just fly in the southwest US.
Alaska Airlines dose not just fly in Alaska
Hawaiian is not just flying in the Hawaiian Islands (Granted, they do connect through Hawai'i)

Now, does Westjet scream Canada to someone not from Canada, I would say no. But with a good PR campaign and informing the traveling public it should be fine. I think a problem would be if they try to become something more similar to Air Canada the general public may get confused. IMHO


User currently offlineOroka From Canada, joined Dec 2006, 913 posts, RR: 0
Reply 21, posted (1 year 5 months 14 hours ago) and read 7877 times:

Is this the opposite of Air Canada's long string of naming their regional airlines something other than Air Canada?


Does it matter if someone flying on an international flight knows that Westjet is a Canadian company? The people who it matters to will see the Canadian flag on the back. Westjet will become a massive hit if they just keep up with the business plan they are using right now... it will be a reflection of Canadian hospitality, rather than the old cranky battle axes stalking the isles on Air Canada jets.

I mean come on, they tell jokes over the intercom while waiting for take off. Ever hear a flight attendant from Ontario do the pre flight safety demo in 'Newfinese' because it was her first trip there? Its great fun and amusing, it really sets the tone for a pleasant flight. Im pretty sure there was a reference to a cod fish tossed in that day!


User currently offlineclickhappy From United States of America, joined Sep 2001, 9664 posts, RR: 68
Reply 22, posted (1 year 5 months 14 hours ago) and read 7821 times:
AIRLINERS.NET CREW
PHOTO SCREENER

Quoting NorthStarDC4M (Reply 2):
Chevy Nova meets Mexico (Chevy Doesn't Go

That's actually an urban legend. "Nova" is also a type of gas in Mexico, so, unless you think Mexicans are filling up with a gas called "no go," it doesn't make much sense  


User currently offlinen797mx From United States of America, joined Mar 2009, 247 posts, RR: 0
Reply 23, posted (1 year 5 months 14 hours ago) and read 7750 times:

Quoting yyz717 (Reply 6):
Too bad "Canjet" is taken.
Quoting commavia (Reply 9):
I suggest "Canadi>n"

I say Canada 3000 needs to live again...  



Clear skies and strong tail winds.
User currently offlineYYZatcboy From Canada, joined Apr 2005, 1093 posts, RR: 0
Reply 24, posted (1 year 5 months 13 hours ago) and read 7572 times:
AIRLINERS.NET CREW
CUSTOMER SERVICE & SUPPORT

Does WS need a name change? No. Does WS need a new livery? Yes.


DHC1/3/4 MD11/88 L1011 A319/20/21/30 B727 735/6/7/8/9 762/3 E175/90 CRJ/700/705 CC150. J/S DH8D 736/7/8
User currently offlineSLCUT2777 From United States of America, joined Dec 2005, 4136 posts, RR: 9
Reply 25, posted (1 year 5 months 13 hours ago) and read 7505 times:

Quoting rikkus67 (Reply 19):
WESTjet was only thought of a "regional" brand when the airline was only in the west. Once they started coast to coast flying, plus the multiple international routes now available... it's brand to many is "Westjet: the OTHER major Canadian Airline". No need to change the name.

WN has long evolved out of a regional airline based in Texas, and ironically WS was founded in a similar business model to be the WN of Canada although it has deviated from that somewhat.



DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
User currently offlineRyanairGuru From Australia, joined Oct 2006, 5943 posts, RR: 5
Reply 26, posted (1 year 5 months 12 hours ago) and read 7456 times:

Quoting whiteguy (Reply 13):
Why??? Canadian failed as an airline! I never understand the fixation with resurrecting failures!

Same. When there was first talk about Virgin Blue rebranding on here, several posters suggested Ansett

(although with both NZ and SQ holding substantial shareholdings in VA then they were closer to the truth than they would have guessed )


Quoting YYZYYT (Reply 5):
I have often thought that "WEST jet" was an odd name for an airline flying YHZ-YYT.

Why? YHZ is west of YYT   



Worked Hard, Flew Right
User currently offlineopethfan From Canada, joined Dec 2012, 658 posts, RR: 0
Reply 27, posted (1 year 5 months 11 hours ago) and read 7138 times:

Quoting YYZatcboy (Reply 24):
Does WS need a name change? No. Does WS need a new livery? Yes.

And maybe a new website. How about something based on http://www.f-i.com/fi/airlines/ ?


User currently offlinedrgmobile From Canada, joined Aug 2006, 688 posts, RR: 0
Reply 28, posted (1 year 5 months 3 hours ago) and read 4726 times:

Will never happen. I remember being really annoyed when Canadian Pacific Hotels bought Fairmont and adopted the latter's name. It may have had more to do with the dismantling of the CP empire than the need for a new name, but I still thought it was bad to turn the company's back on its history. Based on the logic, nobody would take Holland America or Norwegian Cruise Line to the Caribbean.

User currently offlineckfred From United States of America, joined Apr 2001, 5310 posts, RR: 1
Reply 29, posted (1 year 5 months 2 hours ago) and read 4436 times:

Years ago, Northwest used to run ads in Chicago with the line, "Going South? Fly Northwest." They even turned a map of the U.S. upside down, to show all of NW's Chicago-Florida routes as heading to the northwest of Chicago.

User currently offlineSpaceshipDC10 From Canada, joined Jan 2013, 2056 posts, RR: 3
Reply 30, posted (1 year 5 months 1 hour ago) and read 4149 times:

Quoting YYZatcboy (Reply 24):
Does WS need a new livery? Yes.

What's wrong with the current one ?



I wish I was a glow worm.
User currently offlinejayeshrulz From India, joined Apr 2007, 1029 posts, RR: 2
Reply 31, posted (1 year 5 months 1 hour ago) and read 4123 times:

Names are really important. But when you have a brand in place, there is a image created in the minds of the people, and any change stands high chance of rejection.
WestJet is a known name in the Americas, and if it ever decides to cross the pond, WestJet Canada would do.

Same like Cathay Pacific or KLM. (Although they are the "original pioneer" names in the aviation Industry).
What does Lufthansa actually say about Germany? Should it be Air Germany? No, because its a brand hammered into the minds of people!

But to this, I must add, WestJet is not much known in the Asia or Eastern Europe.



Keep flying, because the sky is no limit!
User currently offlineMesaflyguy From United States of America, joined Dec 2012, 3340 posts, RR: 6
Reply 32, posted (1 year 5 months ago) and read 3906 times:
Support Airliners.net - become a First Class Member!

Quoting SpaceshipDC10 (Reply 30):
Does WS need a new livery? Yes.What's wrong with the current one ?

Nothing.



\________(---)________/ :) World's most beautiful aircraft: 757-200, MD-88/90, E-190, A321
User currently offlinerikkus67 From Canada, joined Jun 2000, 1684 posts, RR: 1
Reply 33, posted (1 year 5 months ago) and read 3868 times:

Quoting Mesaflyguy (Reply 32):
Quoting SpaceshipDC10 (Reply 30):
Does WS need a new livery? Yes.What's wrong with the current one ?

Nothing.

The Chevron logo is actually a bit of brilliant marketing, whether intentional, or not:



(not actually sure they call it a "chevron"....)



AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
User currently offlineflightsimboy From Canada, joined Sep 2005, 1342 posts, RR: 5
Reply 34, posted (1 year 4 months 4 weeks 1 day 23 hours ago) and read 3837 times:
Support Airliners.net - become a First Class Member!

Quoting YYZatcboy (Reply 24):
Does WS need a new livery? Yes.

They definitely need a new livery!


User currently offlineC172Akula From Canada, joined Mar 2001, 1010 posts, RR: 4
Reply 35, posted (1 year 4 months 4 weeks 1 day 23 hours ago) and read 3792 times:

At least give us a special livery or two (the Car-antee one is/was horrible).

Still can't believe their 100th 737 only had a hashtag on the front to indicate anything special. What a wasted opportunity.


User currently offlinerikkus67 From Canada, joined Jun 2000, 1684 posts, RR: 1
Reply 36, posted (1 year 4 months 4 weeks 1 day 23 hours ago) and read 3792 times:

Quoting flightsimboy (Reply 34):
They definitely need a new livery!

Not a new livery, but maybe updated colours.



AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
User currently offlinekgaiflyer From United States of America, joined Jul 2008, 4328 posts, RR: 1
Reply 37, posted (1 year 4 months 4 weeks 1 day 23 hours ago) and read 3723 times:
Support Airliners.net - become a First Class Member!

Quoting yyz717 (Reply 6):
They probably have branding or image problems in the US in that many Americans probably think they are a Western US operator. That could be solved with "Westjet Canada".

Too bad "Canjet" is taken.

Quite the opposite.

Americans who see WestJet planes in MIA, ORD, SAN, SFO, and LAS still have no bloody clue who Canjet is.


User currently offlineckfred From United States of America, joined Apr 2001, 5310 posts, RR: 1
Reply 38, posted (1 year 4 months 4 weeks 1 day 22 hours ago) and read 3643 times:

Quoting kgaiflyer (Reply 37):
Americans who see WestJet planes in MIA, ORD, SAN, SFO, and LAS still have no bloody clue who Canjet is.

But, if someone from Miami, Chicago, San Francisco, or Las Vegas has traveled to Canada with some regularity, they might indeed know the difference between WestJet and CanJet.

Further, CanJet flew to MDW for a short while, so people who fly out of both MDW and ORD would know the difference.


User currently offlinebrilondon From Canada, joined Aug 2005, 4416 posts, RR: 2
Reply 39, posted (1 year 4 months 4 weeks 1 day 21 hours ago) and read 3612 times:

I believe that the WestJet name and logo are very well known brand. About people not knowing whether it is Canadian, well there is the Canadian flag under the word "proudly", so it you cared and actually saw the aircraft, I don't think that it is an issue.


Rush for ever; Yankees all the way!!
User currently offlineViscount724 From Switzerland, joined Oct 2006, 26005 posts, RR: 22
Reply 40, posted (1 year 4 months 4 weeks 1 day 20 hours ago) and read 3491 times:

Quoting Oroka (Reply 21):
Is this the opposite of Air Canada's long string of naming their regional airlines something other than Air Canada?

But always booked and marketed as AC so it didn't really matter. The individual regional carrier names are only for legal purposes since they are separate companies with their own operating certificates, like regional carriers worldwide that operate for major carriers. And AC is now marketing all their regional operators with a single Air Canada Express brand and livery that's almost identical to mainline AC.


User currently onlineyyz717 From Canada, joined Sep 2001, 16368 posts, RR: 56
Reply 41, posted (1 year 4 months 4 weeks 1 day 19 hours ago) and read 3410 times:

Quoting kgaiflyer (Reply 37):
Americans who see WestJet planes in MIA, ORD, SAN, SFO, and LAS still have no bloody clue who Canjet is.

No doubt, but my point was that Canjet is more obviously (or suggestive of being) a Canadian carrier than Westjet which is more generic and could have been the name of the US carrier.



Panam, TWA, Ansett, Eastern.......AC next? Might be good for Canada.
User currently offlineSLCUT2777 From United States of America, joined Dec 2005, 4136 posts, RR: 9
Reply 42, posted (1 year 4 months 4 weeks 1 day 19 hours ago) and read 3341 times:

Quoting rikkus67 (Reply 33):
The Chevron logo is actually a bit of brilliant marketing, whether intentional, or not:


Incorporating the old Western "swizzile-stick" into the current WS livery? DL might claim copyright infringement!      



DELTA Air Lines; The Only Way To Fly from Salt Lake City; Let the Western Heritage always be with Delta!
User currently offlinekgaiflyer From United States of America, joined Jul 2008, 4328 posts, RR: 1
Reply 43, posted (1 year 4 months 4 weeks 1 day 17 hours ago) and read 3181 times:
Support Airliners.net - become a First Class Member!

Quoting ckfred (Reply 38):
Further, CanJet flew to MDW for a short while, so people who fly out of both MDW and ORD would know the difference.

Canjet has, what, five airframes? Chances of seeing a Sunwings plane are much stronger.

Quoting yyz717 (Reply 41):
No doubt, but my point was that Canjet is more obviously (or suggestive of being) a Canadian carrier than Westjet which is more generic and could have been the name of the US carrier.

Point taken.

I apologize for the attitude.


User currently offlinehOmSAr From United States of America, joined Jan 2010, 1212 posts, RR: 0
Reply 44, posted (1 year 4 months 4 weeks 1 day 17 hours ago) and read 3149 times:

Why do people need to know that WestJet is a Canadian carrier?

Does Qantas need to have "Australia" in its name for people to know to fly them to Australia? Does Virgin Atlantic need to have England/UK/whatever in its name?

Very few of the US airlines have any relevant geographic reference in their name (even those that started out with a relevant geographic reference have outgrown it).

I'm not sure what benefit at all there would be in having any reference to Canada in WestJet's name. Nowadays, most travelers either go to Orbitz/Travelocity/whatever and book the cheapest fare, or they stick to a preferred airline/alliance for frequent flyer benefits. It's not like we're in the days of "I need to fly to France, so I guess I have to call up Air France and buy a ticket."

In today's world, airlines don't need names associated with their destinations. An airline's name is simply a marketing/branding thing, and nothing more. If you have a recognized, successful brand, you don't change it.



I was raised by a cup of coffee.
User currently offlinekgaiflyer From United States of America, joined Jul 2008, 4328 posts, RR: 1
Reply 45, posted (1 year 4 months 4 weeks 1 day 16 hours ago) and read 3066 times:
Support Airliners.net - become a First Class Member!

Quoting hOmSAr (Reply 44):
In today's world, airlines don't need names associated with their destinations. An airline's name is simply a marketing/branding thing, and nothing more. If you have a recognized, successful brand, you don't change it.

Good point.

One of WN's busiest focus cities is BWI -- in the northeast.

So, I'll assume Southwest Airlines won't be changing its name soon.  


User currently offlineBureaucromancer From Canada, joined Feb 2010, 165 posts, RR: 0
Reply 46, posted (1 year 4 months 4 weeks 1 day 10 hours ago) and read 2835 times:

If they had any interest in doing a serious rebrand they would have done it early on IMO. They did get register EastJet as a trademark at one point iirc, but it was definitely never used.

User currently offlinerobsaw From Canada, joined Dec 2008, 242 posts, RR: 0
Reply 47, posted (1 year 4 months 4 weeks 20 hours ago) and read 2601 times:

Quoting hOmSAr (Reply 44):
In today's world, airlines don't need names associated with their destinations. An airline's name is simply a marketing/branding thing, and nothing more. If you have a recognized, successful brand, you don't change it.

Exactly. If your brand has negative or truly confusing connotations (sort of like Chevy changing the name of their compact car line every re-design) you consider changing it; otherwise the value of the brand is in its simple recognition not what the meaning of the actual words.

There are some exceptions of course, like when a companies acronym becomes more well-known that its full name or the full name has negative connotations and the corporate name is actually changed to the acronym (AOL, KFC, LG).

The counter-example is Wardair, which was originally Wardair Ltd and changed its name to Wardair Canada after 23 years; of course it folded 13 years after that name change - if that is evidence of anything?


User currently offlineViscount724 From Switzerland, joined Oct 2006, 26005 posts, RR: 22
Reply 48, posted (1 year 4 months 4 weeks 20 hours ago) and read 2577 times:

Quoting robsaw (Reply 47):
The counter-example is Wardair, which was originally Wardair Ltd and changed its name to Wardair Canada after 23 years; of course it folded 13 years after that name change - if that is evidence of anything?

Airlines bearing the name of their founder haven't had the best of luck. Braniff, Ansett, Braathens, Reeve Aleutian and Lloyd Aero Boliviano come to mind. Probably a few others. Ryanair is a rare exception.


User currently offlinelonghauler From Canada, joined Mar 2004, 5158 posts, RR: 43
Reply 49, posted (1 year 4 months 4 weeks 2 hours ago) and read 2297 times:

There is a certain "regionality" between Air Canada and Westjet.

Granted both carriers fly from coast to coast, Westjet will always be the prefered carrier in the west with the "anything but Air Canada" attitude popping up every now and then. And Air Canada will always be stronger in the east.

Remember that technically "Air Canada" is French. The name was changed from Trans-Canada Air Lines to be bilingual. And to certain parts of Canada, Air Canada will always be that "French Canadian Airline from Quebec". (even though AC flies more people out of YVR and YYC than WS!)



Never gonna grow up, never gonna slow down .... Barefoot Blue Jean Night
User currently offlinelostsound From Canada, joined May 2012, 254 posts, RR: 0
Reply 50, posted (1 year 4 months 4 weeks 1 hour ago) and read 2240 times:

WestJet is a strong brand in both Canada and the US. With codeshares, WestJet is also getting recognition outside of North America.

Changing the company to WestJet Canada is pointless in my honest opinion. Airlines don't need to advertise what country they're based out of through name. There are more airlines flying internationally without their country as focal point in the brand then there are with airlines doing so. The type of advertising airlines generate most of their traffic through is in the form of commercials, billboards and printed media, 3rd party ticket sites/ travel agents, and word of mouth. In order for customers to see the livery, for the most part, they have to already be at the airport most likely already boarding a different airline.

All WestJet needs to do is set up an advertising campaign in the regions they intend on operating out of.

On the livery and rebrand conversation, It's my opinion that the logo is still bold, edgy, and modern in todays world. I could see them sticking with the same font and letter treatment but updating the square emblem to maybe a stylized chevron. For the livery I think it's time they gave it a bit of a refresh. It doesn't need to be reinvented, however I think they could extend the tail artwork on to the fuselage and update it a little to keep it more current. I would also like to see billboard titles with maybe ".com" right after WestJet. That way when flying internationally anyone who does see the aircraft has a reference if they would like to learn more.

Last but not least I think WestJet needs a cabin upgrade. They should introduce Economy Plus, update the seats to either a darker grey or navy blue (still leather) but add more cushioning because I find, and I'm not the only one, that sometimes you can feel the frame of the seat through the padding.

All my opinion of course.



"Our hands are full, our lives are not"
User currently offlinebmacleod From Canada, joined Aug 2001, 2379 posts, RR: 0
Reply 51, posted (1 year 4 months 4 weeks ago) and read 2188 times:

My    is hinting at Canada West but the WS brand will likely stay....using WN formula; though unlike WS, WN has stuck with 737s and not set up a regional service. (they have enough problems already!!!)


The engine is the heart of an airplane, but the pilot is its soul.
User currently offlinetymnbalewne From Bermuda, joined Mar 2005, 953 posts, RR: 1
Reply 52, posted (1 year 4 months 3 weeks 6 days 8 hours ago) and read 1952 times:

Quoting clickhappy (Reply 22):
That's actually an urban legend. "Nova" is also a type of gas in Mexico, so, unless you think Mexicans are filling up with a gas called "no go," it doesn't make much sense

Okay...then the Buick LaCrosse was marketed in Canada as the Allure because in Quebec "LaCrosse" means either to swindle or to masturbate. 

As for WestJet changing its name...I agree with most of the posters. They have a strong brand and nowadays folks often buy tickets solely on price and don't much care what the airline's name is.

The two immediate "out of expected region" flights I can recall taking were AR JFK-YMX and GF LHR-FRA, both many years ago.



Dewmanair...begins with Dew
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Does MKE Need A Name Change? posted Sun Dec 9 2012 21:04:13 by mke717spotter
63% Support Name Change For YNG posted Tue Jan 10 2012 14:30:35 by KarlB737
Name Change For Youngstown-Warren Regional? posted Sat Nov 19 2011 21:24:35 by YNGguins
Hainan - Grand China Name Change? posted Sun Dec 26 2010 12:02:28 by FlyAA757
Virgin Blue - Name Change And Major Shakeup posted Sun Jun 20 2010 19:12:06 by jetfuel
Saudia Route Cuts + Cargo Name Change posted Tue Feb 16 2010 08:54:48 by 777way
NW Fla Name Change posted Mon Nov 16 2009 11:20:43 by MtnWest1979
Time For A Name Change At ANC? posted Tue Jul 29 2008 22:15:12 by BooDog
Northwest Orient - Name Change When? posted Sat Mar 22 2008 10:02:04 by Viasa
MK Airlines Name Change To British Global? posted Wed Nov 14 2007 08:13:38 by GARUDAROD