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Iberia's New Livery To Be Presented On Oct. 15th (Part 1)  
User currently onlinemfc From Spain, joined Feb 2006, 276 posts, RR: 0
Posted (1 year 1 month 4 weeks 22 hours ago) and read 47513 times:

It is now confirmed that the new image will be presented on October 15th, after the first attempt in February. It seems that the next A330 to arrive in November will be the first plane to wear the new livery. It's unknown if the new livery will be the one that the media showed in February. The new logo has to be that one as the new IFE system or the new headsets handed out onboard show that logo.

Links (only in Spanish, sorry):
http://www.abc.es/economia/20130930/...beria-nuevo-logo-201309292138.html
http://fly-news.es/aerolineas/iberia-anuncia-sus-nuevos-colores/


So, we beat on, boats against the current, borne back ceaselessly into the past
264 replies: All unread, showing first 25:
 
User currently offlineMesaFlyGuy From United States of America, joined Dec 2012, 3291 posts, RR: 6
Reply 1, posted (1 year 1 month 4 weeks 22 hours ago) and read 47573 times:
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God I hope it isn't the one released in February!


\________(---)________/ :) World's most beautiful aircraft: 757-200, MD-88/90, E-190, A321
User currently offlineKarelXWB From Netherlands, joined Jul 2012, 12732 posts, RR: 35
Reply 2, posted (1 year 1 month 4 weeks 22 hours ago) and read 47541 times:

Quoting mfc (Thread starter):
after the first attempt in February

Ah, I still remember it. They had a new A330 partly painted in the new livery last January. Then they decided to stick with the current livery.


F-WWYQ // EC-LUK Iberia (new colors) Airbus A330-302 - cn 1385 by Flox Papa, on Flickr


F-WWYQ // EC-LUK Iberia (new colors) Airbus A330-302 - cn 1385 by Flox Papa, on Flickr

Iberia's 5th A330 (EC-LYF / MSN 1437) is due for October, I assume it will get the new livery? It rolled off the assembly line a while ago but nobody has seen it yet, almost like they are hiding it.



Only two things are infinite, the universe and human stupidity. And I'm not sure about the universe.
User currently onlinemfc From Spain, joined Feb 2006, 276 posts, RR: 0
Reply 3, posted (1 year 1 month 4 weeks 22 hours ago) and read 47246 times:

Thank you for your photos!

Quoting KarelXWB (Reply 2):
Iberia's 5th A330 (EC-LYF / MSN 1437) is due for October, I assume it will get the new livery? It rolled off the assembly line a while ago but nobody has seen it yet, almost like they are hiding it.

Yes, that one is supposed to receive the new livery. The plane was supposed to arrive in August but delivery was delayed.



So, we beat on, boats against the current, borne back ceaselessly into the past
User currently offlinemauriceb From Netherlands, joined Aug 2004, 2490 posts, RR: 25
Reply 4, posted (1 year 1 month 4 weeks 22 hours ago) and read 47234 times:

From the IAG group u expect something classy, just like BA's...


Lets hope they suprise us all with a modern, yet stylish, livery!


User currently offlineclydenairways From Ireland, joined Jan 2007, 1280 posts, RR: 0
Reply 5, posted (1 year 1 month 4 weeks 22 hours ago) and read 46965 times:

I have a feeling it will be that rubbish "fast food wrapping" version from back in Feb.

User currently offlineReffado From Brazil, joined Feb 2012, 226 posts, RR: 0
Reply 6, posted (1 year 1 month 4 weeks 21 hours ago) and read 46900 times:

Great, so they are in a cash crisis and are going to spend money they don't have repainting the whole fleet and even some brand new aircraft. Honestly, I quite like their current livery, it's already a signature of theirs. They could pretty much make it stronger by improving their product, as said above, instead of rebranding. But then again, I do study design so it's good to know money is always being spent on these things even when not needed :P

User currently onlinemfc From Spain, joined Feb 2006, 276 posts, RR: 0
Reply 7, posted (1 year 1 month 4 weeks 21 hours ago) and read 46882 times:

Quoting Reffado (Reply 9):
Great, so they are in a cash crisis and are going to spend money they don't have repainting the whole fleet and even some brand new aircraft.

In fact, they still have lots of money in the bank. Their problem is that they are losing money, not that they don't have it. They are spending the money they have in relaunching the brand, customer service, cabin interiors and many other things.



So, we beat on, boats against the current, borne back ceaselessly into the past
User currently offlineBraybuddy From India, joined Aug 2004, 5795 posts, RR: 32
Reply 8, posted (1 year 1 month 4 weeks 21 hours ago) and read 46770 times:

Quoting mfc (Reply 10):
They are spending the money they have in relaunching the brand, customer service,

Well THAT would be a start! Stick to that and leave the current livery . . .


User currently offlineeuropean742 From United Kingdom, joined Apr 2010, 114 posts, RR: 0
Reply 9, posted (1 year 1 month 4 weeks 21 hours ago) and read 46645 times:

I REALLY hope it is not the one previously seen, I like the current IB livery, I would hate them to go boring like Avianca has

User currently offlinejc2354 From United States of America, joined May 2004, 589 posts, RR: 0
Reply 10, posted (1 year 1 month 4 weeks 21 hours ago) and read 46630 times:

Maybe it's just me. Their new logo reminds me of the new AA eagle logo.


If not now, then when?
User currently offlineQANTASvJet From United Kingdom, joined Sep 2012, 79 posts, RR: 0
Reply 11, posted (1 year 1 month 4 weeks 21 hours ago) and read 46524 times:

Quoting Reffado (Reply 9):
Great, so they are in a cash crisis and are going to spend money they don't have repainting the whole fleet and even some brand new aircraft.

In the big scheme of things the cost of rebranding is small. Every aircraft needs repainting periodically, and signage, printed material etc all need replacing. That's not the issue. But the rebranding does need to be emblematic of wider and deeper change. If the change isn't happening, then the rebranding will fail. And it also needs to be a design that articulates the new brand values - whether they be 'low-cost' or 'luxury' or 'safety' or 'modernity' or 'heritage' or whatever. The livery that was unveiled earlier in the year expressed nothing, it was just a lazy Euro-white anonymous scribble. Unfortunately my guess is that is what they are going with. Which would raise serious questions whether IAG really have a well-developed plan for rebuilding Iberia. I so hope so, and I am a big fan of Willie Walsh, but I fear they are about to mess this up. Worse than American did.


User currently offlineBraybuddy From India, joined Aug 2004, 5795 posts, RR: 32
Reply 12, posted (1 year 1 month 4 weeks 21 hours ago) and read 46500 times:

I have no doubt a lot of influential people in the airline industry log-on to a.net regularly, and it is a terrific forum to gauge public reaction to any proposed changes. So I wonder if all the negative comments about the new livery shown on this site last Feb will affect their decision. I remember last year there was a huge negative reaction to the typeface used by United (ie the old Continental one) on this site, then suddenly it was dropped. It will be interesting to see what they come up with this time round.

User currently offlineMesaFlyGuy From United States of America, joined Dec 2012, 3291 posts, RR: 6
Reply 13, posted (1 year 1 month 4 weeks 18 hours ago) and read 46084 times:
Support Airliners.net - become a First Class Member!

Quoting mauriceb (Reply 6):
Reply 6, posted s_lt(1380574987, 'l F j Y H:i:s');Mon Sep 30 2013 17:03:07 your local timeMon Sep 30 2013 14:03:07 UTC (3 hours 34 minutes 54 secs ago) and read 1209 times:

From the IAG group u expect something classy, just like BA's...


Lets hope they suprise us all with a modern, yet stylish, livery!

Which brings me back to,

Quoting MesaFlyGuy (Reply 1):
God I hope it isn't the one released in February!

   
Quoting jc2354 (Reply 13):
Maybe it's just me. Their new logo reminds me of the new AA eagle logo.

As does that of AV.



\________(---)________/ :) World's most beautiful aircraft: 757-200, MD-88/90, E-190, A321
User currently offlineIberia747256B From Spain, joined May 2009, 24 posts, RR: 0
Reply 14, posted (1 year 1 month 4 weeks 14 hours ago) and read 45670 times:

Gott im Himmel!!!!    Thats vile and disgusting livery, really a shame that they´re dropping their current iconic livery for that .........., I mean no brand at all, just some colours on the tail and a liveless soulless new logo.
Its like they just wan´t IBERIA to dissapear and have something new completly different that only has the name in common with one of the oldest airlines around 1927-2013, and I say 2013 cause it seems this is the end for the airline, there will be an iberia around flying but won´t be the real IBERIA, thank you very much Mr Walsh, I bet you wouldn´t ruin BA´s brand in this way.
What others have said here is whats really needed, getting a better customer service and expereince and a new Long Houl fleet (seems to be no problems ordering docens of new planes for Vueling and BA   ) they´re allready one of the most on-time airlines in europe this year, after the strike and labour concflict, so thats definetly going in the right direction, so more work and money in customer service and experience and less in theese useless and honestly hurting to some of us, actions.
Painting the airplanes in something new isn´t going to sell more tickets, and can only get people to feel more allienated towards Iberia in spain, sentiment thats growing, specially in the media and the government. (for what its worth, which is little).

Sorry to rant this much, but I´m really shocked, IBERIA´s livery is one of the best out there, specially in todays awfull trend towards silly soulless white lievery´s or plain vulgar one´s like American´s new livery, its a shame to see them going the same way. Really hope it ain´t this livery but I´ve got a feeling it is unfortunetly.


User currently offlineSXDFC From United States of America, joined Dec 2007, 2426 posts, RR: 22
Reply 15, posted (1 year 1 month 4 weeks 14 hours ago) and read 45546 times:

Who ever said the livery they debuted was going to be the one the new A333 will be wearing on the 15th? Remember what LO did? They went from a terrible new livery, to a decent one.. Hopefully IB surprises us with something classy and decent on this one..


ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
User currently offlinePM From Germany, joined Feb 2005, 6961 posts, RR: 63
Reply 16, posted (1 year 1 month 4 weeks 13 hours ago) and read 45403 times:

So are the delivered A330s currently operating in all white?

I may be in a minority but I won't be sorry to see the back of the current IB livery. Very dated and tired.

That said, I'm not sure I think much of the proposed version. I do think, however, that it may look better in the flesh and I can see it growing on folks. Well, me...

Quoting QANTASvJet (Reply 13):
they are about to mess this up. Worse than American did.

Not possible!  Wow!     


User currently offlinesteman From Germany, joined Aug 2000, 1402 posts, RR: 7
Reply 17, posted (1 year 1 month 4 weeks 13 hours ago) and read 45333 times:

They might have one of the few classic liveries left but they need to repaint their planes more often than others.
The orange and red stripes tend to fade and give the whole plane a sad and tired look. It´s a really bad image for passengers boarding to see faded colors on the fuselage.
I understand the sun in Madrid can be very strong but their livery, although classic and still beautiful, needs to be kept up.
They could go for a small rebranding, something like Alitalia did, in which the general scheme and colors have been kept.
But I too fear it´s gonna be another one of this super boring plane white with supermarket logo liveries that seem to be the norm nowadays.

Anyway, I wish all the best to Iberia. They have showed already in the past to be able to rise from the brink of extintion and to reach high levels.
They will do it again. It´s a great airline from a great nation.


User currently offlineKarelXWB From Netherlands, joined Jul 2012, 12732 posts, RR: 35
Reply 18, posted (1 year 1 month 4 weeks 12 hours ago) and read 45064 times:

Quoting PM (Reply 18):
So are the delivered A330s currently operating in all white?

No, all four A330s were painted in the current livery.



Only two things are infinite, the universe and human stupidity. And I'm not sure about the universe.
User currently offlineLDVAviation From United States of America, joined Dec 2008, 1101 posts, RR: 5
Reply 19, posted (1 year 1 month 4 weeks 11 hours ago) and read 44882 times:

Quoting Braybuddy (Reply 14):
I have no doubt a lot of influential people in the airline industry log-on to a.net regularly, and it is a terrific forum to gauge public reaction to any proposed changes.

You are joking, right?


User currently offlineTC957 From UK - England, joined May 2012, 987 posts, RR: 0
Reply 20, posted (1 year 1 month 4 weeks 9 hours ago) and read 44053 times:

Why do you think he is only joking ? We have a large cross section of the air transport world industry reading and contributing to this site and I doubt any airline executive has a clause saying never to read Anet as part of their contract.

Back to the topic though.... please IB, no more Eurowhite with a non-descipt tail logo slapped on.


User currently offlineMIAspotter From Spain, joined Nov 2001, 2830 posts, RR: 25
Reply 21, posted (1 year 1 month 4 weeks 9 hours ago) and read 43906 times:

Quoting mfc (Thread starter):
the new image

They say an image is worth a thousand words... so here it goes.   

MIAspotter.



I think, therefore I don´t fly Ryanair.
User currently onlineeicvd From Ireland, joined Mar 2008, 2180 posts, RR: 5
Reply 22, posted (1 year 1 month 4 weeks 8 hours ago) and read 43217 times:

I must be the only one who thinks the livery released in February is a big improvement!

User currently offlineandrefranca From Brazil, joined May 2011, 642 posts, RR: 0
Reply 23, posted (1 year 1 month 4 weeks 7 hours ago) and read 42344 times:

This "new" livery is soooooo Avianca, or is it just me?

Quoting PlymSpotter (Reply 3):
A new brand will not build a better airline, but a better airline will make a strong brand stronger.
Quoting Reffado (Reply 8):
Great, so they are in a cash crisis and are going to spend money they don't have repainting the whole fleet and even some brand new aircraft.

  


User currently offlineG-CIVP From United Kingdom, joined Mar 2001, 1335 posts, RR: 10
Reply 24, posted (1 year 1 month 4 weeks 7 hours ago) and read 42289 times:

Dreadful. Whoever designed that had no vision, inspiration or imagination.

User currently offliner2rho From Germany, joined Feb 2007, 2743 posts, RR: 1
Reply 25, posted (1 year 1 month 4 weeks 6 hours ago) and read 42387 times:

IB does not need a new livery.... but if they insist, the IB tail logo must be maintained - it is timeless and has become the way to visually identify the company. IMO the font is well suited too. If anything, they could retouch the colored lines to stylize them up a bit. But please, not another dull Euro-white livery with a meaningless tail livery...

I hope / want to believe that the various images posted are purely media speculations and not the final result.

P.S. Here's a nice link to the history of IB logos since the birth of the company:
http://www.abc.es/economia/20130930/...beria-historia-201309300950_1.html


User currently offlineaerorobnz From Rwanda, joined Feb 2001, 7342 posts, RR: 13
Reply 26, posted (1 year 1 month 4 weeks 5 hours ago) and read 41512 times:

It's dreadful. really poor.

User currently offlineVC10er From United States of America, joined Feb 2007, 2973 posts, RR: 13
Reply 27, posted (1 year 1 month 4 weeks 3 hours ago) and read 41942 times:
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Im not sure of the year, but many decades ago LANDOR did the IB symbol and the double stripes that swoop down from the top. It got quite dated but iconic. It could have been so beautifully updated without throwing away the baby. That livery was as much a symbol of Spain as the Spanish flag...IMHO

(Although perhaps I'm biased)

Also IMHO, it is far better to refresh an icon than dump it entirely for a completely new one- big changes like AA seem like a Hail Mary. Like when UA went to battleship because Wolf liked military looking aircraft.

Imagine if PanAm were here today and dropped the globe for an identity like AA's new one?

Tapping into the heart is one good way to differentiate in an un- differentiated world.

While Delta had too many changes, they knew NEVER to lose the widget!



The world is missing love, let's use our flights to spread it!
User currently offlineseahawk From Germany, joined May 2005, 1239 posts, RR: 0
Reply 28, posted (1 year 1 month 4 weeks 3 hours ago) and read 41781 times:

One wonders why they bring the livery that has been met with so much resistance when they thought about introducing it the first time. The IB on the tail has to stay. It is like LH dropping the Kranich.

User currently offlineblueshamu330s From UK - England, joined Sep 2001, 3041 posts, RR: 23
Reply 29, posted (1 year 1 month 4 weeks 3 hours ago) and read 41240 times:

I think many are missing the point that this is an opportunity to put it out to the public that the old Iberia with its old ways and its old industrial relations and problems is a thing of the past.

Whilst it might be nice to reminisce with misty eyes over how nice the current livery looked on the B727s and DC9s back in the 80s, IAG have drawn a line in the sand. This is not the creaking Iberia dinosaur of old. This is the new lean, competitive carrier of Spain, proud to be Iberian and everything Spanish and forward thinking.

For that reason, a new livery and dumping any reference to the past is an absolute necessity.

Whether we like it or not is worthy of another thread when it is revealed, but I am 100% behind the decision to back the new Iberia with a new identity.

Rgds



So I drive a 4x4. So what?! Tax the a$$ off me for it...oh, you already have... :-(
User currently offlinegarpd From UK - Scotland, joined Aug 2005, 2697 posts, RR: 4
Reply 30, posted (1 year 1 month 4 weeks 2 hours ago) and read 41056 times:

I like the new logo. Clean and fresh and bang up to date.



Pity they're going eurowhite on the livery. Still. At least there is more colour to this one than Finnair and JAL!



arpdesign.wordpress.com
User currently offlineN766UA From United States of America, joined Jul 1999, 8341 posts, RR: 23
Reply 31, posted (1 year 1 month 4 weeks 2 hours ago) and read 40583 times:

Quoting garpd (Reply 30):
I like the new logo. Clean and fresh and bang up to date.

Looks just like American's. Ribbony, non-descript, and unimaginative.



This Website Censors Me
User currently offlineVV701 From United Kingdom, joined Aug 2005, 7696 posts, RR: 17
Reply 32, posted (1 year 1 month 4 weeks 2 hours ago) and read 40894 times:

Quoting Reffado (Reply 6):
Great, so they are in a cash crisis and are going to spend money they don't have repainting the whole fleet and even some brand new aircraft.

I doubt that a single aircraft will be repainted in the new livery that, if the old livery had been kept, would not have been repainted in that livery in exactly the same time frame.

Unless the IB Paint Shop at MAD is much too big for IB's own requirements, IB have been holding back on repainting aircraft already in their fleet. During the summer IB rolled out at least three of its old 320s repainted in G4's livery:


View Large View Medium
Click here for bigger photo!

Photo © Paul Quinn



More recently the IB Paint Shop has been helping repaint BA's 320s and 321s as the BA LHR Paint Shop has been temporarily closed. Four BA aircraft have been repainted at MAD since early August. A fifth is currently "down south" being repainted.


User currently offlinejsnww81 From United States of America, joined Jan 2002, 2051 posts, RR: 15
Reply 33, posted (1 year 1 month 4 weeks 2 hours ago) and read 40629 times:

Quoting VC10er (Reply 27):

Im not sure of the year, but many decades ago LANDOR did the IB symbol and the double stripes that swoop down from the top.

The current Iberia scheme was unveiled on a 727-200 in 1977.

I think the new logotype and symbol has potential, but not if it's done with the treatment that was leaked earlier this year. Those renderings were incredibly dull.


User currently offlineOM617 From United States of America, joined Mar 2012, 60 posts, RR: 0
Reply 34, posted (1 year 1 month 4 weeks 2 hours ago) and read 40549 times:

I think a minor to moderate livery refreshment is in order (think KLM). The 'IBERIA' should be larger and more forward. The current livery may be very '70s, but I don't tire of it. I can think of some recent new liveries that are quite off-putting.
Are there any images of an aircraft in the new livery (what was first released earlier this year)?

From what I'm interpreting from the OP's first link, the logo that appeared on the engines in the photos in reply 2 will stay, but only on the engines. The logo is supposed to represent the tail of the plane. The crown will appear, presumably much smaller, alongside the flag and registration. The first frame with the new livery will be christened "Juan Carlos I"

Is there an image, symbol or whatever, that a Spaniard would like to see represented in a "new" IB livery for the 21st century?

BTW,

Quoting seahawk (Reply 28):
It is like LH dropping the Kranich

JAL brought theirs back!

OM617


User currently offlineBraybuddy From India, joined Aug 2004, 5795 posts, RR: 32
Reply 35, posted (1 year 1 month 4 weeks 1 hour ago) and read 39702 times:

Quoting garpd (Reply 30):
I like the new logo. Clean and fresh and bang up to date.

Yuk. Could be anything, from a soft drink can to a packet of cigarettes. The barrel-distorted typeface is irritating. I really, really hope that they do not go with this design.


User currently offlinedptraveller From United Kingdom, joined Oct 2013, 1 posts, RR: 0
Reply 36, posted (1 year 1 month 4 weeks ago) and read 39034 times:

Quoting eicvd (Reply 22):

definitely not the only one! I couldn't agree more - the current livery is very tired and dated in my opinion


User currently offlineLDVAviation From United States of America, joined Dec 2008, 1101 posts, RR: 5
Reply 37, posted (1 year 1 month 4 weeks ago) and read 38523 times:

Quoting N766UA (Reply 31):
Looks just like American's. Ribbony, non-descript, and unimaginative.

Yup, that is why FutureBrand won a CLIO in the Corporate Identity Design category for the new AA brand.

Fortunately, "influential people in the airline industry" value what is said here more than a prestigious award like that.


User currently offlineViscount724 From Switzerland, joined Oct 2006, 25871 posts, RR: 22
Reply 38, posted (1 year 1 month 3 weeks 6 days 23 hours ago) and read 38188 times:

Quoting jsnww81 (Reply 33):
The current Iberia scheme was unveiled on a 727-200 in 1977.

Apart from AA (and ET/AZ/AF) until until their most recent changes, I can't think of any older current livery than IB.


User currently offlinefrancoflier From France, joined Oct 2001, 3817 posts, RR: 11
Reply 39, posted (1 year 1 month 3 weeks 6 days 22 hours ago) and read 37297 times:

Eurowhite all around with a title written in a font that belongs in kid's toy commercial.
The distinctive Iberia livery is now gone in favor of the image of one of these cheap dotcom startup company which you expect to fail within a few months. Completely bland and forgettable.

Hurray for overpaid marketing executives!

[Edited 2013-10-01 14:17:32]


Looks like I picked the wrong week to quit posting...
User currently onlinejumpjets From United Kingdom, joined Apr 2012, 876 posts, RR: 0
Reply 40, posted (1 year 1 month 3 weeks 6 days 21 hours ago) and read 37127 times:

Quoting francoflier (Reply 39):
Completely bland and forgettable.

Perhaps we should just wait and actually see the final product before dismissing it entirely - you may be proved right - but for now I am hoping for an improvement on the proposed scheme from earlier in the year.


User currently offlineCapEd388 From United States of America, joined Feb 2011, 233 posts, RR: 0
Reply 41, posted (1 year 1 month 3 weeks 6 days 21 hours ago) and read 37152 times:

Im really nervous about this rebrand, I hope its different from the one "leaked" earlier this year. I really like the "IB" symbol with the crown, I think they should just simply update and refresh it.

I was reading an article on ATW and found this quote interesting:

"The carrier said the new brand image, which will keep the current symbols and color scheme that identify the airline as the Spanish flag carrier, is part of a wider renovation and modernization program."

This leads me to think that they are not going with the logo from earlier this year and maybe sticking with a refreshed look of the current logo and livery instead.

I guess we'll just have to wait and see.

ATW

http://atwonline.com/finance-amp-data/iberia-unveil-new-logo-oct-15



388 346 77W 787
User currently onlinemfc From Spain, joined Feb 2006, 276 posts, RR: 0
Reply 42, posted (1 year 1 month 3 weeks 6 days 13 hours ago) and read 36866 times:

Quoting CapEd388 (Reply 41):

I think that changing the logo is unlikely. As I said in the introduction of this thread, the new logo already appears in the new IFE system and on the headsets.



If you look closely, the headset shows the new logo printed on it.

(Photo courtesy of my sister)



So, we beat on, boats against the current, borne back ceaselessly into the past
User currently offlineseahawk From Germany, joined May 2005, 1239 posts, RR: 0
Reply 43, posted (1 year 1 month 3 weeks 6 days 13 hours ago) and read 36680 times:

Yes, an update of the current design would be good. The IB on the tail is iconic. Mayn carriers would be happy to have such a widely known tail logo. (and the new desing from last years looks way too much like Avianca)

User currently offlineKarelXWB From Netherlands, joined Jul 2012, 12732 posts, RR: 35
Reply 44, posted (1 year 1 month 3 weeks 5 days 2 hours ago) and read 36222 times:

Quoting KarelXWB (Reply 2):
Iberia's 5th A330 (EC-LYF / MSN 1437) is due for October, I assume it will get the new livery? It rolled off the assembly line a while ago but nobody has seen it yet, almost like they are hiding it.
Quoting mfc (Reply 3):
Yes, that one is supposed to receive the new livery. The plane was supposed to arrive in August but delivery was delayed.

MSN 1437 has finally been spotted outside! I will keep an eye on her.


F-WWKA // EC- Iberia Airbus A330-302 - cn 1437 by Flox Papa, on Flickr



Only two things are infinite, the universe and human stupidity. And I'm not sure about the universe.
User currently onlinemfc From Spain, joined Feb 2006, 276 posts, RR: 0
Reply 45, posted (1 year 1 month 3 weeks 4 days 23 hours ago) and read 35459 times:

Quoting KarelXWB (Reply 44):

Thank you!



So, we beat on, boats against the current, borne back ceaselessly into the past
User currently offlinefrancoflier From France, joined Oct 2001, 3817 posts, RR: 11
Reply 46, posted (1 year 1 month 3 weeks 4 days 22 hours ago) and read 35585 times:

Quoting jumpjets (Reply 40):
Perhaps we should just wait and actually see the final product before dismissing it entirely

I guess we should.
It's... It's just that I've been let down so many times before.   



Looks like I picked the wrong week to quit posting...
User currently onlinejumpjets From United Kingdom, joined Apr 2012, 876 posts, RR: 0
Reply 47, posted (1 year 1 month 3 weeks 4 days 22 hours ago) and read 35544 times:

Quoting francoflier (Reply 46):
It's just that I've been let down so many times before

I am sure that counselling will be made available for those suffering a trauma when the final product is revealed.  


User currently offlineBraybuddy From India, joined Aug 2004, 5795 posts, RR: 32
Reply 48, posted (1 year 1 month 3 weeks 4 days 21 hours ago) and read 35264 times:

Quoting jumpjets (Reply 47):
I am sure that counselling will be made available for those suffering a trauma when the final product is revealed.

LOL! If the livery is as previewed here last Feb there will be a collective nervous breakdown on a.net (myself included).

We await with bated breath . . . .


User currently onlinejumpjets From United Kingdom, joined Apr 2012, 876 posts, RR: 0
Reply 49, posted (1 year 1 month 3 weeks 4 days 21 hours ago) and read 35183 times:

Quoting Braybuddy (Reply 48):
LOL! If the livery is as previewed here last Feb there will be a collective nervous breakdown on a.net

Maybe on board instead of passing around boiled sweets they'll hand out valium.


User currently offlineVC10er From United States of America, joined Feb 2007, 2973 posts, RR: 13
Reply 50, posted (1 year 1 month 3 weeks 4 days 17 hours ago) and read 34929 times:
Support Airliners.net - become a First Class Member!

Quoting LDVAviation (Reply 37):

A CLIO is not that prestigious at all. I once worked for one of the WORST design agencies ever, I didn't stay long because of the drek they kept turning out. It was before my 22 years at LANDOR and they are no longer in existence. They had about a dozen CLIO's that the head of the agency had lined up in the main conference room. One was for a woman's slim cigarette pack that looked like Barbie would smoke it. Maybe Paula Deen.

Now, GOLD or Platinum at Cannes, or the Pentawards mean something.

IBERA deserves greatness. If it was a modern and dynamic revision to its classic (but dated) look or something equally as good, but fresh. I don't know what others think but I love TAP! Different, daring and well designed. Little Portugal has set a bar IMHO!



The world is missing love, let's use our flights to spread it!
User currently offlineAsturias From Spain, joined Apr 2006, 2156 posts, RR: 16
Reply 51, posted (1 year 1 month 3 weeks 4 days 17 hours ago) and read 34883 times:

I will miss the old IB livery, it is to me a classic and a timeless livery that works as well today as back in 1977. I can see how it can be perceived as "dated" but so could one perceive a Coca-cola bottle.

Sometimes people manage to create a timeless livery or logo - people may love it or hate it - but there's nothing out of place with it or wrong with it.

The new logo font is pretty cheap looking and will be outdated pretty fast, the tail is better but it's not Iberia. Not to me.

-a



Tonight we fly
User currently offlineToulouse From Switzerland, joined Apr 2005, 2759 posts, RR: 57
Reply 52, posted (1 year 1 month 2 weeks 3 days 8 hours ago) and read 34673 times:

Spain's El Pais today publishes an article about "a" new Iberia logo which appeared in this weeks BOPI (Official Industrial Property Journal).

This appears to still be part of the rumors leading up to the official presentation this coming Tuesday, and is a logo and not the livery.

Let the speculation continue...

Link to El Pais article: http://economia.elpais.com/economia/.../actualidad/1381491835_940693.html

Note for non-Spanish speakers: It's possible publicity will appear when you click this link covering the actual article. If this is the case, just press the "cerrar" button to close it the ad and view the article



Long live Aer Lingus!
User currently offlineSQ773 From Spain, joined Apr 2005, 206 posts, RR: 0
Reply 53, posted (1 year 1 month 2 weeks 3 days 5 hours ago) and read 34250 times:

Seems this is the defintive livery. It could not be more boring. What a lack of imagination, and at a price of 10 million eur.

http://www.02b.com/es/notices/2013/1...ada_in_fraganti_7456.php?fromt=yes

Though the current livery looks much old fashioned and outdated, this new one is not an improvement at all.
Sad and boring livery for a sad future


User currently offlineKarelXWB From Netherlands, joined Jul 2012, 12732 posts, RR: 35
Reply 54, posted (1 year 1 month 2 weeks 3 days 5 hours ago) and read 34878 times:

It's done guys, EC-LYF has been spotted in TLS.




Only two things are infinite, the universe and human stupidity. And I'm not sure about the universe.
User currently offlineorganizethesky From United States of America, joined Jul 2013, 25 posts, RR: 0
Reply 55, posted (1 year 1 month 2 weeks 3 days 5 hours ago) and read 34095 times:

I'm just kind of sad right now.

User currently offlineseahawk From Germany, joined May 2005, 1239 posts, RR: 0
Reply 56, posted (1 year 1 month 2 weeks 3 days 4 hours ago) and read 33990 times:

Well, I expected more from IAG. Looks like a LCC:

User currently offlineKPDX From United States of America, joined Dec 2005, 2774 posts, RR: 2
Reply 57, posted (1 year 1 month 2 weeks 3 days 3 hours ago) and read 34069 times:

Oh my god....

What a tragedy.   



View my aviation videos on Youtube by searching for zildjiandrummr12
User currently offlineflyingthe757 From UK - England, joined Mar 2013, 260 posts, RR: 0
Reply 58, posted (1 year 1 month 2 weeks 3 days 3 hours ago) and read 33699 times:

The current livery is unique, and I will miss it. But the new Iberia needs a new fresh livery. This might not be the final, and might change, who knows, but I can admit to looking forward to seeing it in person.

PS

LOVE the comments in livery threads. People seem to take a livery change so personally


User currently offlineJimJupiter From Germany, joined Sep 2011, 252 posts, RR: 0
Reply 59, posted (1 year 1 month 2 weeks 3 days 3 hours ago) and read 33870 times:

Quoting KarelXWB (Reply 54):
EC-LYF

Ouch!   



One is born, one runs up bills, one dies.
User currently offlinetimboflier215 From United Kingdom, joined May 2005, 1342 posts, RR: 1
Reply 60, posted (1 year 1 month 2 weeks 3 days 2 hours ago) and read 33589 times:

I hope they didn't pay anyone to come up with that. Actually worse than Finnair. Or JL for that matter.

User currently offlineLDVAviation From United States of America, joined Dec 2008, 1101 posts, RR: 5
Reply 61, posted (1 year 1 month 2 weeks 3 days 2 hours ago) and read 33521 times:

Oh well, not sure what to think.

At least, the new interior is world-class...


User currently offlineSQ773 From Spain, joined Apr 2005, 206 posts, RR: 0
Reply 62, posted (1 year 1 month 2 weeks 3 days 2 hours ago) and read 33402 times:

Hard to belive someone got paid for this. What a f*****g disappointment.

User currently offlinehotplane From , joined Dec 1969, posts, RR:
Reply 63, posted (1 year 1 month 2 weeks 3 days 2 hours ago) and read 33478 times:

The livery in the 'photo' above is fake.

User currently offlineKarelXWB From Netherlands, joined Jul 2012, 12732 posts, RR: 35
Reply 64, posted (1 year 1 month 2 weeks 3 days 2 hours ago) and read 33530 times:

According to two local spotters, the picture is fake. The aircraft is currently inside the paint hangar.


Only two things are infinite, the universe and human stupidity. And I'm not sure about the universe.
User currently offlineEPA001 From Netherlands, joined Sep 2006, 4864 posts, RR: 40
Reply 65, posted (1 year 1 month 2 weeks 3 days 2 hours ago) and read 33756 times:
Support Airliners.net - become a First Class Member!

Quoting KPDX (Reply 57):
What a tragedy.

Sadly enough it is.  


User currently offlineEPA001 From Netherlands, joined Sep 2006, 4864 posts, RR: 40
Reply 66, posted (1 year 1 month 2 weeks 3 days 2 hours ago) and read 33376 times:
Support Airliners.net - become a First Class Member!

Quoting KarelXWB (Reply 64):
According to two local spotters, the picture is fake. The aircraft is currently inside the paint hangar.

Ah, so maybe there is still some hope it will not look that bleak.


User currently offlinetimboflier215 From United Kingdom, joined May 2005, 1342 posts, RR: 1
Reply 67, posted (1 year 1 month 2 weeks 3 days 2 hours ago) and read 33334 times:

Quoting EPA001 (Reply 66):
still some hope

Not much, if they are sticking with the design, it will look a lot the same!


User currently offlinedowntown273 From Spain, joined Aug 2005, 314 posts, RR: 0
Reply 68, posted (1 year 1 month 2 weeks 3 days 1 hour ago) and read 33350 times:

What a joke.

Now I hope the airline goes down even more than I did before; just so we take these terrible aircraft out of the skies.

Then again, 90% of the pax won't even notice the livery change.


User currently offlineKarelXWB From Netherlands, joined Jul 2012, 12732 posts, RR: 35
Reply 69, posted (1 year 1 month 2 weeks 3 days 1 hour ago) and read 33555 times:

Quoting timboflier215 (Reply 67):
Not much, if they are sticking with the design, it will look a lot the same!

Indeed, if    We will find out in the coming days. Maybe they used the past 8 months to have a better look on the last design   



Only two things are infinite, the universe and human stupidity. And I'm not sure about the universe.
User currently offlineflyingthe757 From UK - England, joined Mar 2013, 260 posts, RR: 0
Reply 70, posted (1 year 1 month 2 weeks 3 days 1 hour ago) and read 33229 times:

Quoting downtown273 (Reply 68):

Now I hope the airline goes down even more than I did before; just so we take these terrible aircraft out of the skies.

It's quotes like the above that really leave me perplexed in these threads.


User currently offlinerj777 From United States of America, joined Dec 2000, 1882 posts, RR: 2
Reply 71, posted (1 year 1 month 2 weeks 3 days ago) and read 33096 times:

I thought that looked Photoshopped

User currently offlinegarpd From UK - Scotland, joined Aug 2005, 2697 posts, RR: 4
Reply 72, posted (1 year 1 month 2 weeks 3 days ago) and read 33340 times:

Cheap, nasty and quick rescue idea.
I did this for giggles. I REALLY did not put much thought into it other than the top one with a half hearted attempt to hark back to the outgoing livery. Like it or lump it.  



arpdesign.wordpress.com
User currently offlinetimboflier215 From United Kingdom, joined May 2005, 1342 posts, RR: 1
Reply 73, posted (1 year 1 month 2 weeks 2 days 23 hours ago) and read 32837 times:

Quoting garpd (Reply 72):

It's an improvement, but my main issue is that the tail is just meaningless; I hope they incorporate something that more accurately reflects Spain. Simply throwing the colours of the flag on the back of an a/c doesn't really work in this case.


User currently offlinegarpd From UK - Scotland, joined Aug 2005, 2697 posts, RR: 4
Reply 74, posted (1 year 1 month 2 weeks 2 days 23 hours ago) and read 32806 times:

Quoting timboflier215 (Reply 73):
tail is just meaningless

(Speaking about the supposed new livery, not mine): The tail is their logo.
Yes, we may not like the new logo. But that's what it is. Ergo the tail is not meaningless.

Quoting timboflier215 (Reply 73):
I hope they incorporate something that more accurately reflects Spain

The colours of the Spanish flag not Spanish enough for you?
The current tail does not come across any more "Spanish" than the new one. Neither does the livery. It just uses "Spanish" colours. So to speak.

That is not to say it isn't Spanish. It clearly is, with the patriotic colours. But, the new one, as dull as it may be, still uses "Spanish" colours in that sense.

So, I really don't see the point of your argument.



arpdesign.wordpress.com
User currently offlineDevilfish From Philippines, joined Jan 2006, 4938 posts, RR: 1
Reply 75, posted (1 year 1 month 2 weeks 2 days 20 hours ago) and read 32839 times:

Quoting timboflier215 (Reply 73):
I hope they incorporate something that more accurately reflects Spain. Simply throwing the colours of the flag on the back of an a/c doesn't really work in this case.

   Maybe this could remedy that?...  ...

http://upload.wikimedia.org/wikipedia/commons/f/f1/Guadalinex_V4_Toro.jpg
http://upload.wikimedia.org/wikipedi...ommons/f/f1/Guadalinex_V4_Toro.jpg


   OTOH, el torito rojo on the fuse may make others see red    .....

[Edited 2013-10-12 16:30:19]


"Everyone is entitled to my opinion." - Garfield
User currently offlineEK413 From Australia, joined Nov 2003, 4987 posts, RR: 4
Reply 76, posted (1 year 1 month 2 weeks 2 days 16 hours ago) and read 32117 times:

Quoting KarelXWB (Reply 54):
It's done guys, EC-LYF has been spotted in TLS.

Is that a genuine photo or photo shop? I'm remaining neutral regarding the new livery as it takes time to grow on people.

EK8413



Good evening, ladies and gentlemen. We are tonight’s entertainment!
User currently offlineBraybuddy From India, joined Aug 2004, 5795 posts, RR: 32
Reply 77, posted (1 year 1 month 2 weeks 2 days 11 hours ago) and read 32274 times:

Quoting garpd (Reply 72):
I did this for giggles.

An improvement for sure. Some German member posted a dramatic and very attractive suggestion earlier in the year which would be a real head-turner if they went for it, but they are not going to. They've just spent millions of euro on the most basic and blandest livery you could possibly devise, so they're not going to change their mind.

I kind-of see where the designers where coming from (without excusing their pathetic rendition): they're obviously following the trend (set by BA, Air France, Emirates, JAL and American) of sticking an abstract version of the national flag on the tail. But while the BA, Air France and American versions certainly have a certain flair, this is just a very, very dull and unimaginative attempt. Hard to believe anyone actually got PAID for that. Anyone with the most basic graphic design skills could come up with it. (Note "could": but they would probably too embarrassed to   ).

[Edited 2013-10-13 00:59:50]

User currently offlineflyingthe757 From UK - England, joined Mar 2013, 260 posts, RR: 0
Reply 78, posted (1 year 1 month 2 weeks 2 days 11 hours ago) and read 31859 times:

They've just spent millions of euro on the most basic and blandest livery you could possibly devise, so they're not going to change their mind.

Quoting Braybuddy (Reply 77):

To me that says
"They spent time and money researching a new livery that will be colourful, not complex and fresh"

That (if it is the livery" ticks those boxes. Looking at the livery today, the difference is the font of the name, taking away the stripe across the whole plane, and a merging of the colours it already has on its tail.


User currently offlinetimboflier215 From United Kingdom, joined May 2005, 1342 posts, RR: 1
Reply 79, posted (1 year 1 month 2 weeks 2 days 11 hours ago) and read 31881 times:

Quoting garpd (Reply 74):
Ergo the tail is not meaningless.

I get that it's the new logo, but the logo fails to signify anything. At least to me.

Quoting garpd (Reply 74):
So, I really don't see the point of your argument.

I guess what I was trying to say, in a not very coherent way, was that losing the crown is a mistake, going with the latest fad of tail colours extending down and then eurowhite fuselage is a mistake, and the meaningless logo is a mistake.

Your 5 minute efforts are a major improvement, which tells me they really haven't put much thought into this redesign. If, indeed, this is the design they are going with.


User currently offlineflyingthe757 From UK - England, joined Mar 2013, 260 posts, RR: 0
Reply 80, posted (1 year 1 month 2 weeks 2 days 10 hours ago) and read 31829 times:

Quoting timboflier215 (Reply 79):

Do you know the process the carrier went though before a design was agreed? I would be under the impression a lot of people would have been involved from designers to the CEO/IAG. So I'd like to think thought would have been at the forefront of their mind..


User currently offlinedarksnowynight From United States of America, joined Jan 2012, 1397 posts, RR: 3
Reply 81, posted (1 year 1 month 2 weeks 2 days 8 hours ago) and read 31574 times:

Quoting KarelXWB (Reply 64):
According to two local spotters, the picture is fake. The aircraft is currently inside the paint hangar.

Good. There is hope!

Quoting garpd (Reply 72):

Well I like it. You gave it a beak!

I will miss the old colors immensely. I was always amazed by how good it looks, considering red and yellow are some of my least favorite colors, no less.



Posting without Knowledge is simply Tolerated Vandalism... We are the Vandals.
User currently offlineKarelXWB From Netherlands, joined Jul 2012, 12732 posts, RR: 35
Reply 82, posted (1 year 1 month 2 weeks 2 days 7 hours ago) and read 31431 times:

Quoting EK413 (Reply 76):
Is that a genuine photo or photo shop? I'm remaining neutral regarding the new livery as it takes time to grow on people.

It appears to be fake. See my reply #64 for more info.



Only two things are infinite, the universe and human stupidity. And I'm not sure about the universe.
User currently offlineBraybuddy From India, joined Aug 2004, 5795 posts, RR: 32
Reply 83, posted (1 year 1 month 2 weeks 2 days 7 hours ago) and read 31374 times:

Quoting flyingthe757 (Reply 78):
To me that says
"They spent time and money researching a new livery that will be colourful, not complex and fresh"

Seeing that Iberia and BA are now one, I wonder if it's the same researchers who came-up with the BA World Tails scheme.

And we all know how THAT turned out . . .


User currently offlinetimboflier215 From United Kingdom, joined May 2005, 1342 posts, RR: 1
Reply 84, posted (1 year 1 month 2 weeks 2 days 6 hours ago) and read 31146 times:

Quoting flyingthe757 (Reply 80):

Of course I haven't. Are you able to explain the meaning behind the logo? Or are we going to have to wait for the official unveiling, and some ridiculous PR guff in order to understand what three swooshes of colour represent?

[Edited 2013-10-13 06:29:02]

User currently offlineflyingthe757 From UK - England, joined Mar 2013, 260 posts, RR: 0
Reply 85, posted (1 year 1 month 2 weeks 2 days 5 hours ago) and read 30998 times:

Quoting timboflier215 (Reply 84):

I have no idea? I just thought you had more of an idea because of your statement.

(Should have been quoting the post above yours, sorry)

[Edited 2013-10-13 07:29:28]

User currently offlinetimboflier215 From United Kingdom, joined May 2005, 1342 posts, RR: 1
Reply 86, posted (1 year 1 month 2 weeks 2 days 4 hours ago) and read 30925 times:

Quoting flyingthe757 (Reply 85):
I just thought you had more of an idea because of your statement.

Fraid not - purely my opinion that the logo is meaningless. It might well be that when they relaunch, all is explained and I have a lightbulb moment. But I doubt that somehow.


User currently offlineaerdingus From Ireland, joined Dec 2006, 2851 posts, RR: 16
Reply 87, posted (1 year 1 month 2 weeks 2 days 4 hours ago) and read 30965 times:

That IB Express crap is bad enough, someone needs a kick up the arse there for subjecting me to that every time I see one in DUB. I hope those pics are fake & IB don't waste their beautiful canvases of A330s, A343s & A346s.


Cabin crew blog http://dolefuldolegirl.blogspot.ie/
User currently offlineflyingthe757 From UK - England, joined Mar 2013, 260 posts, RR: 0
Reply 88, posted (1 year 1 month 2 weeks 2 days 4 hours ago) and read 30811 times:

Quoting aerdingus (Reply 87):

How does a livery affect you that much you want somebody to get a kick?


User currently offlineGSTBA From UK - England, joined Apr 2010, 465 posts, RR: 1
Reply 89, posted (1 year 1 month 2 weeks 2 days 3 hours ago) and read 30782 times:

Quoting aerdingus (Reply 87):
That IB Express crap is bad enough, someone needs a kick up the arse there for subjecting me to that every time I see one in DUB.

IAG intended the current livery to be a temporary thing when they first launched the company and that a new livery was planned to be announced at the same time as the new IB livery. This was originally meant to take place last year. IAG decided to put on hold the design of the new IB and IBEX livery for 6 to 12 months as they thought the this money could be better spent elsewhere in the company.


User currently offlineSXDFC From United States of America, joined Dec 2007, 2426 posts, RR: 22
Reply 90, posted (1 year 1 month 2 weeks 2 days 2 hours ago) and read 30600 times:

I have some sources at IB that have given me a bit of insight towards the new color scheme.

"It will be a white airplane, with red stripes, big engines, and it will look like a big Tylenol"

Regardless of what it looks like, Tylenol or not, there will be some people on here who will do nothing but complain about it. It happens every time a new livery is launched! So break out the champagne and eggs! because someone will either be giving a toast to it, or tossing eggs at it..



ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
User currently offlinespantax From Belgium, joined Nov 2004, 323 posts, RR: 1
Reply 91, posted (1 year 1 month 2 weeks 1 day 23 hours ago) and read 30122 times:

I don't see the problem with the old logo nor the need to change it. The big-big problem with IB is reputation. A lot of people (myself, for instance) try to avoid it as far as possible. Why? Delays, rude employees, extremely bad leg room on their 320 and, finally, high prices with nothing to offer in exchange. In such a context, a public relations move with new logo and all the usual parafernalia, could backfire. Basically, Iberia is a shame for Spain.


A300.10.19.20.21.30.40,AN26,ATR42,AVR146,B717.27.37.47.57.77,B1900,C130,C212,CH47,CRJ200.700,DC9,DHC4,ERJ135.190,F27
User currently offlinerj777 From United States of America, joined Dec 2000, 1882 posts, RR: 2
Reply 92, posted (1 year 1 month 2 weeks 1 day 22 hours ago) and read 29948 times:

Sounds like it's nothing like what was revealed before.

User currently offlineaerdingus From Ireland, joined Dec 2006, 2851 posts, RR: 16
Reply 93, posted (1 year 1 month 2 weeks 1 day 17 hours ago) and read 29570 times:

Quoting flyingthe757 (Reply 88):
How does a livery affect you that much you want somebody to get a kick?

Cause it was crap? Obviously I don't sit around 24/7 thinking about how I should kick airline livery designers, but it's so cheap & awful looking.

Quoting GSTBA (Reply 89):
IAG decided to put on hold the design of the new IB and IBEX livery for 6 to 12 months as they thought the this money could be better spent elsewhere in the company.

Well this makes sense. Thanks for the explanation.



Cabin crew blog http://dolefuldolegirl.blogspot.ie/
User currently offliner2rho From Germany, joined Feb 2007, 2743 posts, RR: 1
Reply 94, posted (1 year 1 month 2 weeks 1 day 7 hours ago) and read 29372 times:

Looks like the El Pais article and the photoshopped image are still just speculation, but we will find out the truth soon enough (tomorrow!). I keep my fingers crossed that the rumors are false and this horribly dull livery is not introduced...   
This livery looks more like that of a quickly improvised LCC startup than that of a major historic airline - assuming IB still aims to be a major airline, of course...

Quoting timboflier215 (Reply 73):
my main issue is that the tail is just meaningless

Agree. They can play around with the fuselage colors if they want, add some swoosh or whatever is fashionable these days. But the IB tail logo is timeless and is the corporate image by which IB is known around the world, like the LH kranich, the KLM crown, etc Eliminating that for a dull tail logo that transmits nothing is a huge mistake in brand management IMO.


User currently offlineN766UA From United States of America, joined Jul 1999, 8341 posts, RR: 23
Reply 95, posted (1 year 1 month 2 weeks 1 day 1 hour ago) and read 28411 times:

Reminds me of Avianca. Er, TACA? Ethiopian! American!

Crap they all look the same anymore: ribbony. The tail's my favorite: "We were gunna just do solid red, but to REALLY make it ours, we decided to add a tiny yellow cap. Yeah, that'll do nicely."



This Website Censors Me
User currently offlineshankly From United Kingdom, joined Jan 2000, 1547 posts, RR: 1
Reply 96, posted (1 year 1 month 2 weeks 1 day ago) and read 28519 times:

As Bruce Springsteen sang..."Glory Days...."

View Large View Medium
Click here for bigger photo!

Photo © Wolfgang Mendorf




L1011 - P F M
User currently offlinebluesky73 From UK - England, joined Oct 2012, 337 posts, RR: 0
Reply 97, posted (1 year 1 month 2 weeks 1 day ago) and read 28402 times:

I just hope they have listened to this thread and feedback from a.netters last time.

The previously proposed 'Iblandia' or 'IBorea' livery isn't even worthy for a low budget airline let airline a low budget airplane movie.

Hopefully they've got a good branding company this time...although I'm not holding my breath.

Fingers crossed for tomorrow

     


User currently offlineOB1504 From United States of America, joined Jul 2004, 3433 posts, RR: 6
Reply 98, posted (1 year 1 month 2 weeks 15 hours ago) and read 27405 times:

Quoting flyingthe757 (Reply 70):
Now I hope the airline goes down even more than I did before; just so we take these terrible aircraft out of the skies.

So you want thousands of people to lose their jobs and perhaps even hundreds of passengers to have their travel plans disrupted or even ruined just because you don't like what the airplanes might look like? Isn't this supposed to be a website for people who like aviation?


User currently offlineflyingthe757 From UK - England, joined Mar 2013, 260 posts, RR: 0
Reply 99, posted (1 year 1 month 2 weeks 14 hours ago) and read 27155 times:

Quoting OB1504 (Reply 98):

FYI that is a quote from reply 68. I can't link it as on an iPad.

But your reply above was near enough my response to that person. So far in this thread I have seen people wanting other people to get kicked, loose their jobs, or the airline to go,bust because of the livery change. It's a livery!!!!


User currently offlineairportugal310 From Tokelau, joined Apr 2004, 3685 posts, RR: 2
Reply 100, posted (1 year 1 month 2 weeks 12 hours ago) and read 26773 times:

Quoting flyingthe757 (Reply 99):

Don't like the conversation? Move along then



I sell airplanes and airplane accessories
User currently offlineBlueshamu330s From UK - England, joined Sep 2001, 3041 posts, RR: 23
Reply 101, posted (1 year 1 month 2 weeks 10 hours ago) and read 26391 times:

Quoting GSTBA (Reply 89):
IAG decided to put on hold the design of the new IB and IBEX livery for 6 to 12 months as they thought the this money could be better spent elsewhere in the company.

Not quite. The decision was made to postpone the relaunch and rebrand until such time as the majority of industrial dispute and reorganisation had been passed.

It would have been a sensational own goal to relaunch in the middle of major industrial unrest.

Today should be seen as an encouraging indication that Iberia is getting to where IAG want them.

I was privy to some hints of the new rebrand in January; I can't say I'm too enthused over what we might see today.

Rgds



So I drive a 4x4. So what?! Tax the a$$ off me for it...oh, you already have... :-(
User currently offlineAIR MALTA From Malta, joined Sep 2001, 2527 posts, RR: 1
Reply 102, posted (1 year 1 month 2 weeks 10 hours ago) and read 26833 times:

Quoting Blueshamu330s (Reply 101):
I was privy to some hints of the new rebrand in January; I can't say I'm too enthused over what we might see today

When is it due?



Next flights : BRU-ZRH-CAI (LX)/ BRU-FCO-TLV (AZ)
User currently offlineRubberJungle From , joined Dec 1969, posts, RR:
Reply 103, posted (1 year 1 month 2 weeks 9 hours ago) and read 26834 times:

Not sure if this is official:

Nueva librea de @Iberia pic.twitter.com/8PokaxITEE



[Edited 2013-10-15 03:03:12]

User currently onlinemfc From Spain, joined Feb 2006, 276 posts, RR: 0
Reply 104, posted (1 year 1 month 2 weeks 9 hours ago) and read 26399 times:

It is official. The colors on the tail seem to be metallic (like Thai's), if it is that the case I think it looks nice. I also think that the new logo that goes with the Iberia titles can be as representative as the old one.


So, we beat on, boats against the current, borne back ceaselessly into the past
User currently offlineKarelXWB From Netherlands, joined Jul 2012, 12732 posts, RR: 35
Reply 105, posted (1 year 1 month 2 weeks 9 hours ago) and read 26330 times:

The presentation has started, can't be long anymore.


Only two things are infinite, the universe and human stupidity. And I'm not sure about the universe.
User currently offlineKarelXWB From Netherlands, joined Jul 2012, 12732 posts, RR: 35
Reply 106, posted (1 year 1 month 2 weeks 9 hours ago) and read 26928 times:

Here's the new logo:

http://pbs.twimg.com/media/BWnH_r1IAAA6syD.jpg:large

http://twitter.com/Iberia/status/390062739810709504



Only two things are infinite, the universe and human stupidity. And I'm not sure about the universe.
User currently offlineBlueshamu330s From UK - England, joined Sep 2001, 3041 posts, RR: 23
Reply 107, posted (1 year 1 month 2 weeks 8 hours ago) and read 26179 times:

Quoting AIR MALTA (Reply 102):
When is it due?

Presentation today in Madrid in their new office building.

EC-LYF, as I understand it, will be the first, entering service next month.

Contained in the latest note:

Quote:
The airline will maintain the symbols and colors that identify it as a brand ambassador of Spain

What I have seen to date preserves none of the symbols we associate with Iberia, which will be a disappointment to many.


Rgds

[Edited 2013-10-15 03:41:03]


So I drive a 4x4. So what?! Tax the a$$ off me for it...oh, you already have... :-(
User currently offlineKarelXWB From Netherlands, joined Jul 2012, 12732 posts, RR: 35
Reply 108, posted (1 year 1 month 2 weeks 8 hours ago) and read 26685 times:

They just unveiled the new logo.

http://twitter.com/Iberia/status/390064890788196352

See also the building in reply #106.

[Edited 2013-10-15 03:44:16]


Only two things are infinite, the universe and human stupidity. And I'm not sure about the universe.
User currently offlineKarelXWB From Netherlands, joined Jul 2012, 12732 posts, RR: 35
Reply 109, posted (1 year 1 month 2 weeks 8 hours ago) and read 26814 times:

A journalist "leaked" a picture of this scale model:

http://pbs.twimg.com/media/BWnKDOTIQAA4Kts.jpg:large

http://twitter.com/AvionRevueInt/status/390064999638773760/photo/1

[Edited 2013-10-15 03:50:42]


Only two things are infinite, the universe and human stupidity. And I'm not sure about the universe.
User currently offlineLH526 From Germany, joined Aug 2000, 2380 posts, RR: 14
Reply 110, posted (1 year 1 month 2 weeks 8 hours ago) and read 26330 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Seems like it:



Trittst im Morgenrot daher, seh ich dich im Strahlenmeer ...
User currently offlineAIR MALTA From Malta, joined Sep 2001, 2527 posts, RR: 1
Reply 111, posted (1 year 1 month 2 weeks 8 hours ago) and read 25931 times:

Horrible. It does not have anything from the old Iberia. Even Finnair that went eurowhite has at least kept that nice "F"... Yikes


Next flights : BRU-ZRH-CAI (LX)/ BRU-FCO-TLV (AZ)
User currently offlinefrigatebird From Netherlands, joined Jun 2008, 1714 posts, RR: 1
Reply 112, posted (1 year 1 month 2 weeks 8 hours ago) and read 25902 times:

How boring   

Quoting KarelXWB (Reply 2):
Quoting mfc (Thread starter):after the first attempt in February
Ah, I still remember it. They had a new A330 partly painted in the new livery last January. Then they decided to stick with the current livery.

After IB seemingly put it on ice, it looks like they've decided to keep the 'old' new livery. I had hoped for something more interesting, an 'eyecatcher'. IMO, that's the point of creating a new livery.



146,318/19/20/21,AB6,332,343,345,388,722,732/3/4/5/G/8,9,742,74E,744,752,762,763,772,77E,773,77W,AT4/7,ATP,CRK,E90,F50/7
User currently offlineSQ773 From Spain, joined Apr 2005, 206 posts, RR: 0
Reply 113, posted (1 year 1 month 2 weeks 8 hours ago) and read 25448 times:

Such a basic livery only looks nice on LX .

This livery IMHO is basic, boring, lacks of personality. Nor even the winglets are painted ! The logo is anything but original.


User currently offlinemotorhussy From New Zealand, joined Mar 2000, 3286 posts, RR: 9
Reply 114, posted (1 year 1 month 2 weeks 8 hours ago) and read 25390 times:

The tail looks like it's missing something... an identity.


come visit the south pacific
User currently offlineMIAspotter From Spain, joined Nov 2001, 2830 posts, RR: 25
Reply 115, posted (1 year 1 month 2 weeks 8 hours ago) and read 25323 times:

Quoting LH526 (Reply 110):
Seems like it:

What have they done...

Cheap, god-awful, meaningless, bland, boring rebrand, makes the recent AA rebranding interesting.

MIAspotter.



I think, therefore I don´t fly Ryanair.
User currently offlinemesaflyguy From United States of America, joined Dec 2012, 3291 posts, RR: 6
Reply 116, posted (1 year 1 month 2 weeks 8 hours ago) and read 25197 times:
Support Airliners.net - become a First Class Member!

Could that font be any more generic? I mean I get that your having money problems but how much more can a half-decent font cost??


\________(---)________/ :) World's most beautiful aircraft: 757-200, MD-88/90, E-190, A321
User currently offlinezkojq From New Zealand, joined Sep 2011, 1330 posts, RR: 1
Reply 117, posted (1 year 1 month 2 weeks 7 hours ago) and read 25486 times:

I don't particularly like the new livery, but it could have been a lot worse. At least the new livery is reasonably vibrant; they could have done something truly terrible that looked similar to the monstrosity that is Iberia Express. That said, the only thing that was really wrong with the old livery was that it seemed to fade quickly, as seen here http://bit.ly/1cofAen, here http://bit.ly/1cofHqg and here http://bit.ly/1cofMKE. Most of Iberia's aircraft could certainly do with a repaint anyway.

Speaking of Iberia Express, will their aircraft eventually wear this livery also?

Quoting AIR MALTA (Reply 111):
It does not have anything from the old Iberia. Even Finnair that went eurowhite has at least kept that nice "F"

   I do particularly dislike the new typeface and the way that it isn't done in italics. I really liked the old italics and the italicised IB with the crown. And I don't see why 'Lineas Aereas de España' needed to be removed. They might be owned by IAG, but it is still a Spanish airline.



Air New Zealand; first to fly the Boeing 787-9. ZK-NZE, NZ103 AKL-SYD, 2014/08/09. I was 83rd to board.
User currently offlinerakoon From Spain, joined Jan 2009, 42 posts, RR: 0
Reply 118, posted (1 year 1 month 2 weeks 7 hours ago) and read 25107 times:

The worst way to spend money, a new logo totally impersonal, meaningless... and the new livery in the same way, totally blad. Such a pity the lost of identity, now the IB airplanes will be another one in the airports.

User currently offlineqf002 From Australia, joined Jul 2011, 2994 posts, RR: 2
Reply 119, posted (1 year 1 month 2 weeks 7 hours ago) and read 24759 times:

Quoting motorhussy (Reply 114):
The tail looks like it's missing something... an identity.

It needs a nice yellow crown in the middle of that block of red. And another one (in grey) next to the titles to mimic BA's crest.

Which OW airline will be the next to move to a QF-style tail?


User currently offlineaerokiwi From New Zealand, joined Jul 2000, 2743 posts, RR: 4
Reply 120, posted (1 year 1 month 2 weeks 6 hours ago) and read 24544 times:

Bahahahahahahahahahaha! Oh mercy this is just... horrific. It is the most pointless, generic, drab "identity" they could possibly have dreamed up. Spain has a plethora of anonymous scribble and whoosh corporate logos. Another for the list.

User currently offlineVC10er From United States of America, joined Feb 2007, 2973 posts, RR: 13
Reply 121, posted (1 year 1 month 2 weeks 6 hours ago) and read 24436 times:
Support Airliners.net - become a First Class Member!

A serious loss for Spain, not just Iberia. I won't even comment on the design itself, but rather what is says to the consumer; it communicates "Nothingness" - not modern, not premium, no personality, doesn't stand out... It will create ZERO on an emotional level, no glue.

Since I am in this business for 30 years I can tell you that this is IBERIA's FAULT. Not the design agency. Whatever strategic brief the agency was given had no teeth, or did, and management retreated from it in order to create something that was not polarizing - no promise of anything to the flier.

While I dislike the new AA for a number of reasons, it does; make a bold statement of who they think they are or plan to be: AMERICA ON WINGS. Modern and filled with pride. That is what (IMHO) AA wanted and the client bit the bullet and did it. Iberia ran as far away from a making a statement as they could.

The old Walter LANDOR design was looking quite old. It was in dire need of a refresh. But not throw the baby out. IBERIA's baby is down the drain.

Sad day today.



The world is missing love, let's use our flights to spread it!
User currently offlineKarelXWB From Netherlands, joined Jul 2012, 12732 posts, RR: 35
Reply 122, posted (1 year 1 month 2 weeks 6 hours ago) and read 25014 times:

Meanwhile in the hangar:



http://youtu.be/YAExfkyrawU

[Edited 2013-10-15 06:10:52]


Only two things are infinite, the universe and human stupidity. And I'm not sure about the universe.
User currently offliner2rho From Germany, joined Feb 2007, 2743 posts, RR: 1
Reply 123, posted (1 year 1 month 2 weeks 6 hours ago) and read 24614 times:

Terrible that thtis livery has turned out to be true... what a way to kill your corporate identity!

I guess IB will now become the low-cost arm of IAG? Because that is the only thing that this personality-lacking livery could possibly transmit... only IB Express is worse...  Sad

[Edited 2013-10-15 06:11:12]

User currently offlineoffloaded From United Kingdom, joined Apr 2009, 895 posts, RR: 0
Reply 124, posted (1 year 1 month 2 weeks 6 hours ago) and read 24579 times:

So let me get this straight then, you guys don't like it?   

One of those articles in ABC said that they were keeping the crown. Doesn't seem to be there.

On the bright side, if they decide to do hadj charters there won't be much to cover up.



To no one will we sell, or deny, or delay, right or justice - Magna Carta, 1215
User currently offlineAsturias From Spain, joined Apr 2006, 2156 posts, RR: 16
Reply 125, posted (1 year 1 month 2 weeks 6 hours ago) and read 24271 times:

Quoting Blueshamu330s (Reply 101):
Today should be seen as an encouraging indication that Iberia is getting to where IAG want them.

Yes. That's what I fear very very much.

Quoting aerokiwi (Reply 120):
Bahahahahahahahahahaha! Oh mercy this is just... horrific. It is the most pointless, generic, drab "identity" they could possibly have dreamed up. Spain has a plethora of anonymous scribble and whoosh corporate logos. Another for the list.

Indeed, this livery is so generic, so bland - ai... the graphic designer (using the term very liberally) who made this blandness should look himself in the mirror and ask whether or not he's a fraud or a great fraud.

Quoting VC10er (Reply 121):
A serious loss for Spain, not just Iberia. I won't even comment on the design itself, but rather what is says to the consumer; it communicates "Nothingness" - not modern, not premium, no personality, doesn't stand out... It will create ZERO on an emotional level, no glue.

Very true, I would even venture to say that a blank plane is more inspired than this infantile, bland, low brow "design".

Quoting r2rho (Reply 123):
I guess IB will now become the low-cost arm of IAG? Because that is the only thing that this personality-lacking livery could possibly transmit...

I think that is actually the plan of IAG, to take IB into LCC territory - an area they've been flirting with for some time now. While it "makes sense" on a superficial level, it is not a good move for the future of IB.

-a

[Edited 2013-10-15 06:16:23]


Tonight we fly
User currently offlinehotplane From , joined Dec 1969, posts, RR:
Reply 126, posted (1 year 1 month 2 weeks 6 hours ago) and read 24322 times:

That photo is fake as well. No glossy finish to the tail.

User currently offlineKarelXWB From Netherlands, joined Jul 2012, 12732 posts, RR: 35
Reply 127, posted (1 year 1 month 2 weeks 6 hours ago) and read 25029 times:

And here is the press release:

http://grupo.iberia.es/portal/site/g...fc739b1410VgnVCM1000005ffe15acRCRD



Only two things are infinite, the universe and human stupidity. And I'm not sure about the universe.
User currently offlineKarelXWB From Netherlands, joined Jul 2012, 12732 posts, RR: 35
Reply 128, posted (1 year 1 month 2 weeks 6 hours ago) and read 24614 times:

Quoting hotplane (Reply 126):
That photo is fake as well. No glossy finish to the tail.

If you mean the picture in reply #122: it comes straight out of the Iberia video.

http://youtu.be/YAExfkyrawU



Only two things are infinite, the universe and human stupidity. And I'm not sure about the universe.
User currently offlineRubberJungle From , joined Dec 1969, posts, RR:
Reply 129, posted (1 year 1 month 2 weeks 6 hours ago) and read 24264 times:

Quoting KarelXWB (Reply 122):
Meanwhile in the hangar:

Don't think this is a real shot. The aircraft being filmed is 'Tikal', which was the first A330. If you look closely at the close-up shot of the door, it seems to show the original livery still on the jet. More like CGI.


User currently offlinena From Germany, joined Dec 1999, 10807 posts, RR: 9
Reply 130, posted (1 year 1 month 2 weeks 6 hours ago) and read 24092 times:

Plane plain.

I thought, or well, hoped they had dropped this uncreative lowcost scheme after bad response earlier this year.


User currently offlineKarelXWB From Netherlands, joined Jul 2012, 12732 posts, RR: 35
Reply 131, posted (1 year 1 month 2 weeks 6 hours ago) and read 24085 times:

Quoting RubberJungle (Reply 129):
Don't think this is a real shot. The aircraft being filmed is 'Tikal', which was the first A330. If you look closely at the close-up shot of the door, it seems to show the original livery still on the jet. More like CGI.

Thanks, I guess we'll have to wait a little bit longer.



Only two things are infinite, the universe and human stupidity. And I'm not sure about the universe.
User currently offlinena From Germany, joined Dec 1999, 10807 posts, RR: 9
Reply 132, posted (1 year 1 month 2 weeks 6 hours ago) and read 24133 times:

"Nearly 9,000 people were interviewed in the research phase of the image design process"

The more cooks, the worse the food!


User currently offlineairbazar From United States of America, joined Sep 2003, 8577 posts, RR: 10
Reply 133, posted (1 year 1 month 2 weeks 5 hours ago) and read 24249 times:

Quoting AIR MALTA (Reply 111):
Horrible. It does not have anything from the old Iberia.

That's kind of the point of a rebrand, isn't it?

Quoting qf002 (Reply 119):
It needs a nice yellow crown in the middle of that block of red.

It's boring alright but you won't see the crown ever. Iberia hasn't been a government owned airline in quite awhile and they are now owned by IAG and they're not royalty  


User currently offlineogre727 From UK - England, joined Feb 2005, 723 posts, RR: 2
Reply 134, posted (1 year 1 month 2 weeks 5 hours ago) and read 23966 times:

Omg.... Unlike many of you I love American's new livery, but this???? Awful. Some people say that this is destiny's way of getting back at Iberia for destroying beautiful Viasa's livery... But this is too much


Sigh
User currently offlinebluesky73 From UK - England, joined Oct 2012, 337 posts, RR: 0
Reply 135, posted (1 year 1 month 2 weeks 5 hours ago) and read 23562 times:

IBORIA!
IBLANDIA!

We appear to be regressing....

Sad day for airline branding and liveries

Nothing else to say.


User currently offlineSQ773 From Spain, joined Apr 2005, 206 posts, RR: 0
Reply 136, posted (1 year 1 month 2 weeks 5 hours ago) and read 23521 times:

Quoting ogre727 (Reply 134):
way of getting back at Iberia for destroying beautiful Viasa's livery... But this is too much

And also for destroying the classic Aerolineas Argentinas....

Its clear IB will become the low cost brand of IAG, at least will look like it is...


User currently offlineN62NA From United States of America, joined Aug 2003, 4579 posts, RR: 7
Reply 137, posted (1 year 1 month 2 weeks 5 hours ago) and read 23358 times:

Quoting bluesky73 (Reply 135):
IBORIA!
IBLANDIA!

We appear to be regressing....

Sad day for airline branding and liveries

Nothing else to say.

As if having every single plane look the same (1 engine under each wing) wasn't making spotting boring enough, now the liveries are starting to all look the same: All white fuselage with airline name, some sort of "logo" on the tail.


User currently offlineBlueshamu330s From UK - England, joined Sep 2001, 3041 posts, RR: 23
Reply 138, posted (1 year 1 month 2 weeks 4 hours ago) and read 23137 times:

Quoting SQ773 (Reply 136):
Its clear IB will become the low cost brand of IAG, at least will look like it is...

No; it would have had Vueling on the side if that was so.

Quoting bluesky73 (Reply 135):
We appear to be regressing....

Sad day for airline branding and liveries

Perhaps, but it is significantly cheaper to paint an aircraft fuselage in one colour. It also requires far less man hours. In this era of cost saving, it was entirely predictable that the rebrand was going to incorporate a mainly white fuselage.

Sad for enthusiasts, good for bean counters.

Quoting airbazar (Reply 133):
That's kind of the point of a rebrand, isn't it?

Exactly so. The primary aim was to distance the new Iberia from the old with its poor reputation. Likewise as you said, the crown, all be it considered by many as an integral part of Iberia, will never be seen again. Additionally, feedback suggested, ironically, that any use of a crown would suggest a dominance of British Airways within IAG; funny thing consumer surveys!

Quoting VC10er (Reply 121):
It will create ZERO on an emotional level, no glue.

Because the old Iberia successfully, and unfortunately, got to people on an emotional level but for all the wrong reasons, I believe there was a concerted effort to sanitise the brand; not sure if it was the right way, but it is going to be an interesting experiment to monitor and follow.

I am sure the yellow and red icon will eventually be as acknowledged as Iberia as much as the IB and the crown. Plus, it is a far more usable design which will be placed on everything from napkins to billboards.

That said, I am seriously underwhelmed. Not even the winglets have the tail design replicated, which may have lent some colour to the all white fuselage.

Rgds



So I drive a 4x4. So what?! Tax the a$$ off me for it...oh, you already have... :-(
User currently offlineLHRFlyer From United Kingdom, joined Apr 2010, 820 posts, RR: 1
Reply 139, posted (1 year 1 month 2 weeks 4 hours ago) and read 22950 times:

Not that hot on the livery but overall the branding looks much smarter, very clean and contemporary.

It does also point to Iberia starting to turn a corner, which is the important thing overall.


User currently offlinechieft From Germany, joined Jun 2005, 358 posts, RR: 0
Reply 140, posted (1 year 1 month 2 weeks 4 hours ago) and read 22951 times:
Support Airliners.net - become a First Class Member!

What a sad day for airline livery design...


Aircraft are marginal costs with wings.
User currently offlineLO231 From Belgium, joined Sep 2004, 2392 posts, RR: 22
Reply 141, posted (1 year 1 month 2 weeks 4 hours ago) and read 22875 times:

That's it?! Ouch. Very dissapointing, indeed... The present one is much better


Got both LO 788 frames already, next LO E95 and 734 BRU-WAW-BRU
User currently offlinefactsonly From Montserrat, joined Aug 2012, 998 posts, RR: 0
Reply 142, posted (1 year 1 month 2 weeks 4 hours ago) and read 22810 times:

Quoting KarelXWB (Reply 122):
Meanwhile in the hangar:



A big all-white fuselage with just 6 letters on it..........so plenty of space.



but the professional.. 'designer' ..managed to place these six letters.............across a passenger door,

instead of......in-between


.......Door 1...........IBERIA..........Door 2



Sorry, having a hard time ......NOT to get frustrated.......!


User currently offlineseahawk From Germany, joined May 2005, 1239 posts, RR: 0
Reply 143, posted (1 year 1 month 2 weeks 4 hours ago) and read 22614 times:

they needed to brake with the old livery which stands for a not very passenger orientated airline. This is something they clearly have achieved. I wonder if there is nothing in the history of Iberia to be proud of and nothing that people might like to remember about the airline. The old 60/ies stlye tail logo for example would go well on the new fin design.

http://upload.wikimedia.org/wikipedi...F_EC-BMV_MAD_05.05.73_edited-2.jpg


User currently offlineBraybuddy From India, joined Aug 2004, 5795 posts, RR: 32
Reply 144, posted (1 year 1 month 2 weeks 3 hours ago) and read 22375 times:

Quoting KarelXWB (Reply 106):
Here's the new logo:
So which is it going to be: the (from top to bottom) white/red/yellow on the hanging or yellow/white/red on the aircraft tail? The paint isn't even dry on the first aircraft and already I'm confused.

I liked the new American (apart from the eagle peering out from the shower curtain) and the JAL, though they could have reversed the colours on the tail. The Finnair somehow seemed fresh, probably because it wasn't replacing anything distinctive, but I'm still scratching my head at this . . .

And the typeface needs to go on a diet.

If they want to break from the old Iberia, they really have to get the product right before the rebrand. This livery will be just as associated with bad service and grumpy crew as the old Iberia was.

[Edited 2013-10-15 08:57:26]

[Edited 2013-10-15 08:58:59]

User currently onlineHUYfan From United Kingdom, joined Oct 2001, 1413 posts, RR: 3
Reply 145, posted (1 year 1 month 2 weeks 3 hours ago) and read 22165 times:

I think it looks crisp and smart. Admittedly, not overly inspiring or creative, but I like it.

Kind regards

HUYfan


User currently offlineAirbusGeek From United States of America, joined Apr 2013, 146 posts, RR: 0
Reply 146, posted (1 year 1 month 2 weeks 3 hours ago) and read 22122 times:

I am going to cry! This is hideous, this is never going to grow on my like the new American livery did. This new livery DOES NOT represent Spain at all, it is red and yellow painted on in swirls and wavy patterns, Vueling could do better than this!


PIEDMONT- A MODEL OF HOW GOOD AN AIRLINE CAN BE
User currently offlineholzmann From United States of America, joined Jan 2011, 253 posts, RR: 0
Reply 147, posted (1 year 1 month 2 weeks 3 hours ago) and read 22076 times:

Something reminiscent of a red flag and bull horns would have been totally cool.

Or what about a reference to Gaudi?

That new livery is the blandest thing I've seen in years.


User currently offlineYQBexYHZBGM From Canada, joined May 2009, 204 posts, RR: 1
Reply 148, posted (1 year 1 month 2 weeks 3 hours ago) and read 22263 times:

Quoting N62NA (Reply 137):
As if having every single plane look the same (1 engine under each wing) wasn't making spotting boring enough, now the liveries are starting to all look the same: All white fuselage with airline name, some sort of "logo" on the tail.

That has been the basis of the "Eurowhite" livery for some time:
http://en.wikipedia.org/wiki/User:Targeman/Sandbox#Eurowhite

I'm surprised the Wikipedia author described the "old" Iberia livery as Eurowhite; when I think of this plain-jane livery style, Air France, Austrian and Turkish are the first to come to mind. But now, we can definitely add Iberia to the list, and it's unfortunate. At least they could have chosen a more modern or stylized typeface to replace the existing gothic italic capitals -- something along these lines:



Instead, the new typeface they have chosen is similar to TACA's. In my opinion, it works for TACA, but not for Iberia. ¡Qué lástima!

Al
YQBexYHZBGM


User currently offlineNeutronStar73 From United States of America, joined Mar 2011, 522 posts, RR: 0
Reply 149, posted (1 year 1 month 2 weeks 2 hours ago) and read 21505 times:

BORING!

Has the artful design world just collapsed in the last few years? We've got United/Continental's boring font, American's boring font, JAL absolutely dangerously sleep inducing design (the crane is the only thing saving that mess) and now Iberia's very forgettable design. It's devoid of any creativity, won't generate any positive press or excitement, and looks like they basically held up a MS Word Document and picked from 3 of the most boring fonts and ultimately settled on THE most boring.

What a waste of time and money.

[Edited 2013-10-15 10:07:27]

User currently offlineIndependence76 From United States of America, joined Jul 2007, 268 posts, RR: 0
Reply 150, posted (1 year 1 month 2 weeks 2 hours ago) and read 21268 times:

I don't hate the livery as much as most of you do (it could be much worse).

However, what baffles me the most is how the company went along the lines of a rebranding so poorly. This is no different than what we saw in February. We know that they were planning on it earlier this year, but cancelled it due to both costs and negative public response. Eight months later, they come back with the same thing.

Doing the same thing over and over again is not going to yield different results. Someone in their marketing department was too scared to change their design or branding concept and now their laziness is out for the world to see.


I saw concepts much better than this which truly kept the classic brand while modernizing the livery. It's a shame how poor companies are in an artistic sense. But hey, it's better than what AA and FutureBrand came up with ...



"In general, pride is at the bottom of all great mistakes." - John Ruskin
User currently offlineaer From Guatemala, joined Mar 2004, 1048 posts, RR: 3
Reply 151, posted (1 year 1 month 2 weeks 2 hours ago) and read 21269 times:

Where's the crown? I can't believe they took it off!


nice and spacious airports in need of new airlines and flights... GUA or FRS anyone?... anyone at all?
User currently offliner2rho From Germany, joined Feb 2007, 2743 posts, RR: 1
Reply 152, posted (1 year 1 month 2 weeks 1 hour ago) and read 21011 times:

Quoting airbazar (Reply 133):
It's boring alright but you won't see the crown ever. Iberia hasn't been a government owned airline in quite awhile and they are now owned by IAG and they're not royalty

Tell that to KLM then...
In any case the worrying thing is not so much the disappearing of the crown, which was not an essential element in the livery, but the disappearing of the IB tail logo, which is a timeless design and uniquely identified IB among other airlines.


User currently offlineautothrust From Switzerland, joined Jun 2006, 1604 posts, RR: 9
Reply 153, posted (1 year 1 month 2 weeks 1 hour ago) and read 20941 times:

Quoting AirbusGeek (Reply 146):
This new livery DOES NOT represent Spain at all, it is red and yellow painted on in swirls and wavy patterns, Vueling could do better than this!

Couldn't agree more. What a shame. This airline doesn't represent anymore Spain. It will be recognised as a low cost airline.

While i welcome a refreshing of the logo, this is a disaster.      

Quoting seahawk (Reply 143):
I wonder if there is nothing in the history of Iberia to be proud of and nothing that people might like to remember about the airline. The old 60/ies stlye tail logo for example would go well on the new fin design.

Iberia has many things in its history to be proud of (eg for many years busiest route in the world, flew between 1937 -1940 3,8 Mio. Km and transported 64.000 Pax and Cargo, market leader for south america )

I don't believe they changed the logo just to erase bad memories.   



“Faliure is not an option.”
User currently offlineBlueshamu330s From UK - England, joined Sep 2001, 3041 posts, RR: 23
Reply 154, posted (1 year 1 month 2 weeks 1 hour ago) and read 20721 times:

Apparently, the crown WILL be part of the new identity and will be on every aircraft, next to the aircraft's registration.

Rgds



So I drive a 4x4. So what?! Tax the a$$ off me for it...oh, you already have... :-(
User currently offlineSXDFC From United States of America, joined Dec 2007, 2426 posts, RR: 22
Reply 155, posted (1 year 1 month 2 weeks 1 hour ago) and read 20610 times:

A brand is really what matters on the inside, and after reading many IB reviews, IB can do a bit of a better job on the customer service level, and that will bring back more customers than the livery on the airplane. With regards to the new livery, I like it because for a change IB will have some planes that look shiny and clean! The old livery will be missed, but its heyday went running with the bulls along time ago..


ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
User currently offlineseahawk From Germany, joined May 2005, 1239 posts, RR: 0
Reply 156, posted (1 year 1 month 2 weeks 1 hour ago) and read 20591 times:

What I often do not understand is that airlines do not see the value of their brand logo.

Can you imagine Coca Cola changing their logo? Mercedes dropping the star from their cars, VW dropping the VW logo?? Adidas going from 3 stripes to something swirly?


User currently offlineBraybuddy From India, joined Aug 2004, 5795 posts, RR: 32
Reply 157, posted (1 year 1 month 2 weeks 1 hour ago) and read 20729 times:

Quoting Blueshamu330s (Reply 154):

Apparently, the crown WILL be part of the new identity and will be on every aircraft, next to the aircraft's registration.

I think you're right. Looks like it's in front of the flag:

http://i.imgur.com/P5XdNIj.jpg

Anyone know why the colours are in a different sequence on the hanging in reply 106? I realise the red would be lost on the red background, but it's easy to get around that.


User currently offlinedelta777jet From Germany, joined Jun 2000, 1297 posts, RR: 3
Reply 158, posted (1 year 1 month 2 weeks ago) and read 20279 times:

Me don't like.

Why didn't they use the British Airways livery but instead of Red and Blue only make it Yellow and Red.

It's the same company anyway. To show how close they are they could have the stunning BA livery in Yellow and Red!

To bad they went the same direction as Finnair and American. Bad liveries! Sorry.



Fly easyJet
User currently offlineOB1504 From United States of America, joined Jul 2004, 3433 posts, RR: 6
Reply 159, posted (1 year 1 month 1 week 6 days 23 hours ago) and read 19636 times:

Quoting delta777jet (Reply 158):
Why didn't they use the British Airways livery but instead of Red and Blue only make it Yellow and Red.

Because flying a British flag on the tail of an Iberia aircraft is just asking for an employee revolt.


User currently offlinebwwt From Australia, joined Jul 2013, 98 posts, RR: 0
Reply 160, posted (1 year 1 month 1 week 6 days 23 hours ago) and read 19468 times:

I actually don't mind it. If they would have kept the crown and swapped the yellow and red around on the tail, I think it would have been a nice way to modernise the currently dated livery. I never really liked the white base of the old tail.
I think while it could have turned out better and less generic with just a few changes, but it's not all that bad.


User currently offlineEK413 From Australia, joined Nov 2003, 4987 posts, RR: 4
Reply 161, posted (1 year 1 month 1 week 6 days 23 hours ago) and read 19330 times:

Quoting bwwt (Reply 160):

Likewise, I really don't mind the new livery just like the new RB livery it's refreshing.


EK8413



Good evening, ladies and gentlemen. We are tonight’s entertainment!
User currently offlinebabybus From , joined Dec 1969, posts, RR:
Reply 162, posted (1 year 1 month 1 week 6 days 22 hours ago) and read 19267 times:

Did they really need to rebrand? What was the point unless it was to make themselves completely unattractive as an airline.

Awful and an unnecessary waste of money.


User currently offlineBlueshamu330s From UK - England, joined Sep 2001, 3041 posts, RR: 23
Reply 163, posted (1 year 1 month 1 week 6 days 22 hours ago) and read 19266 times:

Quoting babybus (Reply 162):

Did they really need to rebrand? What was the point unless it was to make themselves completely unattractive as an airline.

Have you read the thread before posting? All is explained herein.

Rgds



So I drive a 4x4. So what?! Tax the a$$ off me for it...oh, you already have... :-(
User currently offlineevomutant From United Kingdom, joined May 2006, 510 posts, RR: 0
Reply 164, posted (1 year 1 month 1 week 6 days 22 hours ago) and read 19265 times:

I'm sure the literally DOZENS of passengers who decide their travel choices by the colour of the aircraft are distraught tonight.

What a fuss over something that really isn't that important.


User currently offlineLDVAviation From United States of America, joined Dec 2008, 1101 posts, RR: 5
Reply 165, posted (1 year 1 month 1 week 6 days 21 hours ago) and read 18607 times:

Quoting evomutant (Reply 164):
I'm sure the literally DOZENS of passengers who decide their travel choices by the colour of the aircraft are distraught tonight.

Yup. And, they have all posted on this thread.


User currently offlineReffado From Brazil, joined Feb 2012, 226 posts, RR: 0
Reply 166, posted (1 year 1 month 1 week 6 days 21 hours ago) and read 18413 times:

The livery wouldn't influence my decision of flying them or not, though with this rebrand and new corporate identity, IAG has put Iberia in another category altogether. With this, they are no longer an actual flag carrier. They're officially just a cheap, lower cost brand inside the IAG group. Sad, really, but we all expected this.

User currently offlineAsturias From Spain, joined Apr 2006, 2156 posts, RR: 16
Reply 167, posted (1 year 1 month 1 week 6 days 20 hours ago) and read 18269 times:

Quoting Blueshamu330s (Reply 138):
Perhaps, but it is significantly cheaper to paint an aircraft fuselage in one colour. It also requires far less man hours. In this era of cost saving, it was entirely predictable that the rebrand was going to incorporate a mainly white fuselage.

Sorry but it seems like you're talking out of the nether regions. The old IB livery was one color; white. Some colored lines here and there and a logo on the tail.

Furthermore, I can't imagine that you have any evidence in euros and cents that this new livery is any cheaper - except cheaper looking. It certainly wasn't cheap to have it designed, to change all the cutlery, IFE and actual livery.

No, this isn't about saving money on livery. This is a rebrand.

Quoting Blueshamu330s (Reply 138):
Exactly so. The primary aim was to distance the new Iberia from the old with its poor reputation. Likewise as you said, the crown, all be it considered by many as an integral part of Iberia, will never be seen again. Additionally, feedback suggested, ironically, that any use of a crown would suggest a dominance of British Airways within IAG; funny thing consumer surveys!

What survey was that and why is the crown then still on the new livery? Are we supposed to take your word for this because you claimed so on the internets?

Share the alleged survey results please, and while you're at it could you explain to the class why there is a crown on the new livery despite your claim?

Quoting Blueshamu330s (Reply 138):
Because the old Iberia successfully, and unfortunately, got to people on an emotional level but for all the wrong reasons, I believe there was a concerted effort to sanitise the brand; not sure if it was the right way, but it is going to be an interesting experiment to monitor and follow.

Actually, I think the antipathy of IB is more or less confined to this forum - for most people, it's just an airline. No more, no less.

Quoting Braybuddy (Reply 144):
If they want to break from the old Iberia, they really have to get the product right before the rebrand. This livery will be just as associated with bad service and grumpy crew as the old Iberia was.

Yes and no.. IB crew is as grumpy as any crew I know of. FI crews are notoriously impolite and unprofessional, but they are growing just fine and a.net isn't losing it's collective calm every time the airline is mentioned.

So no, I don't think it is because of association with service, but yes it is a rebranding because of association. Just another kind.

That's why I don't buy the theory that this rebranding was made to change a perceived "negative" image. The rebranding is to change something else. Yes, IB is an airline, but more than that it has been perceived as a "legacy" airline - an expensive airline for old people perhaps?

With a cheap looking brand - perhaps the hope is to attract a more budget oriented crowd - after all IB isn't really expensive even compared to LCCs. Perhaps more expensive, but not by a lot - so cheapen the image and hope for the best and the next time budget oriented travelers are looking for a fare they may check out IB.

Quoting NeutronStar73 (Reply 149):
It's devoid of any creativity, won't generate any positive press or excitement, and looks like they basically held up a MS Word Document and picked from 3 of the most boring fonts and ultimately settled on THE most boring.

What a waste of time and money.

Indeed, and this is the reply I'd give the beancounter argument of Blueshamu330s. This doesn't save money, this costs money. This isn't a beancounter result, this is a spreadsheet/focus group result. Or in other words, the dumb as bread executives at IAG and IB think that they have a super plan to grow the company. Will it work?

I don't know, but I know the livery is bland and ugly. And as an aviation enthusiast, that's something nearer to my heart than company growth (which I care nothing about frankly)

Quoting seahawk (Reply 156):
What I often do not understand is that airlines do not see the value of their brand logo.

Can you imagine Coca Cola changing their logo? Mercedes dropping the star from their cars, VW dropping the VW logo?? Adidas going from 3 stripes to something swirly?

Exactly, but some don't realize the brand they have and some are just chronically insecure about themselves, like Pepsi. And apparently Iberia.

Quoting delta777jet (Reply 158):
Why didn't they use the British Airways livery but instead of Red and Blue only make it Yellow and Red.

It's the same company anyway. To show how close they are they could have the stunning BA livery in Yellow and Red!

IB and BA are owned by the same company, they are not the same company.

-a



Tonight we fly
User currently offlineaerokiwi From New Zealand, joined Jul 2000, 2743 posts, RR: 4
Reply 168, posted (1 year 1 month 1 week 6 days 20 hours ago) and read 18241 times:

Quoting Independence76 (Reply 150):
However, what baffles me the most is how the company went along the lines of a rebranding so poorly. This is no different than what we saw in February. We know that they were planning on it earlier this year, but cancelled it due to both costs and negative public response. Eight months later, they come back with the same thing.

Just to demonstrate their own incompetence, the twitter feed making the announcement still uses the old Iberia logo. Someone asked why this was the case and their reply was that it takes time to roll all of this out. Despite having 8 months prep time, the Iberia marketing department still couldn't upload the new logo to their Twitter avatar on the day of release.

It would be hilarious if it weren't true.


User currently offlineByrdluvs747 From United States of America, joined Jul 2004, 2425 posts, RR: 1
Reply 169, posted (1 year 1 month 1 week 6 days 20 hours ago) and read 18254 times:

IB is responding to comments about their new livery on their facebook page. I already left my opinions there.

https://www.facebook.com/IberiaEN



The 747: The hands who designed it were guided by god.
User currently offlineSumma767 From United Kingdom, joined Mar 2004, 2566 posts, RR: 6
Reply 170, posted (1 year 1 month 1 week 6 days 20 hours ago) and read 18142 times:

Quoting r2rho (Reply 25):
Quoting Asturias (Reply 125):
I think that is actually the plan of IAG, to take IB into LCC territory - an area they've been flirting with for some time now. While it "makes sense" on a superficial level, it is not a good move for the future of IB.

Flirting for some time? Iberia has given the appearance of being low cost for years! That is the experience that passengers have when they fly short haul! Whilst in long haul it has been outdated until IAG took decisive action to get the A330s with a contemporary product throughout and retrofit A346s with a new cabin, including ptvs everywhere, and wi-fi on its way.
Far from steering IB into low cost territory, IAG is clearly determined to break with a stuffy image. The new image may not be any work of art, but it does send the message that past is past, and future is lighter and more modern.
It's not about satisfying the Iberia that belle epoque señoritos know, but about making it less repulsive, and indeed welcoming to new customers.


User currently offlineBigGSFO From United States of America, joined Jun 2005, 2940 posts, RR: 6
Reply 171, posted (1 year 1 month 1 week 6 days 20 hours ago) and read 18165 times:

I like it. It's clean, simple. The most successful brands usually are.

User currently offlineQANTASvJet From United Kingdom, joined Sep 2012, 79 posts, RR: 0
Reply 172, posted (1 year 1 month 1 week 6 days 20 hours ago) and read 18188 times:

IAG's other Spanish brand, Vueling, has rather a neat livery. And BA's is very classy. This kind of shows what respect IAG has for IB, its brand and hence its future. None. Very sad day.

User currently offlineAsturias From Spain, joined Apr 2006, 2156 posts, RR: 16
Reply 173, posted (1 year 1 month 1 week 6 days 20 hours ago) and read 18335 times:

Quoting Byrdluvs747 (Reply 169):
IB is responding to comments about their new livery on their facebook page. I already left my opinions there.

Thanks for the link!   I responded as well, I doubt they'll be too happy about my review of their new livery, but well. Truth hurts and all that.

 



Tonight we fly
User currently offlinespud757 From United Kingdom, joined Nov 2007, 341 posts, RR: 0
Reply 174, posted (1 year 1 month 1 week 6 days 20 hours ago) and read 18008 times:

Quoting OB1504 (Reply 159):
Because flying a British flag on the tail of an Iberia aircraft is just asking for an employee revolt.

But it wouldn't be the UK flag if the colours were that of the Spanish flag, would it? Going for Red-Yellow-Red in the same pattern that BA uses would look like the colours of the Spanish flag flying.

Add the Spanish crown detail next to the Iberia fuselage titles (where BA places its crest) would affirm the Spanish identity of the airline. At the same time it would give IB a classy livery that shares a common look with sister airline BA. So building a common IAG brand livery (for the full service carriers) with respective national identity colours.


User currently offlineQANTASvJet From United Kingdom, joined Sep 2012, 79 posts, RR: 0
Reply 175, posted (1 year 1 month 1 week 6 days 19 hours ago) and read 17935 times:

does anybody know the name of the agency who produced the design?

User currently offlineaerokiwi From New Zealand, joined Jul 2000, 2743 posts, RR: 4
Reply 176, posted (1 year 1 month 1 week 6 days 19 hours ago) and read 17910 times:

Quoting Byrdluvs747 (Reply 169):
IB is responding to comments about their new livery on their facebook page. I already left my opinions there.

They haven't even updated their logo on Facebook either. Ha! So very very useless.