PacNWjet From United States of America, joined Sep 2000, 869 posts, RR: 0 Reply 6, posted (1 month 2 weeks 5 days 8 hours ago) and read 8363 times:
I don't claim to have any training in graphic design, marketing, or any related field, but as someone who lived for a short while in Spain I find the new livery sad and disappointing. Frankly, it's boring and does not conjure up much if anything about Spain, aviation, or travel. It's just a white fuselage with the name of the airline in dull type face and some color on the tail. The only thing that says "Spain" is the red and yellow on the tail, but red and yellow could mean anything (it could stand for McDonald's). Overall the image is insipid and uninspiring. That's just my opinion of course.
Braybuddy From Ireland, joined Aug 2004, 5479 posts, RR: 34 Reply 8, posted (1 month 2 weeks 4 days 18 hours ago) and read 7531 times:
Quoting MIAspotter: Quoting CapEd388 (Reply 238):
Heres some detailed coverage of the new brand done by one of my favorite branding websites.
Inspired by the Spanish culture and its influence on the world, the evolution of the new identity has been undertaken in order to increase affinity with all the airline’s audiences by building an expressive, vital and relevant discourse .The new Iberia brand identity reflects a truly revived spirit of excitement and the determination to bring to life a true transformation. The Iberia brand now manifests new aspirations and strategic intent from a company with a great legacy that today boldly reinvents itself.
The new brand personality makes more prominent use of the colors of the Spanish flag, especially of the colour red. Research confirms red is perceived as a symbol of vitality, expressiveness, of Spanish artistry and character. It is a colour which also perfectly represents perfectly the vital spirit of the new Iberia and one of the most admired and creative cultures in the world.
What a load of b****cks!
Building an expressive, vital and relevant discourse? really?? expressive?? vital?? where?
What a disaster.
People get paid to write this rubbish? And (some) people actually believe it . . .
There is nothing intrinsically wrong with the new livery, it would be fine on a new LCC and nobody would even care. So anyone arguing that it's fresh and new is right, but by its blandness it's already managed to make the current livery iconic. Interbrand certainly doesn't seem to believe in breaking any new ground where airline liveries are concerned. Have they no talented designers who could come-up with some cutting-edge, or at least interesting liveries? Most of the suggested liveries posted on here six months ago were far, far superior.
yeogeo From United States of America, joined Jul 2009, 822 posts, RR: 14 Reply 16, posted (1 month 2 weeks 1 day 8 hours ago) and read 4258 times:
Quoting gingersnap (Reply 9): nowadays is all about clean and simple, which is exactly what this is.
I like it very much! I find it refreshing and am looking forward to seeing the new livery some day at ORD.
I think it will look particularly good in a lineup of several tails which is not always the case with certain liveries, IMO.
just7four7 From Hong Kong, joined Oct 2009, 59 posts, RR: 0 Reply 21, posted (1 month 2 weeks 1 day 7 hours ago) and read 4151 times:
yes sure, one can of course say it is refreshing to see a new IB lively over the old, but sorry that doesn't mean it is any good.
get real, this is the worst, absolutely spineless, death of a brand, kindergarden design indeed. in football, you would see a new coach within 6-8 weeks.
after all, the air travel industry is not a spanish talent. let others do the job, instead give us what makes Spain such a wonderful country, the flair and ambience and leisure of its citizens and places, its history, food, football, ...
a36001 From Australia, joined Sep 2012, 133 posts, RR: 0 Reply 24, posted (1 month 2 weeks 23 hours ago) and read 3771 times:
The days of the cheat line and fussy liveries are gone. In there place is clean, bold, sleek and modern designs highlighting the company logo and brand on the most prominent part of a aircraft - the tail. What we are seeing here is the future of aircraft livery design and I kind of like it!
I always thought the old Iberia livery was quite dull and due for a overhaul, if they wanted the Jonny Ive look they have achieved it!
25 DIJKKIJK: That has to be the dullest and blandest livery ever But it must have been the cheapest to paint on. If they were interested in cost cutting, they shou
26 flyingthe757: Thank you for making me laugh guys. Some of your comments are... It's a livery. Your are putting so much emotion into something you have no control ov
27 bluesky73: If IB, IAG are keeping this I think they need to at least enlarge font on fuselage, maybe add more red/yellow to engines and put a white IB, new logo
28 ba319-131: - Agreed, it's very very bland, such a wasted opportunity.
29 seahawk: The livery is a very obvious part of the brand. There are many airlines which will you get safely from A to B and mayn offering similar or better serv
30 AM777LR: Most average customers won't even notice the change. On the Aviation geeks err...enthusiast like us It's like the whole fiasco with AA and their new
31 PDPsol: A lot of fuss over not much, in my opinion; the livery is fine, new and fresh... This comment is not only completely wrong, but entirely unrelated to
32 AR385: If your reasoning was correct, then please tell me why LH, AF, Alitalia, AM, NZ, KL, QF, AC, RG, AV, and many others have not lost the main essence o
33 rlwynn: Almost no passengers will notice. You cannot see the livery when you are sitting inside the plane. Except from the inflight magazine.
34 flyingthe757: I doubt many people will recognize this white thing with what looks like a slice of orange on its tail as an IB plane. Right there, they´ve lost cust
35 bluesky73: Emm do we paint all planes white, what is the point of brand and livery then? I think some of the general public do notice but agreed not as much as
36 rlwynn: The brand part is in the large Iberia painted on the fuselage and the livery colors which Iberia has had a long time is on the tail. Could be I am mi
37 bluesky73: Ok so you were saying passengers do not notice livery or brand when boarding. The name Iberia is on side of new livery but is not large letters and t
38 rlwynn: Serously, how many passengers do you think really notice what the outside of the plane looks like when they are walking down the jetway? Now if you ar
39 PlymSpotter: We are not just talking about a new livery on the aircraft, we are talking about a new branding globally. The 'IB' carries huge awareness, especially
40 AR385: I take it you: 1) Have never driven past an airport. 2) Have never been under the approach path of an airliner. 3) Never been on a city where airline
41 MesaFlyGuy: I have to say, I don't hate it. I love the old IB livery and am sad to see it go, but the new livery is not bad. I like the tailscheme and I feel most
42 SXDFC: After awhile, many folks will recognize the tail as it belonging to IB. As I said in the other thread, IB didn't do its old livery any justice buy kee
43 aerokiwi: Wow do you work for Interbrband? That sounds a lot like the guff they spew. And you might wanna tell Cathay Pacific or Singapore Airlines - they clea
44 Markam: The new livery definitely looks better on a plane than on paper... I still don't love it, but I don't hate it, either. That said, I think that there w
45 PacNWjet: Back in the late 1970s and early 1980s marketers in the United States got the impression all consumers cared about was cheap prices. "Generic" produc
46 Flyingsottsman: Take out the yellow on the tail and have the name "Iberia" in black and it would Qantas without the Kangeroo. Gee I wish some one would come up with s
47 Blueshamu330s: Which is exactly what the rebrand intended. ...only if there was something worth building on. Guys, this has been discussed ad nauseum, to the point
48 flyingthe757: I live right next to LHR and have jets flying over me every day. If I was not enthusiast and did not work in the industry, I doubt I could name most
49 AR385: I am surprised then by this previous statement of yours: So what gives? What do you define as "normal persons?" I´ll be very interested in your expl
50 seahawk: I would say the livery does not matter at all, the brand logo does. And while I understand the desire to brake with the old Iberia, one should not for
51 na: Nonsense. Most passengers will also see the plane from the outside. You are totally underestimating the importance of branding. The new IB livery is
52 flyingthe757: Depending on how someone gets to LHR they won't clearly see aircraft.
53 Braybuddy: This seems to be par for the course with Interbrand: JAL, Finnair, Iberia, and did someone mention Swiss? They don't seem to be capable of coming up
54 PlymSpotter: Which, as I'm sure you know perfectly well, there is. Dan
55 aerokiwi: Fine, and no doubt that's the brief given to Interbrand. But it doesn't explain why they managed to do such a terrible job. Even the experts think so