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Why Did USAir Switch To USAirways?  
User currently offlineRooinc From United States of America, joined Jul 2001, 123 posts, RR: 0
Posted (12 years 9 months 3 weeks 4 days 9 hours ago) and read 2353 times:

I know they did it a few years ago, just wondered why?

--TJ

14 replies: All unread, jump to last
 
User currently offlineJwenting From Netherlands, joined Apr 2001, 10213 posts, RR: 19
Reply 1, posted (12 years 9 months 3 weeks 4 days 9 hours ago) and read 2306 times:

I believe they got some really bad press after an accident or incident involving one of their aircraft, leading to a lot of people loosing trust in the name. Don't know if the bad press was warranted or not, but the damage was done.


I wish I were flying
User currently offlineRealHigh From United States of America, joined Jul 2000, 1022 posts, RR: 15
Reply 2, posted (12 years 9 months 3 weeks 4 days 9 hours ago) and read 2285 times:

Image

User currently offlineFleet service From United States of America, joined Apr 2000, 622 posts, RR: 2
Reply 3, posted (12 years 9 months 3 weeks 4 days 8 hours ago) and read 2261 times:

Also a result of their close relationship at the time with British Airways.


Yes, I actually *do* work for an airline,how about you?
User currently offlineContrails From United States of America, joined Oct 2000, 1832 posts, RR: 0
Reply 4, posted (12 years 9 months 3 weeks 4 days 5 hours ago) and read 2237 times:

It was a marketing ploy, dreamed up by the Wolfman. It cost the company millions to repaint the planes. I bet they wish they had some of that money right now.


Flying Colors Forever!
User currently offlineJonPaulGeoRngo From , joined Dec 1969, posts, RR:
Reply 5, posted (12 years 9 months 3 weeks 4 days 3 hours ago) and read 2200 times:

"USAir" is so much easier to say...so I still call 'em that

User currently offlineRyefly From United States of America, joined Jun 2000, 1396 posts, RR: 0
Reply 6, posted (12 years 9 months 3 weeks 4 days 1 hour ago) and read 2160 times:

It was part of their plan to come accross as a global airline rather then a regional carrier as it expanded its international service, fleet, and invested in a new paint scheme.

User currently offlineGoingboeing From United States of America, joined Dec 1999, 4875 posts, RR: 17
Reply 7, posted (12 years 9 months 3 weeks 4 days ago) and read 2142 times:

"USAir" is so much easier to say...so I still call 'em that

So do controllers.



User currently offlineDelta777 From United States of America, joined Mar 2000, 656 posts, RR: 0
Reply 8, posted (12 years 9 months 3 weeks 3 days 22 hours ago) and read 2116 times:

US Air changed their name to US Airways a couple years ago becouse of the bad image of a crash near Pittsburgh. Also, becouse they were in a very close partnership with British Airways, and US Airways and British Airways would sound better than US Air and British Airways. But British Airways dropped them for American and then US Air sued them.... blah blah blah. Thats all another story.

D E L T A 7 7 7


User currently offlineSouthRebels From , joined Dec 1969, posts, RR:
Reply 9, posted (12 years 9 months 3 weeks 3 days 22 hours ago) and read 2103 times:

ValuJet ---> AirTran

User currently offlineDC-10inLB From United States of America, joined Aug 2000, 140 posts, RR: 0
Reply 10, posted (12 years 9 months 3 weeks 3 days 21 hours ago) and read 2079 times:

It was all about image development. They wanted to upmarket as well as give it more of an international sound and appeal.

User currently offlineBizJet From United States of America, joined Nov 1999, 275 posts, RR: 0
Reply 11, posted (12 years 9 months 3 weeks 3 days 20 hours ago) and read 2071 times:

Delta777:

Actually the switch to US Airways came after the carrier split up with British Airways.

When Wolf took the helm of the airline, he wanted to transform its image from a regional east coast carrier to an international flag carrier. The US Airways name, logo, and paint scheme, are all world class. He beefed up transatlantic service and improved service levels across the board.


User currently offlinePenguinflies From United States of America, joined Apr 2000, 988 posts, RR: 0
Reply 12, posted (12 years 9 months 3 weeks 3 days 19 hours ago) and read 2052 times:

Wasn't it because of one crash, but five crashes in five years?

And also they figured their competition is Airlines, unlike the regionals whom use Air. (Air Wisconsin, Comair, Air Midwest, AirTran, Air Bob, Air defunct).

Many larger carriers use Airways and Airlines (United Airlines, South African Airways, British Airways).

It's all about the power and the marketing. And didn't they also at that time come out with their new paint scheme?


User currently offlineYyz717 From Canada, joined Sep 2001, 16245 posts, RR: 56
Reply 13, posted (12 years 9 months 3 weeks 3 days 19 hours ago) and read 2040 times:

The new livery & name was an attempt to move the airline 'upmarket'. image remaking.





Panam, TWA, Ansett, Eastern.......AC next? Might be good for Canada.
User currently offlineSpinkid From United States of America, joined Jul 2001, 1094 posts, RR: 0
Reply 14, posted (12 years 9 months 3 weeks 3 days 17 hours ago) and read 2029 times:

I agree with Penguinflies, it wasn't just one crash, it was several crashes over a few years time. I know a lot of people that took to calling them US SCare.

I think that was a big reason for the name change.



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