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AF Launches New Campaign: France Is In The Air.  
User currently offlinealitalia744 From United States of America, joined Mar 2000, 4753 posts, RR: 45
Posted (7 months 17 hours ago) and read 6763 times:

AF today, after 15 years of "Making the Sky the best place on earth" has changed their brand campaign.

The new sell-line: Air France. France is in the air.

It attempts to further position Air France as the ambassador of everything French. From style to cuisine and all in between.

Playful, yet elegant.

Tho I do miss the old beautiful/peace-inspired campaign.

Air France, France is in the air.




Some see lines, others see between the lines.
20 replies: All unread, jump to last
 
User currently offlinefrancoflier From France, joined Oct 2001, 3790 posts, RR: 11
Reply 1, posted (7 months 17 hours ago) and read 6634 times:

Well, when you're cramped in a 10 abreast 777 in coach with an outdated entertainment product, the sky is definitely not the best place on earth.

So that had to go.
  



Looks like I picked the wrong week to quit posting...
User currently offlineazjubilee From United States of America, joined Apr 2000, 3950 posts, RR: 28
Reply 2, posted (7 months 16 hours ago) and read 6560 times:

I like it. It's much like the "Hawaii flies with us" tagline Hawaiian Airlines uses, to great success.

User currently onlineAR385 From Mexico, joined Nov 2003, 6357 posts, RR: 31
Reply 3, posted (7 months 16 hours ago) and read 6453 times:
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They are an excellent airline. The problem is that they are very inconsistent and their ground service leaves a lot to be desired. If they are able to correct this, I would not hesitate to travel with them again.

User currently offlinesmi0006 From Australia, joined Jan 2008, 1541 posts, RR: 0
Reply 4, posted (7 months 15 hours ago) and read 6327 times:

The linked article mentions the campaign will feature the new first class, when is this due to be shown to the public?

User currently offlineairafreak From United States of America, joined Apr 2012, 730 posts, RR: 0
Reply 5, posted (7 months 13 hours ago) and read 6105 times:
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I'm curious to see the new campaign and hopefully a youtube video will launch soon for all of us to view.

I do miss the old tag-line, "Winning the Hearts of the World." Aaaaaaaaaahhhhhhh, those were the glory days, weren't they?   

Good luck to Air France! I am looking forward to seeing all the new exciting changes for the Company!

Bon Voyage,

AirAfreak  



Do you lead an Intercontinental life?
User currently offlineAF185 From Hong Kong, joined Sep 2012, 260 posts, RR: 0
Reply 6, posted (7 months 10 hours ago) and read 5815 times:

Personally I think this is probably a good move. Very soon most legacies will have quite similar types of hard products (seat designs, PTV interface and screen types..etc), hence enhancing the "cultural" experience on-board may be an attractive differentiation factor for some travelers.

User currently offlineJeanXFW From Germany, joined Mar 2014, 5 posts, RR: 0
Reply 7, posted (7 months 10 hours ago) and read 5735 times:

I like it!
Like the reference to their really cool vintage posters.

Looks like AF is working well on its way to "winning some hearts" back!
Good luck AF, and bravo for all the changes going on.


User currently offlineual747den From United States of America, joined Dec 2003, 2392 posts, RR: 11
Reply 8, posted (7 months 10 hours ago) and read 5733 times:

With all of this MH news and AF447 constantly being brought up the first thing I tought after I read the tag line was "unless your flying over the Atlantic"!!! I know it's just me and people won't think like I do but I had to share! Some won't think it's funny but I did.


/// UNITED AIRLINES
User currently offlineJeanXFW From Germany, joined Mar 2014, 5 posts, RR: 0
Reply 9, posted (7 months 10 hours ago) and read 5691 times:

Quoting ual747den (Reply 8):
Some won't think it's funny but I did.

 


User currently offlineRJA321 From Jordan, joined Mar 2009, 68 posts, RR: 0
Reply 10, posted (7 months 10 hours ago) and read 5652 times:

Reminds of Royal Jordanian's 'Change is in the air' circa 2006.

http://www.youtube.com/watch?v=mcie0s7K2bo



Hurry up, before we all come to our senses!
User currently offlineYYZYYT From Canada, joined Apr 2005, 971 posts, RR: 0
Reply 11, posted (7 months 2 hours ago) and read 5259 times:

Is it just a coincidence that they have chosen KLM Blue (more or less) for this campaign?

I.e., rather than choosing a shade of blue that matches AF's logo (and the flag).


User currently offlineicna05e From France, joined Feb 2006, 298 posts, RR: 0
Reply 12, posted (6 months 4 weeks 1 day 23 hours ago) and read 3823 times:

Indeed. And although we have yet to see the other renderings, it looks like they dropped the red? I find the convergence really obvious here, more so than in any other field. Not a common identity but patterns that seem to put AirFrance and KLM (finally) on the same track.

And for the polls, I like it! Being after "making the sky the best place on earth" isn't easy but I think that one has got what it takes. AF has a lot of things to fix but the marketing dept often gets the job done!


User currently offlinealitalia744 From United States of America, joined Mar 2000, 4753 posts, RR: 45
Reply 13, posted (6 months 4 weeks 1 day 23 hours ago) and read 3567 times:

I don't see convergence with KLM really in the colors chosen, but rather a continued move to a multi-colored, bright ad campaign that's been seen in their recent

You can see the rest of the visuals here:

Air France Visuals



Some see lines, others see between the lines.
User currently onlineRichard28 From United Kingdom, joined Aug 2003, 1623 posts, RR: 6
Reply 14, posted (6 months 4 weeks 1 day 5 hours ago) and read 1840 times:

Very strange phrase indeed, in my part of the world "up in the air" means being indecisive, so it seems like a rather inappropriate slogan for an airline to me!

User currently offline777Jet From Australia, joined Mar 2014, 2097 posts, RR: 4
Reply 15, posted (6 months 4 weeks 1 day 5 hours ago) and read 1817 times:

Quoting francoflier (Reply 1):
Well, when you're cramped in a 10 abreast 777 in coach with an outdated entertainment product, the sky is definitely not the best place on earth.

So true.

And I would hope that my pilots were more competent than the two at the controls of AF447 when it went down.

Quoting ual747den (Reply 8):
With all of this MH news and AF447 constantly being brought up

The timing could be good for AF. It has been some years since AF447 and now MH370 is in everybody's mind...



DC10-10/30,MD82/88/90,717,727,732/3/4/5/7/8/9ER,742/4,752/3,763/ER,772/E/L/3/W,788,306,320,321,332/3,346,388
User currently offlineardian From Netherlands, joined Oct 2000, 546 posts, RR: 0
Reply 16, posted (6 months 4 weeks 20 hours ago) and read 1536 times:


I like it! Very chic, very elegant, very French  


User currently offlinealfa164 From United States of America, joined Oct 2012, 512 posts, RR: 0
Reply 17, posted (6 months 4 weeks 19 hours ago) and read 1483 times:

Quoting alitalia744 (Thread starter):
The new sell-line: Air France. France is in the air.

"France is in the air"??? I am reminded of those living in France who seem to think deodorant is an undesirable option...


User currently offlineAF Cabin Crew From French Polynesia, joined Sep 1999, 1041 posts, RR: 34
Reply 18, posted (6 months 4 weeks 19 hours ago) and read 1439 times:
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Quoting alfa164 (Reply 17):
"France is in the air"??? I am reminded of those living in France who seem to think deodorant is an undesirable option...

OMG !!! ENOUGH ! I go to the US all the time but I am not stuck up about all the ignorant and the obesity and people screaming in restaurants thinking that the whole attendance has to know how important they are ! I won't think that the whole country is just made of them.

ENOUGH with this "french people stink" !

I travelled on a Delta flight in economy class and spent my whole flight with upper body in the aisle because the american passenger next to me smelled soooo bad ! Body odor is every where !

ENOUGH !



Ia Maitai to tatou tere !
User currently offlineAF185 From Hong Kong, joined Sep 2012, 260 posts, RR: 0
Reply 19, posted (6 months 4 weeks 13 hours ago) and read 1318 times:

Quoting alfa164 (Reply 17):
"France is in the air"??? I am reminded of those living in France who seem to think deodorant is an undesirable option...

Another stupid and useless comment. Starting to wonder what some people are really doing on this forum?


User currently onlineAR385 From Mexico, joined Nov 2003, 6357 posts, RR: 31
Reply 20, posted (6 months 4 weeks 13 hours ago) and read 1294 times:
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On a flight in C IAH-CDG on an A340, I woke up in the middle of the night. An FA that I noted while at the gate because she was very beautiful and young immediately came over. I said "Excusé moi mademoiselle, mai, j´ai faim. Je suis desolé pour avoir vous derangé a cet heur." she immediately knelt beside me and said with a pretty smile "Ne vous preocuppez pas, monsieur, nous sommes ici que pour ca." She then went off and prepared some canapés for me. I thought I was in a commercial.

It´s that kind of service that I´ve missed on AF for the past 6 years. I have heard they are getting better. I wish them luck with this campaign.


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