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Airtours To Be Rebranded?  
User currently offlineBy738 From Tonga, joined Sep 2000, 2173 posts, RR: 1
Posted (12 years 6 months 2 days 15 hours ago) and read 1197 times:

I read on Airliners Daily news that the Airtours group and Airtours International were to rebranded from next year ?
Anyone know anything about it ?

14 replies: All unread, jump to last
 
User currently offlineDemoose From United Kingdom, joined Mar 2001, 1952 posts, RR: 24
Reply 1, posted (12 years 6 months 2 days 15 hours ago) and read 1159 times:

I've heard that Airtours will be rebranded "MyTravel" in the near future. This includes the airline, holiday firm etc. Not heard much else about it.

DEM



Take a ride...fly across the sky
User currently offlineTakeFlightVA From , joined Dec 1969, posts, RR:
Reply 2, posted (12 years 6 months 2 days 15 hours ago) and read 1149 times:

AIH are a part of the My Travel group, their logos are plastered over most airports - nice big one at BHX  Smile/happy/getting dizzy Looks like someone BIg in the airline industry got their hands on MS Paint again - like the ppl who designed the TUI livery.

User currently offlineLYNDON From United Kingdom, joined Aug 2001, 129 posts, RR: 0
Reply 3, posted (12 years 6 months 2 days 14 hours ago) and read 1132 times:

100% at moment that the airline will not be re-named MY TRAVEL.All other parts of the group will be though.A decision will be made in feb 2001.At the moment looks like we will adopt the name of our sister airline Premair.If i hear anything new ill post it here.

User currently offlineKarliboy From United Kingdom, joined Oct 2001, 254 posts, RR: 0
Reply 4, posted (12 years 6 months 2 days 14 hours ago) and read 1129 times:

yep... the airline will not be rebranded as my uncle is a man in the know i believe...mr crossland!

User currently offlineCx flyboy From Hong Kong, joined Dec 1999, 6532 posts, RR: 55
Reply 5, posted (12 years 6 months 2 days 10 hours ago) and read 1107 times:

Why do they even need to rebrand it? People know the Airtours name and know it for having a safe record.

User currently offlineKRP From , joined Dec 1969, posts, RR:
Reply 6, posted (12 years 6 months 2 days 6 hours ago) and read 1096 times:

Having flown DK=Premiair a few time, I guess a more appropriate name will be

PREMITIVEAIR


User currently offlineGKirk From UK - Scotland, joined Jun 2000, 24810 posts, RR: 56
Reply 7, posted (12 years 6 months 2 days 2 hours ago) and read 1080 times:

Wouldnt it be better to rebrand Premiar as Airtours seeing as Airtours own them (I believe).


When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
User currently offline2000first From , joined Dec 1969, posts, RR:
Reply 8, posted (12 years 6 months 2 days 1 hour ago) and read 1075 times:

I hope they dont make some disasterous livery change like Britannia! Their new colours (or should that be "colour"  Smile ) are just AWFUL and sooooooooooooo boring! what does everyone else think?

User currently offlineVS744 From United Kingdom, joined Aug 2001, 677 posts, RR: 1
Reply 9, posted (12 years 6 months 2 days ago) and read 1067 times:

Britannia colours = Korean Air + Dodgy Orange

User currently offlineYyz717 From Canada, joined Sep 2001, 16228 posts, RR: 57
Reply 10, posted (12 years 6 months 1 day 20 hours ago) and read 1049 times:

Airtours is a perfect name....I can't believe they would want to give it up.

Hopefully they won't change the livery....the Airtours/Premiair livery is very smart. Colourful as you would expect from a charter airline but also well known & recognizable.




Panam, TWA, Ansett, Eastern.......AC next? Might be good for Canada.
User currently offlineKarliboy From United Kingdom, joined Oct 2001, 254 posts, RR: 0
Reply 11, posted (12 years 6 months 1 day 19 hours ago) and read 1041 times:

it's a shame that Britannia has to be saddled with a sister airline like Hapag-Lloyd! For a charter airline Britannia are excellent, whereas Hapag-Lloyd are OK, but nowhere near as good as BY...what do you all think?

regards
karl


User currently offlineLMML 14/32 From Malta, joined Jan 2001, 2565 posts, RR: 6
Reply 12, posted (12 years 6 months 1 day 19 hours ago) and read 1035 times:

My Travel ?!?!?!
What kind of name is that for an airline? Sounds more like an icon on your desktop.


User currently offlineDemoose From United Kingdom, joined Mar 2001, 1952 posts, RR: 24
Reply 13, posted (12 years 6 months 1 day 18 hours ago) and read 1031 times:

Just an article from the Mail On Sunday...

Airtours to take off as MyTravel
Jeremy Skidmore, Mail on Sunday 14 October 2001

AIRTOURS is to change its name to MyTravel, an internal document reveals. Going Places and Travelworld shops will be rebranded MyTravel next month.

In February, the company will seek shareholder approval for the name change to take effect next spring. The airline, Airtours International, will also be rebranded, with the Airtours name kept only for the company's mass-market tour operation.

The document, circulated to a handful of managers and obtained by Financial Mail, says: 'Airtours plc no longer conveys the size and scope of our group of companies.' The company inherited the name MyTravel after last year's £240m purchase of US company TSI, but until now it was expected to be used only as a sub-brand of Airtours.


Still don't know what "rebrand" means, will the airline remain as Airtours or not?

DEM



Take a ride...fly across the sky
User currently offlineLyndon From United Kingdom, joined Aug 2001, 129 posts, RR: 0
Reply 14, posted (12 years 6 months 1 day 18 hours ago) and read 1033 times:

LMML 14/32,
Please read back.The airline side of the company Airtours International is not going to be re-named MY TRAVEL !!!!!! However it my be re-named in feb 2002,but no decision has been made on the name yet.


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