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Why Oh Why Did Swissair Collapse?  
User currently offlineCapt.Picard From , joined Dec 1969, posts, RR:
Posted (14 years 6 months 15 hours ago) and read 5145 times:

Here is an interesting article by the BBC with audio interviews of Swissair employees;


A clip:


Is the article accurate, or misleading?


10 replies: All unread, jump to last
User currently offlinePlaneguy From United States of America, joined Aug 2001, 351 posts, RR: 0
Reply 1, posted (14 years 6 months 14 hours ago) and read 5107 times:

The BBC article sums it up all nicely. Swiss insularity coupled with arrogance are what lead to Swissair's demise. Once again Icarus flew too close to the sun.

User currently offlineEGFF From UK - Wales, joined Sep 2001, 2201 posts, RR: 11
Reply 2, posted (14 years 6 months 14 hours ago) and read 5091 times:

Well upon a recent visit to LHR (Nov.1) i saw 2 Swissair, 1 A320 and 1 A321 and they were both fully functional! Also, around 3-4 days ago i saw a Swissair A330 fly past my house heading West out towards US/Canada.....Is Swissair completely gone????

All together or not at all
User currently offlineDynkrisolo From United States of America, joined Feb 2001, 1895 posts, RR: 6
Reply 3, posted (14 years 6 months 11 hours ago) and read 5052 times:

Is it true that Swissair wanted to be a global carrier? I think so. In fact, they formed the first major global alliance with Delta and Singapore Airlines, though, not a successful one.

Is it true that Swissair failed mostly due to their bad investments? I think so, too.

However, I don't necessarily agree that Swissair made those bad investments because they wanted to be a global carrier.

IMHO, Swissair made those bad investments because they felt a need to get a foothold in the EU market, as Switzerland is surrounded by the EU but is not a member of the EU. Other than SAA, all their major investments were in airlines in the EU. Without a strong presence in EU, they would likely to disappear, too, but probably later. They were in a no win situation.

User currently offlineVirginA340 From United States of America, joined Jul 2005, 15 posts, RR: 0
Reply 4, posted (14 years 6 months 11 hours ago) and read 5036 times:

I think a man named Katz bastardized the airline.

User currently offlineBluebellyA380 From United States of America, joined Feb 2001, 172 posts, RR: 0
Reply 5, posted (14 years 6 months 10 hours ago) and read 5026 times:

It is sad that the first thing that you see on the tarmac upon arrival in ZRH is a procession of MD-11s shuttered and devoid of their PWs. Also noticed some narrows coralled in the distance (operational or not??). Sad to see of one of the very best. Crying

User currently offlineETA Unknown From Comoros, joined Jun 2001, 2296 posts, RR: 0
Reply 6, posted (14 years 6 months 9 hours ago) and read 5016 times:

Katz wasn't there long enough to do that much damage and even if problems did arise under his leadership, the new management had more than enough time to correct Katz's actions. I'd put SR's problems down to infallible Swiss arrogance.

User currently offlineAndreas From Germany, joined Oct 2001, 6104 posts, RR: 30
Reply 7, posted (14 years 5 months 4 weeks 1 day 21 hours ago) and read 4987 times:

...because of Mr. "worst-airline-superasshole-manager-of-all-times-worldwide" P. Brugiesser. That sums it up quite nicely. Of course, the reasons mentioned are correct, too, but if you ask in each case, why it was done that way, you'll come back to the man with the somewhat longish name.

I know it's only VfB but I like it!
User currently offlineMac100 From United States of America, joined Oct 2000, 260 posts, RR: 0
Reply 8, posted (14 years 5 months 4 weeks 1 day 21 hours ago) and read 4965 times:

Bad investments, strange vision, new economic realities (EU and CH not being a part of it), declining service, they are given another chance as part of Crossair, I hope they will not blow it again.

User currently offlineLMML 14/32 From Malta, joined Jan 2001, 2566 posts, RR: 6
Reply 9, posted (14 years 5 months 4 weeks 1 day 21 hours ago) and read 4960 times:

If this is happenning to Swissair, it can happen to anybody.

User currently offlineGo Canada! From United Kingdom, joined Jun 2001, 2955 posts, RR: 9
Reply 10, posted (14 years 5 months 4 weeks 1 day 20 hours ago) and read 4948 times:

the word sabena should be galloping across this thread with even the grim reaper scared of the damage.

It is amazing what can be accomplised when nobody takes the credit
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