Zürich, December 12nd, 2001
Zurich Airport, December 12, 2001 – Swissair’s flight booking levels continue to improve. Total seat load factor systemwide (i.e. for European and intercontinental services) stood at over 60 per cent last weekend – only some six percentage points below prior-year levels.
The figures are a further boost to the encouraging results which Swissair announced at a media briefing on November 20. Seat load factor had already recovered to over 50 per cent by then, and the upward trend has continued. Indeed, Swissair is confident of reaching its target CHF 750 million in revenue from ticket sales for the winter timetable period.
The favourable booking trends have been supported by the current successful joint sales promotion by Swissair and Crossair, which will continue until December 15. The most popular long-haul destinations for the Christmas and New Year period have proven to be São Paulo, Bangkok, Mumbai, Los Angeles, Montreal, Miami, New York and Hong Kong, while Athens, Malaga, London, Istanbul and Madrid have been in demand on the European network.