Cyprus-Turkish From United States of America, joined Nov 2001, 199 posts, RR: 0 Posted (12 years 4 months 6 days 5 hours ago) and read 2495 times:
Which airline do you think has gone through most successful re-paint job? adapted a much better logo? and simply looks much better than it ever did?
I am voting for BMI. They have gone through an enormous mutation in looks. Look at these before and after pics:
Matt D From United States of America, joined Nov 1999, 9502 posts, RR: 48
Reply 1, posted (12 years 4 months 6 days 5 hours ago) and read 2438 times:
As for "re-branding" in the sense of changing livery, I cannot imagine anyone can top Continental.
They went from hovering near extinction to top rated (customer satisfaction, on time performance, and profitability) airline in the span of just 4 years.
As for a "true rebranding", where a name change was involved, I would have to argue that the Valujet/AirTran rebrand was probably one of the more successful changes.
We all know where Valujet was at by the fall of 1996.
When they became AirTran (by buying out the original AirTran, and adopting that name) they went pretty far up. Maybe not the best airline in the US, but definitely leaps and bounds above where they were when "Critter" was sent up the river.
Star_world From Ireland, joined Jun 2001, 1234 posts, RR: 0
Reply 9, posted (12 years 4 months 6 days 4 hours ago) and read 2356 times:
Actually, according to BMI, the "I" doesn't stand for International at all, they say it has no actual meaning and that it's just a name.
Over the next 2 years they plan to drop the "British Midland" part of the name, and they will just be called 'bmi' - they felt that if they had done it all together, it would have caused loss of brand recognition with their customers...
CV640 From United States of America, joined Aug 2000, 952 posts, RR: 5
Reply 11, posted (12 years 4 months 5 days 23 hours ago) and read 2308 times:
I too have to agree with Valujet/AirTran. Most people think that Valujet just went away and AirTran is a new airline, no idea that they are the same. Just made improvements and adopted a whole new name, paint job, and getting new aircraft.
LoneStarMike From United States of America, joined Jul 2000, 3783 posts, RR: 34
Reply 17, posted (12 years 4 months 4 days 23 hours ago) and read 2167 times:
Do dead airlines count? If so, here's a 'rebranding from the past".
Back in the early 1960's, Braniff kind of had a boring image. Their domestic route system was mainly limited to the midwest, although they did have some routes in South America. I don't think they were anything real special back then and god knows their livery didn't "stand out".
Then along came Harding Lawrence and the End of the Plain Plane campaign. A new look for the aircraft inside and out, wild new pucci-designed hostess uniforms and a showplace of a terminal when it moved into the East Concourse at Love Field in December 1968, complete with the Jetrail.
I think, at the time, that this was a successful rebranding. They were hip, they were chic, they were sheik, they had style. They wanted to make flying fun again. They got the attention of the traveling public and grew and made money almost every year up until 1979.
Once deregulation happened, Harding Lawrence at Braniff thought that the whole thing would be a failure and the government would eventually go back to regulating the airlines. He felt like Braniff's only hope was to grab as many new routes as it could before the government "came to it's senses".
Unfortunately (for Braniff), deregulation stayed and Braniff had tried to get too big, too fast, and ended up falling on their faces.
Air Orange From , joined Dec 1969, posts, RR:
Reply 18, posted (12 years 4 months 4 days 17 hours ago) and read 2155 times:
KLM changed it's white roof and bi-blue-window line towards a mid-blue roof with a dark blue window line. I do not like the white KLM tail but in combination with the fuselage colours it looks quite neat.
Continental; what do I have to say more...when I see those planes with this magnificant colourscheme and tremendous beautiful logo I almost want to eat them; they look soo tastefull. Pure state of the art.
SAS: they can never achieve a better change than they did "recently".
Best tail fin design improvements are Alitalia, Air France and Northwest, Transavia Airlines, Lan Chile and the new Air holland
Best logo design improvements are BA, US Airways, Garuda, Varig
I like the new, just unveiled, Australian airline "Australian"; very beautiful logo and colours.
I have problems with the current BA (it is not an up-grade but a de-grade), Braathens, Iberia, TAP and another number of liveries. Okay "that's your problem" I can hear you saying.
Timmay From United States of America, joined Sep 2007, 0 posts, RR: 0
Reply 23, posted (12 years 4 months 1 day 12 hours ago) and read 2045 times:
My vote goes to South African, from South African Airways / Suid Afrikaanse Lugdiens (orange tail and flying Springbok) to simply South African with the beautifully executed version of the national flag on the tailfin.