Tg 747-300 From Norway, joined Nov 1999, 1318 posts, RR: 0 Posted (11 years 4 months 3 weeks 3 days 18 hours ago) and read 2420 times:
I was wondring why NWA dropped Orient from its former Northwest Orient Airlines name?
Together ith UAL, NWA is the only US carrier with a big asian network, and since they are planing to use some A320 out of Tokyo also, I'll guess thet they're the biggest "forigen" carrier in the Asia and Pacific region.
So in my eyes, the name Orient suits the ailrine well.
the only thing that was bad with NWA Orient was the livery, the current is so much better.
Iflewrepublic From United States of America, joined Jun 2000, 537 posts, RR: 3 Reply 3, posted (11 years 4 months 3 weeks 3 days 10 hours ago) and read 2232 times:
The name changed occurred after the 1986 take over of Republic Airlines. Republic was solely a domestic carrier, with a few destinations to Canada, Mexico and the Carribbean. Prior to choosing a merger partner, Northwest was on the prowl for a partner that would greatly increase their domestic network, which in turn would help feed their overseas routes. Republic was the logical choice for this. When the two merged, Northwest was propelled from being the 7th largest airline to the 4th overnight. They dropped the word "Orient" to reflect the fact that they were now a megacarrier, both in the domestic and international arenas.
Any other questions, feel free to ask.
Aviation is proof that, given the will, we have the capacity to achieve the impossible.
Dr.DTW From United States of America, joined May 2000, 289 posts, RR: 1 Reply 6, posted (11 years 4 months 3 weeks 3 days 6 hours ago) and read 2135 times:
Wow...some sarcastic remarks here.
As was said before, Northwest Orient Airlines became Northwest Airlines in October of 1986, after the merger with Republic. This merger was not simply a small addition to NW Orient's existing route system. The combination of the two carriers made an entirely new airline. Republic was a relatively good sized airline, and the addition of its' route structure and hub system to Northwest Orient, made a new airline. A new livery with a new logo shortly followed. With an entirely new paint scheme and logo, the management could have chosen any name for the new carrier. Remember, the merger of Southern Airways with Northcentral Airlines in July of 1979 created "Republic." I really don't think Northwest Orient dropped the "Orient" from their name, but I think they simply chose "Northwest Airlines" as the name for this new carrier. This would make sense since "Northwest" was already a well established name in the industry. Just my two cents...