777236ER From , joined Dec 1969, posts, RR: Posted (13 years 6 months 1 week 19 hours ago) and read 2363 times:
bmi, jetBlue, easyJet to name but a few. Where are the capital/upper-case letters?! Are the airlines trying to tell us something? Do they think that it makes the name better? A bit of a silly topic, i know, but can anyone think of more airlines that miss out upper-case letters and WHY they do it?
Jeb From United States of America, joined Oct 2007, 0 posts, RR: 0
Reply 1, posted (13 years 6 months 1 week 19 hours ago) and read 2315 times:
Advertising agencies are paid vast amounts of money to design a brand. Spelling and capitalization are but one element of the branding that airlines (and many other businesses) are after for maximum profit and visibility. Randomness is, in some ways, attractive, I guess.
AC340 From Canada, joined Aug 2001, 337 posts, RR: 0
Reply 11, posted (13 years 6 months 1 week 18 hours ago) and read 2234 times:
Not quite related to aviation, but sort of about the topic.
Back before September 11, the government of Canada paid an advertising agency in New York City to retool the Canadian Broadcasting Corportation's image, including a new slogan and logo. After C$1.5 million and 2 months, the ad agency changed the slogan from "CBC: Canadian Television" to "CBC: Canada's Own" and kept the logo. Seriously, why do companies pay advertising agencies to do this stuff?