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Do The Laws Of Grammar Not Apply To Airlines?  
User currently offline777236ER From , joined Dec 1969, posts, RR:
Posted (13 years 10 hours ago) and read 2035 times:

bmi, jetBlue, easyJet to name but a few. Where are the capital/upper-case letters?! Are the airlines trying to tell us something? Do they think that it makes the name better? A bit of a silly topic, i know, but can anyone think of more airlines that miss out upper-case letters and WHY they do it?  Smile

13 replies: All unread, jump to last
 
User currently offlineJeb From United States of America, joined Oct 2007, 0 posts, RR: 0
Reply 1, posted (13 years 9 hours ago) and read 1987 times:

Advertising agencies are paid vast amounts of money to design a brand. Spelling and capitalization are but one element of the branding that airlines (and many other businesses) are after for maximum profit and visibility. Randomness is, in some ways, attractive, I guess.

Jeb!
www.jebbrooks.com


User currently offline777236ER From , joined Dec 1969, posts, RR:
Reply 2, posted (13 years 9 hours ago) and read 1982 times:

bmi vs. BMI. I wonder how many millions they paid for that  Laugh out loud

User currently offlineDash8King From Canada, joined Nov 2001, 2743 posts, RR: 10
Reply 3, posted (13 years 9 hours ago) and read 1967 times:

LOL 777, I really don't notice a difference until someone points it out

User currently offlineSushka From United States of America, joined Nov 1999, 4784 posts, RR: 14
Reply 4, posted (13 years 9 hours ago) and read 1966 times:

Company names do not have to have correct spelling gramar, etc. like:
Kwik-Trip



Pershoyu Spravoyu Litaki!
User currently offline777236ER From , joined Dec 1969, posts, RR:
Reply 5, posted (13 years 9 hours ago) and read 1959 times:

WhY? WhAt Is ThE pOiNt?!

DoEs bmi/BMI mAkE tHaT mUcH dIfFeReNcE?!


User currently offlineUSAir1489 From United States of America, joined Oct 2000, 367 posts, RR: 0
Reply 6, posted (13 years 9 hours ago) and read 1953 times:

Just like Kool-Aid and the Kwik-E-Mart.

Steve



Zinger Aviation Delta Oscar Tango Charlie Oscar Mike
User currently offline777236ER From , joined Dec 1969, posts, RR:
Reply 7, posted (13 years 9 hours ago) and read 1948 times:

Johan obviously likes capitals -- the first letters in all words in the Topic line are automatically made uppercase  Big grin

User currently offlineNZ767 From New Zealand, joined Nov 2001, 1620 posts, RR: 1
Reply 8, posted (13 years 9 hours ago) and read 1929 times:

It's called marketing.
"oneworld" is supposed to look cool.
As for spelling, how 'bout Qantas??
No "U" as it's an acronym.


User currently offlineSQ772 From Singapore, joined Nov 2001, 1792 posts, RR: 5
Reply 9, posted (13 years 9 hours ago) and read 1924 times:

There is a great difference between bmi and BMI....it probably cost the bmi millions of dollars to get some consultant to re-write the 3 letters from capital to small caps....


There's always a better way to fly...
User currently offlineAeromexico495 From , joined Dec 1969, posts, RR:
Reply 10, posted (13 years 9 hours ago) and read 1918 times:

Your name doesnt have any grammar at all.

777-236ER!!!


User currently offlineAC340 From Canada, joined Aug 2001, 337 posts, RR: 0
Reply 11, posted (13 years 8 hours ago) and read 1906 times:

Not quite related to aviation, but sort of about the topic.

Back before September 11, the government of Canada paid an advertising agency in New York City to retool the Canadian Broadcasting Corportation's image, including a new slogan and logo. After C$1.5 million and 2 months, the ad agency changed the slogan from "CBC: Canadian Television" to "CBC: Canada's Own" and kept the logo. Seriously, why do companies pay advertising agencies to do this stuff?


User currently offlineFanofjets From United States of America, joined Apr 2000, 2006 posts, RR: 3
Reply 12, posted (13 years 8 hours ago) and read 1890 times:

While we're at it, how about those inane announcements that more closely resemble verbal diarrhea than an attempt to communicate?

"We will soon begin the preboarding process." What exactly do they mean by "preboarding," and exactly what process does it entail?

"The lavatories on this aircraft are equipped with fire detection systems."
There are no measly smoke detectors on this airplane!

"Please make sure your tray tables and seat backs are in a fully upright position."
I bet whoever composed that one felt very important adding "position" to the end of that sentence...."

The only difference is that the government beaurocrats that write this dribble are paid a lot less than the advertising beaurocrats who write theirs.



The aeroplane has unveiled for us the true face of the earth. -Antoine de Saint-Exupery
User currently offlineDavid B. From United States of America, joined Jun 2001, 3148 posts, RR: 5
Reply 13, posted (13 years 8 hours ago) and read 1872 times:

I rmember this on a 747-200 wing.

"NO STAND" Big grin

They had room for "NO STANDING"



Teenage-know-it-alls should be shot on sight
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