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AirAsia Reservns Overwhelmed  
User currently offlineMas777 From United Kingdom, joined Jul 1999, 2935 posts, RR: 6
Posted (12 years 5 months 1 week 3 days 18 hours ago) and read 864 times:

Southeast Asia's first low fares airline - Air Asia - seems to be doing well with their reservations department overwhelmed by the public's response to this new concept of travel in Malaysia. Flights to KK and Kuching are full until Feb 17th according to their website.

Looking at their photos on the website - Tony Fernandez seems to be going for the 'Stellios and Niki Lauda-style' approach with baseball caps and casual 'everyone's friend' campaign.

Question is - what is their new silly squiggly logo supposed to mean?

www.airasia.com

7 replies: All unread, jump to last
 
User currently offlineBkkair From Thailand, joined Aug 2001, 409 posts, RR: 0
Reply 1, posted (12 years 5 months 1 week 3 days 17 hours ago) and read 837 times:

Probably the dates 8-17 Feb are booked due to Chinese New Year holidays when everything is booked on every airline in the region. Have to look at how they are doing during a non-holiday period.

User currently offlineAdol From Malaysia, joined Jul 2001, 50 posts, RR: 0
Reply 2, posted (12 years 5 months 1 week 3 days ago) and read 810 times:

I think Air Asia doing quite good during the off festive season, even before they introduce the new fare structure. Fare is not everything for Malaysian travellers, or at least not the main factor why travellers chose Air Asia instead MAS. The accessibility to Kuala Lumpur makes Air Asia popular as the only alternative for KUL(SZB)-KCH, KUL(SZB)-BKI, since they're using Subang (old KUL) instead of Sepang. SZB much nearer to the city centre compare to Sepang, hence cheaper taxi ticket.

User currently offlineOdiE From United States of America, joined Jan 2001, 1641 posts, RR: 1
Reply 3, posted (12 years 5 months 1 week 3 days ago) and read 805 times:

That's probably due to the extremely peak season of Chinese New Year. That's like traveling during Christmas in the UK. There are a lot of airlines who are increasing capacity to Malaysia as well such as Cathay Pacific and SIA. MAS itself is also going to increase capacity to key routes such as Taipei, Hong Kong, Seoul-Incheon and Shanghai. In the Malaysian secotrs, MAS is also increasing their flights to Kota Kinabalu, Kuching, Langkawi, Penang etc.

I am not too sure, but I do believe that Chinese New Year is the busiest time for travel for Malaysians, though I am not too sure if Hari Raya is as well. (for flight, not on the road etc) As Malaysia do not have a summer peak season for traveling like other countries do, I would had thought that Malaysians mainly travel at the end of the year or near Chinese New Year.

Adol: MAS do operate from SZB as well. We shall see whether Air Asia will keep its hub at SZB once the Express Rail Link opens this April. They are negotiating with the government on the possibility of continuing their operations at SZB. And I don't think Air Asia is profitable since they started their operations. The new management is trying to return to profitabilty within one year of their new low-cost structure. Pretty high aim, I would say!

Regards.


User currently offlineAdol From Malaysia, joined Jul 2001, 50 posts, RR: 0
Reply 4, posted (12 years 5 months 1 week 3 days ago) and read 795 times:

Yes Odie, I know that MAS do operates flight into SZB from various domestic destination. For example twice daily to and from KCH, which is actually not enough. Most of the people I know, prefered SZB instead KUL.
Chinese New Year is not the only busiest season; Hari Raya Aidilfitri (Eid Fitr) and during the beginning of year-end school holiday are the peak-season for MAS. During Chinese New Year and Hari Raya, these routes will be serve with not only additional flights, but flights in extra flavour (A330, B777). BTW Odie are you Malaysian? Actually, I am happy to see some other people that is so concern about Malaysian aviation, especially MAS.
I live in Kuching, so most of my observation in based on KCH, pretty narrow don't you think?


User currently offlineOdiE From United States of America, joined Jan 2001, 1641 posts, RR: 1
Reply 5, posted (12 years 5 months 1 week 2 days 23 hours ago) and read 794 times:

MAS may need to shift all its operations from Subang to KUL once the ERL opens. That's what the government says! Air Asia needs to shift to KUL as well, but they are currently trying to negotiate with the DCA to continue their operations at SZB. Air Asia said that their fares would not justify their passengers traveling 45 miles to KUL just to catch a cheap flight. The cost of a return ticket to KUL is about the same as the cost of a one-way ticket to Penang etc. Then, I would had thought that Air Asia might fail in that sense that people would rather travel by coach then.

Normally, low-cost airlines would operate at a secondary airport instead of the primary ones. Eg. Easyjet at Gatwick and Luton instead of Heathrow, Ryanair at Stansted, Brussels-Chaleroi, Frankfurt-Hahn instead of Heathrow, Brussels-National and Frankfurt-am-Main respecitvely. But I would seriuosly not fly out from Frankfurt-Hahn though, heard that it's something like 100 miles away from downtown Frankfurt.

Plus, Air Asia mainly operates on a O&D traffic. MAS operate where they are connecting passengers to these cities from other international cities. Like here in the UK, when you purchase a ticket to Australia/New Zealand, MAS will give you a free side-trip to one of the MAS national destination or Singapore. Thus, this will enable MAS to sell it's national destinations to non-Malaysians, who need not worry about getting to and from the airport since they are only transiting at KUL.

Since Air Asia mainly tragets Malaysian, many people around Kuala Lumpur would actually prefer to fly from Subang instead of KUL. This same goes for people who plan to visit Kuala Lumpur. If I am not mistaken, the landing approach to SZB is much better than KUL as well. All you see in the approach to KUL is trees, although you will overfly SZB when you are flying in from Europe.

BTW, yes, I am a Malaysian, but currently residing in UK right now. Going to reside in America later this year.

Regards.


User currently offlineMas777 From United Kingdom, joined Jul 1999, 2935 posts, RR: 6
Reply 6, posted (12 years 5 months 1 week 2 days 21 hours ago) and read 781 times:

I have always wondered - the Royal Malaysian Air Force should relocate to Subang from Sungei Besi and Sungei Besi which is a 'true' City Airport should then be redeveloped into Kuala Lumpur City Airport. The location of Sungei Besi next to the main railway lines would also mean that passengers would be able to connect with KLIA with ease...

...hmm...just some quirky idea i have often thought about.


User currently offlineOdiE From United States of America, joined Jan 2001, 1641 posts, RR: 1
Reply 7, posted (12 years 5 months 1 week 2 days 18 hours ago) and read 774 times:

Is the KL Sentral station a city air terminal as well? I am not too sure on this, but do they actually have facilities for helicopters to land? If they do, then MAS can do what MAS do in London, Paris and Nice, France where they fly you directly to the airport within a certain miles radius from CDG/LHR/NCE. (this is only valid for First Class passengers only) The weird thing is MAS does not even serve Nice and they provide helicopter transfer if passengers are traveling from Nice? Is there a lot of people flying with MAS flying out from Nice that transfer to other European cities such as Zurich, Paris, Frankfurt, Amsterdam or Rome? Read somewhere that MAS wants to fly into Nice, but the French Authorities doesn't allow MAS to do so. (MAS wasn't even allowed to increase their frequencies at CDG)

About the RMAF relocation into Subang, I thought that was the idea, although I would think that the residents around Subang would prefer not to have an army air force base near their homes!

I don't think Kuala Lumpur have that much of a city airport potential such as London-City Airport. At LCY, there are a lot of European Airlines that operate into LCY using regional jets. This is not the case for Kuala Lumpur. Not many, or almost all of SE Asian airlines do not have regional jets to operate into Sungai Besi Airport. Plus, I don't think MAS wants to start at another airport in Kuala Lumpur. (BA, bmi and Virigin does not even fly out from LCY) The Malaysian Government then need to spend quite a lot of money to improve on the buildings at Sungai Besi to accommodate passengers instead of military use. Although I would have to say that the approach to Sungai Besi would have been great, flying past downtown KL and landing next to a major highway.

Regards.


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