Apuneger From Belgium, joined Sep 2000, 3032 posts, RR: 11
Reply 2, posted (13 years 2 months 2 weeks 17 hours ago) and read 1702 times:
Yup. Some very reliable sources are saying that it's going to be:
SN Brussels Airlines
Within a couple of days the logo will also be unveiled. The same sources are saying that the stylish 'S' will be used once again, although I don't know if it will the same 'S' that Sabena once used to have. We'll see.
DragonRapide From Belgium, joined Sep 2001, 133 posts, RR: 0
Reply 16, posted (13 years 2 months 2 weeks 12 hours ago) and read 1522 times:
No one would ever board a carrier called 'Belgian'
The name 'SN Brussels Airlines' if confirmed, is actually the ultimate Belgian name for a Belgian airline.
SN: so the old Sabena lovers are happy and the French speaking belgians too since it could stand for Société Nationale
Brussels: struggling with keeping Flanders and Wallonie happy, this is the ultimate compromise: name it after the capital. Afterall, no-one outside Europe knows where Belgium is. And it highlights the captial of Europe.
I can very easily see Lippens, Davignon, Daems, Verhofstad (the latter two supposedly not involved because the Government isn't authorised anymore since dat is a 'private' company) and the King together with some other politicians 'Michel, Di Rupo, Stevaert sitting together arguing how it should be named.
And then, the famous Belgian compromise is found. Result: a nightmare of a name but at least all regions and policital parties are happy because the others didn't win (either).
Dutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 56
Reply 17, posted (13 years 2 months 2 weeks 11 hours ago) and read 1515 times:
Is that the best they could do? I guess DAT will keep the SN code (a through-back to Sabena) in connection with this not so clever name? I really thought that the new DAT+ would come up with a name incorporating EURO in it.....to position the carrier as the "European Carrier".......and stepping away from a Belgian/Brussels identity.
I find it strange that they are using Brussels, and not Brussel....as the city is called in Flemish, or using the French spelling of Brussels, in their new name.
Is the SN thing in response to the proposed VG Airlines (I guess initials are in style....some one should have told TWA), the long-haul airline that a Belgian business man is attempting to launch?
Manni From South Korea, joined Nov 2001, 4221 posts, RR: 22
Reply 18, posted (13 years 2 months 2 weeks 8 hours ago) and read 1480 times:
If SN makes the Sabena lovers and the French speaking Belgians happy. What exactly makes the Flemish people happy? Let's hope it is only a joke and not the real name. I wonder what livery goes with a name like this?
Lj From Netherlands, joined Nov 1999, 4547 posts, RR: 0
Reply 19, posted (13 years 2 months 2 weeks 8 hours ago) and read 1469 times:
Manni, what about the word "airlines"? BTW I wonder if Rob Kuipers will remain CEO of "SN Brussles Airline" or as it will be known to the general public SNBA ehhhhhhhh did I say BA????? Maybe the choisen this name to make a future merger between SN adn BA a little bit more easier.
Avion From Bouvet Island, joined May 1999, 2205 posts, RR: 7
Reply 20, posted (13 years 2 months 2 weeks 7 hours ago) and read 1450 times:
Btw Swiss Air Lines was not a dumb name at all. Since the airline will be a new entrant in the market it is good to have a name that is close to the old Swissair- a known name.
But i do agree that the scheme is horrible. Prolly what u had in mind Manni.