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New Name Of DAT  
User currently offlineFlying lsd From Belgium, joined Feb 2001, 291 posts, RR: 0
Posted (12 years 6 months 3 weeks 6 days 16 hours ago) and read 1714 times:

Here in Belgium, DAT will announce the new name of the company : (rumors but just like for Swiss, that will be true )


SN BRUSSELS AIRLINE .....

strange...

41 replies: All unread, showing first 25:
 
User currently offlineGerardo From Spain, joined May 2000, 3481 posts, RR: 31
Reply 1, posted (12 years 6 months 3 weeks 6 days 15 hours ago) and read 1586 times:

There were rumours going on a few backs, that the new name could also be Air Belgium (IIRC). Was that idea scrapped?

Gerardo



dominguez(dash)online(dot)ch ... Pushing the limits of my equipment
User currently offlineApuneger From Belgium, joined Sep 2000, 3032 posts, RR: 11
Reply 2, posted (12 years 6 months 3 weeks 6 days 13 hours ago) and read 1543 times:

Yup. Some very reliable sources are saying that it's going to be:

SN Brussels Airlines



Within a couple of days the logo will also be unveiled. The same sources are saying that the stylish 'S' will be used once again, although I don't know if it will the same 'S' that Sabena once used to have. We'll see.

Ivan

Source: VRT Teletekst



Ivan Coninx - Brussels Aviation Photography
User currently offlineLj From Netherlands, joined Nov 1999, 4420 posts, RR: 0
Reply 3, posted (12 years 6 months 3 weeks 6 days 13 hours ago) and read 1534 times:

Can someone explain why they haven't chosen for SN Belgium Airlines? Or doesn't the new airline want to be associated with Belgium and thus opted for the Brussels thing instead?

Regards
Laurens


User currently offlineCeilidh From , joined Dec 1969, posts, RR:
Reply 4, posted (12 years 6 months 3 weeks 6 days 13 hours ago) and read 1532 times:

Hmm, really memorable, easy to pronounce for non-English speakers and brings to mind a strong corporate identity ... NOT!!!  Insane Insane Insane

Good grief, it sounds like the sort of name that an air taxi operator would have! Can't see Antwerp, Liege, Brabant or any other Belgian city being to impressed either!!

Why not Air Belgium? Or even Euro Belgian Airlines? Or Belgian International? Or....


User currently offlineBNE From Australia, joined Mar 2000, 3183 posts, RR: 12
Reply 5, posted (12 years 6 months 3 weeks 6 days 12 hours ago) and read 1492 times:

When pronouncing that name I think most English speakers would be tempted to leave one of the s off, either Brussel Airlines, or Brussels Airline.

Does the proposed name sound ok to a French/Dutch/Flemish speaker.



Why fly non stop when you can connect
User currently offlineUK_Dispatcher From United Arab Emirates, joined Dec 2001, 2595 posts, RR: 30
Reply 6, posted (12 years 6 months 3 weeks 6 days 12 hours ago) and read 1475 times:

I doubt the name of the new company will be either Air Belgium or Eurobelgian Airlines, as both of these actually existed until as recently as a couple of years ago.

Eurobelgian Airlines (now Virgin Express):

Click for large version
Click here for full size photo!

Photo © Torsten Maiwald




Air Belgium (became part of Airtours group and ceased operations about 2 years ago):

Click for large version
Click here for full size photo!

Photo © Torsten Maiwald




Click for large version
Click here for full size photo!

Photo © Luis Rosa



User currently offlineGerardo From Spain, joined May 2000, 3481 posts, RR: 31
Reply 7, posted (12 years 6 months 3 weeks 6 days 11 hours ago) and read 1465 times:

Correct me if I'm wrong, but didn't SN buy the rights of the name "Air Belgium" a few months or so back?

Gerardo



dominguez(dash)online(dot)ch ... Pushing the limits of my equipment
User currently offlineCeilidh From , joined Dec 1969, posts, RR:
Reply 8, posted (12 years 6 months 3 weeks 6 days 11 hours ago) and read 1449 times:

Gerardo - I believe so, yes.  Big thumbs up

User currently offlineTriStar500 From Germany, joined Nov 1999, 4693 posts, RR: 42
Reply 9, posted (12 years 6 months 3 weeks 6 days 11 hours ago) and read 1440 times:

"Swiss" was a bad excuse for a supposedly reborn airline, but SN Brussels proves once again that marketing idiots will always be able to excel themselves when it comes to stupid product names.



Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!
User currently offlineManni From South Korea, joined Nov 2001, 4221 posts, RR: 22
Reply 10, posted (12 years 6 months 3 weeks 6 days 10 hours ago) and read 1439 times:

Well it looks like Belgium has beaten Switserland in having the dumbest name for their respective airline. Big grin

Ceilidh,
Brabant is not a city in Belgium, Vlaams- en Waals Brabant are 2 Belgian provinces.



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User currently offlineMermoz 1 From Belgium, joined Aug 2001, 22 posts, RR: 0
Reply 11, posted (12 years 6 months 3 weeks 6 days 10 hours ago) and read 1420 times:

Those marketing idiots must have been hesitating between :

XJ ERPS-KWERPS AIRWAYS
And
SN BRUSSELS AIRLINES

After months of thinking they came up with the best choice…


User currently offlineCeilidh From , joined Dec 1969, posts, RR:
Reply 12, posted (12 years 6 months 3 weeks 6 days 10 hours ago) and read 1420 times:

Manni - oops!! Big grin I stand corrected, sorry!

User currently offlineLj From Netherlands, joined Nov 1999, 4420 posts, RR: 0
Reply 13, posted (12 years 6 months 3 weeks 6 days 10 hours ago) and read 1412 times:

I wonder if the name was an idea of DAT or some overpaid marketing agency. Judging by the name it's probably the latter...

BYW why not call it LD Airlines (or better Lippens & Davignon Airlines)

Regards
Laurens


User currently offlineStaffan From , joined Dec 1969, posts, RR:
Reply 14, posted (12 years 6 months 3 weeks 6 days 10 hours ago) and read 1408 times:

Or 'SOT Airlines' - Strike On Thursdays...



User currently offlineBoeing757/767 From United States of America, joined Jun 1999, 2282 posts, RR: 1
Reply 15, posted (12 years 6 months 3 weeks 6 days 9 hours ago) and read 1388 times:

Just like "Swiss," how about:

BELGIAN



Free-thinking, left-leaning secularist
User currently offlineDragonRapide From Belgium, joined Sep 2001, 133 posts, RR: 0
Reply 16, posted (12 years 6 months 3 weeks 6 days 7 hours ago) and read 1363 times:

No one would ever board a carrier called 'Belgian'
The name 'SN Brussels Airlines' if confirmed, is actually the ultimate Belgian name for a Belgian airline.
SN: so the old Sabena lovers are happy and the French speaking belgians too since it could stand for Société Nationale
Brussels: struggling with keeping Flanders and Wallonie happy, this is the ultimate compromise: name it after the capital. Afterall, no-one outside Europe knows where Belgium is. And it highlights the captial of Europe.

I can very easily see Lippens, Davignon, Daems, Verhofstad (the latter two supposedly not involved because the Government isn't authorised anymore since dat is a 'private' company) and the King together with some other politicians 'Michel, Di Rupo, Stevaert sitting together arguing how it should be named.

And then, the famous Belgian compromise is found. Result: a nightmare of a name but at least all regions and policital parties are happy because the others didn't win (either).

I already dislike the name.


User currently offlineDutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 57
Reply 17, posted (12 years 6 months 3 weeks 6 days 7 hours ago) and read 1356 times:

Is that the best they could do? I guess DAT will keep the SN code (a through-back to Sabena) in connection with this not so clever name? I really thought that the new DAT+ would come up with a name incorporating EURO in it.....to position the carrier as the "European Carrier".......and stepping away from a Belgian/Brussels identity.

I find it strange that they are using Brussels, and not Brussel....as the city is called in Flemish, or using the French spelling of Brussels, in their new name.

Is the SN thing in response to the proposed VG Airlines (I guess initials are in style....some one should have told TWA), the long-haul airline that a Belgian business man is attempting to launch?

I am disappointed.


User currently offlineManni From South Korea, joined Nov 2001, 4221 posts, RR: 22
Reply 18, posted (12 years 6 months 3 weeks 6 days 4 hours ago) and read 1321 times:

Dragonrapide,

If SN makes the Sabena lovers and the French speaking Belgians happy. What exactly makes the Flemish people happy? Let's hope it is only a joke and not the real name. I wonder what livery goes with a name like this?



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User currently offlineLj From Netherlands, joined Nov 1999, 4420 posts, RR: 0
Reply 19, posted (12 years 6 months 3 weeks 6 days 4 hours ago) and read 1310 times:

Manni, what about the word "airlines"? BTW I wonder if Rob Kuipers will remain CEO of "SN Brussles Airline" or as it will be known to the general public SNBA ehhhhhhhh did I say BA????? Maybe the choisen this name to make a future merger between SN adn BA a little bit more easier.

Regards
Laurens


User currently offlineAvion From Bouvet Island, joined May 1999, 2205 posts, RR: 7
Reply 20, posted (12 years 6 months 3 weeks 6 days 3 hours ago) and read 1291 times:

Btw Swiss Air Lines was not a dumb name at all. Since the airline will be a new entrant in the market it is good to have a name that is close to the old Swissair- a known name.
But i do agree that the scheme is horrible. Prolly what u had in mind Manni.


Tom


User currently offlineManni From South Korea, joined Nov 2001, 4221 posts, RR: 22
Reply 21, posted (12 years 6 months 3 weeks 6 days 2 hours ago) and read 1281 times:

Your right I did had the paint sheme in mind. However I find Swiss not the best option for Switserlands flag carrier. Swiss is more something I would like to find on the back of my watch. Big grin

Lj,
Airlines is not a flemish word, as you know. Or do people in Holland accept it as a dutch word?



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User currently offlineSwake From Belgium, joined Jan 2001, 231 posts, RR: 0
Reply 22, posted (12 years 6 months 3 weeks 6 days ago) and read 1257 times:

What exactly makes the Flemish people happy?
Profits, baby, profits -)


User currently offlineLj From Netherlands, joined Nov 1999, 4420 posts, RR: 0
Reply 23, posted (12 years 6 months 3 weeks 6 days ago) and read 1253 times:

Manni, at least the didn't use the French or German word for "airlines" and written "Bruxelles" instead of Brussels. Maybe the Flemish input can be the fact they leave the last "s" out of Brussels.

BTW wasn't Swiss AIr Lines the original name of Swissair?


User currently offlineJmbyulac From , joined Dec 1969, posts, RR:
Reply 24, posted (12 years 6 months 3 weeks 5 days 22 hours ago) and read 1243 times:

I personally would have named it ''Belga''
I find it sounds smart, people can decide what it means on their own, it's neutral language wise, can be easily pronounced in french, english or flemish.

Just a thought

JMB


25 Post contains images Gaut : Please stop with those stupid: French speaking belgian will be happy but what about flemish poeple... I don't see the problem... I don't like the name
26 Ratrap2001 : This name would be GREAT: Belgium Airways International
27 Gaut : Anyway everybody will say Brussels Airlines forgeting the SN. Is this name still a rumour? Gaut
28 Post contains images Sabena 690 : Gaut: I also don't like this name very much. That what you say of the SN is absolutely right. But... yesterday they said on TV that SN Brussels Airlin
29 Ceilidh : Belga is already a brand name though isn't it ... either beer or cigarettes, I've forgotten.
30 Lj : Belga is the name of the Belgian press agency
31 Slz396 : For a brief time Belga was also the currency of Belgium in replacement of the Belgian Franc to mark the difference between our own and the French Fran
32 Ceilidh : Slz396 - I never knew that; when was that? Were any notes or coins produced with that name?
33 SN-A330 : Belga is indeed the name of the Belgian press agency but also of a Belgian cigarette brand. Belgian newpaper De Standaard writes that DAT CEO Johan Va
34 Slz396 : Yes, banknotes were printed! It must have been somewhere in the early 1930s. After the boom of the 1920 (due to the massive destructions caused by WW2
35 F+ Rouge : Hi folks, Correct me if I am wrong, but haven't the Flemish accepted a pure French acronym for the Belgian national airline since 1923? Société Anon
36 Manni : What are the 5 possIble names, Jphan Vanneste is talking about?
37 Slz396 : The change of name was already more or less forseen in the last business plan of Sabena's CEO Mr. Christophe Müller. who was supposed to bring Sabena
38 Slz396 : Manni, I know SN Airholding has bought all rights on following names and their variations (i.e. with a - , Air, etc.) here they come in random order:
39 Post contains links and images Ceilidh : Slz396 - many thanks for the information on the Belgas. Further research shows that there were five Francs to the Belga as this note for 100Fr/20 Belg
40 Apuneger : Why not calling it: 'BelgianAir' or 'EuroFly' or something like that? Ivan
41 Post contains images DaV : Eurofly is the charter division of Alitalia Wonder the livery... if that's the name... Rgds DaV
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