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It's Official: DAT Becomes 'SN Brussels Airlines'  
User currently offlineApuneger From Belgium, joined Sep 2000, 3032 posts, RR: 11
Posted (12 years 10 months 1 week 5 days 14 hours ago) and read 3067 times:

According tot the VRT Teletekst, the DAT decision makers have decided that DAT's new name will be:

SN Brussels Airlines


There had been lots of speculations about the new name, even here on Airliners.net: http://www.airliners.net/discussions/general_aviation/read.main/732415/4/

So, it seems the decision has been made boys. Even if I'm not really happy with the name, I'll give it my full support: 'Go, SN Brussels Airlines, go...'

Ivan




Ivan Coninx - Brussels Aviation Photography
74 replies: All unread, showing first 25:
 
User currently offlineB737-700 From , joined Dec 1969, posts, RR:
Reply 1, posted (12 years 10 months 1 week 5 days 13 hours ago) and read 2812 times:


Why SN Brussels Airlines instead of just Brussels Airlines ?
Sounds awful.


User currently offlineSabena 690 From , joined Dec 1969, posts, RR:
Reply 2, posted (12 years 10 months 1 week 5 days 13 hours ago) and read 2803 times:

Hey Ivan,

I heard it to (and read on vrt teletekst).

I hope it will become a very good and rendable companie!!

Best regards,  Smile/happy/getting dizzy
Frederic


User currently offlineSab12 From Belgium, joined Sep 2001, 96 posts, RR: 0
Reply 3, posted (12 years 10 months 1 week 5 days 13 hours ago) and read 2797 times:

All titles in brochures are Brussels Airlines, they only have SN in front on the aircraft in a shade different then Brussels Airlines, so the working name will be Brussels airlines

User currently offlineD-AQUI From Germany, joined Sep 2001, 203 posts, RR: 8
Reply 4, posted (12 years 10 months 1 week 5 days 13 hours ago) and read 2796 times:

So I shall be flying SN Brussels Airlines in two hours. That is not a very catchy name.

Then I would have even preferred DAT!

d-aqui


User currently offlineB737-700 From , joined Dec 1969, posts, RR:
Reply 5, posted (12 years 10 months 1 week 5 days 13 hours ago) and read 2783 times:


At least the livery looks somehow neat. Though it's too much of Sabena influence



User currently offlineBraniff place From Australia, joined Sep 2001, 1125 posts, RR: 3
Reply 6, posted (12 years 10 months 1 week 5 days 13 hours ago) and read 2770 times:

What would "SN" mean to the general public? Most of the public dont know much about airline codes. Very foolish name in my opinion


http://www.brussels-airlines.com


User currently offlineLj From Netherlands, joined Nov 1999, 4477 posts, RR: 0
Reply 7, posted (12 years 10 months 1 week 5 days 13 hours ago) and read 2761 times:

At least it's better than the old Sabena c/s

User currently offlineManni From South Korea, joined Nov 2001, 4221 posts, RR: 22
Reply 8, posted (12 years 10 months 1 week 5 days 13 hours ago) and read 2757 times:

The livery could be much nicer without the "charter-looking" orange line underneath the titling.

Anyway, Good Luck to our new national airline. And may the unions stay away from it! Big grin



SUPPORT THE LEBANESE CIVILIANS
User currently offlineTwaneedsnohelp From , joined Dec 1969, posts, RR:
Reply 9, posted (12 years 10 months 1 week 5 days 12 hours ago) and read 2740 times:

Brussels Airlines.

What an extraordinary uncatchy name. I really have to say it several times to feel any emotion. Brussels Airlines. Brussels Airlines. Brussels Airlines.

thorough dissapointed, although "Swiss" brand and livery is much worse.


User currently offlineNdebele From Germany, joined Apr 2001, 2901 posts, RR: 22
Reply 10, posted (12 years 10 months 1 week 5 days 11 hours ago) and read 2715 times:

I like the livery! The name SN Brussels Airlines... well better than DAT, and much better than "Swiss". Good luck!

User currently offlinePressclub From Belgium, joined Nov 2001, 774 posts, RR: 5
Reply 11, posted (12 years 10 months 1 week 5 days 11 hours ago) and read 2696 times:

Hi guys

As an aviation journalist, I covered the press conference from DAT/SN Brussels Airlines this morning. Here some info to avoid false rumours.

x Africa Flights. Normally the airline starts flying to Africa before Eastern. It will be a wetlease operation. No decision made yet about the operator. BMI is in the running but it's, according to president Kuypers, not the only candidate. If there is a possibility a Belgian solution will be choosen. But i don't think this will happen.

x Merger witht Virgin Express. Merger study is progressing. By the end of this month we will know more (a yes or a no) about this.

x Codeshare was anounced on flights Brussels - London City (VLM is the partner)

x The new name. SN Brussels airlines was invented by the french group Minale Design strategy. They invented before names like Belgacom, BBL, Quick, Eurostar and the corporate look of EADS... This the challenge : 'SN Brussels airlines will be 'an innovative business airline effectively fulfilling the needs of time and price sensitive travelers and connection Brussels like no other'

They had two name options: a new name or a name reflecting the core business of the airline. For cost reasons only the second option was possible. In total they had 50 suggestions. SN Brussels Airlines was elected for several reasons.

SN reflects the airline code. This code is on the tickets, screens in the airports, etc.... For this reason they wanted to keep the code in the name. Otherwise nobody would understand the link between the code and the name of the airline. They have choosen for Brussels and not for Belgium because in the international press is always mentioned Brussels and almost never Belgium. For example: the CNN speaker says very often 'joining us now from Brussels Nato Headquarters'...

And the airline will be the airline with focus on flights from and towards Brussels.

Mr Kuypers expects that at some time in the future people will say Brussels airlines and forget the SN 'prefix'. At least they hope people will do this.

Greetz

Pressclub







User currently offlineGaut From Belgium, joined Dec 2001, 344 posts, RR: 2
Reply 12, posted (12 years 10 months 1 week 5 days 10 hours ago) and read 2662 times:

The first plane to carry the new brand and logo will be ready by end February.
Be patient...

http://www.sabena.com/downloads/press_en.pdf

The internet site of the new carrier is a mix of Sabena, Dat and Brussels Airlines adresses.

Gaut



«Horum omnium fortissimi sunt Belgae.»
User currently offlineTca256 From Belgium, joined Dec 1999, 729 posts, RR: 1
Reply 13, posted (12 years 10 months 1 week 5 days 9 hours ago) and read 2646 times:

what a very bad name...where did they find it ?  Big grin

User currently offlineGaut From Belgium, joined Dec 2001, 344 posts, RR: 2
Reply 14, posted (12 years 10 months 1 week 5 days 9 hours ago) and read 2633 times:

More news from L'écho and Le Soir:

-SN Brussels Airlines expects a loss of about 120 million euros for this year but hopes to record profits as from the fourth quarter of this year.

- The new brand " SN Brussels Airlines " was selected in dialogue with Virgin Express. We will know at the end of this month if VEX and SN will merge or not.

Gaut

http://www.echo.be/actu/lipagefr-es.html?ni=2002021438490

http://www.lesoir.be/articles/a_022ACF.asp



«Horum omnium fortissimi sunt Belgae.»
User currently offlineNfx From Germany, joined Oct 2001, 179 posts, RR: 0
Reply 15, posted (12 years 10 months 1 week 5 days 9 hours ago) and read 2618 times:

like it!

t/o to a better future (hopefully)...


User currently offlineB737-700 From , joined Dec 1969, posts, RR:
Reply 16, posted (12 years 10 months 1 week 5 days 9 hours ago) and read 2611 times:

Eurostar would have been the best option of those they apparently had.

User currently offlineApuneger From Belgium, joined Sep 2000, 3032 posts, RR: 11
Reply 17, posted (12 years 10 months 1 week 5 days 9 hours ago) and read 2612 times:

Thanks everybody for the additional comments and replies.

I must say I think the new livery is kinda neat. I really like the yellow/orange line. It goes well with the blue (according to me).

Pressclub:

Nice to see you're an aviation journalist. Would like to mention (by mail or so, or just over here) for which magazine/newspaper you are writing, or are you free-lance?

Ivan



Ivan Coninx - Brussels Aviation Photography
User currently offlineGaut From Belgium, joined Dec 2001, 344 posts, RR: 2
Reply 18, posted (12 years 10 months 1 week 5 days 9 hours ago) and read 2616 times:

B737-700

Eurostar is the name of the high speed train linking London to Paris and Brussels. Eurostar was NOT an option for the new DAT name. The company that invented the SN Brussels Airlines name also invented the Eurostar name.

Gaut



«Horum omnium fortissimi sunt Belgae.»
User currently offlineLMML 14/32 From Malta, joined Jan 2001, 2565 posts, RR: 6
Reply 19, posted (12 years 10 months 1 week 5 days 9 hours ago) and read 2612 times:

Why Brussels not Belgium airlines? Does this imply that some other Belgian city is planning an airline? Silly name. an airline should represent the country not a city.

User currently offlineGaut From Belgium, joined Dec 2001, 344 posts, RR: 2
Reply 20, posted (12 years 10 months 1 week 5 days 9 hours ago) and read 2597 times:

LMML 14/32

1° Everybody knows Brussels in the world (NATO, EU..) not the same with Belgium

2° Brussels Airlines is a more European name than Belgian Airlines wich is more national.

Gaut



«Horum omnium fortissimi sunt Belgae.»
User currently offlinePressclub From Belgium, joined Nov 2001, 774 posts, RR: 5
Reply 21, posted (12 years 10 months 1 week 5 days 8 hours ago) and read 2586 times:

guys,

Once more:

Based upon info from the direction:

Brussels is choosen because of the core business of the airline. It's flying out of and towards Brussels and it doesn't want transfer pax. Brussels is the European capital, hundreds of multinationals and institutions have their headquarters in the city. Brussels is in many countries better known than Belgium. Especially in the foreign media.

Belgium has some negative connotations (dutroux, scandals, ...), Brussels is less spoiled by this.

Greetz pressclub

PS See also my previous message






User currently offlineSN-A330 From Belgium, joined Aug 2001, 1129 posts, RR: 9
Reply 22, posted (12 years 10 months 1 week 5 days 8 hours ago) and read 2583 times:

Pressclub, you wrote x Codeshare was anounced on flights Brussels - London City (VLM is the partner)

So no codeshare flights with VLM between Antwerp and London City anymore for SN ?

Regards, SN-A330



I would rather be flying...
User currently offlinePressclub From Belgium, joined Nov 2001, 774 posts, RR: 5
Reply 23, posted (12 years 10 months 1 week 5 days 8 hours ago) and read 2572 times:

SN A 330 (lovely nick by the way)

Chairman Rob Kuypers only mentioned a codeshare on the new VLM Brussels-London City route.

As 'Brussels Airlines', I don't think they are going to fly from Antwerp.

It's strange for me that they don't fly Brussels-London City on their own with an Avro Jet. Former

Sabena CEO Christoph Mueller used to say that you have to operate an Brussels-London City route (lots of business pax) with the biggest aircraft type that can land on the short city runway... Times changed clearly. Now they will operate it with VLM and a small Fokker 50...

Greetz

Pressclub






User currently offlineSN-A330 From Belgium, joined Aug 2001, 1129 posts, RR: 9
Reply 24, posted (12 years 10 months 1 week 5 days 8 hours ago) and read 2571 times:

thanks Pressclub for your reply.

Does anyone know why they choose the orange for the line ? Are we going to have a connection with KLM  Wink/being sarcastic

Regards, SN-A330



I would rather be flying...
25 Post contains images Apuneger : Yep, they decided to adopt 'Brussels' instead of 'Belgium', because everybody knows Brussels but nobody knows Belgium. Isn't Belgium the capital of Br
26 777236ER : Wow. Brussels Airlines. So incrediably..........boring. At least the livery has some colour unlike "Swiss".
27 Post contains images Pressclub : The official version of the orange color line: They wanted to give a little color to the traditional airline blue. Orange was choosen coz of good resu
28 Sterne82 : Hi all, First it looks awful... then it's becoming better to hear and tell...maybe one day, I'll love it...LOL Seriously, what are the fleet plans for
29 Parra : And they won't even be able to abbreviate it to BA because that's already taken.
30 Gerardo : It's a bit cheap and leaning too much towards Sabena in my opinion. Gerardo
31 Lhb : More information on : http://www.brussels-airlines.be Regards, Laurent.
32 Mermoz 1 : Funny and seen on TV : at the end of the press conference, the guy who designed the name and the livery said by mistake : "Long Live to Sabena"... He
33 Scottb : I have to say that is one of the silliest manufactured names I've ever heard of. Sabena may have been one of the oldest names in the aviation world, b
34 Twaneedsnohelp : How does this affect VG Airlines and their beautiful A330s, to come? tnnh
35 Parra : "European Union Airlines" would have been a wake up call to all the "Little Englanders" and the other 14 equivalent types of people. Just imagine a pl
36 Post contains images Ceilidh : Euro World Airlines perhaps! I agree that this was a marvellous opportunity to come up with something radically different which has been lost thanks t
37 Keesje : SN Brussels Airlines Not what I would call a "catchy" name. Who the hell came up with this one ?
38 Post contains images Gaut : Scottb, First, as said before, they keep the famous S livery and the SN code because: -SN has a excellent safety record -SN was a famous name, especia
39 Post contains images Airsicknessbag : Brussels Airlines - how incredibly provincial. And on the other hand, still clinging to the past. SN stays SN, apparently, no changes. Just like Swiss
40 Nfx : your opinion daniel imho brussels airlines is much more advanced than british midland, british airways, air france, austrian, etc. only sas is somewhe
41 Post contains images Airsicknessbag : Of course, everything I post here is my opinion - and I don´t expect anybody to fall to their knees and chant "oh you´re so right, oh you´re so rig
42 Manni : I wonder if you ever have flown SN on trans atlantic flights? I fly every now and then on AA, DL and CO and IMO if they ever reach the level of servic
43 Post contains images Nfx : some people might do anyway daniel
44 Flying lsd : The next weeks will be amazing : maybe a merger with VEX for the summer timetable beginning the last sunday of march. the launch of the new identity a
45 Post contains images Sabena 690 : Yeah Flying Isd, That is completely true!! What an amazing year it is going to be!! I hope for a coöperation with VG-Airlines, and that VG-Airlines w
46 SN-A330 : Flying lsd, I really hope you're right. Would be very nice. Regards, SN-A330
47 AirDD : Personally I do not think the new new is too bad. DAT is now a very small airline flying to/from Brussels Brussels is better known than Belgium
48 Post contains images Apuneger : I can only hope that the SN Brussels Airlines management don't lose their heads, and try to become something bigger than they can afford... I think it
49 Pressclub : Hi Sabena 690, I think joining One World is not easy for SN Brussels Airlines. Especially not when SN Brussels and Virgin merge. British will not allo
50 Sabena 690 : Hey Pressclub, You are completely right, but when I should be BA, I should look for a good European hub. Why not Brussels than, the heart of Europe? A
51 Sabena 690 : Oh yes, I forgot something. Should SN Brussels Airlines really do a fusion with Virgin Express? VEX is almost bankrupt, the only reason why they shoul
52 Slz396 : If there will be a merger with VEX, it will look more like a pure takeover by SN... Virgin Express would have to drop everything it stands for: its na
53 Go Canada! : well well well, a new name and people get ahead of themseleves. do not forget that sabnea was a disater, too many people look at the corspe with ros-t
54 Sabena 690 : Hey Go Canada, I don't agree with what you say. It seems that you don't know that the explosive grew of Sabena was not due to their management, but to
55 Go Canada! : Frederic, how many times did sabena make a profit in its long history? Would it be fair to say that Swissair was in fact brought down by sabnea, clear
56 Lhb : Hi, Totally agreed with you "Go Canada" but I think that Swissair didn't help SN those last 5 years. They were only interested in the BRU hub in order
57 Post contains links Sabena 690 : Go Canada, I have a report of the financial situation of SN without SR: they would have made a profit!!! By the way: why was the financial situation o
58 Avion : Lemme say a few things concerning the name. To have a name that is very close to the old is actually a very good choice. Since u will be a new entrant
59 Sabena 690 : Hey Tom, Was there such a big grew in passengers between 1998 en 2000? The passengers and quality had already grown a lot. The grow in costs is for a
60 Pressclub : Frederic, Be very, very careful in your analyzis and conclusions. Don't build up your elements only on what the pilots say!!! Please ! The Sabena disa
61 Avion : Somebody have SN pax number? I think they more than doubled! Fred: U know SN never made a profit in history. So wouldnt they have gone under much fast
62 Post contains links Gaut : Some more informations about future code-shares, partnership and loadfactors: Kuijpers told Reuters he hoped to start discussing code-sharing agreemen
63 Lumumba : Yes thats exatly what i said before. It will by A.A and S.Q and maybe S.Q will take over some transantlantic flight's. Now let's see and wait. Regards
64 Ceilidh : The reality is that in its entire 68 year history, SN managed to make a profit twice: and one of those years was when SAir Group sold off lots of asse
65 Lumumba : Ceilidh what's your problem with Belgium exactly? SN can make money and can succeed and if it's the case promese us not to by so negtif anymore. Regar
66 Go Canada! : no, he isnt being negative, hes telling the turth. sabena was a pisspoor airline that hardly ever made a profit, i dont not care for spin by sabena lo
67 Gaut : Go Canada, I don't reply to Ceilidh anymore but with you it's different. No, SN wasn't a bad airline: Sabena was a pioneer in aviation with an excelle
68 Sabena 690 : Gaut, You are completely right!!!! Go Canada, I am maybe a bit too positive, but aren't you a bit too negative? I live in Belgium, saw all those Saben
69 Sterne82 : Euh, explain me what is the link between the King and Sabena? Because I've looked in the Belgian Constitution, and I do not find any articles speaking
70 Lhb : Please the subject was "DAT becomes SN Brussels Airlines" and not : "SN bankruptcy" or "responsabilities in the bankruptcy of a pioneer airline (secon
71 Sab12 : Ceilidh, didn't easyjet even have a smaller capital to start with!! You can be negative, but we see that the loads are going up fast, indeed in the be
72 Post contains images Ceilidh : Sab12 - yes, easyJet started up with a couple of ex Britannia Airways B737-200s leased from IAG operated under GB Airways' AOC in order to minimise ri
73 Apuneger : Ceilidh: Sabena existed 78 years, not 68 years...Sabena was formed in 1923. Before then, there used to be SNETA, but I'm sure you know it all better,
74 Post contains images Ceilidh : Apuneger - thank you for that correction. I wasn't sure if they had been around for 68 or 78 years and I didn't want to accuse them of being less prof
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