Avion From Bouvet Island, joined May 1999, 2205 posts, RR: 7 Posted (13 years 6 months 18 hours ago) and read 1711 times:
The old airline Swissair is going to sue the new Swiss Air Lines over name rights. So if they get their Swiss might be rebranded again. According to the swiss newspaper NZZ, Swissair has a very good chance of winning so i guess, they might have to rebrand it again. Hopefully they just stick with the Crossair brand.
B737-700 From , joined Dec 1969, posts, RR:
Reply 1, posted (13 years 6 months 18 hours ago) and read 1623 times:
I've read that in a paper today as well.
Now if they had to rebrand it again, it would cost them qutie some money right ? MNoney they probably don't have right now.
Wouldn't be a good start in my opinion.
Planeguy From United States of America, joined Aug 2001, 345 posts, RR: 0
Reply 11, posted (13 years 6 months 13 hours ago) and read 1425 times:
I can describe the old SR management with two words: sore LOSERS!! They're going out of business by April so what does it matter to them what the new carrier is called? Besides the new "SWISS" logo bears no resemblance to the old Swissair brand. If you ask me, it's red and white logo looks more like SBB's.
Gerardo From Spain, joined May 2000, 3481 posts, RR: 29
Reply 12, posted (13 years 6 months 12 hours ago) and read 1419 times:
Boys, first get your facts, then start bashing. The old Swissair management, or better, the administrator, simpy HAVE to take legal actions to protect the rights of their creditors. Don't forget, that many people and companies still want money from the SAirGroup, and they would not like to see several 100's Mio Swiss Francs get lost.
It was known from the very first day, that the brand "Swissair" would cost the new airline, if they would take it. Now the went on with "Swiss". It will be up to the judge to decide about this question.
dominguez(dash)online(dot)ch ... Pushing the limits of my equipment