In Asia-Pacific, Japanese brands did very well with three brands among the top five. Tokyo-based Sony, the world's number two consumer electronics firm (after Matsushita), leads the pack at 37%, followed by Seoul-based Samsung at 19%, and at 18%, Toyota – Japan’s top carmaker and the world’s fourth by sales (after General Motors, Ford, and DaimlerChrysler).
Singapore Airlines, with stakes in Virgin Atlantic Airways and Air New Zealand, came in at 17%. Singapore Airlines is notable as one of the few airline brands to do well on our survey (although the New York-based carrier JetBlue came within the top ten choices for US/Canada brands). The Japanese brand Hello Kitty from Sanrio (Tokyo) and Australian guidebook series Lonely Planet tied at 15%.