IFLYDELTAJETS From , joined Dec 1969, posts, RR: Posted (15 years 3 months 1 week 3 days 23 hours ago) and read 2689 times:
I noticed a new look for the UA website that's consistent with the new United Shuttle titling. Is United looking at changing the paint scheme - or the font of the titling - on its mainline fleet as well? Keep in mind that Delta changed its titling on the web and on printed materials a couple years before it completely changed its livery...
Thanks for the info.
FLY777UAL From United States of America, joined May 1999, 4512 posts, RR: 3
Reply 1, posted (15 years 3 months 1 week 3 days 23 hours ago) and read 2596 times:
The Shuttle scheme is a test livery to see what the public's reaction to it is (If you ask me, it is the ugliest, most drab scheme). If the public likes it, it might be applied fleet-wide, but if they don't, then there will be a little bit of tweaking to do in the way the planes are painted and the font that they are put into.
I remember the 767-200 "Olympic Spirit" (?) of DL's back in 1996 when ATL was hosting the Olympic Games. I saw the font they used on the plane and thought to my self, "Hmm...I wonder why they used that font..." (was, ofcourse, pre-new livery days)
ORD From United States of America, joined Jul 1999, 1393 posts, RR: 1
Reply 2, posted (15 years 3 months 1 week 3 days 1 hour ago) and read 2546 times:
United printed a new seating chart brochure last January (1999) that was distributed to all ticket offices. On the cover is a 777 with the new block letters. If you look closely you can see that it was airbrushed in and was not applied to the actual plane. However, why would United print such a picture if they had no plans to change the font? Makes you wonder what they're up to...
Na From Germany, joined Dec 1999, 11013 posts, RR: 9
Reply 3, posted (15 years 3 months 1 week 2 days 23 hours ago) and read 2534 times:
Speaking for Europe and working for the Ad Agency that works for United and other "Star Alliance"-airlines I only can underline what "ORD" is writing. In advertising United uses (since a year or so) a more "modern" looking typeface than on its planes. I have some doubts that this will lead to a livery change on its planes in near future, but you never know...
Maybe it´s nothing but a "test balloon". The current typeface suits their planes better than the "Shuttle"-Version anyway.