Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
SAS Introduces Tredier Service-Scandinavian Direct  
User currently offlineTR From UK - England, joined May 2001, 964 posts, RR: 0
Posted (14 years 2 months 1 week 2 days 18 hours ago) and read 1751 times:

Source: SAS

Trendier service onboard with Scandinavian Direct

In conjunction with its launch of Scandinavian Direct, SAS is changing its
onboard service. There will be only one travel class and all passengers
will enjoy the same level of service.

The change in the onboard service concept, like other changes, is mainly
based on customer surveys carried out by SAS. "Our customer surveys
clearly show that customers want a change especially in short-haul
flights. They want a simplified product for a lower price," says Ulf
Ingnäs, Director Product Management Inflight at SAS Airline. "Frequent
flyers who travel shorter distances want their travel to be as convenient
as possible. They have indicated that they want a smarter, more efficient

"Taking customer preferences and SAS's own cost-cutting requirements as
our guidelines, we developed a new concept for onboard service that is
geared toward shorter flights. The concept will initially be launched on
intra-Scandinavian flights as well as on all domestic fights."

Breakfast important
The Scandinavian Direct service concept varies with the duration of the
flight. A key element of the concept is breakfast, which is served on all
flights until 9:30 a.m. "Flight length determines what we can serve
onboard. On a flight that is 50 minutes or shorter, we have a 12-15-minute
window in which to serve a meal. We want passengers on such flights to be
able to have their breakfast without feeling rushed," says Ulf Ingnäs.

Simplicity and variation
The new concept is divided into two periods - breakfast, and all other
times during the day and night. The current service concept is divided
into five periods. SAS is now focusing instead on two concepts that offer
greater inherent variation. "Our frequent flyers often fly regularly at
the same time and would prefer us to vary our range rather than offer
different concepts throughout the day and night," Ulf Ingnäs explains.
"Our menus are inspired by fast-food trends throughout the world. We will
have five different themes - Asian, Scandinavian, Mediterranean, 'fusion,'
and vegetarian. Based on these themes, we will create snacks, sandwiches
and wraps.

Beverages served with meals include juice, water, coffee and tea. Beer and
wine are available on request. This decision is also motivated by customer
surveys and by the extremely small serving window available on short
flights. Most business travelers want fewer disturbances during their

Friday special
On Friday afternoons after 4:00 p.m., Scandinavian Direct will provide a
feature offering called the "Friday Night Special."

"This might be, for example, 'American Friday,' with hamburgers;
'Italian Friday,' with pizza slices, or 'Danish Friday,' with 'pølse'
sausages, bread and beer," Ulf Ingnäs explains.

Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
US Airways Re-introduces ERJ Service On SYR-PIT! posted Wed Nov 9 2005 21:27:49 by PanAm330
Amsterdam Airport Introduces Self-service Boarding posted Thu Dec 30 2004 01:35:30 by GlobeTrekker
LH Introduces Ticket Service Charge posted Wed Sep 1 2004 20:24:47 by JoFMO
SAS Introduces New Routes posted Fri Sep 12 2003 17:09:41 by Birka340
SAS Stops It's Service To Greenland posted Wed Aug 14 2002 09:23:23 by Heisan67
SAS Introduces Lower Business Prices And One Class posted Wed Mar 20 2002 10:50:21 by TR
AA Introduces 777 Service To SCL posted Wed Jan 16 2002 01:51:07 by RJ_Delta
SAS Introduces A340-300 News posted Tue Jan 15 2002 05:49:32 by Jiml1126
SAS Introduces First In-flight "Rebooking" System posted Thu Jan 10 2002 09:07:45 by TR
Lan Chiles Introduces A340 Service To LAX posted Fri Oct 26 2001 02:21:35 by RJ_Delta