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How Much Market Research Do The Airlines Do?  
User currently offlineMcdougald From , joined Dec 1969, posts, RR:
Posted (14 years 1 month 3 weeks 4 days 19 hours ago) and read 3591 times:

Presumably, the airlines do extensive research on O & D traffic when contemplating adding new routes. Which is just smart business.

But how much research do they do on their existing customers? Do any of them keep track of customers' attitudes toward the airline, or measure how valuable certain aspects of service are to customers?

1 replies: All unread, jump to last
User currently offlineTG992 From New Zealand, joined Jan 2001, 2910 posts, RR: 10
Reply 1, posted (14 years 1 month 3 weeks 4 days 4 hours ago) and read 3559 times:

Yes, they do a LOT of that.

Focus groups, questionnaires, targeted mailings.. all of existing customers, especially elite members.

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