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American Airlines And The Luxury Jet Thing  
User currently offlineFly_emirates From United Arab Emirates, joined Oct 2000, 1046 posts, RR: 8
Posted (14 years 2 weeks 6 hours ago) and read 6615 times:

i have been always wondering, what is it with american airlines when they write on their planes " LUXURY JETS". what does that imply?

9 replies: All unread, jump to last
User currently offlineRogueTrader From , joined Dec 1969, posts, RR:
Reply 1, posted (14 years 2 weeks 5 hours ago) and read 6530 times:

A goal of American Airlines has been to position itself as a premium carrier, at least insofar as this is possible in the US market. In otherwords, it tries to provide the highest level of service available in the US. This is advertised by its use of the terms 'luxury jet' and 'luxury liner' on its airplances.

Examples of this premium service are its being 1 of only 2 US carriers offering 3 class service on some domestic and longhaul international flights, and its being one of only 2 US carriers offering fully flat beds in first class. Also, its More Room throughout Coach (MRTC), in which it has removed rows of seats from all aircraft, is an effort in this regard.

AA wants to be seen as the most luxurious of all the US majors, hence the 'luxury jet / luxury liner' advertising.

kind regards,


User currently offlineCF-CPI From Canada, joined Nov 2000, 1400 posts, RR: 0
Reply 2, posted (14 years 1 week 6 days 20 hours ago) and read 6408 times:

The 'Luxury Jet' theme goes way back to the early 70s, as the widebodies were being introduced. There was a major recession and excess capacity at the time so the then 'big three' airlines (AA, UA and TW) went on a spree to revamp their product, especially the interiors. AA put the 'widebody' enclosed overhead bins in the 707s and later the 727s. TW started an 'Ambassador Service' with new seats: the center seat in coach folded down to form a table if no one was sitting there. They went whole hog with new colourful seat covers, etc. UA installed 5-across coach seating and later closed overhead bins in the DC-8s. So .... this was the climate for the start of the 'Luxury Jet'.

User currently offlineEA CO AS From United States of America, joined Nov 2001, 15266 posts, RR: 60
Reply 3, posted (14 years 1 week 6 days 19 hours ago) and read 6383 times:
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Also, Eastern Air Lines had marketed their new B-727 and DC-9 aircraft as "Whisperjets" in TV and print ads, even going so far as to put "Whisperjet" titles on the aircraft themselves. (They'd later title the widebody L-1011 and A-300 aircraft as "Whisperliners" as well)

This gave Eastern a distinct marketing advantage, as customers would often ask other airlines, "So, do you have Whisperjets too?" The lack of using such a title was a perception problem for the other majors, and they needed to have another small gimmick of sorts to help sell themselves and show that EA didn't exactly have the leg up that everyone thought they did.

So American's planes (which had previously been known as "Astrojets," cashing in on NASA hype in the agency's heyday in the 60s) became known as "Luxury Jets" and "Luxury Liners," depending on if the plane was a narrowbody or widebody aircraft.

"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan
User currently offlineKKMolokai From United States of America, joined Feb 2000, 760 posts, RR: 2
Reply 4, posted (14 years 1 week 6 days 16 hours ago) and read 6294 times:

So why doesn't AA's 737-800's have the "LuxuryJet" title, and the 777-200's have the "LuxuryLiner" title?

We are the people of American Airlines. And we know why you fly.
User currently offlineFly_emirates From United Arab Emirates, joined Oct 2000, 1046 posts, RR: 8
Reply 5, posted (14 years 1 week 6 days 12 hours ago) and read 6219 times:

i thought 757's has the luxury jet thing

User currently offlineScottb From United States of America, joined Jul 2000, 7503 posts, RR: 31
Reply 6, posted (14 years 1 week 6 days 11 hours ago) and read 6177 times:

And Allegheny had "VistaJets" (that's why some of the US airways DC-9 registrations ended in "VJ") while Trans-Texas (later Texas International) had "Pamper Jets."

User currently offlineStretch 8 From United States of America, joined May 1999, 2568 posts, RR: 15
Reply 7, posted (14 years 1 week 6 days 9 hours ago) and read 6138 times:

CF and EA have it just about right. Back in the 1970s. AA even advertised a "coach lounge" on its 747s, complete with piano bar! I even remember flying these birds from DTW to LAX when I was a kid.

Maggs swings, it's a drive deep to left! The Tigers are going to the World Series!!!
User currently offlineVapourTrails From Australia, joined Aug 2001, 2457 posts, RR: 2
Reply 8, posted (14 years 1 week 6 days 2 hours ago) and read 6075 times:

Fly_emirates, thanks for asking.. I was wondering that as well! Innocent I thought it was because they were 'special' in some way or another.

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User currently offlineChrisNH From United States of America, joined Jun 1999, 4413 posts, RR: 2
Reply 9, posted (14 years 1 week 5 days 20 hours ago) and read 6037 times:

In the 'old' days, especially when their 747s and DC-10s started to debut (with their lounges & piano bars, et al), the term 'Luxury Liner' had some basis in truth. Today of course, there's nothing 'luxurious' about their planes...as ordinary as United's, Delta's, and Northwest's.

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