RogueTrader From , joined Dec 1969, posts, RR:
Reply 1, posted (12 years 3 months 1 week 1 day 5 hours ago) and read 4630 times:
A goal of American Airlines has been to position itself as a premium carrier, at least insofar as this is possible in the US market. In otherwords, it tries to provide the highest level of service available in the US. This is advertised by its use of the terms 'luxury jet' and 'luxury liner' on its airplances.
Examples of this premium service are its being 1 of only 2 US carriers offering 3 class service on some domestic and longhaul international flights, and its being one of only 2 US carriers offering fully flat beds in first class. Also, its More Room throughout Coach (MRTC), in which it has removed rows of seats from all aircraft, is an effort in this regard.
AA wants to be seen as the most luxurious of all the US majors, hence the 'luxury jet / luxury liner' advertising.
CF-CPI From Canada, joined Nov 2000, 1047 posts, RR: 0
Reply 2, posted (12 years 3 months 1 week 20 hours ago) and read 4508 times:
The 'Luxury Jet' theme goes way back to the early 70s, as the widebodies were being introduced. There was a major recession and excess capacity at the time so the then 'big three' airlines (AA, UA and TW) went on a spree to revamp their product, especially the interiors. AA put the 'widebody' enclosed overhead bins in the 707s and later the 727s. TW started an 'Ambassador Service' with new seats: the center seat in coach folded down to form a table if no one was sitting there. They went whole hog with new colourful seat covers, etc. UA installed 5-across coach seating and later closed overhead bins in the DC-8s. So .... this was the climate for the start of the 'Luxury Jet'.
EA CO AS From United States of America, joined Nov 2001, 13517 posts, RR: 62
Reply 3, posted (12 years 3 months 1 week 19 hours ago) and read 4483 times:
Also, Eastern Air Lines had marketed their new B-727 and DC-9 aircraft as "Whisperjets" in TV and print ads, even going so far as to put "Whisperjet" titles on the aircraft themselves. (They'd later title the widebody L-1011 and A-300 aircraft as "Whisperliners" as well)
This gave Eastern a distinct marketing advantage, as customers would often ask other airlines, "So, do you have Whisperjets too?" The lack of using such a title was a perception problem for the other majors, and they needed to have another small gimmick of sorts to help sell themselves and show that EA didn't exactly have the leg up that everyone thought they did.
So American's planes (which had previously been known as "Astrojets," cashing in on NASA hype in the agency's heyday in the 60s) became known as "Luxury Jets" and "Luxury Liners," depending on if the plane was a narrowbody or widebody aircraft.
"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan
ChrisNH From United States of America, joined Jun 1999, 4086 posts, RR: 2
Reply 9, posted (12 years 3 months 6 days 19 hours ago) and read 4137 times:
In the 'old' days, especially when their 747s and DC-10s started to debut (with their lounges & piano bars, et al), the term 'Luxury Liner' had some basis in truth. Today of course, there's nothing 'luxurious' about their planes...as ordinary as United's, Delta's, and Northwest's.