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ATA Issues Consumer Alert!  
User currently offlineFly_ATA From United States of America, joined May 2001, 616 posts, RR: 5
Posted (14 years 4 weeks 1 hour ago) and read 1050 times:

ATA Issues Consumers Alert
INDIANAPOLIS--(BUSINESS WIRE)--May 6, 2002--ATA (American Trans Air, Inc. Nasdaq:AMTR), the nation's 10th largest carrier (based on revenue passenger miles flown), today issued a consumers alert due to misleading and deceptive radio commercials being broadcast in the Chicago area and the West Coast by hotwire.com, a little known company selling airline tickets through the Internet.

According to ATA:

Hotwire.com is currently advertising supposed sample fares between Chicago and Boston quoting bogus fares for ATA. The fares provided in the hotwire.com ad are erroneous. In addition, hotwire.com ostensibly claims to offer low rates on "big name" airlines. However, its site does not provide the name of the airline offering the service, whether that service is non-stop or requires a stop or connection, time of departure or time of arrival until after the customer's credit card is charged. There are no refunds or exchanges permitted. Hotwire.com is financially backed by United Airlines, American Airlines, Northwest Airlines, US Airways, America West and Continental Airlines. Coincidentally, only the rates and services of these airlines are provided.

"We are considering our legal options to stop this misleading advertising as hotwire.com blatantly attacks ATA's integrity and trustworthiness," said Don Moonjian, ATA Vice President Marketing. "Hotwire.com suggests that ATA is a "no name" airline. I suggest they do their homework. ATA is the largest carrier at Midway and the number three carrier overall in Chicago.

"ATA feels an immediate obligation and commitment to play the advocate role by informing our customers so they do not fall prey to this misleading and deceptive practice," he added. "They falsified ATA's fares and, quite frankly, I wouldn't be surprised if they misrepresented the fares of other carriers as well."

Separately, ATA will file a complaint with the Department of Transportation (DOT) asking for a Cease and Desist Order and the initiation of enforcement proceedings.

Now in its 29th year of operation, ATA offers significant scheduled service from Chicago-Midway and Indianapolis to 40 business and vacation destinations. Stock of the Company's parent company, Amtran, Inc., is traded on the NASDAQ stock market under the symbol "AMTR."


5 replies: All unread, jump to last
User currently offlineHA2vegas From United States of America, joined Apr 2001, 148 posts, RR: 0
Reply 1, posted (14 years 4 weeks ago) and read 990 times:

If Hotwire is "little known" to ATA as noted in the quote above, then I'd be concerned about their lack of contemporary knowledge in the business of wholesale outlets like Priceline, CheapTickets, and of course Hotwire.

User currently offlineFly_ATA From United States of America, joined May 2001, 616 posts, RR: 5
Reply 2, posted (14 years 4 weeks ago) and read 969 times:

My take is that it was meant as in comparison to larger outlets, Cheap tickets, Expedia, priceline ..etc.

User currently offlineTimberwolf24 From United States of America, joined Jun 2001, 583 posts, RR: 1
Reply 3, posted (14 years 4 weeks ago) and read 953 times:

I think ATA calling hotwire a "little know company" was a way to get back at hotwire for inferring ATA is a "no name" airline.

Living in LA, ORD/MDW will always be home!
User currently offlineChepos From Puerto Rico, joined Dec 2000, 6383 posts, RR: 10
Reply 4, posted (14 years 4 weeks ago) and read 953 times:

I for one have never heard of hotwire.com.
I've heard of priceline.com
But never hotwire.com

Fly the Flag!!!!
User currently offlineParra From , joined Dec 1969, posts, RR:
Reply 5, posted (14 years 4 weeks ago) and read 942 times:

They are running radio ads here in the SF Bay Area where they ask people in the street what they think of the fares they can offer. It will go like this.

"What do you think about SFO to JFK for $450 roundtrip"

Man in street: "Wow that's just awesome. How do you do it so low?"

Of course they don't affer anything that's cheaper than what you can get by going to Orbitz or Expedia etc. It's just marketing BS. I recently flew from SFO to EWR roundtrip for $206 inc taxes with Delta and I booked my tickets at ........... Delta.com. I also flew from SFO to London with British Airways in February for $385 roundtrip including taxes and I booked my ticket at ..........orbitz.com. I have never found the proicelines and hotwires of this world to offer genuine value especially when you consider that they like to put you on 6.00am departures.

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