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Former Roots Air Exec's Aim 2 Launch Airline Again  
User currently offlineLayitontheline From Canada, joined Jan 2002, 85 posts, RR: 0
Posted (14 years 6 days 21 hours ago) and read 3436 times:


When will they ever learn?

12 replies: All unread, jump to last
User currently offlineLayitontheline From Canada, joined Jan 2002, 85 posts, RR: 0
Reply 1, posted (14 years 6 days 21 hours ago) and read 3426 times:


hopefully this link will work the other one was the wrong link

User currently offlineLayitontheline From Canada, joined Jan 2002, 85 posts, RR: 0
Reply 2, posted (14 years 6 days 21 hours ago) and read 3424 times:

I could'nt get the link to properly work, so here is the story from The Globe and Mail Toronto, May 21, 2002 the story is written by Keith McArthur Transportation Reporter.

Former Roots Air executive aims to launch business airline


Tuesday, May 21, 2002 – Print Edition, Page B1

TORONTO -- Airline veteran Ted Shetzen, the brains behind Roots Air, is quietly working on plans for an airline aimed at business travellers who want an alternative to Air Canada.

Mr. Shetzen said the new airline would launch in the fall of 2004, using small or medium-sized aircraft that would link some of Canada's biggest cities as well as international destinations through partnerships with foreign air carriers.

"There is room for another major full-service airline in this country that targets corporate travellers and premium travellers who will obviously get a lot more for less," Mr. Shetzen said in an interview.

Mr. Shetzen made similar comments in 2001 when he was working for Skyservice Airlines Inc. on plans for Roots Air, an airline that promised more perks at lower fares for business travellers fed up with Air Canada.

That airline ceased operations after less than six weeks in the air as a result of startup gaffes and a simultaneous effort by Canada 3000 Inc. to target business travellers.

Since the subsequent failure of Canada 3000 last November, various parties have been working on plans for new discount airlines. Halifax businessman Ken Rowe announced plans last week to resurrect CanJet Airlines,and Michel Leblanc, the former chairman of Royal Aviation Inc., is expected to announce plans this week for a new airline called JetsGo Corp. Conquest Vacations Co. has also expanded into the domestic market for the busy summer travel season.

But Mr. Shetzen said there is still a competition void at the high end of the market.

"Everybody's rushing into this no-frills, low-cost thing," said Mr. Shetzen, who has also worked in senior positions at Air Canada, Canadian Pacific Air Lines and Wardair. "Because Canadian Airlines is no longer [flying] and all the new entrants are no-frills airlines, there's room for a low-cost, full-service, interlinable airline."

Interlining refers to the practice of working with other airlines to feed traffic to them. Some foreign airlines have said they are looking for an alternative to Air Canada's feed for their international routes.

In addition to the rush of discount startups, there is at least one other airline in the planning stages that is geared toward business travellers. Robert Deluce, a former Canada 3000 president, wants to launch a regional business airline out of the Toronto City Centre Airport on the Toronto Islands in the fall of 2003.

Sam Barone, an independent airline analyst based in Ottawa, said a new airline geared to business travellers is a high-risk venture.

A low-fare airline like WestJet Airlines Ltd. has the advantage of being able to stimulate new traffic, Mr. Barone said. But an airline geared to business travellers will have to steal its business away from an existing business airline -- in this case, Air Canada.

Mr. Shetzen said that if his proposal is going to work, it will have to be very well capitalized. He doesn't have any firm investors yet, but said there are some people who "want to get very heavily involved in this business proposition" if the conditions are right.

Some of the potential backers are foreign investors, who are currently limited to owning 25 per cent of a Canadian airline under federal regulations.

"Ownership rules need to be changed to make it viable because obviously, if there's going to be real competition, there needs to be real money -- and real money will come from outside the country."

Mr. Shetzen said the business plan calls for small or medium-sized aircraft, which would allow the airline to be able to break away from the hub-and-spoke model used by Air Canada. This would provide passengers with more direct flights, instead of forcing them to land or change planes in Toronto.

Mr. Shetzen said he's not planning to launch the airline until late 2004 because it will take time to line up investors and aircraft and to reach deals with foreign airlines. He also wants to see how the federal Competition Tribunal resolves allegations of predatory behaviour by Air Canada in 2000. The dominant airline says it did not break competition law.

if anyone can get this link to work pls post it.

User currently offlineSlawko From Canada, joined May 1999, 3804 posts, RR: 8
Reply 3, posted (14 years 6 days 19 hours ago) and read 3394 times:

Ok then lets recap, we will now have Jetsgo(ROYAL), Canjet II, Regional Airline Hildings, and now Roots Air 2, plus Air Columbus, Canada Air Charter (WHich is probably dead) and the My Travel or what ever they call themselves out west. Thats 7 New Airlines in just over 7 months!!!! We only lost one big one in the last year....where are all the customers for these airlines going to come from?????

"Clive Beddoe says he favours competition, but his actions do not support that idea." Robert Milton - CEO Air Canada
User currently offlineAerLingus From China, joined Mar 2000, 2371 posts, RR: 0
Reply 4, posted (14 years 6 days 18 hours ago) and read 3381 times:

That's a lot of airlines for 29 million people!

Get your patchouli stink outta my store!
User currently offlineAirman99o From Canada, joined Aug 1999, 981 posts, RR: 1
Reply 5, posted (14 years 6 days 18 hours ago) and read 3375 times:

Wonder if he will approach SkyService Again? I highly doubt that Russell Payson will venture into that market any time soon. Mind you 2004 is a good distance away. in Two years this market can change big time!! Would be nice to see someone go into that market. and RootsAir had a good product, just too bad it was not started sooner. Well we will just have to wait and see.


Safety is Everyones Responsibility.
User currently offlineRootsboy From Canada, joined Feb 2001, 111 posts, RR: 1
Reply 6, posted (14 years 6 days 13 hours ago) and read 3321 times:

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Photo © John Kelley
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Photo © Darcy Stevens

Finally, looks like an Airline is starting up the right way. He's doing his homework first. Good start so far Ted, best of luck. Wonder what he'll call it? Wonder if Roots will have anything to do with it. Charter or Sched. I would hope Charter. Sched is too if-e.

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Photo © Darcy Stevens

Can I guess the A319/A320's will make up the fleet? or New gen. 737's?
But I think fall 2004 may be a little to late. guess that all depends on what happens to the industry between now and fall 2004.

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Viva Roots Air 4 ever!
Roots Boy

User currently offlineNoise From United States of America, joined Dec 1999, 2118 posts, RR: 4
Reply 7, posted (14 years 6 days 12 hours ago) and read 3313 times:

Perfect timing if you ask me! Passenger traffic is climbing and the effects of Sept. 11 is slowly disappearing, the economy is picking up too.

Expect lots of competition this summer and the next, wonder who will survive? I hope all of them but we know that's not true. Full service airline's are my favourite, so I like these guys. Waiting t'il 2004 is a good idea, as someone already mentioned, he's doing his homework first!

I expect to see them with the A320 for continental flights and the CRJ for regional flights.

User currently offlineMcdougald From , joined Dec 1969, posts, RR:
Reply 8, posted (14 years 6 days 12 hours ago) and read 3302 times:

Would they be better off with something from the MD-80/MD-90 line, provided they could get the range out of them? Converting a five-abreast aircraft into a four-abreast business format would create less of a weight penalty than converting a six-abreast aircraft.

User currently offlineSpyderz From Canada, joined Apr 2001, 651 posts, RR: 0
Reply 9, posted (14 years 6 days 11 hours ago) and read 3289 times:

Great idea! The 320's are probably the aircraft best suited for his needs for the have range for a small passenger load. Unlike RootsAir I'd like to see 2-class service and originally fly between the major cities like Calgary, Montreal, Toronto, and Vancouver. Scrap the lounges at the airports at first and team up with a frequent flyer program. While RootsAir 1 was with Alaskan Airlines and their plan, if they would be able to get in with AA then things would look nicely. AA connections to US, Central and South America and BA for European adventures. Most likely all he would have to do is be near AC on price and doesn't have to under-cut them for many disgruntled AC passengers would fly this airline instead.

User currently offlineNoise From United States of America, joined Dec 1999, 2118 posts, RR: 4
Reply 10, posted (14 years 6 days 11 hours ago) and read 3282 times:

I remember on their website it said that they were somehow partners with airlines like AA and BA. Don't know how though, maybe through the FF program? Anyway, if they want to be a busness airline, they need lounges, to attract Frequent Flyers and business travellers of course. Also, if they follow their original "cheeper than AC" plan, they might have a change to succedd.

They also need on planning on joining an alliance, perhaps Oneworld or SkyTeam, I heard rumors of them joining either one of them while they were flying, but I guess C3 would have gone with Oneworld, and Roots with SkyTeam.

User currently offlineYyzcabincrew From United Arab Emirates, joined Apr 2002, 101 posts, RR: 0
Reply 11, posted (14 years 6 days 10 hours ago) and read 3261 times:

Roots II....its just that!....this time it wont even get off the ground.....it will be just like a root (under ground where it belongs).
This guy needs to have his head examined, what is he smoking???
He should invest his money where he knows he will survive.

Transport should turn this guy away when he applies for the licensing......we are all going to pay for this in the end through taxes!, at a time when ALL Airlines in North America are getting rid of J class this MORON whants in??? Sorry the wardair days are OVER! in the past just like the in history books!

What a waste of money!...where does he work out of??? a cave????....where can I find this guy so I can hit him with a brick maybe then will he wake up of this coma. Look at AC! they are getting rid of more rows in J and adding Y.

Hes doing his homework??? - yes and no this time hes going to wait and see what the tribunal says about AC and the copetion bureau.....hes just being more careful to see if the government will bail him out when his planes are going with 1-5 pax. Then he can blame AC all hes going to do is hike his prices to AC prices and say "LOOK LOOK they MATCHED MY PRICES!" better yet hike them higher than AC and then say AC Prices are lower than his WAAAAAAAAAA HAAAAAAAAA HAAAAAAAAAAA  Crying .

What "I" think we need is another Charter Airline to pick up routes left over by C3 such as Germany, UK, Portugal, France, Holland, Australia, and the odd Florida's as SSV seems to care less about expanding its international routes and is missing the boat on this one! WAKE UP PAYSON.

User currently offlineAirman99o From Canada, joined Aug 1999, 981 posts, RR: 1
Reply 12, posted (14 years 5 days 18 hours ago) and read 3222 times:

I have to agree there. I would love to see SSV now 6J start to grow internationally. What happened to All of the old C3 routes. Royal and Canada 3000 had a huge European network and the pacific rim was supposed to be very busy, that is what I have heard from the flight attendants from C3 that we hired. Come on Russ. Get Skyservice into the mainstream. We have the product now exploit it!!


Safety is Everyones Responsibility.
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