Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
United As Allegis Corp?  
User currently offlineStlbham From United States of America, joined May 1999, 443 posts, RR: 0
Posted (16 years 3 months 3 weeks 6 days 23 hours ago) and read 2965 times:

I was reading Hard Landing today and in one of the chapters it mentions that in 1987 Dick Ferris (then the CEO of United Airlines) wanted to change the official name of United Inc. to Allegis. He got this name from "allegiance" and from the Greek word "aegis" meaning protection. Most people of the time thought this was stupid and crazy. My question how long did this name stick? If anyone else has anything else to add about Dick Ferris or his "creative" name for United please explain, im having a hard time figuring out why he would this if the name was so strong.


5 replies: All unread, jump to last
User currently offlineCody From United States of America, joined May 1999, 1963 posts, RR: 8
Reply 1, posted (16 years 3 months 3 weeks 6 days 3 hours ago) and read 2917 times:

Allegis was the name of the holding company of United, Westin Hotels, and I think Hertz. Ferris wanted to make Allegis a company that could handle your entire travel itenerary. He never intended to change the name "United" to "Allegis." Just the name of the holding company. This happened roughly 1985-1988.

User currently offlineWilliam From United States of America, joined Jun 1999, 1680 posts, RR: 1
Reply 2, posted (16 years 3 months 3 weeks 6 days 2 hours ago) and read 2917 times:

Ferris was ahead of his time,it was a great idea. But at the time the stock was sagging,and people used his grand experiment as a scapegoat. If I remember correctly Donald Trump was a major shareholder at the time and also ridiculed the name.

Again,Mr. Ferris was ahead of head time.

User currently onlineD L X From United States of America, joined May 1999, 12438 posts, RR: 51
Reply 3, posted (16 years 3 months 3 weeks 6 days ago) and read 2911 times:

What a great book, huh? Should be prerequisite to posting here.

back to the topic, I think all of the above are true, and I'll add that United is and was even back then a global airline with a global image to maintain. When most of its Asian customers couldn't pronounce its name, (most Asian languages can't distinguish l's and r's) they knew they were in trouble. Especially because Northwest was a much easier to pronounce name.

Send me a PM at http://www.airliners.net/aviation-forums/sendmessage.main?from_username=NULL
User currently offlineStlbham From United States of America, joined May 1999, 443 posts, RR: 0
Reply 4, posted (16 years 3 months 3 weeks 5 days 22 hours ago) and read 2906 times:

Yes now I rememberthat it was to be the title of the holding company. Does anyone know where Dick Ferris is today and what did he do after he was let go by United? Was he snapped up to run another airline or did he enjoy his retirement? Yes, D L X indeed it is a great book I have found myself rivoted to it since I started reading it.



User currently offlineORD From United States of America, joined Jul 1999, 1399 posts, RR: 1
Reply 5, posted (16 years 3 months 3 weeks 5 days 13 hours ago) and read 2903 times:

The whole Allegis fiasco I believe happened in late 1988-89. It was NOT a good idea. Basically United had been rolling up some big profits in the mid-80s. So, Ferris decided to take that money and create a travel company by buying Hertz and Hilton and adding them to Westin. However, this upset the United employees and was when the pilots first sought control of the airline. Think about it -- the airline made the money, but it was being used for other purposes. The employees wanted that money pumped back into United for expansion, aircraft purchases, etc. The Board soon realized the dissention and fired Ferris. Next, they had to get a CEO who would concentrate on building the airline and had a good reputation for dealing with unions. That's when Stephen Wolf was hired, who had good success with Flying Tiger and Republic. He quickly sold off all of the non-airline assets and focused on United. In October, 1990 alone he made big strides by buying Pan Am's London routes and launching the 777 program. Trump, by the way, was never a shareholder (at least not a significant one) of UAL stock. After Ferris was fired, he went into some joint ventures with his close friend Arnold Palmer (the golfer). They invested in some golf ventures, some Applebee's restaurants in the New England area and Ferris also runs Priester Aviation at Palwaukee Airport in the northern suburb of Palatine, IL. I assume he still lives in Northbrook, IL and is the CEO of Priester (which does business flying/services), but I haven't read about him in a few years. One of my friends actually went to high school with Ferris' son.

Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Avolar Is United's Next Allegis...Can U Say Flop? posted Tue Oct 2 2001 20:17:40 by SFOintern
United As Allegis Corp? posted Thu Feb 3 2000 06:44:06 by Stlbham
United Dreaming Big, As In Boeing 787 posted Wed Apr 19 2006 14:05:39 by Leelaw
Business As Usual At United posted Tue May 17 2005 10:39:39 by Loyal2UA
EX United DC-10 Operating As FedEx posted Thu Nov 25 2004 11:57:13 by Flyer737sw
United & Seattle As A Hub posted Tue Oct 28 2003 05:18:05 by Flybynight
United Airlines As Art Work posted Fri Sep 26 2003 00:45:35 by Andersjt
Trans States Agrees To Fly RJs As United Express posted Fri Jul 11 2003 17:29:59 by Vector
Chautauqua Flying As United Express...Maybe? posted Tue Jan 7 2003 04:25:22 by ChautauquaFA
Let United, USAir, AA Die As Well posted Mon Oct 22 2001 16:11:08 by Andreas