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Bwia V Air Jamaica Who Will Be The Winner  
User currently offlineBWIA 772 From Barbados, joined May 2002, 2202 posts, RR: 2
Posted (13 years 12 months 7 hours ago) and read 3615 times:

The new century has been ushered in by BWIA with record consecutive profitability. The airline although has been set back the 2001 (9/11 and the down grading of Trinidad and Tobago form cat 1 to 2) events has found the right mix to become a viable airline. The expansion of routes has started with Suriname and Manchester. Air Jamaica has more extensive route network and is thus the bigger airline in the caribbean but is not viable which it plans to be by 2003.

Which one is the better airline, which one will survive.

Eagles Soar!
9 replies: All unread, jump to last
User currently offlineInbound From Trinidad and Tobago, joined Sep 2001, 856 posts, RR: 2
Reply 1, posted (13 years 12 months 6 hours ago) and read 3595 times:

as a Trinidadian, I stand firmly behind BWIA.
but as a West Indian.......I share my support between both airlines.
they are both the same, I won't go as far as to say one is better than the other.

but I defiinitely want to see BOTH survive.
They both currently serve almost different routes and should in no way, be competing against each other.
Rumour has it that BWIA will be expanding soon into Puerto Rico, Costa Rica, Dominican Republic and Brazil....
hopefully these will begin to put them on par with AJ.
and that's where I'd like to see them....eye to eye.

Maintain own separation with terrain!
User currently offlineReggaebird From Jamaica, joined Nov 1999, 1176 posts, RR: 0
Reply 2, posted (13 years 12 months 6 hours ago) and read 3587 times:

At present, Air Jamaica has a better infrastructure, fleet, route structure and management team. BWIA has some catching up to do after being ahead of the game in the 1970's and 1980's. Following Air Jamaica to Manchester is the kind of strategy that BWIA needs to move away from. It should indulge in bold new initiatives like Air Jamaica did in the 1990's.

Long live Air Jamaica. May she exist in profit soon.

User currently offlineBWIA 772 From Barbados, joined May 2002, 2202 posts, RR: 2
Reply 3, posted (13 years 12 months 6 hours ago) and read 3579 times:

Well Inboud like you I am a Trini and I am behind BWIA however AJ has a better fleet but BWIA has a better financial base although that can be questionable. To reggae Bird BWIA did not follow AJ and it is AJ that followed BWIA into UK and BWIA plans for Man were put on hold because of Sept 11.

Eagles Soar!
User currently offlineReggaebird From Jamaica, joined Nov 1999, 1176 posts, RR: 0
Reply 4, posted (13 years 12 months 6 hours ago) and read 3575 times:

The better financial base is definitely questionable. Let's just see how positive that base stays in the face of the downgraded FAA rating. It killed JM's chances at early profitability back in the late 1990's. Once profitable, I believe that JM will really begin to show that its course is the right one and Mr. Aleong's "magic act" will be shown for what it really is....a big illusion.

User currently offlineJm-airbus320 From Jamaica, joined Aug 2000, 304 posts, RR: 0
Reply 5, posted (13 years 12 months 5 hours ago) and read 3575 times:

JM even though viability may not be it's best attribute, it'll definitely keep going. You see, Jamaicans are extremely loyal to JM. For one you'll never feel like a second class citizen because basically JM is Jamaica. That's what makes them special.
I like BWIA too, but BWIA should never follow JM in an effort to compete. I think it's best for them to branch out on their own when seeking new routes. Competition between both airlines will benefit neither, so it's better they work together or give each other their respective breathing space.

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User currently offlineBWIA 772 From Barbados, joined May 2002, 2202 posts, RR: 2
Reply 6, posted (13 years 12 months 5 hours ago) and read 3571 times:

And Air Jamaica is in a better position. BWIA has alot of poetenial and your bashing of the airline really seems to be bias. Sure they're things that I like about AJ but how much money did AJ loose last year. I think that being head of an airline would be a fasinating job especially BWIA and AJ. I think that BWIA loss quite a bit when the refurbished the L1011 and that it is a bad choce going for 340s when they a mainly boeing. I think there is 2 MD83s left. BWIA can and will be a good airline infact both of them are good. Is it possible that AJ will be profitable by 2003 really???

Eagles Soar!
User currently offlineReggaebird From Jamaica, joined Nov 1999, 1176 posts, RR: 0
Reply 7, posted (13 years 12 months 5 hours ago) and read 3567 times:

Well, I believe that Air Jamaica will be profitable very soon. It carries more than 50% of all passengers arriving in Jamaica. They have taken significant market share away from American Airlines without resorting to fare wars. They have also seen an improvement in high-yield traffic (i.e. First Class). I don't believe that BWEE can say the same.

User currently offlineBWIA 772 From Barbados, joined May 2002, 2202 posts, RR: 2
Reply 8, posted (13 years 12 months 4 hours ago) and read 3557 times:

Yes that may be true but BWIA was able to make a consecutive profit since 98. BWIA has a following and BWIA numbers are down because the poetential tourism of Trinidad and Tobago and other eastern caribbean destinations haven't really been developed like that of Jamaica and Barbados. When these countries get their act together you would see how fast BWIA would grow. Trinidad and Tobago along Grenada and Guyana have great tourism possibility. The thing that has me is that these larger territories except for Jamaica haven't delevoped there tourism product and a small island like Barbados has a developed and found a nishe on the tourism market.

Air Jamaica did not even survive in Trinidad so as I said I give Air Jamaica credit but by the same token BWIA although an old airline has not reach its pinical yet.

Eagles Soar!
User currently offlineTrintocan From United Kingdom, joined Apr 2000, 3297 posts, RR: 4
Reply 9, posted (13 years 11 months 4 weeks 10 hours ago) and read 3488 times:

An interesting topic that has been discussed several times before. The fact is that BW and JM serve rather different markets. BW is much older of course but is mostly dominant in the Eastern Caribbean. It has a near-monopoly in the Trinidad market (for better or worse) and has cornered the VFR market of the Eastern Caribbean. It has not been as successful with the tourist market though because the islands depend heavily on the UK and Europe for visitors and with its limited fleet it has not been able to offer the frequency and lower fares available with BA, VS and the holiday charter airlines. Nonetheless BW is still the de facto West Indian airline and its daily POS-BGI-ANU/SXM-KIN is the only regular daily link between Eastern and Western Caribbean capitals.

JM likewise serves the VFR market in Jamaica - although BW does come into its own there with the Caricom link. JM has been much more successful with the tourist market due to its aggressive marketing and tie-in with the Sandals and Beaches chains of hotels. Additionally, with Jamaica being more heavily dependent on US tourists (a market without major holiday carriers) JM has come to fill the role to some extent. JM's newer fleet has also been a strength for it. The large Jamaican community in the US has also helped JM, who can thus depend on the VFR during the off-season or if tourist numbers fall (eg post 11/9/2001). BW does not have that luxury in Europe beyond LHR.

JM has been more aggressive in expanding than BW, who has tended to stick to the familiar - but in the process JM has run up major losses and had some unsuccessful ventures like POS and EC Xpress. BW has also only recently curtailed losses but its financial base is still shaky, especially with the ICAO downgrade. To survive, though, BW needs to expand somewhat especially as the VFR market is not a growth market - especially considering how small the West Indian diaspora really is.

Overall, though, both airlines belong to the Caribbean and I hope that they both survive and thrive. I am Trini too and fly BW all the time but I would still give JM credit where it is due.


Hop to it, fly for life!
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