Singapore_Air From United Kingdom, joined Nov 2000, 13747 posts, RR: 19 Posted (12 years 8 months 1 week 4 days 6 hours ago) and read 3374 times:
Finally, Lufthansa is gaining the respect to officially be "The World's Favourite Airline".
The German national airline is to transport 32 000 000 passengers internationally compared to British Airways' 31 000 000 passengers. While AMR, DAL, UAL and ANA fly up to 100 000 000 passengers a year, most are domestic.
British Airways was allowed to call itself "The World's Favourite Airline" because it flew the most passengers internationally, despite Lufthansa disproving the way BA uses it's figures to justify it's slogan in 1999 - 2000.
Marie Oldham, a managing partner at Media Planning, said BA's 'fall from grace' reflects the UK's diminishing influence in both €urope and the Global stage. (I don't think so).
"BA bottled out of expansion and of the low-cost airline battle until it was too late and Britain as a nation has bottled out on the single currency," she said. "When the world thinks of Europe now it thinks of Germany and France as the leaders, not Britain, and that is mirrored by our national airline."
"It is the final confirmation that we are no longer a great power in the world - another nail in the coffin of Cool Britannia."
TNboy From Australia, joined Mar 2002, 1131 posts, RR: 19
Reply 5, posted (12 years 8 months 1 week 4 days 6 hours ago) and read 3281 times:
That's an interesting post, Singapore_Air, because it says that Lufthansa is gaining the "respect " to be the world's favourite airline - yet the claim (by them, I gather) sems to be based, reasonably enough, purely on numbers.
I wonder whether the slogan is copyright? I guess it is - and will continue to be.. and I assume you can still call yourself "The World's Favourite Airline" even if you're not "The World's Most Travelled Airline", as "favourite" seems to imply some sort of qualitative, rather than necessarily quantative opinion??
And, I agree with you, the media saying "..we are no longer a great power in the world.." and that it is a reflection of Britain's diminishing influence, largely because another European carrier happens to carry a slightly larger number of passengers is stretching things more than a tad, and simply reinforces my jaundiced view of media credibility.
Not that it matters, of course, other than to airline spin doctors desperately seeking a few extra inches in a media all too eager to print anything that can fill the journalist's quota for the day. Ho hum.
Realistically, it probably has nothing at all to do with passenger perception of service standards or reliability, and probably just as little to do with national influence. Both airlines are regularly seen as among the world's top half-dozen or so carriers.
ONLY 31 million passengers? Oh my gosh!
Singapore_Air From United Kingdom, joined Nov 2000, 13747 posts, RR: 19
Reply 6, posted (12 years 8 months 1 week 4 days 5 hours ago) and read 3262 times:
The article didn't say respect, but I put it there because it seems that before, when LH announced that they used BA's accounting (it's not but it's the only word I can think of at the moment) practices to justify them being "The World's Favourite Airline" for them (LH) to then claim that title from BA. Previously, it was just yeah yeah liar.
As for the word "favourite", I think that should go to the airline in the world that has won the most awards.
Britair From United Kingdom, joined Aug 1999, 933 posts, RR: 15
Reply 7, posted (12 years 8 months 1 week 4 days 5 hours ago) and read 3262 times:
What a load of.......!! Yeah, whatever Lufthansa! As for the comments about the UK....where the hell do they get that from!! So for once LH carries 1 million more passengers internationally than BA and suddenly it is the nail in the coffin of the entire UK? hahahahahahahahahaha...gotta love marketing logic (or is that a contradiction in terms). In typical Euro fashion, they think numbers, hard facts and paper figures....to the rest of us, "Favourite" means more emotionally. So yes LH you carried more passengers (woo-hoo) but you dont have the same emotional support and never will
Continental From United States of America, joined Jun 2000, 5526 posts, RR: 17
Reply 11, posted (12 years 8 months 1 week 4 days 3 hours ago) and read 3126 times:
Lufthansa in my opinion is better than BA. When I think of BA, I think of a bunch of snobs for some reason, don't get mad at me, that's what I think. I never really likeed BA or Virgin, I think LH should be the World's Favorite Airline. Just because BA has that damn slogan, doesn't mean they are. What if America West's slogan was "America's Best Airline" WOULD THAT BE TRUE!?
SQ325 From Germany, joined Jul 2001, 1460 posts, RR: 7
Reply 12, posted (12 years 8 months 1 week 4 days 3 hours ago) and read 3110 times:
I don't understand this discussion!
BA or LH? No doubt LH is better. LH is in Star FRA as continetal hub is better than LHR. The service really improved the last years and I don't think that PTV or not is nothing to value an Airline.
Fleet managment, frequentflyer programs and Alliance partners are valuable!
777236ER From , joined Dec 1969, posts, RR:
Reply 13, posted (12 years 8 months 1 week 4 days 3 hours ago) and read 3109 times:
This is discussion is about LH being petty (and unoriginal) enough to be concerned with BA's well-established advertising tactics. I don't know if LH realises this, but BA is always going to be the World's Favourite Airline in the eyes of the public.
Lowfareair From , joined Dec 1969, posts, RR:
Reply 16, posted (12 years 8 months 1 week 4 days 2 hours ago) and read 3057 times:
>>What if America West's slogan was "America's Best Airline" WOULD THAT BE TRUE!?<<
I'd agree with it if you changed that to "America's Best Major Airline". They offer frills, such as meals on long flights, elite program(good one too), clubs, advanced seat assignments, first class, damn good IFE selection, but don't charge last-minute travelers through the nose.
BTW: I thought CO was good until they took away the 20,000 off-peak mileage award, cancelled their agreements with their 2 airlines that could fly a person to many places within the Western US(Alaska can really only reach the Pacific NW), Bethune's arrogant statements, no more free drinks internationally(I don't care but it is a stupid idea), raising P-club prices after losing several AmWest had, installing kiosks that will replace the gate agent eventually, and giving international elites the HoKeY fares.
LanPeru From Peru, joined Jun 2001, 645 posts, RR: 9
Reply 20, posted (12 years 8 months 1 week 4 days ago) and read 2990 times:
Is it just me, or are most of the people saying "this is a load of...." and all that other stuff British? I have many British friends that would hate to admit that something German (i.e Cars, Airlines, Economy) is better than something British. So, now, who is the one being biased? I would fly LH over BA anyday, If BA originally based thier title on pax numbers, than LH deserves it.
Marco From United Arab Emirates, joined Jul 2000, 4169 posts, RR: 11
Reply 22, posted (12 years 8 months 1 week 4 days ago) and read 2983 times:
I'm not British nor am I german and BA is much better. That's how the majority of the people feel. BA offers a premium product, even in economy, whereas LH offers a reliable and very standard service. There's a big difference.