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Why Did British Airways Disgrace There Tails?  
User currently offlineSuperfly From Thailand, joined May 2000, 39478 posts, RR: 75
Posted (11 years 9 months 1 week 6 days 8 hours ago) and read 3802 times:

British Airways used to have one the worlds best looking liveries and I really liked there tail designs.
Now it looks as though British Airways has allowed every 1st grader in the UK to paint a tail on there aircraft.
What was the reasoning and thought process for this?


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Ah, the good ol' days  Smile


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Bring back the Concorde
61 replies: All unread, showing first 25:
 
User currently offlineSllevin From United States of America, joined Jan 2002, 3376 posts, RR: 6
Reply 1, posted (11 years 9 months 1 week 6 days 7 hours ago) and read 3750 times:

Actually, I rather like the 'Chelsea Rose' on the tail of at least on of British Asia's 747-400's -- it's just, well, stunning.

OTOH, I understand that having all the different tails hurt brand identity, although I don't feel the new tail is all that striking.

STeve


User currently offlineHkgspotter1 From Hong Kong, joined Nov 2005, 0 posts, RR: 0
Reply 2, posted (11 years 9 months 1 week 6 days 7 hours ago) and read 3739 times:

Sorry,

Those world tails happen to be the best looking tails in the sky. Its such a shame that now they are being removed.

Just yesterday I saw two BA 744's side by side at CLK in the Canadian `Whale Rider' scheme.


User currently offlineBobcat From United States of America, joined Jun 2007, 0 posts, RR: 0
Reply 3, posted (11 years 9 months 1 week 6 days 7 hours ago) and read 3733 times:

I used to regard British Airways as having the best looking planes on this planet. Not anymore. After the changed to those ugly tails, I've been avoiding looking at the tails...

User currently offlineTimeforflight From United States of America, joined Feb 2000, 267 posts, RR: 0
Reply 4, posted (11 years 9 months 1 week 6 days 7 hours ago) and read 3720 times:

wow - ignorance runs rampant in this neck of the woods... first of all, thats far from 1st grader work. british airways selected acclaimed artists who represented their country and nationality through an incredible form of art. second, while you may only see lines and colors on those tails, the truth is that they all tell stories. many of these were featured in inflight magazines and on other published materials. I strongly urge you to catch up on your education. Visit this site: http://www.lockonaviation.net/sp.pl?f=ba/infokalahari1.jpg There are other stories that come along with tails of similar sorts. Im really quite saddened that you would trash diversity in the way you are. To think that after 9/11, a day that showed just how diverse this world is, people still remain stuck in tradition and "roots" to an extent that they reject another's heritage is disgusting... Its okay if you dont like the tails or the designs, but dont trash people's pride because our your opinion.

User currently offlineCmchardyfl From United Kingdom, joined Jun 2002, 175 posts, RR: 1
Reply 5, posted (11 years 9 months 1 week 6 days 7 hours ago) and read 3712 times:

This a thread I started a couple of weeks ago containing a collection of past and present liveries. From the old days until now. There are a few world tail fleets in there and if you take a look at the fleets bearing those liveries, Im sure youll disagree that they are all ugly.


http://www.airliners.net/discussions/general_aviation/read.main/863974/

Cheers


User currently offlineSuperfly From Thailand, joined May 2000, 39478 posts, RR: 75
Reply 6, posted (11 years 9 months 1 week 6 days 6 hours ago) and read 3678 times:

Timeforflight:
So because I don't like those tails means I am ignorant?  Confused
I am all for diversity and celebrating one's heritage. I am one of the most liberal members in these forums.
These designs would be better suited as a buckhead design rather than a tail design.


Cmchardyfl:
Sorry but I didn't find my title in the 'search' feature.
I always run a search before I start a topic.  Smile



Bring back the Concorde
User currently offlineBicoastal From , joined Dec 1969, posts, RR:
Reply 7, posted (11 years 9 months 1 week 6 days 6 hours ago) and read 3668 times:

"There" tails or "their" tails?

There equals place.

Their equals possessive.

They're equals "they are."

Nothing personal but it's a common error on this board, which I'd like to lessen.


User currently offlineSuperfly From Thailand, joined May 2000, 39478 posts, RR: 75
Reply 8, posted (11 years 9 months 1 week 6 days 5 hours ago) and read 3663 times:

Thank you Bicoastal.  Smile


Bring back the Concorde
User currently offlineCmchardyfl From United Kingdom, joined Jun 2002, 175 posts, RR: 1
Reply 9, posted (11 years 9 months 1 week 6 days 5 hours ago) and read 3642 times:

Sorry. Im not saying this is the same as the thread I started, Im saying I have a lot of pictures of the fleet in different liveries in my thread. I liked the world tails, although there were a couple that I wasnt fond of. If BA were going to get rid of the world tails, I thought they could at least keep the Chelsea Rose, Union Flag (......Dockyard?) and Bennyhone as those three liveries, in my opinion, looked very smart and represent the UK.

Cheers


User currently offlineThomasphoto60 From United States of America, joined Jan 2000, 3860 posts, RR: 23
Reply 10, posted (11 years 9 months 1 week 6 days 5 hours ago) and read 3640 times:

The BA 'World Tails' outside of Britain were indeed very popular with photographers and spotters the world over. As a photographer living in one of BA's US markets, I will certainly miss the chase of trying to get one of these unique works of art on film. Fortunely, it will be some time before they are all gone and that Houston has 2 BA flights a day increases my chances of getting a design that I may have missed earlier.

But I guess art is truly subjective.

Thomas



"Show me the Braniffs"
User currently offlineHlywdCatft From United States of America, joined Jan 2001, 5321 posts, RR: 7
Reply 11, posted (11 years 9 months 1 week 6 days 5 hours ago) and read 3633 times:

I guess you are a few years behind because the world tails are being replaced by that very boring Union Jack design.

Yes, I did like the world designs they had character and variety, I was also a huge fan of the West Pac logo jets.

Here at DTW where you see NW DC-9 after DC-9 it is nice to see a variety in color schemes. With the Union Jack scheme, you see one BA 744 you seen them all, but with the world schemes you could see a BA 744 in Chelsea Rose, another in Wanula Dreaming and etc.


User currently offlineFrequentflier From United States of America, joined Aug 2000, 422 posts, RR: 1
Reply 12, posted (11 years 9 months 1 week 6 days 5 hours ago) and read 3624 times:

I, personally, really like the World tails, and will be sorry to see them go.

Actually, I think that they are very professional, not at all painted by 1st graders.

Superfly, let me guess, you hate the Continental Peter Max livery too?


User currently offlineSuperfly From Thailand, joined May 2000, 39478 posts, RR: 75
Reply 13, posted (11 years 9 months 1 week 6 days 5 hours ago) and read 3616 times:

Frequentflier:
How did you know? Big grin
Coninental went from one of the most beautiful to one of the ugliest colors ever.



Bring back the Concorde
User currently offlineBWIA 772 From Barbados, joined May 2002, 2200 posts, RR: 2
Reply 14, posted (11 years 9 months 1 week 6 days 4 hours ago) and read 3613 times:

BA;s previous liveries were not bad. However the livery in which a plane is done can be used as a form of advertisement. Products need to be re-vamped and/or re marketed in such away to reflect that the business has evolved and to show the cooperate image of the company. I think that BA's idea not only potrays the airline as one with an extensive world route but as an airline that is contempary.

If BA did this
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Photo © Michael F. McLaughlin

what would people who dont like the tails say.lol



Eagles Soar!
User currently offlineBR715-A1-30 From , joined Dec 1969, posts, RR:
Reply 15, posted (11 years 9 months 1 week 6 days 4 hours ago) and read 3615 times:

I kind of liked the WORLD TAILS... For me they were a different sight every time, and I never got tired of seeing them.

User currently offlineEx_SQer From United States of America, joined Apr 2002, 1435 posts, RR: 5
Reply 16, posted (11 years 9 months 1 week 6 days 4 hours ago) and read 3590 times:

"Cool Brittania" on steroids?!? My tuppence worth Big grin


User currently offlineB-HXB From New Zealand, joined Jan 2001, 745 posts, RR: 0
Reply 17, posted (11 years 9 months 1 week 6 days 3 hours ago) and read 3571 times:

I wish BA would at least keep one of each of the tails a special livery type promotion, even if they are converting all the others to the rather tepid Union Jack livery (I personally think that one looks awful on the 744, although it suits the 777 and Concorde quite well).

User currently offlinePaulc From United Kingdom, joined Mar 2001, 1490 posts, RR: 0
Reply 18, posted (11 years 9 months 1 week 5 days 23 hours ago) and read 3501 times:

I thought the world tails were awful and they probably cost BA a lot of money to a) appoint consultants b) select designs & artists c) repaint aircraft d) repaint aircraft again when they proved unpopular.

Airlines often have 1 or 2 aircraft in a special scheme - not an entire fleet.

I also believe there were safety implications expecially at night where making a positive identification of an aircraft is important.



English First, British Second, european Never!
User currently offlineAviasian From Singapore, joined Jan 2001, 1483 posts, RR: 15
Reply 19, posted (11 years 9 months 1 week 5 days 22 hours ago) and read 3476 times:

Superfly: One is not ignorant for not liking the world tails of BA . . . but there are many who do love these tails . . . each one tells a story of the art and culture of a different country that BA flies to.

I personally find these stories very interesting and educational . . . but you need not worry, now that the airline is restoring the flag across the fleet.

KC Sim
Bangkok


User currently offlineGKirk From UK - Scotland, joined Jun 2000, 24811 posts, RR: 56
Reply 20, posted (11 years 9 months 1 week 5 days 22 hours ago) and read 3469 times:

I believe the tails are being rechanged to a proper scheme because most people in the UK hated them  Big grin


When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
User currently offlineSilverstreak From United States of America, joined Feb 2000, 281 posts, RR: 1
Reply 21, posted (11 years 9 months 1 week 5 days 22 hours ago) and read 3463 times:

BA, keep the "World Tails" scheme - it is sharp and it is interesting!! BA is a WORLD airline and it really shows it with this livery. Passengers really do look at and are very curious about these works of art. If you are a non-Brit, you do look to see if an artist from your country was included in the group of designs. I think BA shows a great deal of class. Perhaps BA would display the Union Jack on the a/c tails of its' regional services?

User currently offlineHlywdCatft From United States of America, joined Jan 2001, 5321 posts, RR: 7
Reply 22, posted (11 years 9 months 1 week 5 days 17 hours ago) and read 3377 times:

It was all because Margeret Thatcher put a hanky over a model of one of them and said that the planes were ugly. That's kind of like the pot calling the kettle black. Someone should put a hanky over Ms. Thatcher.

User currently offlineGr8SlvrFlt From United States of America, joined Jan 2002, 1592 posts, RR: 11
Reply 23, posted (11 years 9 months 1 week 5 days 17 hours ago) and read 3366 times:

To answer the original question: the World Tails scheme was designed to convey the image of a worldwide airline, not just a British flag carrier. I think the idea was a great one and if it had had just a bit more Britishness it might have been more acceptable to the English.

User currently offlineJmc757 From United Kingdom, joined Mar 2000, 1296 posts, RR: 7
Reply 24, posted (11 years 9 months 1 week 5 days 17 hours ago) and read 3353 times:

lol! it was funny watching the news on the day BA went back on its descision an announced they were going back to a union jack scheme! I liked some of the tals not all of them, and i suppose it will be s shame when they go.

the reasoning was that the british public thought that the airline were 'dumbing down' their Britishness, being ashamed to fly the british falg. It was at a time when many companies were doing this, (British Petroleum officially changed their name to BP, after using the abbreviation for many years anyway). i suppose there was a point, something about national pride i suppose. it cost BA millions, and a lot of bad press (at a time when they didn't need it). Richard Branson loved it. His posters saying "The REAL british airline" etc, and then repainting his planes with the union jack on..... did his airline a lot of good!

The british didnt actually hate the designs, nbot even the idea i suppose, just the fact that British Airways the flag carrier wee doing it. When it comes down to it, you have to listen to your home market...


25 Arsenal@LHR : I personally didn't like the world tails, the old colour scheme was one of the best liveries ever! The new union jack is very stylish and smart also,
26 Jaysit : You have to agree that some of those tails were indeed rather aesthetically questionable. They may have looked beautiful on vases and blankets, but so
27 Greg : I thought it made for a very intersting variety. Although I didn't like all the schemes....I liked the idea.
28 DeltAirlines : I wish they had not changed the livery from the old colours. Their 1980s/1990s scheme was very sharp, conservative, and one of the most impressive liv
29 LMP737 : I say good riddance to the "artistic" tails and thank God for the return of the Union Jack to BA aircraft.
30 Stretch 8 : I like the World Tails for the reasons cited above. But one question: why no "American" themed world tail???
31 G-CIVP : There was an American themed tail - "waves of the city" which connection to the USA seems tenuous on the face of it.
32 Toady : Stretch8, because America is not a minority and, therefore, is not "trendy" enough!
33 Blink182 : I loved the world tails. They were the best in the sky in my opinion. Unfortunately, Lady Margaret Thatcher(beeyotch) hated them and had enough power
34 Post contains images Superfly : I certainly hate to take sides with that Thatcher moron. I am sure the intent of the world taild was a great idea, it just didn't pleasing to the eye.
35 Post contains links and images Arsenal@LHR : This is the 'USA' tail: View Large View MediumPhoto © Anatol Kolendo Arsenal@LHR
36 FDXmech : I thought one of the initial reasons they went with World Tails was to downplay the Britishness of BA. When in fact most non-British people fly BA for
37 Bruno : Arsenal@LHR I don't see the United States in that tail. That design could mean anything. That design does not say United States in that desgin. Superf
38 Post contains images Leezyjet : It was Bob Ailings idea (who also had something to do with the milennium dome) how co-incidental both were such huge flops, he lost both jobs Basicall
39 747-451 : I detest the new liveries; the scheme from 1985 and on was the most dignified and elegegant (especially on the Concorde). Special schemes on a few pla
40 Udo : With the introduction of the modern tail artwork, BA was just far ahead of its time, too far for its conservative country with its conservative popula
41 Post contains links and images Superfly : Udo: With the introduction of the modern tail artwork, BA was just far ahead of its time, too far for its conservative country with its conservative p
42 Wietse : If I fly British Airways, I want to experience British culture not US. If I wanted US culture on a flight to London, I'd fly American or United. is a
43 Post contains images Udo : Does British culture change just if there's a different look on the tail? You must have a strange view of culture... Regards Udo
44 Post contains images Superfly : Wietse: is a layer of paint going to influence your flight experience???? Well I certainly can't speak for Bruno but I can see his point. You see Wiet
45 Post contains images Hkg82 : I think the World Tails look really good, they add variety & have proven to be a big hit with photographers. BA really stirred things up with their Wo
46 Superfly : Udo: Does British culture change just if there's a different look on the tail? I wasn't the first to say that in this thread. Someone elso above broug
47 Udo : If too many users here pay attention to "silly things" like liveries,aircraft types and whatever, why do you visit this website then? If it's too sill
48 Post contains images Wietse : Superfly, I know that the subtle things do it, I am a very fanatic photographer myself, but Bruno said something about culture during his flight. I ab
49 Arsenal@LHR : I don't know what the USA tail design means, but IIRC, each tail design was created by artists from that country. Hence the USA design was created by
50 Post contains images BluebellyA380 : Perhaps BA should just bring back the BOAC Speedbird!!!
51 Go Canada! : Superfly, i really dont mean to be rude but arent you a little slow regarding BA? British Airways are repainting all of their planes in the speedmark
52 Flyboy36y : I like the BA world tails but I think CO's new livery is DAMN udly. It is uber-professional and too sterile.
53 777236ER : speedmark livery The Speedmarque is the ribbon in the logo. The new livery is the Union Flag (not Jack)/Chatam Dockyard livery.
54 Blink182 : Even though I loved the World Tails, I still like the Landor Scheme. Once the World Tails were abandoned, the Landor scheme should have been reintrodu
55 Greg : Was the coat of arms created for Landors previous design? Or has BA always had one?
56 Post contains images Arsenal@LHR : This was simply the best livery ever IMO: Arsenal@LHR
57 B747-437B : Was the coat of arms created for Landors previous design? Landor designed the coat of arms themselves.
58 Post contains images N312RC : They nixed the World Tails because the stiff upper lip couldnt handle to creativity overload...
59 ME AVN FAN : These worldtails were a good idea and fascinating indeed. It is a disgrace that they already replace them again with a "standard" unified tail-livery
60 Ual777contrail : i for one DONT like the world tails,i an someone who likes "comfortable" i felt that the union jack or the old design was comfortable. and SUPERFLY th
61 GDB : The Landor coat of arms was a modified version of a Mexican cigarette brand, who Landor were also doing work for. So much for classiness. Most people
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