Englandair From United Kingdom, joined Oct 2000, 2228 posts, RR: 3 Posted (12 years 10 months 1 week 4 days 17 hours ago) and read 2704 times:
With the near take over of Go Fly by easyJet Airlines, are we likely to see a new image for EZY? Yes new paint, new uniforms etc will cost a lot of money, but I've had a few thoughts.....
Firstly, having been formed by BA, GO is about as conservative as a low cost airline can get. Like Buzz, they've always avoided the 'tackiness' that other lo-cos such as EZY and FR have become associated with. Their image has appealed more to businessmen and middle class travelers who prefer to travel on a more traditional airline as opposed to a flying bus. Obviously with the intergration of EZY and GO they'll be left with less of a choice, but inorder to please Go passengers I think it might be a good idea for EZY to 'posh up' their image a bit. You say "easyJet" to a lot of people and they turn their nose up, but Go has a certain class about it, despite being low cost.
My other point is that Go's employees don't seem too keen on joining the "orange army". Many times on Pprune and other websites I've read about how Go employees feel working for EZY is a step down from their current airline. I can't blame them though- I can't think of anything worse than wearing those orange shirts and navy body warmers that are too big and hang off the shoulder!
Perhaps for staff morale a more conservative image could be worked it's way into EZY.
Lastly, despite the fact it's only 7 years old, easyJet's livery is now the oldest in the UK, and with all the new repainting going on with our airlines EZY might not want to be left behind!
Go's fleet are all going to have to be repainted and their employees issued with easyJet uniforms, so this change over period would be the perfect chance for Stelios to slowly work in a new image.
I'm not suggesting anything so conservative it looks like Baroness Thatcher designed it or ditching the famous orange, but simply more of a compromise between the images of these two great airlines that will soon become Europe's largest LCC!
Aamd11 From UK - Wales, joined Nov 2001, 1063 posts, RR: 1
Reply 1, posted (12 years 10 months 1 week 4 days 17 hours ago) and read 2654 times:
I agree they could do with a bit of an image change, but they will prob. turn around and say "we are low-cost and thats why people fly us - to save money" to defend their decision not to change the airline's image one bit.
I hope they do, i certainly wouldnt like to wear THAT uniform
BFS From United Kingdom, joined Nov 2001, 744 posts, RR: 2
Reply 2, posted (12 years 10 months 1 week 4 days 7 hours ago) and read 2629 times:
Interesting topic, BUT, I have to admit that I think I prefer easyJet's orange shirts to Go's crazy concoction of a uniform! Thats not to say the orange is particularly attractive, but I just remember feeling that Go's was a little too post-modernist, if you know what I mean (I am not sure that I do though!).
Voodoo From Niue, joined Mar 2001, 2134 posts, RR: 0
Reply 3, posted (12 years 10 months 1 week 4 days 7 hours ago) and read 2602 times:
FWIW the latest Easyjet in-flight mag editorial mentions that they are still mulling over any possible re-branding.
For starters tho, I agree that the F/A shirts should be a less garish (and uncomfortable looking) orange!
Richardw From United Kingdom, joined May 2001, 3778 posts, RR: 0
Reply 5, posted (12 years 10 months 1 week 4 days 7 hours ago) and read 2575 times:
They definitely do need to do a refresh of image.
I do not like the orange everywhere and the lack of seat allocation.
The go customer and easyJet customer are different and hence to retain the go customers they need to retain some of the preferred go features, otherwise those currently profitable planes to ALC, AGP and FAO may be slightly emptier next summer .