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Why Does US Perpetuate These Old Names?  
User currently offlineAgnusBymaster From United States of America, joined Feb 2001, 652 posts, RR: 0
Posted (12 years 4 months 2 weeks 5 days 16 hours ago) and read 1409 times:

Could someone explain why there is still an "Allegheny Airlines" and a "PSA" and a "Piedmont" as part of the US Airways system? All three of these carriers are wholly owned subsidiaries of US Airways Group Inc, and are dba as US Airways Express. But, why are these names still in use? Especially "PSA" operating out of Dayton, Ohio. That's an oxymoron if I've ever heard one.

Why can't they just let bygones be bygones? I assume there is some "legalese" involved here?


6 replies: All unread, jump to last
 
User currently offlineOzarkD9S From United States of America, joined Oct 2001, 5236 posts, RR: 21
Reply 1, posted (12 years 4 months 2 weeks 5 days 7 hours ago) and read 1291 times:

They don't want upstart carriers using the names of the former carriers that now make up US. By keeping those names as legal entities, someone can't come along and start a new Piedmont, which has sentimental value among long-time travelers. US paid good money to absorb those brands and doesn't want anyone else to profit off them.


The best IFE: A window seat and a good book.
User currently offlineMd88Captain From United States of America, joined Nov 2001, 1338 posts, RR: 20
Reply 2, posted (12 years 4 months 2 weeks 5 days 7 hours ago) and read 1280 times:

Read a Marketing 101 textbook under branding. Those names are useful because they have a recognition factor. People have heard them before. Some customers (or perhaps most) have no idea of the history, yet they are comforted by recognizing the name. No fly-by-night operations for them. "My daddy flew PSA (or Piedmont or Pan Am or whatever)". Name recognition is one of the cornerstones of marketing.

User currently offlineAgnusBymaster From United States of America, joined Feb 2001, 652 posts, RR: 0
Reply 3, posted (12 years 4 months 2 weeks 5 days 2 hours ago) and read 1178 times:

But don't these carriers do business as "US Airways Express?" If so, what's the point?

User currently offlineSquigee From Canada, joined May 2001, 652 posts, RR: 4
Reply 4, posted (12 years 4 months 2 weeks 5 days 2 hours ago) and read 1155 times:

Usually, they do business as "US Air Express Flt. #0001, Operated by PSA"


Someday, we'll look back at this, laugh nervously, and then change the subject.
User currently offlineAMRAAM From United States of America, joined Aug 2002, 75 posts, RR: 0
Reply 5, posted (12 years 4 months 2 weeks 5 days 2 hours ago) and read 1128 times:

I have fond memories of Piedmont!

User currently offlineJetBlueRules From , joined Dec 1969, posts, RR:
Reply 6, posted (12 years 4 months 2 weeks 5 days 2 hours ago) and read 1123 times:

As Squigee said, a flight will be sold to the customer as US Airways Express flight 3***, operated by PSA or Piedmont. Also, in the cabin of the aircraft there is a plaque stating that the flight is operated on behalf of US Airways Express by Piedmont, etc.

~Brett Big thumbs up


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