AgnusBymaster From United States of America, joined Feb 2001, 652 posts, RR: 0 Posted (12 years 8 months 3 weeks 7 hours ago) and read 1502 times:
Could someone explain why there is still an "Allegheny Airlines" and a "PSA" and a "Piedmont" as part of the US Airways system? All three of these carriers are wholly owned subsidiaries of US Airways Group Inc, and are dba as US Airways Express. But, why are these names still in use? Especially "PSA" operating out of Dayton, Ohio. That's an oxymoron if I've ever heard one.
Why can't they just let bygones be bygones? I assume there is some "legalese" involved here?
OzarkD9S From United States of America, joined Oct 2001, 5333 posts, RR: 21
Reply 1, posted (12 years 8 months 2 weeks 6 days 22 hours ago) and read 1384 times:
They don't want upstart carriers using the names of the former carriers that now make up US. By keeping those names as legal entities, someone can't come along and start a new Piedmont, which has sentimental value among long-time travelers. US paid good money to absorb those brands and doesn't want anyone else to profit off them.
Md88Captain From United States of America, joined Nov 2001, 1338 posts, RR: 20
Reply 2, posted (12 years 8 months 2 weeks 6 days 22 hours ago) and read 1373 times:
Read a Marketing 101 textbook under branding. Those names are useful because they have a recognition factor. People have heard them before. Some customers (or perhaps most) have no idea of the history, yet they are comforted by recognizing the name. No fly-by-night operations for them. "My daddy flew PSA (or Piedmont or Pan Am or whatever)". Name recognition is one of the cornerstones of marketing.
JetBlueRules From , joined Dec 1969, posts, RR:
Reply 6, posted (12 years 8 months 2 weeks 6 days 17 hours ago) and read 1216 times:
As Squigee said, a flight will be sold to the customer as US Airways Express flight 3***, operated by PSA or Piedmont. Also, in the cabin of the aircraft there is a plaque stating that the flight is operated on behalf of US Airways Express by Piedmont, etc.