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Northwest Orient  
User currently offlineTs-ior From Tunisia, joined Oct 2001, 3450 posts, RR: 6
Posted (11 years 11 months 5 days 21 hours ago) and read 1586 times:


Is Northwest Orient the original name of the now-called Northwest Airlines.

The logo and the basic colors are the same,and the home-base too !!!

18 replies: All unread, jump to last
 
User currently offlineNa From Germany, joined Dec 1999, 10645 posts, RR: 9
Reply 1, posted (11 years 11 months 5 days 21 hours ago) and read 1563 times:

You´re right. Northwest called itself Northwest Orient until 1986/87. But the logo was different back then, the excellent logo Landor created for NWA was introduced in 1989.

User currently onlineScorpio From Belgium, joined Oct 2001, 5015 posts, RR: 44
Reply 2, posted (11 years 11 months 5 days 21 hours ago) and read 1560 times:

Well... yes and no. It was not the original name of NW, but NW did go by that name for a period of time, to reflect that they were and airline that was very strong in its traffic in the Orient. They changed their name to what it is now after the take-over of Republic, after which they became a considerable force in domestic traffic.

User currently offlineTs-ior From Tunisia, joined Oct 2001, 3450 posts, RR: 6
Reply 3, posted (11 years 11 months 5 days 21 hours ago) and read 1547 times:


They are strong in Asia,no !!!


User currently offlineStretch 8 From United States of America, joined May 1999, 2568 posts, RR: 17
Reply 4, posted (11 years 11 months 5 days 21 hours ago) and read 1527 times:

I am old enough to remember the old radio/TV commercial audio jingle for the company:

"North-west Or-i-ent BOOOOOOOONG! aiiiir-liiines!"



Maggs swings, it's a drive deep to left! The Tigers are going to the World Series!!!
User currently offlineZebfly2 From United States of America, joined Aug 2001, 416 posts, RR: 1
Reply 5, posted (11 years 11 months 5 days 20 hours ago) and read 1495 times:

Hey Stretch-8, I remember the same ad as a child!!! If I'm not mistaken I think that there was also an ad that mentioned the actual flight number,#7, I believe. Also, they promoted different routes to Asia depending whether you wanted to fly through Alaska, LAX/SFO, or HNL. Ahh, those were the days when air travel was more of an adventure and pleasure as opposed to what it has now become-a complete farce!!!


Educate your children before others mis-educate them!!!
User currently offlineLoneStarMike From United States of America, joined Jul 2000, 3811 posts, RR: 34
Reply 6, posted (11 years 11 months 5 days 18 hours ago) and read 1432 times:

If you want a real blast from the (distant) past, check out these magazines ads from the 1950's for Northwest Orient. Actually, some of the ads say Northwest Orient Airlines, others just say Northwest Airlines.

Castle in the air.
1950

The sun never sets on Northwest Airlines.
1951

4 corners of the earth... only hours apart.
1952

East meets West... on the Orient Express.
1952

All the way...to the Orient.
1953

Fifth Avenue to Fujiyama... in 2305 minutes.
1953

Sunny side up!
1953

Two-story penthouse... with wings.
1953

A few steps that save you 1756 miles.
1954

Discover America's exciting new vacation-land. A day away on the Orient Express.
1954

Go Northwest, young man.
1954

High... Wide... and Handome.
1954

Where are you going my pretty maids?
1954

LoneStarMike

User currently offlineMaiznblu_757 From United States of America, joined Mar 2002, 5112 posts, RR: 50
Reply 7, posted (11 years 11 months 5 days 17 hours ago) and read 1419 times:

NW still is Orient... hehe...

NWA276 (Commercial, Jet)
Status: DEPARTED, ENROUTE
Company: NORTHWEST ORIENT AIRLINES INC.
Country: UNITED STATES
Radio Call: NORTHWEST
Ground Spd: 477 kts (Assigned: 0457)
Altitude: 370(hundreds of feet) (Assigned: 370)
Type: B753 (Boeing Company Model 757-300)
Origin Apt: SEA SEATTLE-TACOMA INTL
Dest Apt: DTW DETROIT METROPOLITAN WAYNE COUNTY
Departed: 1626Z ETA: 2010Z
Distance Fm: 584.39 NM To Dest: 1086.86 NM


User currently offlineRedngold From United States of America, joined Mar 2000, 6907 posts, RR: 45
Reply 8, posted (11 years 11 months 5 days 12 hours ago) and read 1342 times:

Maiznblu, someone must have made a mistake on that, because they officially changed their name in 1989.

I remember that The Price is Right and other game shows used to fly their game winners on Northwest Orient (trips to Japan and Hong Kong.) Ahh, those were the days...

redngold



Up, up and away!
User currently offlineMaiznblu_757 From United States of America, joined Mar 2002, 5112 posts, RR: 50
Reply 9, posted (11 years 11 months 5 days 10 hours ago) and read 1308 times:

All the flight trackers do that... Sorry.

User currently offlineAzjubilee From United States of America, joined Apr 2000, 3888 posts, RR: 28
Reply 10, posted (11 years 11 months 5 days 8 hours ago) and read 1266 times:

Actually the Orient part was dropped in 1986 when the airline bought Republic. That is fact. Despite what the trackers say Maiznblue757 - they are wrong. HOLLA!


AZJ


User currently offlineCXHKG From Hong Kong, joined Oct 2000, 84 posts, RR: 0
Reply 11, posted (11 years 11 months 5 days 7 hours ago) and read 1250 times:

Hi Stretch 8,

How interesting that you mentioned that NW ad from yonks ago. We had that too in Hong Kong. I used to sing along to it, believe it or not! I used to like their colour and their logo then. I was fascinated by why this US airline has the word 'Orient' in its name. They used to be the only airline flying direct from HKG to SEA. Pity now that they do not fly this route anymore. They did HKG to Minneapolis non-stop for a while. I think they have stopped that too. Now they only do a HKG-TYO-JFK daily. However, they still have flights to many Asian cities. So their presence in the Orient is still high and has been so for so many years. Now, I know why they have the 'Orient' word in their name!


User currently offlineMaiznblu_757 From United States of America, joined Mar 2002, 5112 posts, RR: 50
Reply 12, posted (11 years 11 months 5 days 7 hours ago) and read 1248 times:

The FAA needs to do something about that, because all the info comes from the FAA... Holla.

User currently offlineIMissPiedmont From United States of America, joined May 2001, 6278 posts, RR: 34
Reply 13, posted (11 years 11 months 5 days 6 hours ago) and read 1229 times:

And in answer to the original question, I believe they became Northwest Orient in 1948 or '49. I really have a mess in my library right now so I can't say for sure. Anyone want a job for a few weeks rearranging my books and timetables? I've been a bit lax lately.


Quit calling an airport ramp "Tarmac" and a taxiway "runway".
User currently offlineLapper From United Kingdom, joined Mar 2002, 1563 posts, RR: 7
Reply 14, posted (11 years 11 months 5 days 4 hours ago) and read 1202 times:

We used to have that ad in the Uk too. I don't remember the BOOOOOOOONG! though!

I have a friend that still calls them Northwest Orient too!!!!


User currently offlineCXHKG From Hong Kong, joined Oct 2000, 84 posts, RR: 0
Reply 15, posted (11 years 11 months 5 days 1 hour ago) and read 1182 times:

In HK, the ad definitely had the BOOOOOOONG and all! That was the best bit of the ad, signifying the "Orient" part of the airline. Not many alirline ads are so memorable. The other one I can think of is the " Singapore Girl, the Great Way to Fly!" ad. The song has not changed at all ever since the ad came out all those years ago. Maybe becoming a bit sexist these days, though...


User currently offlineStretch 8 From United States of America, joined May 1999, 2568 posts, RR: 17
Reply 16, posted (11 years 11 months 4 days 23 hours ago) and read 1160 times:

I wonder if the use of "Orient" and the "BOOOOOOOONG" would be viewed sa racist today; some people will complain about anything. As a kid growning up in the Detroit area, NW was not a dominant force at DTW. They were on a par with UA and AA (this was long before deregulation and the hub and spoke system). NW had no international flights from DTW in those days. In fact, no one did, except Pan Am and BOAC - to London only, after stops in either NEw York or Boston.


Maggs swings, it's a drive deep to left! The Tigers are going to the World Series!!!
User currently offlineTWFirst From Vatican City, joined Apr 2000, 6346 posts, RR: 52
Reply 17, posted (11 years 11 months 4 days 23 hours ago) and read 1145 times:

What I find interesting in these '50's ads is their old logo... obviously the inspiration for their current one.


An unexamined life isn't worth living.
User currently offlineAzjubilee From United States of America, joined Apr 2000, 3888 posts, RR: 28
Reply 18, posted (11 years 11 months 4 days 12 hours ago) and read 1085 times:

Let's get one thing straight... the name of the company has never been Northwest Orient. Orient was added as a brand recognition scheme. The certificate has read Northwest Airways/Airlines since the inception 75/76 years ago. Much like Northwest Airlink/JetAirlink is a brand recognition scheme... not a name of a company. The operators of Airlink still have Mesaba and Pinnacle on the 121 operating certificates.


AZJ


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