Godbless From Sweden, joined Apr 2000, 2752 posts, RR: 17 Posted (11 years 3 months 1 week 3 days 9 hours ago) and read 2277 times:
I do not know too much about Singapore Airlines. What I can say is that it started off as "Singapore-Malaysia Airlines", an airline for Singapore and Malaysia. Later the two airlines seperated and became MAS and SIA.
From then on Singapore Airlines worked it's way up to what it is today, a worldclass airline with superb service with a fleet of only widebodies to offer it's customers only the best of the best.
But how exactly was that development? When was SIA first named as top airline?
From when until when did Singapore Airlines fly to Berlin-Schönefeld?
SQ772 From Singapore, joined Nov 2001, 1792 posts, RR: 5 Reply 3, posted (11 years 3 months 1 week 2 days 10 hours ago) and read 2171 times:
Yes, I would be very interested to find out what Singapore_Air wrote from an outsider's point of view.
SQ's rise was largely due to its marketing strategy. This strategy worked well for the airline in the past, and has continued to work well till this day. Unfortunately, it worked so well that it raised passengers' perception to such a high level that it sometimes has difficulty maintaining its brand promise.
Go Canada! From United Kingdom, joined Jun 2001, 2955 posts, RR: 11 Reply 4, posted (11 years 3 months 1 week 2 days 10 hours ago) and read 2161 times:
singapore airs rise is a good lesson to many businesses, a small country has managed to have a world successful airline, it looked at the uk example withBA, took that model and changed it to fit a very successful model. sinagpore air hasnt made many mistakes, it has been critised for overpaying for virgin but because virgin was a private company and because of richard branson charisma it was quite easy to believe the help, howeversingapore have stuck to virgin and kept faith, they have stopped it being a cash cow for other parts of richards bransons empire, this shows their excellenet business awareness.
furthermore, they have taken a sensible, measured approach regarding the australian/nz market and havent rushed into any decisions despite the hope of some, any airline comign from singapore will be measured and realistic, the trademark of singapore.
It is amazing what can be accomplised when nobody takes the credit
Ex_SQer From United States of America, joined Apr 2002, 1435 posts, RR: 5 Reply 9, posted (11 years 3 months 1 week 1 day 7 hours ago) and read 1927 times:
FYI Standford's Business School wrote a case on SIA somewhere around 1987-88. The case is meant for class discussion, and it talked about SQ's strategy till then, and their options looking forward (staffing, alliances, expansion, aircraft choices, etc). It was a balanced and well-written case except that it glosses over SQ's internal staff policies (which external publications don't?).
I'd send you a copy except that it is in a storage facility in Los Angeles.....
SQ started flights into SXF just before West and East Germany officially merged - I think they started in Sept 1990 or 1991. They made the decision in a hurry. At that time, SQ had rights for 7x/week flights into the former West Germany and 2x/week into the former East Germany. SQ badly wanted to expand its services into Germany (they were more interested in the West, though, and they were seriously looking at DUS at one time) and they decided to utilize the rights to East Germany before they lost them in the merger.
SQ never made a profit on SXF. They stopped flying there in 1998 (I think, could have been 1999) when the Asian Financial Crisis hit. In any case SQ and LH were consolidating their FRA hub so it was inevitable that SXF would go.
SQ772 From Singapore, joined Nov 2001, 1792 posts, RR: 5 Reply 10, posted (11 years 3 months 1 week 23 hours ago) and read 1870 times:
Ex_SQer, any chance of finding the case study on the web? I attended a seminar some time ago, where someone from SQ did a presentation on SQ's marketing (or rather brand) strategy for the past 30 years. Pretty interesting stuff.