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Northwest Airlines New Livery  
User currently offlineSkippy777 From Netherlands, joined Dec 2001, 816 posts, RR: 0
Posted (12 years 3 months 4 days 4 hours ago) and read 5464 times:

Great job Norbert,

Northwest Airlines New Livery ?

Great an airplane with red wings.
You can spot it high up in the sky.

I hope you get invited at Northwest HQ to explain your design.
Great livery from Delsey Airlines as well in that forum Air Orange.


73 replies: All unread, showing first 25:
User currently offlineSkippy777 From Netherlands, joined Dec 2001, 816 posts, RR: 0
Reply 1, posted (12 years 3 months 4 days 4 hours ago) and read 5390 times:

The picture of Northwest is in: NWA Rebranding http://www.travelquality.com/phpbb2/viewtopic.php?t=158

The Delsey livery is in:

User currently offlineZK-NBT From New Zealand, joined Oct 2000, 5359 posts, RR: 11
Reply 2, posted (12 years 3 months 4 days 3 hours ago) and read 5370 times:

Looks cool! I like the current one aswell though!

User currently offlineLh526 From Germany, joined Aug 2000, 2381 posts, RR: 14
Reply 3, posted (12 years 3 months 4 days 3 hours ago) and read 5339 times:

It's a revitalization I guess, isn' it??
Cause calling that a "rebrand" might bother Landor Associates, who originally designed the famous NW logo. That might cause some trouble.

Just my 2 cents


Trittst im Morgenrot daher, seh ich dich im Strahlenmeer ...
User currently offlineNa From Germany, joined Dec 1999, 10817 posts, RR: 9
Reply 4, posted (12 years 3 months 4 days 3 hours ago) and read 5328 times:

Red wings would be wonderful and distinctive (and NW was always famous for being distinctive looking), although the fuselage on Norbert´s proposal is a bit too simple. I would put bigger titles on it, in red. And a thin dividing cheatline in midnightblue maybe.
The red wings remember me a bit of the times when I was a small boy. The "BEA" aircraft flying high above our house had red wings too.

User currently offlineAirOrange From , joined Dec 1969, posts, RR:
Reply 5, posted (12 years 3 months 4 days 3 hours ago) and read 5311 times:

Seems this journalist knows his way to find and activate his sources...

Our comments:

Northwest is indeed looking for a new livery design. Our new NWA livery design proposal, implemented on the Airbus Industrie A330-300, has been presented to the airline last week. It is a simple but clear new livery by respecting the famous Northwest red-tail image.

The livery:
Roof in NWA-grey and belly in white.
Engine cowls, main and tail wings and tailfin in NWA-red for a better visability from the air aswell as from the ground: the red wings emphasize flying and the identity of NWA. No red on fuselage, except the dooredges.

The logo:
We have not improved the NWA-symbol as this has been qualified as a true evergreen. The traditional letterfont of the current NWA-brandname has been changed to a softer, well balanced and more friendly fonttype in capital and lowercase. It improves the readability.

Summarizing: a clear, distinguishing and corporate livery which dictates importancy.

Best regards,
Air Orange and team

User currently offlineAirOrange From , joined Dec 1969, posts, RR:
Reply 6, posted (12 years 3 months 4 days 3 hours ago) and read 5299 times:

@ Na

We have been inspired by BEA's red wings. More airlines have painted their wings aslike for example Balair (yellow mainwings) and BMI (blue tailwings). In military aviation it is obvious clear and a tradition to paint wings.

Best regards,
Air Orange and team

User currently onlineBlueShamu330s From UK - England, joined Sep 2001, 3059 posts, RR: 23
Reply 7, posted (12 years 3 months 4 days 3 hours ago) and read 5282 times:

It could be a great opportunity for NW to revitalise their already distinctive livery.

Adding to the great start above, I'd like to see the red of the tail sweep further down on the fuselage, kind of similar to Qantas, then have the tail logo superimposed onto the tail and fuselage much MUCH bigger, filling the tail and extending down onto the fuselage, in either white or brilliant metallic silver; it's a great little logo, but is totally underused on NW's current livery.

So I drive a 4x4. So what?! Tax the a$$ off me for it...oh, you already have... :-(
User currently offlineJwenting From Netherlands, joined Apr 2001, 10213 posts, RR: 19
Reply 8, posted (12 years 3 months 4 days 2 hours ago) and read 5233 times:

Reading AirOrange's description, he wants to turn NWA into another white whale.
Hope the airline has more sense than that...
The current red/grey fuselage works well.

I wish I were flying
User currently offlineSkippy777 From Netherlands, joined Dec 2001, 816 posts, RR: 0
Reply 9, posted (12 years 3 months 4 days 2 hours ago) and read 5226 times:

Sorry Norbert but saw the livery and I think it's a great one, so I placed it in our forum.


User currently offlineAirOrange From , joined Dec 1969, posts, RR:
Reply 10, posted (12 years 3 months 4 days 2 hours ago) and read 5185 times:

No problem Skippy777, you're a journalist and just doing you job.


User currently offlineJcs17 From United States of America, joined Jun 2001, 8065 posts, RR: 39
Reply 11, posted (12 years 3 months 4 days 1 hour ago) and read 5132 times:

The livery itself looks pretty cool but the lettering looks really cheap and low-rent.

America's chickens are coming home to rooooost!
User currently offlineCoAir@IAH From United States of America, joined Feb 2001, 271 posts, RR: 0
Reply 12, posted (12 years 3 months 4 days 1 hour ago) and read 5118 times:


I have to agree, but I think your description "Cheap and low-rent" is a bit too kind.

Pathetic, when compared to the current livery, better describes it.

Rework the titles, and add some more dark blue and/or black.

User currently offlineJAL From Canada, joined Apr 2000, 5093 posts, RR: 8
Reply 13, posted (12 years 3 months 4 days 1 hour ago) and read 5082 times:

The new NW livery looks amazing!!!!! I kinda like it more than their current one.

Work Hard But Play Harder
User currently offlineDL Widget Head From United States of America, joined Apr 2000, 2100 posts, RR: 5
Reply 14, posted (12 years 3 months 4 days 1 hour ago) and read 5060 times:

I really like the concept of all red wings, engine cowls, and tail but I too think the lettering is a little mundane. Also, I would like to see a little touch of dark blue incorporated into the scheme but I realize this adds money and time to the paint process (albeit very small).

User currently offlineAtcboy73 From United States of America, joined Sep 2001, 1100 posts, RR: 2
Reply 15, posted (12 years 3 months 4 days ago) and read 5048 times:


Id like to see either bigger lettering or better yet put the distinctive NW logo (big) right behind the first door.

But I don't want to seem like it isn't good enough as it is. It could come out as pictured and Id love it.

I LOVE THE FACT THAT THERE IS NO BLUE AND THAT THERE IS NO PLAN WHITE FUSELODGE. In my opinion we have way to much of this in the aviation industry and it can get boring.

User currently offlineArsenal@LHR From United Kingdom, joined Mar 2001, 7792 posts, RR: 19
Reply 16, posted (12 years 3 months 4 days ago) and read 5025 times:
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I like the new proposal, but a navy blue cheatline would look fantastic.

Also the lettering is too small, plus wouldn't it be better if NW put "Northwest Airlines" instead of just "Northwest"?


In Arsene we trust!!
User currently offlineBraniff727 From United States of America, joined Sep 2000, 686 posts, RR: 1
Reply 17, posted (12 years 3 months 4 days ago) and read 5022 times:

Aside from the red wings and engines, it's almost the exact same design as a previous experimental livery.

View Large View Medium
Click here for bigger photo!

Photo © Bob Logan

Personally, I find it boring. I think the experimental one was more interesting, and I found that boring too. It needs something else, but I don't know what.

User currently offlineBoeing nut From , joined Dec 1969, posts, RR:
Reply 18, posted (12 years 3 months 4 days ago) and read 4992 times:

Well, it's different, I'll give it that. (red wings) As a St. Louis Blues fan, I hate it. (Detroit base, red wings on the livery) LOL

I prefer the current livery much better.

User currently offlineSkippy777 From Netherlands, joined Dec 2001, 816 posts, RR: 0
Reply 19, posted (12 years 3 months 4 days ago) and read 4938 times:

Well I hope Air Orange can design the new Northwest livery.
It would be great to see another Lila Bird take off into the sky.

I have an online voting poll on the site.
Is this livery Great, Good, No or Terrible.


I am sure Norbert will follow the votes.

User currently offlineGreg From United Kingdom, joined May 2005, 0 posts, RR: 0
Reply 20, posted (12 years 3 months 3 days 23 hours ago) and read 4886 times:

There is nothing original about it---just a dull remake of a tired brand (it's always been too 'thick' looking)
Where has all the creativity gone?
Even that awful UAL one that keeps popping up every month is just a revision of a previous scheme.

I think airlines would want revolution...not evolution!

Air Orange..you do great stuff....who tied your hands on this one?

It's meant as contructive criticism, not bashing.

User currently offlineChepos From Puerto Rico, joined Dec 2000, 6234 posts, RR: 11
Reply 21, posted (12 years 3 months 3 days 23 hours ago) and read 4868 times:

Its prety good, I like the red wings and they get to keep their recognized logo.

Fly the Flag!!!!
User currently offlineMatt D From United States of America, joined Nov 1999, 9502 posts, RR: 47
Reply 22, posted (12 years 3 months 3 days 23 hours ago) and read 4855 times:

Are you sure that's a good idea?

I mean those of us with warped minds could easily have a field day with that concept.

Ask someone if they've "earned their red wings" and you'll see what I mean.

User currently offlineCMB320 From United States of America, joined Oct 2000, 415 posts, RR: 6
Reply 23, posted (12 years 3 months 3 days 23 hours ago) and read 4826 times:

I'm having trouble opening the page where the picture is. Can somebody post it?

Is anyone else having trouble opening the page?

User currently offlineUA744Flagship From , joined Dec 1969, posts, RR:
Reply 24, posted (12 years 3 months 3 days 23 hours ago) and read 4811 times:

As the promoter of the new UA livery, and admirier of "simple and sophisiticated" contemporary liveries, I love this.

Great job again, Norbert. Although I question how the passengers will feel when looking at the red wings. Who knows? It could end up causing a good effect and clearly differentiating the Northwest brand to its pax.

25 HlywdCatft : **Well, it's different, I'll give it that. (red wings) As a St. Louis Blues fan, I hate it. (Detroit base, red wings on the livery) LOL** While Northw
26 GD727 : I don't think Northwest needs a new livery. Not everything has to be new and modern looking, most classic liveries are better than the new ones IMO. B
27 Contrails : I can't remember ever seeing wings painted. I always figured there was a reason for not doing this, but I guess I was wrong. The livery otherwise look
28 DL Widget Head : BalAir of Switzerland paints theirs...and I seem to remember BEA painting theirs red (check out the old pictures of Tridents and BAC1-11's).
29 Post contains links and images Airmale : Nothing wrong with this livery, why do they have to change it, it looks great. View Large View MediumPhoto © Glenn Alderton
30 Bigo747 : The current font of "NORTHWEST" is more mature than the proposed ones on TravelQuality.com.
31 AirOrange : We have to admit that the current Northwest livery is a great one, really! But as Northwest is planning a new livery we showed the airline our acquisi
32 BA777 : Wont the weight on the wings thou cost quite a bit to do, and weigh something heavy, or am i just wrong? BA777
33 Jwenting : yes, the paint on the wings is expensive. But mainly the extra weight costs a whole load of fuel (or revenue cargo) to lug it all around day after day
34 Lindy field : Why does Northwest have to change its livery? I understand that Northwest wants to change their livery because the red area at the top of the fuselage
35 A388 : I agree with most others here, The redesigned livery looks good, but it misses the black or midnight blue. Northwest is recognised by its red, grey an
36 Kjet12 : I think it's a good start. I think the word 'Northwest' should be billboard style. I also think that the wings shouldn't be painted red. It makes the
37 Post contains images BH346 : No offense to the designer, but I'm not really impressed with it either. It's definitely not horrible, but no improvement over the current design. The
38 American 767 : I don't think that painting the wings is a good idea because it would add a lot of weight to the aircraft and increase the fuel burn. It will cost a l
39 SEVEN_FIFTY7 : Why is NW so fascinated by the color red anyway? Isn't red considered "bad luck" in some Asian cultures? Doesn't it symbolize death or something or an
40 Post contains links and images BH346 : You think Northwest is obsessed with red? View Large View MediumPhoto © Stefan Sjögren
41 DeltaRules : I think it looks cool, but why change the old one already? It's not that old! I like the current scheme, too. As long as they keep the logo, I'm happy
42 Post contains images Beefmoney : Im also thinking that looking at giant red 747-400 wings from inside the cabin for even a LAX-HNL flight would become horribly painful. I think it nee
43 Goodbye : The only thing I like about this "new" livery is the font. I think the livery itself is boring, and doesn't show much imagination.
44 HlywdCatft : I personally think that Northwest should paint all of their aircraft the way that Northwest Airlink paints their Saab 340s with the predominantly red
45 Post contains images Acidradio : I'm all for the all-red 744's! The red thing is all about the original liveries, as NW seems to have had the red tail forever as kind of its trademark
46 Azjubilee : Red is not a bad luck color in Asia... it's a good luck color. Why do you think the Chinese paper money holders are red? and all Chinese new year sign
47 9V-SVE : I must admit the new design is horrible. Colors are so unbalanced, i hate the red wings, it just doesn't look right. The current livery is much better
48 Braniff727 : After looking at the experimental 757 and the proposed design, I'm starting to see somethings I like. I would like to see a thin blue stripe between t
49 Skippy777 : Also the livery on a Northwest Boeing 747 is on the forum. A 747 with the new livery inflight Very Coolllllllll Air Orange
50 747-600X : I think it looks hideous - takes all the color out of the fuselage, leaves it all in shades of grey... ugh!
51 Alaskaairlines : I think the current one looks better. -Dmitry
52 Brianhames : Wow, I really like that new NWA livery. Too bad its a A330 though...
53 Na : The 747 in the proposed red wing-livery makes my impression even stronger that the fuselage looks dull. Otherwise Norbert´s design is fine. The red w
54 Post contains images Ouboy79 : The font chosen reminds me of like some mid-70s TV show. It doesn't really modernize it at all...if anything sticking with the current one would be be
55 Post contains links Boeing777/747 : Find it here. The Boeing 747-400 in new NWA colours. Superb!! http://www.travelquality.com/images/index/nw_b747.JPG
56 Post contains images Red Panda : Well, the new livery is just a bit too bloody especially the wings. Also it is quite hard to keep the red wings from dirt. In my opinions, I think the
57 Srbmod : The ideal evolution of a livery changes, but at the same time, keeps the essence of previous liveries. Some examples: British Airways, up until the in
58 Post contains images Sllevin : As much as I try, I just can't bring myself to like this livery. I've liked most of Air Orange's liveries (proposed and deployed), but this onw just d
59 HlywdCatft : Ya gotta make the whole fuselage red with a grey bottom like the Mesaba Saabs, yeah keep the red wings!! Red Wings gotta stay, after all their main hu
60 TransSwede : I don't like this proposed livery either - the body is too bland. (As is the font used)
61 Spark : Why does every single new livery has all pizazz of a Bank of America Executive? UAL, NW, and AA have seemed to go from interesting, and somewhat excit
62 Norjet : All-gray top reminds me too much of Asiana & could be basis for lawsuit considering their competitive overlap. Midnight blue has been in the NWA palet
63 DC10GUY : Being from DTW... I love the Red Wings !!! Its good to see at least one major airline showing signs of life.... Go Red Wings.
64 Braniff Place : Hmm, I dont think the aviation world needs yet another "simplified" livery and the United States definately doesnt need anymore grey planes. Especiall
65 HlywdCatft : Yeah at tomorrows Detroit Lions home opener at Ford Field against Green Bay which Lions will lose the fans will be chanting for Northwest to add red w
66 Azjubilee : Again, people, don't get your undis in a bunch!! This is a PROPOSAL by Air Orange and his colleagues. This HAS NOT been decided upon by NW. So, just t
67 Skippy777 : Yes it is a propasal ,but I hope they like it
68 Rhino4ever : Won't happen. All that paint is weight and fuel burn and would get dirty and worn in weeks. New livery sounds like it is going to be more like the old
69 RJ : Red wings? Just think how they will fade over time. The oxidation of those red wings would be horrendous. Red wings might look good on an Extra 300 t
70 Toda,Reisinger : The old one was better...What's the purpose of "simplifying" the fuselage painting to transform it into still another bi-color scheme?? It was more in
71 Na : RJ, a grey top isn´t better to maintain than a red one. Look at United. They have 777s looking like bound for retirement. All strong colours loose br
72 Larspl : and it does not make any diffence, i think, if you paint the wings red or not. the wings are painted any way mostly grey but why no red? no (big ) dif
73 747-600X : By the way Norbert, BMI's "tailwings" (horiz. stab.s) are red, not blue.
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