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What Is The Meaning Of The Air 2000 Flower?  
User currently offlineAirOrange From , joined Dec 1969, posts, RR:
Posted (12 years 1 month 3 weeks 4 days 14 hours ago) and read 2208 times:

Air Tahiti Nui has a flower on its tailfin. Why choosed Air 2000 for a flower on the tailfin too as its new brand symbol? What is the meaning of the flower? Is it just decoration to achieve an exotic appearance? Anyway, I thought the previous Air 2000 livery was not bad at all.


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8 replies: All unread, jump to last
 
User currently offlineRick767 From United Kingdom, joined Jan 2000, 2662 posts, RR: 51
Reply 1, posted (12 years 1 month 3 weeks 4 days 14 hours ago) and read 2194 times:

The flower (aka "Sideshow Bob Hairdo") is the trademark of the First Choice Group, to whom Air 2000 belongs.




I used to love the smell of Jet-A in the morning...
User currently offlineCrosswind From United Kingdom, joined Nov 2000, 2601 posts, RR: 58
Reply 2, posted (12 years 1 month 3 weeks 4 days 11 hours ago) and read 2139 times:
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Yeah, does look like Sideshow Bob's hair!
Think it's supposed to symbolise a starfish?


User currently offlineRick767 From United Kingdom, joined Jan 2000, 2662 posts, RR: 51
Reply 3, posted (12 years 1 month 3 weeks 4 days 10 hours ago) and read 2134 times:

"Think it's supposed to symbolise a starfish?"

PR people eh...  Insane what will they think of next.



I used to love the smell of Jet-A in the morning...
User currently offlineCrosswind From United Kingdom, joined Nov 2000, 2601 posts, RR: 58
Reply 4, posted (12 years 1 month 3 weeks 4 days 8 hours ago) and read 2109 times:
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PR people eh... what will they think of next
-----
They'll probably replace Queen Bodessea, one of the best known symbols in the UK travel industry, with a red banana skin over a powder blue background. I don't actually dislike the new Britannia livery, and the reasons for it are obvious from a group-wide point of view. Just the end of an era.

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Air 2000 on the other hand don't really have a constant theme running through their liveries.

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Least they've both managed to avoid the use of the colour orange!

Regards
CROSSWIND


User currently offlineTwaneedsnohelp From , joined Dec 1969, posts, RR:
Reply 5, posted (12 years 1 month 2 weeks 4 days 16 hours ago) and read 2052 times:

When they rebranded Air 2000 to more closely reflect parent First Choice's image, why didn't they just rename the airline "First Choice" or some derivation thereof?

What value does "Air 2000" (particularly that its 2002) have for the First Choice Group?

TNNH


User currently offlineRick767 From United Kingdom, joined Jan 2000, 2662 posts, RR: 51
Reply 6, posted (12 years 1 month 2 weeks 4 days 16 hours ago) and read 2045 times:

Actually the airline attacts quite a positive brand recognition, and has a relatively good reputation as one of the leading UK holiday airlines.

They also operate some scheduled services from the UK to several European destinations. So I think a name change would have been a bad idea.



I used to love the smell of Jet-A in the morning...
User currently offlineDavid_itl From United Kingdom, joined Jun 2001, 7413 posts, RR: 13
Reply 7, posted (12 years 1 month 2 weeks 4 days 15 hours ago) and read 2042 times:
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Rick

Aren't the only scheduled services that they've appeared to have retained this summer LCA, PFO & FAO?

David


User currently offlineRick767 From United Kingdom, joined Jan 2000, 2662 posts, RR: 51
Reply 8, posted (12 years 1 month 2 weeks 4 days 15 hours ago) and read 2043 times:

David

Don't actually keep up to date with it but my understanding was that they now do scheduled from the likes of BHX and GLA (and STN?) as well as the normal MAN / LGW?

Rick.



I used to love the smell of Jet-A in the morning...
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