HUYfan From United Kingdom, joined Oct 2001, 1372 posts, RR: 3 Posted (10 years 6 months 3 weeks 4 days ago) and read 1184 times:
I work for flybe. based in Exeter, UK with large bases at Birmingham and Belfast City airports. We have recently changed our name from British European to flybe. We have also taken this opportunity to introduce a new colour scheme.
Basically i would like to know your opinion on our new colours, and if you have flown with us recently, what you thought of your flybe. flight. The following two photos are here to help those who don't know who we are, in any case, what do you think of our colours in general?
Backfire From Germany, joined Oct 2006, 0 posts, RR: 0 Reply 2, posted (10 years 6 months 3 weeks 3 days 23 hours ago) and read 1143 times:
Sorry old boy but to be perfectly honest I think it's simply ghastly.
It's unclear what the airline is called. I keep wanting to call it "Flibe" or "Fly-bee" and it all sounds terribly awkward.
Maybe MacJimmy thought it was a good idea, and perhaps the airline needed a more 'modern' and less 'British and regional' feel, but to me it makes you look like one of those awful summer charter operators and deserves a place in the Book of Bad Rebrands under the chapter 'Worst'.
Britair From United Kingdom, joined Aug 1999, 933 posts, RR: 17 Reply 6, posted (10 years 6 months 3 weeks 3 days 23 hours ago) and read 1114 times:
I think the new scheme in itself is quite cool looking.....that is if you are a low cost airline. I think the name "Flybe" is ridiculous. After all the hoo-ha getting the "British European" name!! I think you guys have fallen into the identity trap. To the consumer it is very confusing to be both no frills and full service at the same time (that goes for bmi british midland and bmi baby too!!!). It seems such a shame to go from an award winning quality niche carrier to having a serious identity crisis! I have never flown BE/flybe but i had heard great things of the London City operations and Premium Economy product. Seems poor strategy for a fledgling carrier to turn its back on a great image just as it was beginning to gain recognition.
Fpdonald From United States of America, joined Aug 2002, 430 posts, RR: 0 Reply 7, posted (10 years 6 months 3 weeks 3 days 23 hours ago) and read 1094 times:
What's with the two dots on the BAe-146-300? Perhaps a web page, but it pulls up nothing entered as such in my browser?
No, never flown on you . . . who are you?
Colors? Blue and skyblue surely aren't the best choice of a flying aircraft? However, not seeing it in person. Who is british european [small letters], and what is the significance of the red/orange/yellow blocked line? The tail flybe. logo is inconsistent on the Dash 8 and very difficult to read.
Billboard titles are one thing, but they have to be clear and free from clutter?
BHXviscount From United Kingdom, joined Oct 2002, 164 posts, RR: 0 Reply 8, posted (10 years 6 months 3 weeks 3 days 21 hours ago) and read 1078 times:
fpdonald- British European use to be Jersey European and have now changed their name to FlyBe and they fly to domestic and european destinations from various UK airports From BHX - CDG(operated for AF)GLA,EDI,BRU,BHD(Belfast city)JER,GCI,SNN,ORK and TLS
HUYfan- I think the new colours are a breath of fresh air old livery was tired looking. Do you know why the EXT-BHX route was dropped?
No officer, its NOT a surface to air missile its a camera..for taking photographs.
Airchabum From United Kingdom, joined Oct 2001, 769 posts, RR: 12 Reply 9, posted (10 years 6 months 3 weeks 3 days 21 hours ago) and read 1053 times:
Sorry, I thought 'British European' was a strong name but 'flybe' is a bit nothingy...doesen't really roll off the tongue! Maybe in a few years time every airline will be called buzz/go/zip/fly/toss or whatever but I prefer a name that gives you a rough idea of what it is (ie an airline) as opposed to something that sounds like a lawnmower or brand of washing powder!
I must admit I preferred the old colours. I've no idea what the logo was (something to do with Walker Steel maybe??) but they were bold and colourful and stood out, whereas I think the new livery is a bit plain.
Is the onboard service different from when the airline was BE/JEA or is it just a re-branding?
Fpdonald From United States of America, joined Aug 2002, 430 posts, RR: 0 Reply 10, posted (10 years 6 months 3 weeks 3 days 20 hours ago) and read 1036 times:
I looked through the drop down menu of our [Airliners.net] database and didn't find a single listing for flybe, but did find Jersey European Airways - some eleven pages thereof. Quite a few old, old colors, and many hybrids, but I think I can pick out the old color scheme. Indeed, I didn't search for flybe. or fly.be.
I'm splitting hairs, but was collectively asked . . . is the company fly.be. flybe. or british european? Again, why the dot between fly.be on the tail of the BAe-146-300? A fluke?
Why wouldn't the rebranding show more attention to overall detail, and carry over the familiarity of the old logo? If flybe. be it, was the red/orange/yellow so awful? As I brand, I think the more colorful stood out more than the blue/blue.
I'm an all or nothing guy, and on niche carriers I feel that attention to detail is even more important. Naturally, safety and service are ultimate.
The message in unclear, new colors OK, rebranding a failure. Flybe, connotates flybe [fly by] night. Not quite the message of a comrehensive rebranding, I'm sure.
HUYfan From United Kingdom, joined Oct 2001, 1372 posts, RR: 3 Reply 11, posted (10 years 6 months 3 weeks 3 days 20 hours ago) and read 1029 times:
looks like ive got a lot to answer to then. here goes:
firstly, i should clear the anme thing up. Our official name is now 'flybe', for ALL our flights, it is not a low cost sub of British European (which is what the 'be' stands for. I agree we have'nt specified this in full, and appreciate the confusion.
i can see the channel 5 thing happening
We offer a mid/low price no frills service. We have two products a) business on our LGW flights b) economy, where EVERYTHING apart from water,juice,tea and coffee is chargeable.
the two dots stand for the '.' in '.com' I also see the dots as confusing, they are not needed, but it is worth saying that on all our a/c the web address will be in full on each engine.
the orange/red/yellow line is a reminder of the british european colours our regular pax are used to, a sort of reminder of who we are.
EXT-BHX was dropped because we phased out the shorts360 and there were no spare Q200s in the fleet. I personaly think it woud be worth ordering another one, as the route did wel in terms of pax numbers, even if it was always half full with staff!
i didnt expect everyone to like the new flybe. and i am very grateful for your comments. Keep them coming and be sure i will keep everyone informed about the latest developments at flybe.
Jayce From Canada, joined Nov 1999, 520 posts, RR: 0 Reply 13, posted (10 years 6 months 3 weeks 3 days 18 hours ago) and read 1016 times:
I agree with Backfire. It looks very unprofessional. I was a big fan of Jersey European and the old color scheme. It had class and a character all its own. This looks like some kids with spray paint attacked the airplane.
"Trying is the first step towards failure" -Homer Simpson
BHXviscount From United Kingdom, joined Oct 2002, 164 posts, RR: 0 Reply 15, posted (10 years 6 months 3 weeks 3 days 9 hours ago) and read 963 times:
well if like me you live in catchment area of airport that operates Flybe you will hear the annoying jingle advert does my head in but that may the point easy to remember and rebranding as 'low cost' as apposed to 'no frills' seems to be working from BHX, the jury is still out as far as name change for me but the Dash8 400Q's look great in Flybe colours
Ikarus From United Kingdom, joined Jan 2001, 3524 posts, RR: 2 Reply 16, posted (10 years 6 months 3 weeks 3 days 8 hours ago) and read 934 times:
Hey - anything is better than the Air France livery you guys used to have all over your planes! At least people now know it's sort of a British airline they're flying with...
I like the new livery. But the rebranding exercise did end up a bit flawed - a few people on my course thought you were yet another no-frills, low-price airline, which, I think, is not entirely the case. I thought you were quite the opposite - some sort of niche business flier airline (with all those premium economy adverts).
The main threat is of drowning in all the confusion of new low-costers. Buzz, Go, Flybe, BMI (advertising itself as bringin low fares to LHR), BMI Baby, ....
I think people in the UK are getting confused about what each airline stands for. Ryanair and Easyjet are the only two low-fares brands that are sufficiently well-known. BMI seems to be desperate to try and confuse their passengers (going transatlantic and low-fares at the same time), and now flybe is joining in the club of confusers...
Next thing will be BA - probably rebranding themselves as Bee-Aye! - the low cost airline for people who like to spell!
(or the low-fares airline for "the world and his wife"? - nah, Buzz already jumped on that slogan after the BA adverts on TV, I think!)
HUYfan From United Kingdom, joined Oct 2001, 1372 posts, RR: 3 Reply 17, posted (10 years 6 months 3 weeks 3 days 8 hours ago) and read 928 times:
i see your point, but i have to say that the majority of our customers are regulars, and our biggest pax bases are BHX and BHD where we have almost EVERY black cab in flybe colours!
We are advertising heavily, but i agree that it needs to be more clear about what EXACTLY we offer.
I dont think we should keep our business class product, as it doesnt fit well with our no frills economy product.
One other major factor is the aircraft we operate. The 146-100/200s are showing their age internally now, the -300s are'nt too bad, but are still dated by todays standards. The Q400s are a great plane for our crews and accountants, but the pax still shudder at the thought of 2 hours in a prop to Toulouse! I personally like operating on the 400s, they are VERY economical. The Q300s and 200s are ample for the markets they serve. The CRJs are up for sale so they play no great part in our future fleet plans. Obviously we studied the stretched CRJ 700/900 when BAe cancelled the RJX programme, but they are not suited to our routes. Our front runner is sewcond hand ARJs or F100s as 146 replacements. We hope to standardise around two types within the next 3-5 years, the 146-300 and the Q400 dash 8, this should help in streamlining our fleet for a more efficient operation.
It is my persoanl opinion that we should have done something similar to what NAS did by changing to a low cost, 737 operating carrier with main hubs in BHD, BHX and LGW. All of our BHD and BHX routes could support 737 services if they were sufficiently low cost.
AirX From United Kingdom, joined May 2002, 105 posts, RR: 0 Reply 18, posted (10 years 6 months 3 weeks 3 days 8 hours ago) and read 917 times:
I travel with flybe regularly and I generally am pleased with the service I receive. My last flight with them was in August on a BAe 146 LGW-GCI and again the crew were friendly,food/drink acceptable and the comfort average.
I like the prices they are coming up with; £50 to London is very good compared to what BA offer on their regional flights.
The colours are nice,I think they have put life back in to the BE aircraft especially on the 146 which was looking quite old and ugly.The name is ok but I prefer the more distinctive British European.
I will definitely carry on flying the airline as long as I receive the same level of satisfaction I normally get when flying them.
BFS From United Kingdom, joined Nov 2001, 734 posts, RR: 2 Reply 19, posted (10 years 6 months 3 weeks 3 days 2 hours ago) and read 881 times:
To be honest I have gone off flybe in teh past year or so, without having actually flown with them for quite some time. I live in Sheffield and go to Belfast quite regularly, so LBA would be quite handy for me. Having said that, the fares are just too bloody high, especially for a "low-cost" carrier. Aside from that I imagine they are fine - I last flew with the uner the Jersey European name, and was quite impressed.
By the way, what is happening with the uniform? Whenever I see any cabin crew at BHD they are wearing what I think is still the same ghastly JE uniform from the mid-90s, with the old logo on it and the big scarf. Is that the case, and is it to change?
Flying-Tiger From Germany, joined Aug 1999, 4111 posts, RR: 39 Reply 20, posted (10 years 6 months 3 weeks 3 days 2 hours ago) and read 874 times:
F100s are an interesting choice - but do you get them into LCY? Thought that only the F70 is approved for this type of ops - and there are barely any F70 on the market. Same for second-hand Avros: none on the market yet with a very few coming the next two or three years, mostly ex-Swiss ARJ85/100. Is the EMB170/195 shelved for sure at BE?
HUYfan From United Kingdom, joined Oct 2001, 1372 posts, RR: 3 Reply 21, posted (10 years 6 months 3 weeks 3 days 1 hour ago) and read 861 times:
we are supposed to be getting new uniforms on Dec 1st and yes, we know, those 'tent wrap' things our hosties are made to wear are bloody awful!
in regards to a new aircraft, we would'nt need the F100 to operate into LCY, the Q400 is ample for all our LCY routes. The only reason the F100 is being seriously considered is because of the huge surge in used machines that will come about as a result of the AA/US fleets being taken out of service. Personally, i don't think we will go for the Fokkers, as nice as they are
the ERJ is still being evaluated after recently making a trip to our HQ in exeter. I've just seen some cabin pics, i would love to work on them! Alas, it is pretty well known company wide that the company doesnt want to add another type to the AOC, and so i am 70% ish sure will go for the ARJ-100 when they become available.
HUYfan From United Kingdom, joined Oct 2001, 1372 posts, RR: 3 Reply 23, posted (10 years 6 months 3 weeks 3 days ago) and read 840 times:
no chance i'm afraid, we could'nt live up to the competition from Ryanair out of prestwick in terms of price, and our Edi-Bru route was'nt a great success anyway, same as the Newcastle. Personally, if it were up to me, i would put one of our CRJs on the route, but i dont run the company so.....
I also think it is stupid that we dont operate non stop GLA-CDG routes under the AF banner as on most of our BHX-CDG flights we get (usually) over 15 pax connecting in from GLA. A 3xdaily CRJ WOULD work, but again, it aint gonna happen :-(
I see that GLA needs a BRU service, but i think it would be more suited to someone like Bmi or bmibaby.
BHXviscount From United Kingdom, joined Oct 2002, 164 posts, RR: 0 Reply 24, posted (10 years 6 months 3 weeks 2 days 19 hours ago) and read 801 times:
F100's!! er no thanks not at BHX -737 nice idea but no more 146's -146 capital of the world is BHX.
HUYfan-What has happened to milan from BHX is this route know not being considered as I think BE could take on BA on this route and win hands down!
No officer, its NOT a surface to air missile its a camera..for taking photographs.
25 HUYfan: the milan route was never even considered, it was a rumour that was spread by one of our pilots on his er.......unfortunate leaving the company! we co
26 EGBB: Mike, You say the CRJs will be leaving the fleet now...When will this take place and will we see a CRJ painted in the new livery before they go? As fo
27 HUYfan: the CRJs will be leaving the fleet as soon as we acn sell them. There has been CONSIDERABLE interest and strong rumours going round that Sahara Airlin
28 Airchabum: Hi Mike It's probably been raised before but what are the reasons for getting rid of the CRJs so soon after they joined the fleet? The trend in the in
29 HUYfan: hmmmmmm....the CRJs, we love em, we hate em! If we had an ALL CRJ 100/700/900 fleet, they probably would be economical, but we only have 4. They are m