Bigo747 From , joined Dec 1969, posts, RR: Posted (12 years 5 months 1 week 2 days 5 hours ago) and read 1692 times:
Asia's profitable airline, Singapore Airlines, is ready to turn it's subsidiary Silkair into a no-frills, low cost airlines, according to Business Times Paper, quoted by top SIA official.
..SIA deputy chairman Cheong Choong Kong told staff in a newsletter recently that low cost carriers would find it difficult to succeed in the highly regulated markets in Asia but "somebody could be foolhardy enough to try", the paper said...
Cheong says Silkair could be transformed into a low-cost carrier at short notice.
SIA has no intention to build it's own low-cost airline.
..."If somebody were to apply for a licence to operate and hub a new airline in Singapore, it would be very difficult for the government to say 'no'," he said...
Airsnaps From , joined Dec 1969, posts, RR:
Reply 3, posted (12 years 5 months 1 week 2 days ago) and read 1590 times:
Yes, I'm sure. The information was in last week's Flight International magazine as I mentioned in my previous posting (I read it with my own eyes...) In reference to "SIA-lite", the source in which the quote was obtained was the Far Eastern Economic Review.
I don't have time to check their sites now for any more information, but if this is going to be the case, then we're all likely to hear of further developments in the not too distant future. No point in guessing any further for now.
Aviasian From Singapore, joined Jan 2001, 1489 posts, RR: 14
Reply 4, posted (12 years 5 months 1 week 2 days ago) and read 1579 times:
The media has frequently and amply displayed its fertile imagination . . . and so have aviation enthusiasts like us. Perhaps "SIA-lite" is just a name being used for want of a better name . . .
But all SIA is saying now is . . . if Singapore's market is being encroached upon by a low-cost no-frill carrier like Air Asia, Ryanair or easyjet, SIA is prepared to make changes to SilkAir to face this challenge. The key word here is "IF".
Crosswind From United Kingdom, joined Nov 2000, 2617 posts, RR: 57
Reply 9, posted (12 years 5 months 1 week 1 day 14 hours ago) and read 1450 times:
Don't get too excited.
The article in Flight says SIA could rapidly transform Silk Air into a low cost operation to meet any competition from no-frills airlines in the Asian market. However it went on to say that Singapore Airlines believes low-cost competition unlikely in the medium term due to the lack of liberalisation in air-service bilateral agreements.
Slik Air will be rebranded in January as SIA-lite, however it will remain a full-service carrier operating the same routes, with the same service and fares as before.
Don't know about other articles, but Flight International made it plain that SIA doesn't believe low-cost airlines will work within the current regulatory framework and that SIA will only transform Silk Air/SIA-lite into a low-cost operation if their hand is forced by someone else entering the market, which SIA believe is unlikely...
Singapore_Air From United Kingdom, joined Nov 2000, 13747 posts, RR: 18
Reply 10, posted (12 years 5 months 1 week 1 day 12 hours ago) and read 1433 times:
Cheap, tacky and awful. I would be very unimpressed.
" SIA will only transform Silk Air/SIA-lite into a low-cost operation if their hand is forced by someone else entering the market, which SIA believe is unlikely..."
I do agree with that however.
I spoke with one Singaporean and he said that he favo(u)rs the idea of a no frills SilkAir (SilkAir or SIA Lite? Oh please, how tacky with regards to the latter), as more and more Singaporeans are flying with "foreign" airlines due to the fact that Singapore Airlines is so expensive. So I think the demand for Singapore could be there....