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How Important Is LHR Air Service?  
User currently offlineCX 4ever From United States of America, joined Jun 2000, 129 posts, RR: 0
Posted (13 years 6 months 1 week 4 days 7 hours ago) and read 2312 times:

I'm curious to know is there a very strong market for an airline's new product at LHR?

When airlines introduce a new product such as New First Class and Business Class, they always try to put the aircraft fitted with these new products on flights to LHR immediately. As far as I know, airlines like Cathay Pacific, Singapore Airlines, and ANA are doing that.

Does anyone know the reason behind this decision?

2 replies: All unread, jump to last
User currently offlineGodbless From Sweden, joined Apr 2000, 2753 posts, RR: 15
Reply 1, posted (13 years 6 months 1 week 3 days 20 hours ago) and read 2240 times:

Routes to London Heathrow are probably the most prestiges ones that international airlines fly. One reason must be because of the limited capacity that LHR has and on the other hand the large demand causing airlines to fight to increase their share at LHR. All Airlines that have ordered the A380 (except for FedEx, LH and AF) will bring them to LHR first for probably the same reason.

User currently offlineArsenal@LHR From United Kingdom, joined Mar 2001, 7792 posts, RR: 18
Reply 2, posted (13 years 6 months 1 week 3 days 15 hours ago) and read 2196 times:
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Godbless said it all, mostly about prestige, doesn't get more prestigious than LHR. But also when an airline introduces a new product (i.e. new biz class seats) they usually will put the test flights on a high yield, busy business route like LHR where are likely to be more pax than most other routes. Maybe there are other reasons aswell.

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