Maiznblu_757 From United States of America, joined Mar 2002, 5112 posts, RR: 44 Posted (13 years 2 months 1 week 6 days 2 hours ago) and read 1118 times:
Hi all. I just went to the Commissary here and saw that Coca Cola has a coupon for $25 dollars off airfare when you buy a 12 pack of the holiday season product. I didnt see if it was mail-in or if it was in or on the package. Did anyone else see this or is this just a military thing? I would suspect this has something to do with Coca Cola and Delta both being based in Atlanta, as to why Coke was picked. It will help both companies.
Exusair From United States of America, joined Sep 2000, 684 posts, RR: 0
Reply 2, posted (13 years 2 months 1 week 5 days 8 hours ago) and read 1054 times:
Announced earlier this year was a sort of joint marketing effort by Coca Cola and Delta. You can find these coupons on cardboard cases of Coke products outside of your base in regular supermarkets.
Included in this joint marketing effort were various promotional oportunities. Coke will test market new products or promote new items. One of the items that was put out earlier this year was a Coke product I believe that was a coffee based protein drink. Certain DL flights were boarded with Planet Java products. Caromeal was one flavor as was Vanilla something. The drinks were quite sweet and had a consistency of motor oil.
Anyway, the coupon is a reciprocal marketing thing.