TG992 From New Zealand, joined Jan 2001, 2910 posts, RR: 11 Reply 1, posted (10 years 12 months 3 hours ago) and read 4113 times:
LOTR gets one of the world's biggest billboards
13.12.2002 2.02 pm
The Middle Earth message from New Zealand film director Peter Jackson's Lord of the Rings trilogy has been painted onto one of the world's biggest moving billboards.
An Air New Zealand Boeing 747 has been given a new paint job as part of its new promotional identity as the "airline to middle earth".
The image of actor Elijah Wood as Hobbit Frodo Baggins and Sean Astin as the Hobbit Samwise Gamgee stretches for 36m down both sides of the fuselage behind the Boeing's wings.
The 8m-high decal covers 500sq m and weighs 60kg and was made from more than 300 separate pieces to form a giant jigsaw made from aircraft marking film, the airline said.
The film had to withstand temperature extremes ranging from minus 60degC as the aircraft cruised at 10,600m to 60degC as it sat in the sun on the tarmac. It was also designed to withstand air speeds of 1000kmh.
The decal would be replaced late next year with images from the final part of the trilogy, the Return of the King.
A Boeing 767 will also get a Lord of the Rings makeover next month.
The airline said its two-year promotional partnership with film makers New Line Cinema, would promote New Zealand as a tourist destination around the world through the airline's status as the "airline to the Middle Earth".
TG992 From New Zealand, joined Jan 2001, 2910 posts, RR: 11 Reply 6, posted (10 years 11 months 4 weeks 1 day 22 hours ago) and read 3965 times:
NBV is taking off for LAX tonight, and will next be in AKL on the 16th, from 0545 until 1300.
Beno - I'm sure NZ's operations and maintenance division would be interested in a 16-20 year old retail employee's expert hints and tips on how to improve themselves - why don't you write them a letter?
B-HXB From New Zealand, joined Jan 2001, 745 posts, RR: 0 Reply 14, posted (10 years 11 months 4 weeks 18 hours ago) and read 3622 times:
I wish when airlines released promotional liveries that they have the PR nous to actually put a picture of the aircraft with the press release. To me this is a "well, duh" type thing that should be automatic - after all if you're promoting the damn aircraft show us a picture!
While I don't really care about Air NZ and LOTR partnership one way or the other, this really gets me: Passengers onboard tonight's flight to Los Angeles will each be presented with a personally autographed Lord of the Rings Locations Guidebook by Ian Brodie, Air New Zealand's Lord of the Rings Ambassador. This book, already in its third reprint since last month's launch, is currently New Zealand's number one best seller.
Over the next year, passengers flying onboard the Frodo plane will see a thirteen minute video highlighting locations used in the movie followed by a trailer for Lord of the Rings: The Two Towers and also receive a special souvenir postcard.
That's really silly. Most passengers will throw the postcard straight into the bin. They should print it onto the back of the boarding passes or something - that way everyone gets it and it doesn't cost extra.