Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Falcon Set To Fly With Gulf Air Brand Evolution  
User currently offlineGF-A330 From United Kingdom, joined Apr 2001, 1644 posts, RR: 2
Posted (13 years 4 months 3 weeks 5 days 19 hours ago) and read 3379 times:


The Gulf Air brand is more than half a century old and embellishes the airline’s pioneering, adventurous and entrepreneurial spirit. Gulf Air is now further evolving its cultural strengths gained from its glorious past to once again become the leading ‘fashion’ brand of the airline industry.

In so doing, it has appointed Landor Associates, the world’s most accomplished and internationally recognised branding and design consultancy, to work with Gulf Air’s senior management to review all aspects of the airline’s brand, in order to renew and strengthen its brand power as part of the three-year strategic recovery plan.

To be reborn is an up-market, glamorous and stylish Gulf Air brand that exudes the exotic mystique of Arabian culture. This naturally will include new livery for the airline’s fleet of aircraft

More details on developments during this exciting time in Gulf Air’s history will be revealed over the coming months.

Also the decision to upgrade the livery, may have been also due to the withdrawal of Qatar as a shareholder. As the GF stripes also corporates Qatars maroon.

1 replies: All unread, jump to last
User currently offlineTWAneedsNOhelp From , joined Dec 1969, posts, RR:
Reply 1, posted (13 years 4 months 3 weeks 5 days 12 hours ago) and read 3348 times:

if they're looking for "exotic Arabian mystique" why would they choose an American firm from Georgia?  Confused Can't the Arabs figure out what they're own "exotic mystique" is without the help of some overpriced consultants from Atlanta.


Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Landor Brought In To Promote Gulf Air Brand. posted Sat Dec 21 2002 01:01:17 by GF-A330
Canada Air Charter Set To Fly posted Sun Apr 14 2002 17:32:54 by Yyzcabincrew
Capt Refuses To Fly 'unsafe' Onur Air A321 posted Fri Sep 15 2006 16:38:37 by Clickhappy
MH To Codeshare With Gulf And Australian Carrier posted Fri Aug 4 2006 03:00:51 by 6thfreedom
Airline To Fly With Reviled Raccoon posted Tue Aug 1 2006 22:29:18 by Legallykev
Qantas' Code-share With Gulf Air posted Mon Jun 5 2006 11:14:26 by BA
Jet Airways Inks Pact With Gulf Air posted Mon Oct 17 2005 20:23:51 by GF-A330
Jet Airways Inks Wet Lease Pact With Gulf Air posted Tue Aug 30 2005 22:38:18 by GF-A330
Arkia To Fly With B757-300 To Osaka posted Fri Jul 29 2005 13:06:48 by An225
A380 'to Fly At Paris Air Show' posted Mon Apr 11 2005 17:06:22 by ITA350