Sponsor Message:
Non Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
A Victory Of A Regular Joe Over Coca-Cola!  
User currently offlineSFOMEX From , joined Dec 1969, posts, RR:
Posted (8 years 10 months 3 weeks 1 day 1 hour ago) and read 1271 times:

Well, money not always has the last word.

"Mexico has imposed its biggest anti-monopoly fines ever, totaling about US$68 million (euro58 million,) against Coca Cola and dozens of its distributors and bottlers.

The battle was won by one woman who got tired of being told what to sell at her one-room store in an impoverished Mexico City neighborhood.

In a country where David-vs.-Goliath battles usually end with David getting crushed, Raquel Chavez's victory is no small feat."

"Chavez, 49, expected to lose when a Coke distributor told her to get rid of Big Cola, an upstart brand that arrived in Mexico recently from Peru, or risk having Coke stop selling to her.

"I told them, 'You can't refuse to sell to me. That's unconstitutional'," Chavez told The Associated Press. "I didn't really know if it was unconstitutional, but I said it anyway.""

"Coke, whose share of the Mexican soft drink market hovers around 70 percent, is a must-have item for small stores. Chavez still sells it. But she also resented being told what she could sell.

"You may call the shots everywhere else, but I'm the boss in my store," she told the distributor."

"First, she didn't know which government agency to turn to. Then, Chavez found the Federal Competition Commission offices on the swanky west side of town. After two months of inaction, she blew up at the anti-monopoly agency.

"I told them, 'What are you good for? What purpose do you serve?"' she said. "Are you here to protect Coke, or to defend us?"

They finally accepted her complaint, investigated it, and found evidence of similar incidents -- some documented by Big Cola, which later joined the case. Two years later, on July 4, the commission ruled in a closed-door session that 15 Coke bottlers had violated anti-monopoly laws in the case, and fined them about US$15 million."

"I thought that we would lose this case, and when we did, it was going to be like 'Look, little ant, we crushed you,' because the powerful always win," she said. "Now I feel proud. Maybe now people will start standing up for themselves."

Full article here: http://edition.cnn.com/2005/BUSINESS...e.ap/index.html?section=cnn_latest

6 replies: All unread, jump to last
 
User currently offlineDL021 From United States of America, joined May 2004, 11447 posts, RR: 75
Reply 1, posted (8 years 10 months 3 weeks 1 day 1 hour ago) and read 1261 times:

SPeaking as a Coca Cola fan.....good for her! If they can't take the competition then they need to get out of the kitchen.......or some metaphor like that.


Is my Pan Am ticket to the moon still good?
User currently offlineLogan22L From , joined Dec 1969, posts, RR:
Reply 2, posted (8 years 10 months 3 weeks 1 day ago) and read 1240 times:

Good to see big business take one hard where and when they deserve it.

User currently offlineArmitageShanks From UK - England, joined Dec 2003, 3625 posts, RR: 15
Reply 3, posted (8 years 10 months 3 weeks 1 day ago) and read 1234 times:

If a business doesn't want to sell their product where others are present, that's fine. They should be allowed to do that.

Its their loss, but they should be able to do it.


User currently offlineB744F From Germany, joined Jan 2006, 0 posts, RR: 0
Reply 4, posted (8 years 10 months 3 weeks 1 day ago) and read 1228 times:

in a truely free market, corporations can do what they want. I think history has shown how bad that would be for everyone

User currently offlineJafa39 From , joined Dec 1969, posts, RR:
Reply 5, posted (8 years 10 months 3 weeks 23 hours ago) and read 1207 times:

Good to see the little people win for once, regardless of the case, the scenario is one that is all too often the other way round.

User currently offlineUSAFHummer From United States of America, joined May 2000, 10685 posts, RR: 53
Reply 6, posted (8 years 10 months 3 weeks 23 hours ago) and read 1203 times:

Quoting DL021 (Reply 1):
SPeaking as a Coca Cola fan....

I was under the impression that that was the only kind of soda you could be a fan of in Georgia... Wink

Greg



Chief A.net college football stadium self-pic guru
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
The World Of Coca-Cola, Atlanta posted Sat Apr 3 2004 15:58:45 by BR715-A1-30
Pepsi Or Coca-Cola What Do You Prefer? posted Sun Oct 15 2006 00:06:52 by Avianca
Coca-Cola Gcse Coursework Help posted Mon Aug 28 2006 17:18:11 by Dsa
The Ultimate Coca-Cola And Pepsi Thread posted Thu Aug 10 2006 15:44:23 by Zruda
Coca-Cola Or Pepsi posted Mon May 1 2006 02:45:41 by Ba757gla
How Different Is Coca-Cola? posted Sat Mar 25 2006 20:10:40 by Wardialer
Coca Cola Zero posted Thu Nov 17 2005 00:55:40 by Jay767
Coca-Cola Polar Bears - Russian Style posted Fri Jul 29 2005 22:21:13 by Soyuzavia
The Coca Cola 600 Thread posted Sun May 29 2005 23:04:13 by ANCFlyer
Coca-Cola - The Not Quite So Real Thing posted Wed Mar 3 2004 22:00:23 by Russophile