Dtwclipper From , joined Dec 1969, posts, RR: Posted (9 years 9 months 4 weeks 1 day 7 hours ago) and read 1658 times:
Good news from Ford! Bad news for the AFA and those "fundies"!
Ford to restore advertising in gay publications after complaints
The Associated Press
WASHINGTON - Ford Motor Co. said Wednesday it would reinstate and expand the scope of its advertising in gay publications after criticism from gay rights groups.
Ford said in a letter it would restore advertising for its luxury Jaguar and Land Rover brands in gay publications and run corporate ads marketing all eight of its vehicle brands in the publications.
"It is my hope that this will remove any ambiguity about Ford's desire to advertise to all important audiences and put this particular issue to rest," wrote Joe Laymon, Ford's group vice president for corporate human resources.
Last week, Ford had said it would no longer advertise its luxury vehicles in several gay publications, citing a need to reduce its marketing costs across the board.
Gay groups asked Ford to restore the advertising - and suggested a connection between the cutback and pressure from conservative groups. Ford said there was no connection.
In late November, the American Family Association had canceled a boycott of Ford vehicles, which had been announced in May when the organization criticized the nation's No. 2 automaker for making contributions to gay rights groups, offering benefits to same-sex partners and recruiting gay employees.
Several gay rights groups said the move created the perception that Ford had struck a deal with the AFA to reduce its advertising in gay publications. Gay leaders met with Ford on Monday and asked that the automaker reinstitute the advertising and distance itself from the Mississippi-based AFA.
Ford's Laymon said the ads' "content will be appropriate and effective in connecting with the intended audience."
The move was hailed by gay organizations. Neil Giuliano of the Gay & Lesbian Alliance Against Defamation credited the company with listening to its concerns and making "a clear statement of nondiscrimination and inclusion."
"Fairness and equality wins out in corporate America," said Joe Solmonese, president of the Human Rights Campaign.
A message seeking comment was left for an AFA spokeswoman.
Ford Chairman and CEO Bill Ford had said Monday that the automaker values "all people - regardless of their race, religion, gender, sexual orientation and cultural or physical differences."
Ford has been lauded for offering an inclusive work environment for gays and lesbians. Annual studies by the Human Rights Campaign in 2004 and 2005 gave Ford a perfect score on corporate policies and practices toward the gay, lesbian, bisexual and transgender community.
"The statement released today is representative of the Ford Motor Co. that we've known and respected for years, not the company that was alleged to exist over the last two weeks," said Matt Foreman, executive director of the National Gay and Lesbian Task Force.
Ford, General Motors Corp. and DaimlerChrysler AG introduced same-sex domestic partner benefits in 2000.
767Lover From , joined Dec 1969, posts, RR:
Reply 1, posted (9 years 9 months 4 weeks 1 day 7 hours ago) and read 1647 times:
It's frustrating that a huge controversy has been made over something so simple as a marketing budget.
Buying advertising for a specific sector not only means redundant advertising buys (because most of that specific audience would see the ads in mass media anyway) but also requires the huge expense of creating audience-specific ads.
Tens of thousands of employees are being laid off and plants closing, and now the company is having to effectively double its advertising budget to produce ads showing gay couples in Ford vehicles to target those publications. Having worked in a couple of ad agencies I know that advertising like this is enormously expensive. The audience would have seen the ads in other mainstream vehicles.
It's pretty obvious that the AFA was using Ford's marketing decision as a catalyst to push their own agenda.
Searpqx From Netherlands, joined Jun 2000, 4346 posts, RR: 9
Reply 2, posted (9 years 9 months 4 weeks 23 hours ago) and read 1620 times:
Quoting 767Lover (Reply 1): and now the company is having to effectively double its advertising budget to produce ads showing gay couples in Ford vehicles to target those publications.
What I actually think happened is that Ford received several tens of thousands of e-mails from various gay folks and realized that here was a large demographic that they've been missing out on (in their targeted advertising). I highly doubt that Ford really cares what either AFA or HRC says (as far as determining their advertising budget), but they were impressed with the numbers of gay folks that responded. Someone crunched numbers and realized there was an opportunity that had been missed.
I will say that whatever the reason, this is a huge slap in the face of AFA, one that likely has Mr. Wildmon in a state of sputtering rage. That alone is enough to all but guarantee that my next vehicle is a Ford.
"The two most common elements in the universe are Hydrogen and stupidity"
Luv2fly From United States of America, joined May 2003, 12340 posts, RR: 45
Reply 4, posted (9 years 9 months 4 weeks 23 hours ago) and read 1603 times:
Quoting 767Lover (Reply 1): Tens of thousands of employees are being laid off and plants closing, and now the company is having to effectively double its advertising budget to produce ads showing gay couples in Ford vehicles to target those publications.
So your saying that unless it is a gay couple in the ad then it will not be effective and generate sales. I bought a box of frosted flakes today and all that was on the box was a tiger and since I saw no penis or a boy friend tiger on the box, I still went ahead and bought the cereal.
DL021 From United States of America, joined May 2004, 11454 posts, RR: 73
Reply 6, posted (9 years 9 months 4 weeks 23 hours ago) and read 1594 times:
OK...I thought this would be the result. This was mismanaged by Ford from the beginning. Even though I suspect that 767lover is very correct about the ad dollar effectiveness issue, Ford managed to do this publicly after a highly visible meeting with a religious right group...... not really well thought out.
I suspect that Ford will at some later point take the action it wanted to take now, but it will be difficult. They now HAVE to advertise in these publications or risk alienating a segment of their marketplace for no good reason.
Quoting Searpqx (Reply 2): What I actually think happened is that Ford received several tens of thousands of e-mails from various gay folks and realized that here was a large demographic that they've been missing out on (in their targeted advertising).
Jaysit From , joined Dec 1969, posts, RR:
Reply 7, posted (9 years 9 months 4 weeks 23 hours ago) and read 1580 times:
So now no one is happy.
The fundies won't buy Ford any more because they reneged on their promise to be paleolithic toadies to the Fundistanis.
Gays and lesbians won't buy Ford because it once capitulated to the Fundistani threats.
So the winners here are other SUV manufacturers (driving SUVs is something that fundies and 'mos seem to have in common; the former for acting like the dumb bullies they are, the latter for thinking that driving a big stupid car will make others think that they're dumb macho bullies too)
767Lover From , joined Dec 1969, posts, RR:
Reply 8, posted (9 years 9 months 4 weeks 22 hours ago) and read 1567 times:
Quoting DL021 (Reply 6): Ford managed to do this publicly after a highly visible meeting with a religious right group
I believe the original story said it was "a group of Ford dealers" (not the corporation) but that was suspect to me because no one from the so called "group of dealers" was ever identified --to my knowledge--which makes me think that it was all fabricated by the AFA and no such meeting took place, or that it was a very small group of fundamentalist dealers.
767Lover From , joined Dec 1969, posts, RR:
Reply 10, posted (9 years 9 months 4 weeks 22 hours ago) and read 1561 times:
Quoting Luv2fly (Reply 4): So your saying that unless it is a gay couple in the ad then it will not be effective and generate sales. I bought a box of frosted flakes today and all that was on the box was a tiger and since I saw no penis or a boy friend tiger on the box, I still went ahead and bought the cereal.
Seb146 From United States of America, joined Nov 1999, 13073 posts, RR: 14
Reply 12, posted (9 years 9 months 4 weeks 22 hours ago) and read 1550 times:
Jaysit: Your post is so full of crap. The biggest losers will be the fundies. The homos will not be losers since luxury cars and Land Rovers will be marketed in the queer mags. Add to that, homos will buy what we want to buy. Homos will buy them and since those cars are expensive, and not nessicarily make them look like brutish heteros. That will also give better numbers to Ford. Homos have more usable income than heteros and have more money to spend. Therefore, what good would it do to advertise brand new luxury cars in a family publication when a family can only afford a used compact car?
Besides, there is not that much more the ad agencies really need to do for advertising in those mags except put a pretty face next to the car. See point about "frosted flakes."
N312RC From United States of America, joined Aug 2000, 2684 posts, RR: 15
Reply 13, posted (9 years 9 months 4 weeks 19 hours ago) and read 1531 times:
Wow Jaysit.. seriously.. Where do you think of this stuff.... Cool down there tiger and think through what you type.
Anyway, Im glad they reinstated the ads... As I have no part in either side of this argument.. Its just nice to see a company including everybody and not pandering to the damn religious right, which, as a Catholic, I cant stand.
A company should have the right to sell their products to anyone and everyone, without fear of recrimination by retards who practice horrible things in the name of the Lord.
Dtwclipper From , joined Dec 1969, posts, RR:
Reply 14, posted (9 years 9 months 3 weeks 23 hours ago) and read 1472 times:
Just thought I would share this note I got from Ford today.
Thank you for writing.
At Ford we value diversity among all of our constituents and pride ourselves on strong and clear values – respect for our customers, communities, employees, suppliers and dealers; acceptance of our differences; inclusion of different people with different perspectives; and integrity to always do the right thing. We value all people – regardless of their race, religion, gender, sexual orientation and cultural or physical differences. This is a strong commitment we intend to carry forward with no exception. We are pleased to clear up any misperceptions and get back to doing what we do best - building the best cars and trucks in America.
Thank you again for contacting Ford.
Customer Relationship Center
Ford Motor Company