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Why No Advertisments On US Pro. Sports Jerseys?  
User currently offlineMdsh00 From United States of America, joined May 2004, 4124 posts, RR: 8
Posted (8 years 5 months 2 weeks 3 days 4 hours ago) and read 3041 times:

I have always noticed this but always forgotten to ask, but why is it that American professional sports leagues (unless you count NASCAR) have no corporate advertisements on their jerseys? We all know that this is major in Europe and Asia, but I'm surprised why we don't see this here in the US. One would think that the US, being the capitalists we are, would adopt this too.

Any thoughts?


"Look Lois, the two symbols of the Republican Party: an elephant, and a big fat white guy who is threatened by change."
44 replies: All unread, showing first 25:
 
User currently offlineS12PPL From , joined Dec 1969, posts, RR:
Reply 1, posted (8 years 5 months 2 weeks 3 days 3 hours ago) and read 3035 times:

My guess would simply be because there is no need for it. There is all ready plenty of money in the NFL, NBA, NHL, and Major League Baseball.


However, last summer MLB put feelers out for, or decided to put the Spiderman 2 logo on all bases after a certain inning.... The fans went nuts and it never happened, thank-god.


User currently offlineUSAIRWAYS321 From United States of America, joined Jul 2001, 1847 posts, RR: 9
Reply 2, posted (8 years 5 months 2 weeks 3 days 3 hours ago) and read 3028 times:

The AFL has sponsor logos on their jerseys.

User currently offlineMdsh00 From United States of America, joined May 2004, 4124 posts, RR: 8
Reply 3, posted (8 years 5 months 2 weeks 3 days 3 hours ago) and read 3023 times:

Quoting S12PPL (Reply 1):
My guess would simply be because there is no need for it.

Maybe, although there are a good number of European soccer teams (I think)that make so much money that the advertisements aren't necessary.



"Look Lois, the two symbols of the Republican Party: an elephant, and a big fat white guy who is threatened by change."
User currently offlineDeltaGator From United States of America, joined Sep 2005, 6341 posts, RR: 13
Reply 4, posted (8 years 5 months 2 weeks 3 days 3 hours ago) and read 3023 times:

Quoting S12PPL (Reply 1):
There is all ready plenty of money in the NFL, NBA, NHL, and Major League Baseball.

The contracts with the networks for TV rights provide tons of money.

Quoting USAIRWAYS321 (Reply 2):
The AFL has sponsor logos on their jerseys.

Lesser league with less TV network tie-ins.

Quoting Mdsh00 (Thread starter):
but why is it that American professional sports leagues (unless you count NASCAR) have no corporate advertisements on their jerseys?

Because unlike that goofy  duck  sport Soccer we actually take timeouts for commercials during our events to allow a word from out sponsors.

Quoting S12PPL (Reply 1):
However, last summer MLB put feelers out for, or decided to put the Spiderman 2 logo on all bases after a certain inning.... The fans went nuts and it never happened, thank-god.

Was that just last summer? I think it was the summer of 2004 because IIRC the whole thing was supposed to take place at the All-Star Game. Despite Barry Bonds that game is supposed to be the holiest of the holy and it just couldn't be accepted by the purists.



"If you can't delight in the misery of others then you don't deserve to be a college football fan."
User currently offlineGilligan From , joined Dec 1969, posts, RR:
Reply 5, posted (8 years 5 months 2 weeks 3 days 3 hours ago) and read 3021 times:

Quoting DeltaGator (Reply 4):
The contracts with the networks for TV rights provide tons of money.

Absolutely correct. TV has told the majors that they will have to share any endorsement money they get since it would take money out of their pockets. When it comes to NASCAR only the major sponsor is ever named, until the driver, owner, or crew chief spouts off the littany of sponsors during the interview. That's more accepted since its been around forever. A few years ago the former QB for the Bears, Jim McMahon was fined by the NFL for wearing a sponsors logo on his headband.


User currently offlineNeilYYZ From , joined Dec 1969, posts, RR:
Reply 6, posted (8 years 5 months 2 weeks 3 days 1 hour ago) and read 3009 times:

Quoting Mdsh00 (Thread starter):
Why No Advertisments On US Pro. Sports Jerseys?

I would think that it's because of the reasons above, the TV contracts are huge, the revenue is such that it does not dicate that corporate sponsors be on the jerseys.

And besides all that, it looks extremely tacky!

- Neil


User currently offlineSenorcarnival From , joined Dec 1969, posts, RR:
Reply 7, posted (8 years 5 months 2 weeks 2 days 23 hours ago) and read 2999 times:

Quoting Gilligan (Reply 5):
When it comes to NASCAR only the major sponsor is ever named, until the driver, owner, or crew chief spouts off the littany of sponsors during the interview. That's more accepted since its been around forever. A few years ago the former QB for the Bears, Jim McMahon was fined by the NFL for wearing a sponsors logo on his headband.

What about that plethora of little stickers NASCAR cars have plastered all over the side? Sure, they're small, but once they get a close-up of the cars during a pit-stop or at the end of the race, that's not such a bad exposure after all. NASCAR has more sponsors than a Mexican soccer team.


User currently offlineLTBEWR From United States of America, joined Jan 2004, 13073 posts, RR: 12
Reply 8, posted (8 years 5 months 2 weeks 2 days 21 hours ago) and read 2992 times:

Car racing throughout the world has a long tradition of advertising on the vehicles and on the drivers outfits as they provided the funding needed to operate their vehicles. Over the years, and with expanded TV coverage, we saw a huge expansion of major consumer products advertising on racing cars. In NASCAR, until the late 1960's often the primary advertiser on a race car was a regional car dealer connected with the driver. Starting in the late 1960's, as Television coverage increased and provided a moving and often seen 'billboard' advertising, national companies expanded into car racing sponsorship.
As to professional human action sports in the USA - Baseball, NFL Football, basketball and the like, it is largely tradition. Most of the leagues ban or severly limit significant advertising on the person including sports gear logos. More critically, most of the funding was and still from ticket sales and moderate advertising on the walls of the playing facilities, later with the television income and in the the naming of stadiums. Another issue is that in the USA, we believe that the athlete's body has the first rights for determining whom will advertise on or for them. Many have endorsement contracts with major sports gear manufactures, and other opportunities off the playing location.
This is starting to change however. The NY/NJ Metrostars Soccer team will become the "Red Bulls" after the purchase of rights by the beverage maker. The main reason for this is to cover their costs of operations as the MLS does not have the income sources as other 'major' sports have.


User currently offlineBHMBAGLOCK From United States of America, joined Jul 2005, 2698 posts, RR: 5
Reply 9, posted (8 years 5 months 2 weeks 2 days 21 hours ago) and read 2986 times:

Quoting Senorcarnival (Reply 7):
What about that plethora of little stickers NASCAR cars have plastered all over the side?

What he means is that the TV announcers will refer to the "XYZ Co. Dodge" rather than the "STP Goodyear Unocal Depends etc. XYZ Dodge" when calling the race.



Where are all of my respected members going?
User currently offlineGilligan From , joined Dec 1969, posts, RR:
Reply 10, posted (8 years 5 months 2 weeks 2 days 20 hours ago) and read 2978 times:

Quoting Senorcarnival (Reply 7):
What about that plethora of little stickers NASCAR cars have plastered all over the side?

Most of them have to do with car parts or products that the car uses. STP, Dupont, 3M and such. All the cars have basically the same set just arranged differently. To see them on TV you would have to have a pretty good set of eyes. These are products that have traditionally been on the cars since the late to mid 60's. They certainly pale in comparison to the primary sponsors logo's such as Interstate, Tide, ect. What was really interesting to watch is how fast the areas inside the car filled up with sponsors names when the small on board cameras came of age. Now, no matter where the camera, or where it pans, you're sure to see an ad!

Another change that has taken place in sports advertising is in the stadiums themselves. It used to be that signs were fixed, the advertiser paid for the entire season. Now they pay for a third of the season and yet get the same slot. Why? Because many major stadiums now have rotating sign boards where fixed ones used to be. It allows the stadium to sell more time to more people. Watch the area behind the batter on TV baseball. The sign will almost always change between batters.

I think the jersey thing would be a practical waste of money. Too small to read, not enough air time. The trade out just wouldn't be worth it.


User currently offlineDeltaGator From United States of America, joined Sep 2005, 6341 posts, RR: 13
Reply 11, posted (8 years 5 months 2 weeks 2 days 18 hours ago) and read 2964 times:

Quoting Gilligan (Reply 10):
Because many major stadiums now have rotating sign boards where fixed ones used to be. It allows the stadium to sell more time to more people. Watch the area behind the batter on TV baseball. The sign will almost always change between batters.

A wart on the face of baseball but here to stay. IIRC some of the stadiums (Turner Field is one I believe) uses green screen technology behind home plate for the TV broadcast so as not to distract the pitcher.



"If you can't delight in the misery of others then you don't deserve to be a college football fan."
User currently offlineMdsh00 From United States of America, joined May 2004, 4124 posts, RR: 8
Reply 12, posted (8 years 5 months 2 weeks 2 days 18 hours ago) and read 2954 times:

Quoting Gilligan (Reply 10):
I think the jersey thing would be a practical waste of money. Too small to read, not enough air time. The trade out just wouldn't be worth it.

Though on European soccer jerseys the sponsor's name is so large that for me, at least, the corporate logo is how I identify the team.



"Look Lois, the two symbols of the Republican Party: an elephant, and a big fat white guy who is threatened by change."
User currently offlineWellHung From , joined Dec 1969, posts, RR:
Reply 13, posted (8 years 5 months 2 weeks 2 days 18 hours ago) and read 2954 times:

Quoting Senorcarnival (Reply 7):
What about that plethora of little stickers NASCAR cars have plastered all over the side? Sure, they're small, but once they get a close-up of the cars during a pit-stop or at the end of the race, that's not such a bad exposure after all. NASCAR has more sponsors than a Mexican soccer team.

NASCAR isn't a sport, so it's not really an issue here.


User currently offlineSabena332 From , joined Dec 1969, posts, RR:
Reply 14, posted (8 years 5 months 2 weeks 2 days 18 hours ago) and read 2951 times:

I was wondering exactly the same some time ago: Why No Advertising On NBA/MLB/NFL Sport Shirts? (by Sabena332 Mar 29 2005 in Non Aviation)

Patrick


User currently offlinePROSA From United States of America, joined Oct 2001, 5643 posts, RR: 4
Reply 15, posted (8 years 5 months 2 weeks 2 days 18 hours ago) and read 2945 times:

Quoting DeltaGator (Reply 4):
Because unlike that goofy sport Soccer we actually take timeouts for commercials during our events to allow a word from out sponsors.

Wrong. You mean we actually take timeouts from the commercials to show occasional bits of sports.



"Let me think about it" = the coward's way of saying "no"
User currently offlineS12PPL From , joined Dec 1969, posts, RR:
Reply 16, posted (8 years 5 months 2 weeks 2 days 18 hours ago) and read 2931 times:

Quoting DeltaGator (Reply 4):
Was that just last summer? I think it was the summer of 2004 because IIRC the whole thing was supposed to take place at the All-Star Game. Despite Barry Bonds that game is supposed to be the holiest of the holy and it just couldn't be accepted by the purists.

I was pretty sure it was last summer. And I'm also pretty sure it was supposed to debut during the all star game, and continue for the entire second half of the season.

Quoting DeltaGator (Reply 11):
A wart on the face of baseball but here to stay. IIRC some of the stadiums (Turner Field is one I believe) uses green screen technology behind home plate for the TV broadcast so as not to distract the pitcher.

Sort of, but not totally accurate. All MLB stadiums have these "green screens" placed behind home plate for all nationally televised ball games in prime time slots I belive it is. It started with games like FOX Saturday baseball, and ESPN Sunday Night Baseball. I think ESPN uses it on all of they're boadcasts, which of course are all national TV games now. And, FOX Sports only televises on Saturdays during the regular season. Now, before you all start screaming at me..... Smile Fox Sports Net broadcasts games, but only regionally, and they don't have this green screen for they're games.

When ESPN, or FOX Sports aren't there for a game, the green screens disapear. Why? Because that green screen doesn't make money during those regional games  Smile They simply remove it, andd replace it with more sign boards.


User currently offlineGilligan From , joined Dec 1969, posts, RR:
Reply 17, posted (8 years 5 months 2 weeks 2 days 17 hours ago) and read 2927 times:

Quoting WellHung (Reply 13):
NASCAR isn't a sport, so it's not really an issue here.

OMG, you do like to live out on the edge don't you?

Quoting Mdsh00 (Reply 12):
Though on European soccer jerseys the sponsor's name is so large that for me, at least, the corporate logo is how I identify the team.

Most Pro sport teams NFL, MLB, NBA, NHL are either privately owned or owned by a corporation built around the team. I think the teams owners egos would be quite dented if they had to have a corporate logo on them. What they do is go to a city and tell them, we want you to use public money to build us a great stadium, which we will run, and we will sell the name rights too, and in return you get the sales tax off of every hot dog and beer we sell! Such a deal!


User currently offlineNeilYYZ From , joined Dec 1969, posts, RR:
Reply 18, posted (8 years 5 months 2 weeks 2 days 17 hours ago) and read 2921 times:

Quoting DeltaGator (Reply 11):
A wart on the face of baseball but here to stay. IIRC some of the stadiums (Turner Field is one I believe) uses green screen technology behind home plate for the TV broadcast so as not to distract the pitcher.

Have you seen the walls at the Rogers center here in Toronto? Not only do we have ads up on the walls, we have flat screen TV's as walls! It's terrible, if any of you remember last season while Johnny Damon was out for a few game at the begining of the season, it was because he cut himself on the seams to one of these TV's that they have as walls.

- Neil


User currently offlineWellHung From , joined Dec 1969, posts, RR:
Reply 19, posted (8 years 5 months 2 weeks 2 days 17 hours ago) and read 2918 times:

Quoting Gilligan (Reply 17):
OMG, you do like to live out on the edge don't you?

Aww... our very own NASCAR dad. How cute. I remember when y'all were just known as fat rednecks. Thems was the days...


User currently offlineIAH777 From United States of America, joined Mar 2008, 0 posts, RR: 5
Reply 20, posted (8 years 5 months 2 weeks 2 days 17 hours ago) and read 2914 times:

Quoting WellHung (Reply 13):
NASCAR isn't a sport, so it's not really an issue here.

C'mon, Hung! Everyone needs a *giggle!* "sport" *snort!* to follow. Driving in circles isn't too complex for the simple-minded, which suits the fan base to a T.

"We gon watch dem purty-color horseless carriages an' see which one a'dem goes in circles the fastest."      

But, at least its not tennis and its still more exciting than WNBA. Or golf, which is an activity, rather than a sport.

[Edited 2006-03-10 18:22:21]

User currently offlineMir From United States of America, joined Jan 2004, 21558 posts, RR: 55
Reply 21, posted (8 years 5 months 2 weeks 2 days 17 hours ago) and read 2914 times:

Quoting DeltaGator (Reply 11):
Quoting Gilligan (Reply 10):
Because many major stadiums now have rotating sign boards where fixed ones used to be. It allows the stadium to sell more time to more people. Watch the area behind the batter on TV baseball. The sign will almost always change between batters.

A wart on the face of baseball but here to stay. IIRC some of the stadiums (Turner Field is one I believe) uses green screen technology behind home plate for the TV broadcast so as not to distract the pitcher.

Interesting story: I was watching a Yankees/Mariners game that was played at Safeco, and every time the Mariners were at bat, the billboards behind the batter would show ads with a light-colored background (white or grey). Every time the Yankees were at bat, the billboards would show ads with a darker background (usually dark green to match the walls). The thought ran through my mind that it was intentional to make it harder for the Yankees fielders to pick up ground balls off the bat, though I haven't had the opportunity to see if they do it on a regular basis. Was kind of curious though.

Quoting S12PPL (Reply 16):
Sort of, but not totally accurate. All MLB stadiums have these "green screens" placed behind home plate for all nationally televised ball games in prime time slots I belive it is.

AFAIK, the green screens are placed there by the TV networks with the magic of editing - the ads are still visible to those sitting in the stadium. Kind of like the first down line when watching football on TV.

-Mir



7 billion, one nation, imagination...it's a beautiful day
User currently offlineDeltaGator From United States of America, joined Sep 2005, 6341 posts, RR: 13
Reply 22, posted (8 years 5 months 2 weeks 2 days 16 hours ago) and read 2895 times:

Quoting Mir (Reply 21):
AFAIK, the green screens are placed there by the TV networks with the magic of editing - the ads are still visible to those sitting in the stadium. Kind of like the first down line when watching football on TV.

You know, I think that is more what I was going for. I believe that Turner Field does have the rotating boards behind home plate. If you watch the game on TBS you will sometimes see the "green screen" portion move and cover over part of the padded border around the boards. I could be completely wrong since I haven't watched baseball in a couple of months. Thank God spring training is here! We'll get the answer soon enough.



"If you can't delight in the misery of others then you don't deserve to be a college football fan."
User currently offlineSrbmod From , joined Dec 1969, posts, RR:
Reply 23, posted (8 years 5 months 2 weeks 2 days 15 hours ago) and read 2879 times:

Quoting USAIRWAYS321 (Reply 2):
The AFL has sponsor logos on their jerseys.

As do most of the pro soccer teams (MLS and USL) and even the pro lacrosse leagues.

In the US and Canada, it's the fringe sports that have had to resort to using ads on their uniforms, as they don't have the TV deals like the big 4 sports do.

In Europe and in other parts of the world where soccer is the biggest sport, the sponsorships are in some cases to help pay for stadiums or improvements to current stadiums. It helps to cut out the middleman in financing, thus saving some interest.

I've seen some European hockey jersey and the only sponsor I didn't see was "Chico's Bail Bonds". On some of them, I thought the team logo was an ad as well.


User currently offlineErikwilliam From Brazil, joined Mar 2004, 2152 posts, RR: 12
Reply 24, posted (8 years 5 months 2 weeks 2 days 14 hours ago) and read 2862 times:

Quoting Mdsh00 (Reply 3):
Maybe, although there are a good number of European soccer teams (I think)that make so much money that the advertisements aren't necessary.

not true.

Different from Europe/Latin America, when it comes to sports, in the US, for ex. the La Laker are not a club where people can go to on sundays with the family. Hence that, thei´r companies, brands, whatever u wanna call it, and you see that they change cities with no attachement unless the moral one of the fans. In EU for expample, u could never take the Barcelona club to, say, Valladolid, or Madrid, cause they are attached to the fans/partners(in lack of better word).

just my ,02



Dida, Cafu, Lucio, Roque Junior, Roberto Carlo, Emerson, Ze Roberto, Ronaldinho, Kaka, Adriano, Robinho, Ronaldo
25 Slider : Correct on the previous statements about the TV contracts being lucrative enough so that most of the "major" sports in the US don't need that kind of
26 YOWza : Major league teams have enough other sources of revenue that jersey advertising is not needed. Many minor teams do have ads on uniforms. YOWza
27 Post contains links and images Garnetpalmetto : Yup, to the best of my knowledge, most ECHL and AHL teams for instance have ads on their jerseys and on their helmets. No minor league baseball teams
28 Post contains images FlyKev : Good. lets keep the logos and adverts off the jerseys etc. Why? You havent seen my local hockey teams jerseys now have you... I count 4 adverts, 5 if
29 DeltaGator : Agh! That hideous thing harkens back to the old Tampa Bay jersey with the "gay swashbuckler." They started to wim after they switched uniforms.
30 PROSA : Not surprising, as (American) football did not become a major, affluent sport until the television era.
31 L-188 : I'll give you a buck if you say that at Daytona.
32 Post contains images Srbmod : Can vouch on the Gwinnett Gladiators having them as well. I'm surprised that the ads aren't on their replicas. They have a really cool jersey design
33 DeltaGator : Did you go to the game the other day when they gave away the "Runaway Bride Bobblehead" dolls? I gotta get one off of Ebay.
34 S12PPL : No....The adds are not visable to the fans at the game when they use the "green screen". All fans see at the park is a green billboard. This is made
35 Gilligan : Don't think so. I'm not much of a NASCAR fan, but I've lived in the south long enough to know what would happen if you made that remark in certain ba
36 Post contains images Garnetpalmetto : Not bad - the Inferno did the same thing last year when our usual St. Patrick's Day sponsor dropped off. I think yours is miles and away better thoug
37 Srbmod : The desert camo works well with the team colors. They did a tie dyed jersey last year, and a St. Patrick's Day green one the year before. You do see
38 WellHung : Lemme guess... Jim Bob slowly pries himself free of the arms that are holding his fat ass in his lawn chair, spilling his can of Pabst all over his 5
39 Gilligan : OK, if thats what you want to think. Of course we know everyone in Hollywood is gay right? Well at least you're not proving yourself completely stupi
40 Post contains images WellHung : Umm.. that's West Hollywood.
41 Post contains images PurdueAv2003 : Amen! The reason I got hooked was for all of the mechanical changes made during the races. It takes a lot of engineering know-how to win. How much pr
42 PROSA : Funny how this thread has turned into a NASCAR-centric discussion. At any rate, last weekend I happened to watch about 15 or 20 laps of a NASCAR race,
43 KaiGywer : The Jack Daniels car is already slammed through the wall, followed by the Coca Cola chaser car. The Jose Cuervo team is still waiting for a jumpstart.
44 DeltaRules : That's because the racing at California Speedway sucks. That track is a joke entertainment-wise; the racing's terrible there. NASCAR screwed up by gi
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