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Own A Small Company Or Business?  
User currently offlineWhyWhyZed From Canada, joined Jan 2005, 914 posts, RR: 16
Posted (8 years 2 months 4 days 15 hours ago) and read 1588 times:

Good Evening fellow A.netter's. I'm considering making some business cards for myself to promote for any non-av photography jobs. But I would like to think of a Business name, that I can place on it. However, I am struggling on that part, and would like to know if anyone here has a business and can answer the following...

1) What is your business' name? ...Where did it come from/What does it mean?

2) What does your logo look like?

3) What does you business card look like?

- Jason DePodesta

14 replies: All unread, jump to last
 
User currently offlineBristolFlyer From United Kingdom, joined May 2004, 2290 posts, RR: 0
Reply 1, posted (8 years 2 months 4 days 13 hours ago) and read 1575 times:

I am a business owner. Here is my logo on my pc's desktop:



The name came from a friend - it's not overly original but it's pretty obvious which is good. I got a local printer to design my logo. If you want something av related and don't want to pay too much go online and get a clipart pic of a plane. Make sure it's not the first one that comes up otherwise everyone will recognise it.

My business card has my logo at the top, name/title on the first line, phones numbers on second then useless stuff like email, web address and postal address on the last 2 lines.

BF



Fortune favours the brave
User currently offlineMetalInyoni From South Africa, joined Oct 2005, 257 posts, RR: 0
Reply 2, posted (8 years 2 months 4 days 2 hours ago) and read 1550 times:

I have just set up a small business here in Dublin. its involved in ( or will be) the Food/Restaurant business. Its called Ukudla Limited. Ukudla is the verb "to eat" or the noun for "food" in the Nbebele language from a region is Zimbabwe where I grew up. An artist friend will do a little water colour painting of the restaurant when it opens an I will use that on the front of the business card with the details on the back.

my suggestion is that the business card should have one of your better photos on the front to advertise your work with your details on the back.

As for the name I'm not sure but photography is a form of art so maybe you should name it after yourself as the artist.

hope this helps



Money doesn't make you happy but I would rather cry in a BMW than on public transport.
User currently offlineChrisjake From United States of America, joined Jul 2004, 864 posts, RR: 1
Reply 3, posted (8 years 2 months 4 days 2 hours ago) and read 1543 times:

my wife owns a business/franchise....i'm the minority % owner of it. she runs pretty much 100% of it. i'm basically her IT dept.

its a decorative glass business.
http://www.stainedglassoverlay.com/



chris



Well nothing's dead down here, just a little tired
User currently offlineSlamClick From United States of America, joined Nov 2003, 10062 posts, RR: 68
Reply 4, posted (8 years 2 months 4 days 1 hour ago) and read 1535 times:

Yes. I am president of one small company in which I own 27% and a partner in another, where I own 50% I used to own and operate another.

I don't wish to break my relative anonymity here so no specifics on names etc, but I can address your other questions with some of my thinking on the subjects.

First company was a Sub-S corporation and the company had a DBA for the public side. This DBA was logically derived, named for the city where it was located and a descriptive word for what we did. The parent corporation was a name of my choosing that had nothing to do with the principal business.

The second company I conceded to partners on the name of the business and I never liked the company name. It was six syllables long, including one coined word. It was extremely difficult to answer the phone with that name. That, in my opinion is very important. The way your phone is answered, if you deal with the general public should be short and simple.

Current company meets that test. Very simple and direct.

At the first company I used a font resident in WordPerfect as a company logo/wordmark. It was pretty distinctive, easy enough to read and looked very good on a backlit white plexiglas sign in a mall. That was important. So company name on the sign and a very brief list of main services offered was all there was on the sign. No pictures or anything like that. Business cards had the same font. Easy for the printer. Company stationery including manuals we published etc. were all easily done with WordPerfect. Saved us much aggravation at the printers etc.

Second company we did pretty much the same thing, only now working with MS Word. Resident font, plus a graphic from the public domain which represented what we did. This graphic was turned into a watermark (I think I did that in Photoshop) and was used on the business cards.

Present company we built the logo/company ident in Adobe Illustrator with special fonts we had to download, and even they had to be tweaked. This used up two consecutive Sunday afternoons. These were vector-based graphics and when we had all the effects (really simple-looking result - little complexity) we also converted it to a .jpeg and emailed it to the office and to our homes. This .jpg will get embedded as letterhead and used on our business cards and our sign.

On the previous two companies I followed the conservative rule and designed a white card where you can lay a US quarter somewhere on the card without touching any ink. Each was two-color only. In each case we were dealing with traditional corporate and governmental entities and the look was solid and conservative by choice. The present business is more 'artsy' for want of a better word and we may not do that. We are likely to select a colored cardstock and be somewhat edgy in the design. It will still be printed one side only so that potential clients can write something on the back. They will not be foil, but low-gloss cardstock.

Also I've always avoided common 'clip art' as being kind of low-rent cheesy. If I was starting a photography business, for example I would not just import clip art of a camera. What I might do is find a picture of a 35mm (because everyone would recognize that as a camera) take it into photoshop and halftone it, or run the contrast off the top of the scale or trace edges or some such process to render it a really simple graphic, then use that as a watermark under my business name and address on a card. That is just one suggestion.


We will again make up our own company stationery, letterhead, invoices, work orders and the like. Our checks will just have the LLC name and address without the logo.

Your photography business can be a little less formal than, say a mortgage broker, but you do want the thing to be readable. You do want to be taken seriously. Personally I've never cared much for the business cards that had an actual photograph on them. I also firmly believe that they should be STANDARD size with no foldover. Those get tossed!

One more suggestion: Go to some restaurant or bar in town where local people eat their weekday lunches and leave their business cards on a bulletin board. There is no place I can think of where you can see more examples, good and bad, at one time. See what you like. See what is hard to figure out, hard to read.

The choices are very personal in a small business because that business is a piece of you. Your portfolio will sell your work, it is just the job of your business card not to get in the way of that process.

Good luck with your business.



Happiness is not seeing another trite Ste. Maarten photo all week long.
User currently offlineWhyWhyZed From Canada, joined Jan 2005, 914 posts, RR: 16
Reply 5, posted (8 years 2 months 2 days 15 hours ago) and read 1498 times:

Quoting SlamClick (Reply 4):

Thanks ALOT, SlamClick. Your reply was very helpful and well stated. I couldn't agree with you more on so many of the suggestions given. However, you stated not to place a photo on the business card itself. I was thinking of having a double sided card, with the photo on one side, with the Business name... then on the back have my business logo as well as all the contact info, website, etc.

Is there a specific printing company that you'd recommend?

Regarding the business's name, I am kind of leaning towards using my name within it just like every other photo studio in my area (pretty much) and online, etc. However, just as someone else had stated, have a name that is short, or that can be abbreviated. Well with a name like Jason A. DePodesta i'm kind of stumped. hehehe.

- Jason DePodesta


User currently offlineJafa39 From , joined Dec 1969, posts, RR:
Reply 6, posted (8 years 2 months 2 days 13 hours ago) and read 1488 times:

Very easy here in NZ, you just add the locality to the product and put a Koru on your card.

Hence:

Hibiscus Coast Water

Auckland Ladders

Glenfield Chiropractor

Waikato Breweries

Ruakokawhatuna Plumbers

Saves heaps of time deciphering company names and logos


User currently offlineKevinL1011 From United States of America, joined Mar 2005, 2964 posts, RR: 48
Reply 7, posted (8 years 2 months 2 days 12 hours ago) and read 1484 times:

Keep it simple. There's nothing more transparent that a small guy trying to look big. I get a laugh out of small business trying to look big with names like "XYZ Group" or " Global XYZ & Associates".

Simply put who you are, type of business or service and how to contact you. DO NOT put your title as "Owner" or "President"! Every insurance salesperson and telemarketer around will be calling you and using your first name as if they know you.
"Yeah...let me speak to Jason....tell him it's Mike" Some will go as far as to say they're returning your call!

I got so sick of telemarketers, I started telling callers that "Peter Griffin" is the owner and he's not in @ this time. Now, Peter Griffin gets all kinds of junk mail and credit card applications. When someone calls asking for "Peter", I know it's a solicitor.

As far as logo's, keep that simple too. Don't decide on one until you're 2-3 years along. Believe me, you'll save a lot of $ in stationary.



474218, Carl, You will be missed.
User currently offlineJafa39 From , joined Dec 1969, posts, RR:
Reply 8, posted (8 years 2 months 2 days 12 hours ago) and read 1480 times:

And NEVER, EVER call yourself "(insert name here) Solutions" man that ticks me off!!

User currently offlineAircraft From France, joined Jan 2007, 0 posts, RR: 0
Reply 9, posted (8 years 2 months 2 days 11 hours ago) and read 1473 times:

Quoting Jafa39 (Reply 8):
And NEVER, EVER call yourself "(insert name here) Solutions" man that ticks me off!!

Not even "Enraged Crack Whore Solutions?"

It's got a nice ring to it, and it's not something I would easily forget.


User currently offlineKevinL1011 From United States of America, joined Mar 2005, 2964 posts, RR: 48
Reply 10, posted (8 years 2 months 2 days 11 hours ago) and read 1470 times:

Quoting Jafa39 (Reply 8):
And NEVER, EVER call yourself "(insert name here) Solutions" man that ticks me off!!

Oh God YES!

And don't use any of the following words in the business name: "Select", "Exclusive", "Premier", "Pro", "Team" or "Image(s)".

And don't believe the telephone directory sales pukes that you need an Ad. in the front of your business category listings. Nobody reads a directory front to back by category.



474218, Carl, You will be missed.
User currently offlineBill142 From Australia, joined Aug 2004, 8439 posts, RR: 8
Reply 11, posted (8 years 2 months 2 days 11 hours ago) and read 1468 times:

I'm the former Managing Director of my family business (which has since been sold) and the holding company was just a hyrbid of my parents names and my family name.

But I've seen some bizzare names for holding companies which then trade under a different name.

Quoting Jafa39 (Reply 6):
Very easy here in NZ, you just add the locality to the product and put a Koru on your card.

Hence:

Hibiscus Coast Water

Auckland Ladders

Glenfield Chiropractor

Waikato Breweries

Ruakokawhatuna Plumbers

Saves heaps of time deciphering company names and logos

What if Auckland Ladders moved to Wellington. That would just be confusing!


User currently offlineJafa39 From , joined Dec 1969, posts, RR:
Reply 12, posted (8 years 2 months 2 days 8 hours ago) and read 1458 times:

Quoting Aircraft (Reply 9):
Enraged Crack Whore Solutions?"

Some things have no solution!  Smile

Quoting Bill142 (Reply 11):
What if Auckland Ladders moved to Wellington. That would just be confusing!

In that case they'd have to change to "Wellington Ladders" or their premises would get burnt down by the anti-jafa police  Smile

My Boat was built by the Palmerston North Extendable Ladder Company....just about says it all really, eh?


User currently offlineSlamClick From United States of America, joined Nov 2003, 10062 posts, RR: 68
Reply 13, posted (8 years 2 months 2 days 4 hours ago) and read 1449 times:

Quoting WhyWhyZed (Reply 5):
I was thinking of having a double sided card, with the photo on one side,

It might be appropriate for a photography business. It is just not to my taste.

Quoting WhyWhyZed (Reply 5):
Is there a specific printing company that you'd recommend?

I've always had them done locally. Some times by a local franchise of a chain like PIP or something. Usually nice friendly, informed people who can offer suggestions and even edit things you've been having trouble with. Kind of a gut feeling selecting one.



Happiness is not seeing another trite Ste. Maarten photo all week long.
User currently offlineDL021 From United States of America, joined May 2004, 11446 posts, RR: 76
Reply 14, posted (8 years 2 months 2 days 1 hour ago) and read 1433 times:
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Quoting WhyWhyZed (Thread starter):
1) What is your business' name? ...Where did it come from/What does it mean?
1st business is my name & associates. Second one is a finance company that you'll probably never hear of. If you're going to name your company make it easy to read, memorable to others, and meaningful to you.

2) What does your logo look like? First business has no logo, but the main product has one...see my profile.

Second logo:

http://i3.photobucket.com/albums/y92/ewobjr/NewImage.jpg

3) What does you business card look like?

It's clean and fairly simple. It has the logo and my name, cell office and facsimile numbers, email and physical address. Bright white heavy stock with a linen texture.



Is my Pan Am ticket to the moon still good?
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