Sponsor Message:
Non Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Official World Cup Beer Is American Budweiser?!?  
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20822 posts, RR: 62
Posted (8 years 6 months 2 weeks 4 days 1 hour ago) and read 1835 times:

This is hysterical.

http://www.iht.com/articles/2006/06/07/business/sell.php

Anheuser-Busch's experience shows how much companies will put up with to be part of the World Cup. In Germany, it is not permitted to sell Budweiser under its full name because of a longstanding legal dispute with a rival Budweiser beer brewed in the Czech Republic.
 
But even the company's plan to market its beer under the long-winded name "Anheuser-Busch Bud" ran into trouble when another German brewer, Bitburger, protested that the word "Bud" sounded too much like the shortened name "Bit" that Bitburger uses in advertising.
 
Underlying the dispute is a wider German resentment that an American beer has the exclusive World Cup rights in a country that claims to have practically invented the stuff.
 
German papers have taken potshots at Budweiser's watery flavor, suggesting that the "king of beers" is scarcely a duke.
 
"We had a unique situation in Germany because it is such a beer culture," Ponturo said diplomatically.
 
So Anheuser-Busch cut a deal that will allow Bitburger to sell its beer at World Cup sites, though in unmarked plastic cups.
 
Anheuser-Busch will sell Budweiser in cups stamped with the Bud name, which will also appear on the perimeter boards that surround the playing field.



International Homo of Mystery
29 replies: All unread, showing first 25:
 
User currently offlineNewark777 From United States of America, joined Dec 2004, 9348 posts, RR: 29
Reply 1, posted (8 years 6 months 2 weeks 4 days 1 hour ago) and read 1822 times:

Haha, that's great.  bigthumbsup 

Harry



Why grab a Heine when you can grab a Busch?
User currently offlineBMIFlyer From UK - England, joined Feb 2004, 8810 posts, RR: 58
Reply 2, posted (8 years 6 months 2 weeks 4 days 1 hour ago) and read 1822 times:

I'll have some Carling please Big grin


Lee



Sometimes You Can't Make It On Your Own
User currently offlineTheSorcerer From United Kingdom, joined Oct 2005, 1048 posts, RR: 0
Reply 3, posted (8 years 6 months 2 weeks 4 days 1 hour ago) and read 1814 times:

Yeah i was thinking about making a thread about this.

Disgraceful as far as i'm concerned, so many great beers in germany but they have to bring a shit beer like Bud in.

Dominic

PS i know the only reason Bud are the official beer is cos of money.



ALITALIA,All Landings In Torino, All Luggage In Athens ;)
User currently offlineDerico From Argentina, joined exactly 15 years ago today! , 4318 posts, RR: 11
Reply 4, posted (8 years 6 months 2 weeks 4 days 1 hour ago) and read 1807 times:

But haven't local German beers become official sponsors?

In other countries, local beers are the sponsors of the World Cup.



My internet was not shut down, the internet has shut me down
User currently offlineLOT767-300ER From , joined Dec 1969, posts, RR:
Reply 5, posted (8 years 6 months 2 weeks 4 days ago) and read 1790 times:

Quoting BMIFlyer (Reply 2):
I'll have some Carling please

Have some Celtic while your at it.


User currently offlineWellHung From , joined Dec 1969, posts, RR:
Reply 6, posted (8 years 6 months 2 weeks 4 days ago) and read 1790 times:

Quoting AeroWesty (Thread starter):
a wider German resentment that an American beer has the exclusive World Cup rights in a country that claims to have practically invented the stuff.



Quoting TheSorcerer (Reply 3):
Disgraceful as far as i'm concerned

lmao... I can't imagine NASCAR fans are too excited about this, either.  rotfl 


User currently offlineChrisjake From United States of America, joined Jul 2004, 879 posts, RR: 1
Reply 7, posted (8 years 6 months 2 weeks 4 days ago) and read 1772 times:

Budweiser and the word "beer" should not be used in the same sentence.


chris



Well nothing's dead down here, just a little tired
User currently offlineAirwave From United States of America, joined Mar 2006, 1117 posts, RR: 3
Reply 8, posted (8 years 6 months 2 weeks 4 days ago) and read 1767 times:

Quoting TheSorcerer (Reply 3):
Disgraceful as far as i'm concerned, so many great beers in germany but they have to bring a shit beer like Bud in.

 checkmark  This really is a disgrace, but it is a business. It's really a shame the contract was for exclusive rights.

Quoting TheSorcerer (Reply 3):
the only reason Bud are the official beer is cos of money.

It's true. The main reason Anheuser-Busch has plunked down $40 mil for sponsorship rights is to gain brand recognition around the world; only 15% of it's sales currently come from outside the USA. What better place to increase brand recognition than at an event that will have a total of 32 billion cumulative television viewers--almost all of that outside the US?

Quoting Derico (Reply 4):
But haven't local German beers become official sponsors?

Bitburger will be allowed into match stadia in unmarked cups only. As far as I know, that's the only other beer choice allowed.


Airwave  eyebrow 



When you do things right, people won't be sure you've done anything at all.
User currently offlineDougloid From , joined Dec 1969, posts, RR:
Reply 9, posted (8 years 6 months 2 weeks 4 days ago) and read 1757 times:

Hey...if the German brewers thought this was so god damned important how

come they didn't pony up the cash, huh? Because they're cheapskates is why.

We've got a saying here:

"Money talks and bullshit walks"

The German brewers are walking.


User currently offlineAirwave From United States of America, joined Mar 2006, 1117 posts, RR: 3
Reply 10, posted (8 years 6 months 2 weeks 4 days ago) and read 1729 times:

Quoting Dougloid (Reply 9):
if the German brewers thought this was so god damned important how

come they didn't pony up the cash, huh? Because they're cheapskates is why.

I don't think it's the German brewers who are complaining--it's the man on the street who's shaking his fist towards Missouri. I think most German brewers are more happy with the expected rise in demand over the next few weeks than disappointed at losing a World Cup service/sponsorship contract. After all, more individuals will be at home watching the matches on TV than at the matches themselves. And besides, they'll still be on store shelves come July 10--Budweiser? Notsomuch.

I think it has more to do with the fact that German brewers and beer drinkers are so freakin' varied. After all, there are more than 1000 brewers in all of Deutschland--and every region has it's preferred brew. How would it be possible for them to come together and select even a handful of brews to sell? And even then, how could they expect to make any money, because they'd need to first bid on the contract and win it (as a single group), then increase production exponentially, supply it...and then they'd be worried that some Germans would snuff their product simply because it's not one they prefer. Let's face it, this whole thing was broadly in favor of larger conglomerate brewers from the first.

Is it a shame that Germans won't be able to watch football and enjoy a proper German brew? Yes. But imagine what would happen if *every* nation participating was allowed to have a beer represented--or even if Germany had 10% of its beers available; my god, it'd be Oktoberfest, not the World Cup. Not that you'd see *me* complaining!  biggrin 



When you do things right, people won't be sure you've done anything at all.
User currently offlineDeltaDC9 From United States of America, joined Apr 2006, 2844 posts, RR: 4
Reply 11, posted (8 years 6 months 2 weeks 4 days ago) and read 1726 times:

Quoting AeroWesty (Thread starter):
Underlying the dispute is a wider German resentment that an American beer has the exclusive World Cup rights in a country that claims to have practically invented the stuff.

The Egyptians invented beer, the Germans perfected it.

Quoting Chrisjake (Reply 7):
Budweiser and the word "beer" should not be used in the same sentence.

The recipe for Bud came from a brewery in what is now the Czech Republic, and was modified slightly for American tastes and the fact Americans like it cold. The beer, which I dont like BTW, is nothing more than one of many formulas from Europe brought to America. There is nothing really American about it.

Also, the Bud in Europe is different than here in the US.

I find it amusing that because Bud is an American company, people assume the beer is too. It seems to be "cool" to trash Bud, but their sales tell a different story.



Dont take life too seriously because you will never get out of it alive - Bugs Bunny
User currently offlineChrisjake From United States of America, joined Jul 2004, 879 posts, RR: 1
Reply 12, posted (8 years 6 months 2 weeks 4 days ago) and read 1716 times:

Quoting DeltaDC9 (Reply 11):
It seems to be "cool" to trash Bud

i dont trash Bud to be cool. I trash it because it tastes like, well, nothing! generally speaking, the mass-produced American beers are worthless to me. the one example i can leave out of it is Sam Adams.

Quoting Airwave (Reply 10):
I think most German brewers are more happy with the expected rise in demand over the next few weeks than disappointed at losing a World Cup service/sponsorship contract

 checkmark 


chris



Well nothing's dead down here, just a little tired
User currently offlineLHMARK From United States of America, joined Jan 2000, 7255 posts, RR: 46
Reply 13, posted (8 years 6 months 2 weeks 4 days ago) and read 1716 times:

Quoting DeltaDC9 (Reply 11):
The recipe for Bud came from a brewery in what is now the Czech Republic, and was modified slightly for American tastes and the fact Americans like it cold. The beer, which I dont like BTW, is nothing more than one of many formulas from Europe brought to America. There is nothing really American about it.

There's plenty that's American about it. The rice and corn adjuncts for one thing. These cereals are cheaper than barley and remain the main reason whoy shitty Budweiaser, although a modle of consistency, can never be taken seriously as a world-class beer.



"Sympathy is something that shouldn't be bestowed on the Yankees. Apparently it angers them." - Bob Feller
User currently offlineLHMARK From United States of America, joined Jan 2000, 7255 posts, RR: 46
Reply 14, posted (8 years 6 months 2 weeks 4 days ago) and read 1716 times:

Quoting DeltaDC9 (Reply 11):
The recipe for Bud came from a brewery in what is now the Czech Republic, and was modified slightly for American tastes and the fact Americans like it cold. The beer, which I dont like BTW, is nothing more than one of many formulas from Europe brought to America. There is nothing really American about it.

There's plenty that's American about it. The rice and corn adjuncts for one thing. These cereals are cheaper than barley and remain the main reason why shitty Budweiser, although a model of consistency, can never be taken seriously as a world-class beer.

[Edited 2006-06-07 23:07:46]


"Sympathy is something that shouldn't be bestowed on the Yankees. Apparently it angers them." - Bob Feller
User currently offlineDeltaGator From United States of America, joined Sep 2005, 6341 posts, RR: 13
Reply 15, posted (8 years 6 months 2 weeks 3 days 23 hours ago) and read 1705 times:

I thought Germany had a law where beer can only be sold that is made up of water, barley, yeast, and hops. If so, how in the world are they selling Crapweiser with all the other junk they put into it?

I'm disappointed in you Krauts for allowing such a disgusting beer to enter your country and I'm ashamed that Americans drink the stuff like water. Bring on the Sam Adams!



"If you can't delight in the misery of others then you don't deserve to be a college football fan."
User currently offlineMyt332 From United Kingdom, joined Sep 2003, 9112 posts, RR: 70
Reply 16, posted (8 years 6 months 2 weeks 3 days 23 hours ago) and read 1705 times:

Quoting LHMARK (Reply 13):
although a modle of consistency



Quoting LHMARK (Reply 14):
although a modle of consistency

You appear to be that alright. Didn't catch that typo though eh?

Quoting LHMARK (Reply 13):
the main reason whoy shitty Budweiaser



Quoting LHMARK (Reply 14):
the main reason why shitty Budweiser

Oh hang on, you managed to get two typo's sorted there.

Until you learn not to post while drunk and learn how to use the 'edit' function properly, you Mark:

Quoting LHMARK (Reply 14):
can never be taken seriously



.  Wink



One Life, Live it.
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20822 posts, RR: 62
Reply 17, posted (8 years 6 months 2 weeks 3 days 23 hours ago) and read 1687 times:

If the rights only cost $40 mil, and gets worldwide exposure, I'm wondering why Heineken didn't buy them. Or does the world already know Heineken tastes tremendous?  yummy 


International Homo of Mystery
User currently offlineAA61Hvy From United States of America, joined Nov 1999, 13977 posts, RR: 57
Reply 18, posted (8 years 6 months 2 weeks 3 days 23 hours ago) and read 1687 times:

All of a sudden a Bud Heavy sounds good right now...


Go big or go home
User currently offlineLHMARK From United States of America, joined Jan 2000, 7255 posts, RR: 46
Reply 19, posted (8 years 6 months 2 weeks 3 days 23 hours ago) and read 1675 times:

Thank you, MYT332, for playing "spelling bobby." Sometimes we only have a few seconds to blast a post out. I will be watching your grammar carefully in the future.  Smile


"Sympathy is something that shouldn't be bestowed on the Yankees. Apparently it angers them." - Bob Feller
User currently offlineDeltaDC9 From United States of America, joined Apr 2006, 2844 posts, RR: 4
Reply 20, posted (8 years 6 months 2 weeks 3 days 23 hours ago) and read 1675 times:

Quoting DeltaGator (Reply 15):
I'm disappointed in you Krauts for allowing such a disgusting beer to enter your country and I'm ashamed that Americans drink the stuff like water. Bring on the Sam Adams!

I think it was a smart move, The WC needs exposure in the US, because where else is there an opportunity for growth?

Bud can do that for them. Can anyone name a company that knows more about sponsering and promoting sports events? They are the masters.

They have single handedly taken obscure sports to the national level in the US, and they can do the same for the WC in the US.

I think the idea is to eventually host the WC sponsered by Bus here.



Dont take life too seriously because you will never get out of it alive - Bugs Bunny
User currently offlineSabena332 From , joined Dec 1969, posts, RR:
Reply 21, posted (8 years 6 months 2 weeks 3 days 23 hours ago) and read 1671 times:

Quoting DeltaGator (Reply 15):
I thought Germany had a law where beer can only be sold that is made up of water, barley, yeast, and hops. If so, how in the world are they selling Crapweiser with all the other junk they put into it?

German beer must be brewed and can only consist of water, barley, yeast, and hops, if this is not the case the brewery is not allowed to call their drink "beer" but rather "beer likely product". Of course doesn't this law apply for imported beer, Heineken, Bud, etc. are allowed to call their stuff beer despite it contains rice and other stuff.

Patrick


User currently offlineMyt332 From United Kingdom, joined Sep 2003, 9112 posts, RR: 70
Reply 22, posted (8 years 6 months 2 weeks 3 days 23 hours ago) and read 1662 times:

Quoting LHMARK (Reply 19):
Thank you, MYT332

Call me Alex..

Actually I wasn't getting at your spelling per se, I was getting at your double posting which plays on the, more than likely true, premise that you like a beer or two.

In other words, British Humour. Never mind.



One Life, Live it.
User currently offlineChrisjake From United States of America, joined Jul 2004, 879 posts, RR: 1
Reply 23, posted (8 years 6 months 2 weeks 3 days 23 hours ago) and read 1662 times:

Quoting DeltaDC9 (Reply 20):

I think the idea is to eventually host the WC sponsered by Bus here

it was in the US in 1994.....and although i cant be positive, i HAVE to believe that Bud had a hand in some type of sponsorship.

Quoting DeltaDC9 (Reply 20):
Can anyone name a company that knows more about sponsering and promoting sports events? They are the masters.

as bad as their beer is, this is a very true statement.


chris

[Edited 2006-06-07 23:19:29]


Well nothing's dead down here, just a little tired
User currently offlineAsstChiefMark From , joined Dec 1969, posts, RR:
Reply 24, posted (8 years 6 months 2 weeks 3 days 23 hours ago) and read 1662 times:

Every time I go to the UK, I see hundreds of normally-sane Britons drinking frickin' Budweiser beer. What the hell is WRONG with you people?

That shit is swill. When I used to drink, I'd order a pint or dozen of British beers and ales. Then...I found that some places charge twice as much for a 12 ounce bottle of Budfuckingweiser than a pint of anything else. And the people STILL bought the shit!

Mark

[Edited 2006-06-07 23:19:33]

25 LHMARK : No, I caught the errors while the page was loading, tried to back up and fix them, but was apparently too late. You'd think I was an A.net noob...
26 Post contains images Airwave : Several come to mind: Coca-Cola, Nike, and Yahoo!. All of which happen to be marquis sponsors for the World Cup. They have more experience, accessibi
27 LHMARK : Plus, there's always the backlash. German consumers might view A-B's move as using monetary muscle to strongarm their way into the market. The Germans
28 Post contains images Airwave : Which is, quite simply, exactly what A-B is trying to accomplish. 85% of their market is the USA and right now, they've got some global aspirations.
29 Post contains images VinnieWinnie : Piss off Budweiser!!!! Should be Stella Artois... PS: tried to quicky find the stella slogan, ended up on their UK website, which asks you your age be
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Official World Cup Thread posted Tue Jun 6 2006 00:48:59 by Airlinerfreak
The Official World Cup Draw Thread! posted Tue Dec 6 2005 15:01:34 by RootsAir
The Official World Cup Qualifyer Thread posted Sat Sep 3 2005 11:31:18 by RootsAir
The Official World Cup Of Hockey Thread posted Wed Sep 1 2004 04:10:36 by Qb001
World Cup Official Shoots Himself posted Tue Jul 11 2006 15:51:28 by Milan320
The Official Fifa World Cup Wrap Up Thread posted Mon Jul 10 2006 03:19:22 by LTU932
An American Rant On The World Cup... posted Wed Jun 28 2006 01:49:29 by WarmNuts
What Is Your City Like During The World Cup? posted Sat Jun 10 2006 20:50:13 by BA
Forget The World Cup.....A.net League Is Back! posted Wed Jun 7 2006 10:50:04 by Nighthawk
Is The German Team Ready For The World Cup posted Thu Mar 2 2006 00:08:56 by BR076