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"Droplifting" - A "Subversive" Marketing Technique  
User currently offlineAerospaceFan From , joined Dec 1969, posts, RR:
Posted (9 years 11 months 1 week 4 days 23 hours ago) and read 4538 times:

What if you went into a store and, before you left, placed a product on its shelves that wasn't there before? Would that be reverse shoplifting?

No; according to the following Website, it would be "droplifting".



This practice was also described in an interview carried on BBC World Service.

[Edited 2006-06-20 09:55:51]

3 replies: All unread, jump to last
User currently offlineSccutler From United States of America, joined Jan 2000, 6063 posts, RR: 26
Reply 1, posted (9 years 11 months 1 week 3 days 19 hours ago) and read 4489 times:

It sounds doomed to fail, but the mild anarchist in me likes the scheme.

...three miles from BRONS, clear for the ILS one five approach...
User currently offlineIFEMaster From , joined Dec 1969, posts, RR:
Reply 2, posted (9 years 11 months 1 week 3 days 16 hours ago) and read 4463 times:

I could see that being a successful marketing technique for certain products that often command repeat sales by word of mouth. Things like CDs for unsigned bands or independent movies might work well. It's just an incrediblty expensive way of doing things!

User currently offlineAerospaceFan From , joined Dec 1969, posts, RR:
Reply 3, posted (9 years 11 months 1 week 3 days 11 hours ago) and read 4447 times:

The BBC report mentioned that if corporations start doing this kind of thing, it could only eventually turn out to be "uncool", as with most things. In any event, it seems rather impossible for a corporation to deliberately stock things that it didn't mean to stock.

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