Sponsor Message:
Non Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
"This Message Was Not Written"  
User currently offlineAerospaceFan From , joined Dec 1969, posts, RR:
Posted (9 years 9 months 3 weeks 4 days 15 hours ago) and read 2376 times:

...Not really. But the thread title, above, may be deemed an example of "paradox" -- a "trope" used in advertising, according to one scholarly analysis.

You and I and about six billion other inhabitants are bombarded, in some form or another, with messages telling us to buy... buy... BUY!

Heck, even in the Third World, commercial ads flash their wares amidst the neon glare. It's unescapable.

Have you ever wondered if there was a method behind the madness of Madison Avenue?

If so, we are fortunate that a bunch of academics have found it in their interest to while away -- that is, to productively spend -- their time analyzing precisely how the consumer's deathgrip on his wallet is relaxed by a million sweet lullabies of commercial seduction.




This study found that tropes, being simple or complex, have no apparent influence on attitude or counterarguing. This result holds true when using subjective measures, as initiated by Toncar and Munch (2003). The results are inconsistent with those of Toncar and Munch (2003), who found complex tropes to be more persuasive.

(From the above.)

Yes, I know: I'm about to fall asleep, as well. But I'm just barely conscious enough to find it incredible that commercial tropes, despite their ubiquity, apparently have no effect on what I buy. That's just great: Yet another excuse, shot all to hell.

Fair use of above excerpts asserted. Notwithstanding assertion, copyright information and usage authorization provided as noted at above-cited Webpage as follows: The excerpts are from a study authored by "Jason Stella and Stewart Adam © 2005. The authors assign to Southern Cross University and other educational and non-profit institutions a non-exclusive licence to use this document for personal use and in courses of instruction provided that the article is used in full and this copyright statement is reproduced. The authors also grant a non-exclusive licence to Southern Cross University to publish this document in full on the World Wide Web and on CD-ROM and in printed form with the conference papers and for the document to be published on mirrors on the World Wide Web."

[Edited 2006-08-06 07:39:10]

Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
"I Approve This Message" posted Mon Jan 19 2004 02:54:12 by Jhooper
Kimi's "I Was Having A S**T" Comment posted Tue Oct 24 2006 15:50:46 by DABZF
This Week's "Idiot Of The Week" Award Goes To... posted Tue May 16 2006 17:03:27 by BMIFlyer
"This Is Your Brain."--Online Site? posted Thu Mar 10 2005 17:18:55 by SafetyDude
Was "Gangs Of New York" Authentic? posted Sat Feb 26 2005 14:24:27 by Duke
What Was You "First"....... posted Fri Dec 17 2004 18:25:54 by YooYoo
Gymnast Svetlana Khorkina - "I Was Robbed!" posted Mon Aug 23 2004 17:49:29 by EA CO AS
Iraq Was An "Imminent Threat" posted Fri Jul 9 2004 07:36:27 by B757300
Where Was "The Bourne Identity Filmes"? posted Sun Sep 22 2002 01:31:12 by Avion
Attention Aussies: "This Bud's For You!" posted Sun Sep 8 2002 16:27:28 by Delta-flyer