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User currently offlineSean1234 From United States of America, joined Aug 2000, 411 posts, RR: 0
Posted (7 years 10 months 4 weeks 21 hours ago) and read 1248 times:

What is the revenue scheme for google ads? I can't find any answers to it on their webpage.

4 replies: All unread, jump to last
 
User currently offlineItsjustme From United States of America, joined Apr 2004, 2768 posts, RR: 9
Reply 1, posted (7 years 10 months 4 weeks 21 hours ago) and read 1241 times:

I have wondered this as well. All I use Google for is a search engine, mapping, and email. I rarely, if ever, even notice any ads on any of their sites, much less click on them. So, how is it that Google's stock is worth so much and the company is doing so well financially when their "products" are free?

User currently offlineBill142 From Australia, joined Aug 2004, 8447 posts, RR: 8
Reply 2, posted (7 years 10 months 4 weeks 20 hours ago) and read 1228 times:

you get $$ per click. How much I'm not sure.

User currently offlineNighthawk From UK - Scotland, joined Sep 2001, 5137 posts, RR: 33
Reply 3, posted (7 years 10 months 4 weeks 19 hours ago) and read 1219 times:

Quoting Bill142 (Reply 2):
you get $$ per click. How much I'm not sure.

It depends on the keyword. Advertisers buy up keywords for anything from about $0.10 to $10.00.

Google will then show an ad on the page that it feels is most relevent to your content. If someone clicks on the ad, you get a share of however much the advertiser payed for that keyword. The share you get is not known, google keeps the rest.

Google also now offers referral schemes, you will see "get firefox now" buttons on some sites, as well as buttons for Picassa, and Adsense. With the first two you recieve $1 when someone downloads and installs firefox/picassa, and with the adsense scheme you recieve $100 when the user signs up, places ads on their page and generates $100 of revenue.



That'll teach you
User currently offlineRichardPrice From , joined Dec 1969, posts, RR:
Reply 4, posted (7 years 10 months 4 weeks 18 hours ago) and read 1207 times:

Quoting Itsjustme (Reply 1):
So, how is it that Google's stock is worth so much and the company is doing so well financially when their "products" are free?

Because people do use the Adsense network - massively. In Q1 2006 they reported over $2.1billion in advertising revenues, in Q2 they reported over $2.4billion.

http://investor.google.com/fin_data.html

Make no mistake, their 'free' services are not Googles products, you are their product and you are sold to advertisers.


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